Meet the 50 global #DAREYOURSELF finalists from around the world on Facebook. These girls are one step closer to winning a life-changing adventure + $5000 USD.

Join us in congratulating these girls & all the daring girls who entered!
View them all here & get ready to vote May 31st!

Roxy girls are naturally beautiful. Here’s how Kelia Moniz and Bruna Schmitz stay fresh all day and at the beach using their Olay Fresh Effects! Enjoy the episode and get tweeting for a chance to win today’s #SurfToSnow giveaway!

One lucky winner will get this Olay gift pack plus a $200 Roxy gift card to get bikinis, sunnies, and whatever else you need to meet the waves.

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 2nd episode http://bit.ly/13Jbh8D http://bit.ly/Zy4m1N

Official Rules

Playing games on the beach between surf breaks and surf snacks is one of our favorite things to do in the summertime. We decided to start DIY’ing and came up with ‘Tic Tac Toes(s) in the sand #ROXYsandals’ and put our creativity to good use!

This DIY is super easy and well worth the 20 minutes it takes to make! All you need is a remnant piece of fabric (about the size of a pillow case or an old shirt), masking tape, paint, a straight edge, pencil, and some game pieces. We used some starfish and seashells in place of our X’s and O’s.

As the days draw out and get warmer, why not take the long road to the beach? Roxy ambassador and blogger Devon DeMint of ‘The Mermaid Chronicles” looks for diverse trails to bike because the various terrains help work a variety of muscles. Plus, surf spots and beaches that require an effort to get to are usually less crowded and lead to more quality time with Mother Nature.

Here’s how to prepare for taking the road less traveled:

1.    Wear layers.  I Always include a quick dry bikini, form fitting pants that won’t get caught in my bike chain, a tank top like the Perfectly Seamless Tank with built in ventilation, flexible boardshorts and a top with long sleeves just in case.

2.    Pack smart. Bring only what you think you’ll need and distribute the weight of these items evenly to balance out the load. Bring a wet bag to carry your sea-soaked suit after you get out of the ocean.

3.    Plan ahead. Know what to expect before you get there. Of course, Mother Nature likes to keep us on our toes us, but checking surf and weather forecasts before you go will help you know what you’re in for.

4.   Be resourceful and utilize the environment around you. Driftwood found on the beach makes for a great shelter or changing room!

5.    Don’t forget food, water and sunscreen! When I’m packing a snack, I love to bring something light and high in vitamins like kale chips.

Here’s a basic recipe you might want to try:

Kale Chips

Serves: 2

• 1 bunch of kale, washed and dried well
• 1 tablespoon olive oil
• A few pinches of Himalayan sea salt
• Preheat oven to 300º F.
• Tear large pieces of Kale off the center rib. Place the leaves in a bowl, drizzle with olive oil and toss until coated.
• Place the kale on 2 baking sheets. Arrange it in a single layer and sprinkle with sea salt.
• Place in the oven and bake for 25 minutes, or until crisp. Place in a container you can easily seal and transport in your pack. Enjoy!

Photo credit: Scott DeMint | themermaidchronicles.com

We’re giving away a limited edition DVF loves ROXY surfboard at a Roxy store near you!

Visit the following Roxy locations until May 5th to enter for a chance to win an exclusive DVF loves ROXY limited edition surfboard!**

Participating ROXY Stores: 

QUIKSILVER/ROXY MIAMI
740 Collins Ave, Miami Beach, FL 33139

QUIKSILVER/ROXY WHALERS VILLAGE
2435 Kaanapali Parkway, Lahaina, HI 96761

QUIKSILVER/ROXY DOWNTOWN DISNEY
1570 South Disneyland Drive, Anaheim, CA 92802

QUIKSILVER/ROXY SOHO
519 Broadway, New York, NY 10012

QUIKSILVER/ROXY WAIKIKI BEACH WALK
2181 Kalakaua Ave, Honolulu, HI 96815

**Limit one entry per person.  Raffle will be drawn on or around May 10, 2013 and winner will be required to accept delivery of the prize at the retail store location where the winner’s entry was submitted.

See Official Rules in store for more details.

Meet Becca K., Roxy’s in house Graphic Designer and  Roxy’s ‘unofficial’ historian with a collection of vintage hangtags, magazine clippings and other Roxy memorabilia that had all of us Roxy girls taking a trip down memory lane.

Have you ever been curious about what a Graphic Designer’s workspace looks like? Have a look at Becca’s workspace and see what inspires her!

1. ROXY: Tell us about your job and how your work ends up on Roxy.com

Becca:  I’m the Senior Graphic Designer for Roxy E-commerce, so it’s my job to take the marketing campaigns and bring them to life on Roxy.com! I work closely with marketing to become familiar with the story we want to tell, and then work with the web team to create wireframes for the site, the merchandisers to make sure we are showing the correct products, and the developers to make sure the designs are pixel perfect when they transition from being in my hands to being up on the site.

2. ROXY: What’s this?

Becca: When I was 14 I wrote a letter to Roxy telling them what a big fan I was and asked them to send me some stickers. They actually wrote back and sent me some stickers that came in this amazing envelope that I’ve saved for almost 14 years! When I’m having a bad day at work I look at this to keep myself inspired and remind myself about my passion for this brand.

3.  ROXY: How long have you been collecting? What is your favorite?

Becca: I started saving anything with the Roxy logo on it since I was about 12, when I bought my first Roxy piece (I think it was a t-shirt) and I fell in love with the hang tag. I’ve saved every hang tag from every Roxy item I’ve ever bought, along with ads from magazines, posters, stickers, etc. I recently met a fellow designer and Roxy fan online – she followed my personal blog and learned about my love for vintage Roxy and sent me a bunch of amazing ads, books and posters for my collection, all the way from France! It was a great addition to my Roxy archives – thanks Julie!

4.  ROXY: Any cool projects that you’re working on that you can share with us?

Becca: Even though I’m a web designer, one of my favorite parts of my job is when I get to work in the photo studio to create assets for a product trend story like the Mix & Make your own bikini tool!

5. Becca: I love to draw so I try to incorporate my illustrations whenever possible, like the Spring Break promo where I sketched activities to do at each destination, or the holiday and Valentine ’s Day card you might have seen here on the blog!

6. Becca’s desk space

7. Desk essentials—gold & pink seashells!

(more…)

Join the Roxy pros for two action packed days on the road in the ‘Surf to Snow: A Roxy Team Adventure’ series with Olay Fresh Effects. From point break surfing in Malibu with ASP World Longboard Champ Kelia Moniz and a gallery opening party with surfer/photographer Kassia Meador in Venice to backcountry snowboarding in Aspen with Olympic gold medalist Torah Bright this is a must-see series for all you Roxy girls!

We’ll be releasing a new vid every Tuesday for the next 5 weeks starting today (so mark your calendars!)…and if you guessed it, we’re giving away some awesome prizes every Tuesday (think snowboards, Olay Fresh Effects product, plus more)!

Ride the waves in Malibu with Bruna Schmitz, Kelia Moniz and Monyca Byrne Wickey and meet up with surfer/photographer Kassia Meador at ‘The Dreamers’ gallery opening party in Venice Beach in the first episode of the #SurfToSnow series!

Today’s Tuesday #SurfToSnow giveaway? The surf trip essentials pack: Olay gift pack, Roxy Kassia Meador wetsuit, bikini, backpack, and beach towel!

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 1st episode http://bit.ly/ZMIQlT http://bit.ly/11pjtcs

See more of the unstoppable adventure at olayfresheffects.com

Official Rules

The Roxy Waikiki Classic is back at Queens Beach in Waikiki on Saturday June 8th and Sunday June 9th for it’s third consecutive year! Come see female surfers of all ages (6 years and up) compete in Longboard and Shortboard divisions and witness the pros in action in the Women’s ASP Longboard qualifier! Roxy team riders including: World Longboard Champion and Waikiki native Kelia Moniz, face of #ROXYOutdoorFitness and pro surfer Rosy Hodge, Brazilian beauty and pro surfer Bruna Schmitz and the pioneer of women’s surfing and 4x world champ Lisa Andersen will be joining the fun on the beach. Once again, the beach site will be full of fun games, giveaways, signings and entertainment, plus tons of other fun surprises! Roxy will be spinning the wheel for free custom tank tops and opportunities to participate in DIY projects! Paul Mitchell will be set up for beach braiding, SunBum, Jamba Juice and Kona Red will be giving away free samples and the Kokua Hawaii Foundation will also be there!

We’re so excited to announce that Rebekah Steen of Goldfish Kiss will be joining us on the beach for the Waikiki Classic and DIY’ing eco-friendly Roxy bags all weekend long! See the whole DIY and Rebekah’s pics here! Plus, find out how you can ‘Get your Sarong On’ before the Waikiki Classic kicks off at 3 unique retail events and complete your beach look with Rebekah here!

For the complete event website, click here!

Online registration opens starting May 7th! Register Here! 

Mark your calendars & see you at the beach June 8-9th!

Earth Day is on April 22nd, and we’d like to celebrate it by exercising in nature and caring for the earth the way it has taken care of us! Running sprints on the beach while picking up trash not only cleans the beaches, but it helps the sea life like pelicans and sandpipers have a cleaner, safer home. It’s not their fault there’s a hair clip and a lobster trap line on their dinner table.

Here’s a fun Earth minded workout routine:

Start by picking two trashcans on the beach that are at least 100 yards apart from one another. Sprint all out from one trashcan to the other. On the way back, do a casual jog, giving yourself time to recover while bending down to pick up any pieces of trash you see on your way. This will help the beach and your beach body. The squatting motion you adopt while picking up trash will help work practically every muscle and the sprints are a great cardio exercise that will benefit your heart and give you noticeable results in a shorter amount of time than long distance running would. Once you arrive back at the first trashcan, dump your trash. Repeat this at least five times until you are exhausted and the beach looks clean.

Once you’re done, cool off with a swim, do some cool down stretches and maybe add in a few crunches while lying in the sand, if you feel like taking on a full body workout.

Earth Day Beach Sprint Gear:

Roxy Outdoor Fitness Ambassador and blogger for The Mermaid Chronicles Devon DeMint likes to take on her Earth Day workout in form-fitting clothing like the Hot Competition Shorts and the Dawn Run Tee, because they won’t slow her down. If you’re planning on going for a swim, Devon recommends wearing a sports bra that can double as a bathing suit and is quick to dry.

Photos courtesy of Scott DeMint.

Last year’s Roxy Let The Sea Set You Free finalist & India’s first female surfer Ishita Malaviya has already taught numerous young girls surfing at her surf school – The Shaka Surf Club. She’s taking her dreams of inspiring women in her community a step further and is currently busy filming for the documentary film project #BeyondTheSurface. The film is set to depict Ishita and a group of talented young women creating change and bringing hope to the local community and people around the world. Together the group is traveling and documenting the ways in which surfing, yoga, and ecological creativity and a bit of determination can spark hope for those suffering and without a voice.

Ishita is a daring young woman continuing to inspire us to dream big like she did during the Let the Sea Set You Free contest.

We cannot wait to see this film and hope that it inspire you to get out there are #DAREYOURSELF.

Photo credit: Crystal Thornburg-Homcy