Stephanie Gilmore Wins the Swatch Women’s Pro

It was a ROXY all-Aussie Final for the women’s first ever WCT event at the Swatch Women’s Pro at Trestles!

Five-time World Champ, Stephanie Gilmore surfed against ROXY teammate Sally Fitzgibbons for an epic head-to-head battle for the trophy.

Scoring a near perfect 9.5 on her first wave, Stephanie set the tone for the finals. Following her impressive 9.5, Steph put together a series of seamless turns, elegant layback, quick floater and elegant exit, earning her a perfect 10!

In case you missed it, here’s a look at Stephanie’s perfect 10:

2014 Swatch Women's Pro Finals

Stephanie Gilmore Swatch Women's Pro

Sally Fitzgibbons Swatch Womens Pro

2014 Winner of the Swatch Women's Pro

Stephanie Gilmore Wins the 2014 Swatch Women's Pro

Stephanie Gilmore Wins the 2014 Swatch Women's Pro

Next stop on the Women’s World Tour takes us to France for the #ROXYPro!  Sally is currently ranked #1 in the world and Stephanie is following close behind with a #2 ranking.  Stay tuned for more updates from France!

Photos: Courtesy of ASP 


Announcing the #MyROXYProPoster Design Contest!

Calling all artists! We’re looking for YOU to design a limited edition ROXY Pro France event poster!

We’re getting ready for the ROXY Pro France, which is stop #8 on the 2014 ASP Women’s World Championship Tour taking place September 23 – 29, 2014.  The event will be hosted at the same waves as the men’s event taking place at Seignosse, Hossegor and Capbreton beaches.  ROXY team surfers Stephanie GilmoreSally FitzgibbonsBianca Buitendag and Lee-Ann Curren will be competing at the event and chasing the Women’s World Title.

One winner will receive their original design as a framed piece of artwork, including the autographs of the entire ROXY surf team! The artwork will also be featured on the ROXY blog and our Instagram account! We will announce the winner via Instagram during the #ROXYPro event!

#MyROXYProPoster Design Contest

How to Enter:

1.  Design an original illustrated version of the ROXY Pro France event poster

2. Include the following copy:

ROXY Pro France

September 23rd-29th, 2014


3. Submit your entry via Instagram using the #MyROXYProPoster hashtag and mentioning @ROXY.

All entries must be submitted by September 25th, 2014 at 11:59 PDT.

For official contest rules click HERE.

ROXY Pro France Poster


Stephanie Gilmore Joins Team Average!

It’s finally here!  ROXY has the exclusive Monster Children x Team Average surf film, which features World Champion surfer and ROXY team rider Stephanie Gilmore and Quiksilver team rider Craig Anderson.

The crew at Monster Children piled Stephanie, Craig, Dion Agius, Dylan Rieder and Andrew Allen into a bus and spent two weeks traveling around Sri Lanka searching for surf and skate as part of the Team Average series, which centers around adventure, friendship, and ultimately, getting lost.

Team Average 3 – Sri Lanka from Monster Children on Vimeo.

Here are some images from the trip from our friend Morgan Maassen. Visit Monster Children for even more amazing images from Sri Lanka and to get the full scoop on Issue 44.

Stephanie Gilmore Joins Monster Children's Team Average

Stephanie Gilmore Joins Monster Children's Team Average

Stephanie Gilmore in Sri Lanka with Monster Children's Team Average

And if you like what Stephanie is wearing, you can pick up some of the pieces now.  The rest will be available online in the coming weeks!

Rocker Tote Bag

Swim Cover Up

Denim Shorts

Black Bikini


Ready for France #ROXYPro

Stop #8 on the ASP Women’s World Championship Tour brings us to Hossegor, France for the 2014 ROXY Pro France! ROXY team surfers Stephanie Gilmore, Sally Fitzgibbons, Bianca Buitendag and Lee-Ann Curren will be competing alongside other top female surfers in the world from September 23rd-29th 2014 and battling for a potential world title.

Make sure to follow @ROXY on Facebook, Twitter and Instagram for all of the latest updates, contests and giveaways during the #ROXYPro! We’ll be showing our favorite behind the scenes moments from the contest and our adventures around the surf town of Hossegor.  We’ve also got some epic prize packs to give away and a few other fun social contests up our sleeve (you’ll see!)

Don’t forget to tune in live by watching the contest on ASP’s website where you can watch team surfer and official ASP commentator, Rosy Hodge, break down the heats each morning!

In the meantime, we leave you with this teaser to get a taste of what’s to come for the ROXY Pro France!


#TEAMAVERAGE Premiere with Monster Children in Downtown LA

We partied with our friends at Monster Children last night in downtown Los Angeles to celebrate the global premiere of Team Average.  The short surf film features World Champion surfer and ROXY team rider Stephanie Gilmore and Quiksilver team rider Craig Anderson as they travel on a bus (and elephants) in search of surf in Sri Lanka.

Everyone got an early viewing of the full-length film, which will be officially released on Wednesday, September 17th.  We’ll be hosting the exclusive video on our blog so be sure to come back next week and check it out.



In the meantime, we leave you with a few more images to give you a glimpse of what’s to come!

DAY 5ROADTRIP_20 MorganMaassen_SriLanka1_174 MorganMaassen_SriLanka1_49


Monster Children x Team Average: Sri Lanka Diaries

The Monster Children crew are fans of an off-the-grid trip—who isn’t? And to Sri Lanka? Yep, we’re in! ROXY Team rider, Stephanie Gilmore joined Craig Anderson, Dion Agius, Dylan Rieder, and Andrew Allen on a surf trekking trip of a lifetime.  Hopping on a bus in search of empty waves and new skate spots, here’s a taste of Team Average.

Full video arrives exclusively on on 9/17. Stay tuned!

Monster Children – Team Average Sri Lanka – TRAILER from Monster Children on Vimeo.

Monster Children x Team Average

Monster Children xTeam Average

Monster Children x Team Average

Monster Children x Team Average

Monster Children x Team Average

Monster Children x Team Average


Meet ROXY Outdoor Fitness Designer Julia Handleman

Ever wonder who the designer is behind your favorite ROXY Outdoor Fitness pieces? Meet Julia Handleman, Senior Designer for ROXY Outdoor Fitness and Women’s Wetsuits. We caught up with Julia before jet-setting off to Hong Kong and Indonesia to discover her inspirations for the Fall/Winter 2014 Outdoor Fitness collection.

ROXY Outdoor Fitness Designer Julia H.

ROXY: What pieces are you most excited about for Fall/Winter 2014 season? 

Julia: I’m most excited about the Get Glowing Vest. It’s our twist on a reflective jacket—but cropped and totally on trend. I love it because it’s a great way to interpret a trend in the performance market and in a way that is uniquely ROXY.

 ROXY: Where do you look for inspiration for designing the line?

Julia: I love looking outside of the action sports industry for inspiration, from emerging designers to checking out street style in different locations around the globe.  One of my favorite places to shop is Tokyo! Tokyo is really outside of the box when it comes to color, patterns, and prints. The designs are so fashion-forward that you really have to think hard about how you can interpret it for a more mainstream audience.  That’s what makes it so fresh!

ROXY: What athletes/sports inspire you?

Julia: Our ROXY athletes inspire me.  Every time I get to work with Rosy, Lisa, Sally or any of our athletes, I’m reminded again how they truly live and embody the ROXY brand every day of their lives.

ROXY: How can someone wear ROXY Outdoor Fitness all day? What are some key pieces that can carry you from day to night?

 Julia: Running tights and yoga leggings are great pieces that you can wear from day to night. You can dress them up with bright accessories and pair them with urban/fashion sneakers to make them work for before or after your actual workout.

ROXY: Any moments or funny stories that happened behind the scenes in designing the line?

Julia: I work closely with my Product Developer Stephanie Green to create the ROXY Outdoor Fitness line. Steph handles all the communications with factories and makes sure my ideas turn into the garments we sell in our stores. We hang out together, travel together and even sit next to each other in the office! We’re pretty much inseparable and are partners in crime. We started this thing on our Instagram accounts called ‘Double Trouble’ where we recreate the same photo and see who can do the pose better (super dorky, right)? We’re always traveling as part of our job, so it’s a great way to keep our work light and fun!

Behind the Scenes with ROXY Outdoor Fitness Designer Julia H.

Behind the Scenes with ROXY Outdoor Fitness Designer Julia H.

Behind the Scenes with ROXY Outdoor Fitness Designer Julia H.

ROXY: What are the biggest trends in women’s fitness apparel that you see happening right now?

Julia: The swim-meets-sport fashion category is a big trend is women’s fitness apparel, especially with the popularity of fashion neoprene. A couple of other trends that I love are playing with sheer fabrics, layering, and dropped armhole silhouettes mixed with fun contrast color sports bras. The emergence of very successful small start-up brands in the fitness space is also pushing us forward. As an industry it is forcing us to have more fun and take more risks with design.

Thanks Julia for all of the insight! We are so looking forward to rocking these amazing new designs during our workouts (and in the office) this season!

To shop the new ROXY Outdoor Fitness collection, click here. For some pinspiration, follow our Pinterest board!


Stephanie in the Water

It was a beautiful night in downtown Los Angeles at the Cinefamily Theatre for an exclusive screening of Stephanie Gilmore’s documentary, Stephanie in the Water.

Stephanie’s documentary provides us with an intimate look into her life as it documents both the physical and mental challenges that she encountered as one of the best female surfers in the world.

LA Screening of Stephanie in the Water

Stephanie’s documentary is an inspirational film that depicts the reality of being a 5x World Champion. After a heartbreaking tragedy that ended her remarkable winning streak, the film documents Stephanie’s courage, strength & relentless determination to regain the top spot in women’s surfing.

While watching Steph’s new film for the first time we couldn’t help but immerse ourselves in her story. From one break to another Steph’s free surfing draws you in and captivates you from your seat. Whether it’s the effortless perfection or flawless style, this film shares Gilmore’s emotions through her surfing.

Fellow ROXY Teammate Kelia Moniz said it best, “Confidence, grace, and humility is everything Stephanie displays heavily in and out of the water. Watching her take such as positive and huge lead in Women’s surfing and as a female role model is so beautiful!”

For more information, please visit To purchase Stephanie in the Water, please visit iTunes.



Surf. Stay. Play: Dingle, Ireland

The Dingle Peninsula—lush, green & rugged.  Taking a break from the warm waters and sandy beaches we often visit, we fell in love with the town of Dingle and found ourselves captivated by the beauty of this Irish city by the sea.

A great town for traveling surfers and adventure-seekers alike, here’s an insider’s guide for everything you need to know about the city of Dingle!

Surf. Stay. Play Dingle, Ireland


The Dingle Peninsula has become a popular surfing destination for surfers. Inch Beach, is one of Ireland’s most consistent breaks year-round and a safe bet for waves.

The average water temperature is a chilly 55 degrees so don’t forget to bring a wetsuit! We also suggest bringing a pair of booties to protect your feet from the rocky underwater terrain!

Surf.Stay.Play Dingle, Ireland

Surf.Stay.Play Dingle, Ireland

Surf.Stay.Play Dingle, Ireland

Surf.Stay.Play Dingle, Ireland


Situated in the heart of Dingle, The Benners Hotel is the ideal base camp to enjoy the city of Dingle and its surrounding areas. The location is ideal for relaxing after a long day of surfing, as everything is within walking distance. Plus, how can you not fall in love with Dingle’s brightly painted shops and pubs!?

Surf.Stay.Play Dingle, Ireland

Surf.Stay.Play Dingle, Ireland

Surf.Stay.Play Dingle, Ireland


When you’re not surfing, rent a car and explore the beautiful rugged coastline and countryside. Our car of choice? A vintage 1980’s Land Cruiser!

If you want to experience the drive of a lifetime, head up Slea Head Drive for breathtaking views of the Blasket Islands. The drive up Slea Head Drive takes about an hour, but make sure to give yourself a little extra time to make a couple pit stops along the way! There are a variety of cafes, villages & castles along the way!

Surf.Stay.Play Dingle, Ireland

Surf.Stay.Play Dingle, Ireland

Surf.Stay.Play Dingle, Ireland

Surf.Stay.Play Dingle, Ireland

Surf.Stay.Play Dingle, Ireland

While you’re driving, don’t miss the winding pathway leading to the Dunquin Pier. Trust us, it’s pretty hard not to miss the rugged cliffs and picturesque narrow winding pathway down to the pier!

Surf.Stay.Play Dingle, Ireland

After a long day of adventuring, stop by Dick Mack’s Homestead to enjoy a late-night treat.  A leather shop by day and Irish pub by night, Dick Mack’s is a favorite amongst visitors and locals. Grab a pint or a Hot Toddie (Monyca Eleogram’s favorite), and watch the artisans’ leather creations come to life.

You’ll also be able to catch a live show from local musicians who perform nightly in the pub.  You might even recognize these guys from our ‘Loving Lost in Ireland’ video.

Surf.Stay.Play Dingle, Ireland

Surf.Stay.Play Dingle, Ireland

Surf.Stay.Play Dingle, Ireland

Surf.Stay.Play Dingle, Ireland

If you ever find yourself catching a train from Dublin to Dingle, tweet us to let us know your favorite spots!


Q&A with ROXY Social Media Intern Kimi

It’s all in a days work for our ROXY Social Media Intern Kimi! From tracking hashtags to running around the office, we caught up with her to talk about what it’s like to have the coolest summer Internship around!

ROXY Social Media Intern Kimi

ROXY: What is you major? What school do you attend?

Kimi: I’m a Public Relations and Advertising major at Chapman University in Orange, California.

ROXY: What does a typical intern’s day look like at ROXY?

Kimi: There’s no such thing as a typical day at ROXY! You never know what to expect when you come into the office and that’s what makes it so much fun!  I work on a wide range of projects such as curating content for the ROXY Blog, populating WANELO with new content from and helping out the ROXY Marketing team.

ROXY: What has been your favorite project to work on so far?

Kimi: A few weeks ago I got to work at the US Open of Surfing! It was such a fun experience. I spend the day at Huntington Beach watching the girls surf, eating waffle sandwiches at Bruxie, and snapping pictures behind-the-scenes (yup, it was a pretty rough day at the office)!

ROXY:  What is the best perk of the internship?  

Kimi: There are so many of privileges and discounts you receive as an intern, but the best perk is getting to work with the marketing team! They are so fun, kind, and talented. We’ve had some great laughs! It is going to be hard to leave them.

ROXY: Have you met any of the ROXY athletes?

Kimi: Yes! I got to hangout with the athletes at the US Open of Surfing and attend a meeting with them here at ROXY HQ. I met Monyca Eleogram, Bruna Schmitz, Lisa Andersen, Rosy Hodge, Bianca Buitendag and, Kelia Moniz. The girls are so incredibly talented and sweet!

ROXY: What is your dream job?

Kimi: Working at ROXY has been and always will be my dream job! My time here as an intern has made me fall even more in love with the brand.

ROXY Marketing Intern Kimi

ROXY: What advice would you give other girls looking to work/intern in the action sports or fashion industries?

Kimi: Be persistent! The first time I applied for this internship it didn’t work out so I waited and tried again a year later. Now I’m here and learning from some of the best! Also, make sure you’re passionate and educated about the brand you are working with. I’ve loved ROXY since I was a little girl and my knowledge about the brand has really helped.

Love Kimi’s dress? Shop her look here!