ToRoxy

Here’s a peek into a day in the life of Jess D- Roxy snow captain!

Job Title/Description of what you do:   Roxy Snow Marketing Manager
I am all things snow, if you’ve seen anything from Roxy snow related, I’m sure I’ve had a hand in it at some point.  This would include things from product development from our outerwear and highly technical snowboards to our ads, in-store visuals, sales catalogs, and team riders.It’s not easy to do “A Day in the Life of” because none of my days are the same, however, I do go through the same type of events and preparations year to year.  I’ll break it out for you by seasons: 

In the fall it’s insane! There is a ton of prep that goes into getting ready for the snow to fall. Our samples come in, so we do a photo shoot for the catalogs. Team contracts are up, so I renegotiate those. I produce all the web content for the season, like podcasts.  I plan for the season’s marketing events and get those ready to roll. Then there is the media to wrangle and make sure my girls are in line to be included in stories and features. 

Winter starts out with sales meetings and rolls right into being on the road for most the season. Events I travel to include: X Games, Olympics, Chicken Jam, US Open…photoshoots, filming for podcasts and more. We also start developing all the outerwear and graphics for the season after next’s product. This is where I live out of a bag.

Spring is like a big shake out, picking up the pieces and seeing what we have.  Scrambling if there’s stuff we didn’t get.  And sleeping in my own bed!

Summer is when I have learned to preemptive strike on all those things I know are going to hit at once in the fall.  We also sponsor a summer snowboarding camp on Mt. Hood! So there is always a trip up there.  Then, in order to chase the snow there is sometimes a trip to the southern hemisphere, like New Zealand to get more photos!

Time worked at ROXY:

I’ve worked in the offices for 4 years now!  But I also was a pro snowboarder for Roxy starting in 1998!!!

Defining moment at Roxy: 

I’m always proud to see a final product. Something I put a ton of effort and work into and then to see it in print or in person.  Like a campaign that we developed and produced, and then to see it in print. I’m also extremely proud of my athletes and their accomplishments.  Knowing that I contributed in some way to their achievements is amazing.  More than once I’ve shared tears at the bottom of the pipe with Torah after she wins another gold!

Fav part of working for ROXY: 

I love to believe I’m doing more than just selling product.  I love to believe that girls grow through participation in sports. I know I did, and that I’m helping to pave the way for more girls to get outdoors, in the snow, and feel the exhilaration of what it’s like to constantly set a goal and accomplish it.

Style Icon/Style Inspiration: 

I’m inspired by everything. I think I am a real observer. I love to pull inspiration from everywhere I go.  If I had to pick one brand I’d pick Marc Jacobs.  If I had to pick one famous person it’d be Kate Moss.  If I had to pick one city it would be Stockholm, Sweden.

Go-To Fashion Item:

Tights! I have them in every color and print. So fun! I never thought I would, but I wear them just like pants.

Advice to Readers:

Be honest.  If everyone knows they can trust you and always get a straight answer, you’ll be able to carve out your own niche.   Have an opinion and know when to listen to others.  And learn to admit when you’re wrong!  I swear it makes your life a breeze, and people respect you for it.  In life- stay connected to the world, know your current events and vote for what you believe.  The world will soon by yours to lead!

Next Project:

The Olympics!  We have 8 girls going from all different countries!  We are planning some fun celebrations!

Thanks Jess! See you next time with another ROXY superstar!