Surf. Stay. Play: Huntington Beach, CA

Known for its long stretch of sandy beaches, iconic surf spots & quintessential California beach culture, Huntington Beach is both our home & one of our favorite surf spots. In case you were thinking about visiting, here’s an insider’s guide for the perfect HB getaway!


HB is also known as Surf City, USA!  One of the world’s most famous surf spots—the southside of the Huntington Beach pier – has been home to many contests throughout the years. Consistently breaking year-round waves makes this spot one of our favorites!

Huntington Beach Pier

Surfing at the Huntington Beach Pier

Huntington Beach

If long boarding is more of your style, we have a break for that too! Head north of the pier to Bolsa Chica & enjoy the slow rollers & long right point breaks.


Located in the heart of downtown Huntington Beach, the Shorebreak Hotel is a favorite weekend getaway for ROXY team surfers. We love the hip & contemporary surf décor and the short walking distance to the beach! The 3rd floot patio bar provides a perfect vantage point to check the surf, while enjoying a margarita or cerveza!

Shorebreak Hotel Huntington Beach


Every Tuesday night in the summer you can head down to Main Street & PCH to shop at the local Farmer’s Market. Our favorite farmer’s market picks? The incredible assortment of local fresh fruit from the street vendors!

While you’re down there, make sure to check out the exhibits at the International Surfing Museum! Filled with artwork, vintage surfboards & relics of surfing’s early years we love the feeling of being transported back in time.

Hungry? Let’s talk food…

If you’re on Main Street, head over to Bruxie for some tasty gourmet waffle creations. Chicken & waffles anyone?!?  Don’t worry, the waffles are only  250 calories so don’t feel TOO guilty about that waffle crepe sandwich!

Bruxie Waffle Sandwhich

Bruxie Menu

Bruxie Waffle Sandwhich

Off-the beaten path, escape the crowds of Main Street and head over to Sit Stay Café  for an afternoon pick-me-up. Enjoy a cup of coffee or a croissant with your four-legged friends on their dog-friendly outside patio.  Did we mention they have the best vanilla-iced latte in town?

Sit Stay Cafe

Sit Stay Cafe Huntington Beach

Sit Stay Cafe HB

Lastly, a visit to Huntington Beach would not be complete without a trip to Banzai Bowls. Our go-to is the Maui Sunrise Bowl, filled with pure acai blended with fresh fruit and topped with granola, fruit, coconut flakes and a drizzle of honey!

Banzai Bowl Huntington Beach

AND Yes, it’s really as delicious as it looks.

We hope that you enjoy your stay in Surf City!  And let us know what your go-to spots are by tweeting at us @roxy (!


Behind the Scenes at the 2014 US Open of Surfing

Last week we took a break from the office to watch ROXY Team riders Stephanie Gilmore, Sally Fitzgibbons and Bianca Buitendag compete in the 2014 US Open of Surfing right in our backyard in Huntington Beach, CA!

Between autograph signings, team dinners & daily treks down to Main Street to catch all the live action on the beach…our team definitely kept busy throughout the week!

Both Sally Fitzgibbons and Stephanie Gilmore won their heats in the Quarterfinals on Saturday, despite really tough conditions and a dropping swell.  The two Roxy team riders went head to head in the semi-finals on Sunday, with Steph beating Sally with a 16.10 to advance to the finals.  Steph scored an impressive 9.93 – a nearly perfect wave!

In the finals, Steph competed against fellow Australian Tyler Wright.  Steph started strong but it was Tyler’s 8 wave that allowed her to take the lead and turn the heat around.  Steph finished 2nd to Tyler in a really close final.

Sally is now ranked 2nd in the world and Steph is 4th as they head into the next WCT stop at Trestles in San Clemente, CA from September 9-20.

Didn’t get to catch any of the action at the US Open this year? Here are some of our favorite behind the scenes photos captured by ROXY’s social media team!

Bianca Buitendag-US Open of Surfing 2014

Bianca Buitendag-US Open 2014

Bianca Buitendag-US Open 2014

ROXY Team Riders at the 2014 US Open of Surfing

Sally Fitzgibbons-US Open 2014

Stephanie & Whitney Gilmore-US Open 2014

Stephanie Gilmore-US Open 2014

Stephanie Gilmore-US Open 2014

Huntington Beach, CA

Lisa Andersen, Monyca Eleogram & Bruna Schmitz

ROXY Team Riders-US Open 2014

ROXY Team Signing at HSS-US Open 2014

ROXY Team Signing at HSS-US Open 2014

US Open of Surfing 2014


Congratulations to our Uber ALL ACCESS Contest Winners, Oanh and Cory!

An UberSUV loaded with Quiksilver and ROXY gear picked them up from the chaotic Vans US Open of Surfing and whisked them away to our Huntington Beach HQ for a shopping spree!

Here’s a sneak peek of our winner’s shopping trip to Quiksilver & ROXY HQ!

UBER All Access Winners

UBER All Access Winners

UBER All Access Winners Trip

UBER All Access Winners

UBER All Access Winners

UBER All Access Winners


Congratulations to our winners!


Lovely Lady Logger Kelia Moniz Competes in the Duct Tape Invitational


ROXY team rider Kelia Moniz was invited to participate in the exclusive Duct Tape Invitational at this year’s US Open of Surfing.

The Invitational was created by 2x ASP longboard world champion Joel Tudor to showcase the progressive style and creativity of the world’s best longboarders.  Invitees compete in 4 man heats on single fin logs.  The rules of the contest: your board must weight at least 12 pounds; you can’t use a leash; and you can surf as many waves as you like!

Riding a red single fin, Kelia was one of just 16 longboard surfers (and 2 women) invited to compete in the annual event.

Kelia paddled out into her heat with Tyler Warren, Ryan Burch, & Andy Nieblas.  She charged hard, grabbing rails and showcasing her timeless style, finishing 3rd in her heat with a score of 10.80.

Follow Kelia on Instagram and Twitter for more images of her beautiful longboard style!



IMG_3778small IMG_3741small




Score $25 in Live Nation Concert Cash with Roxy This Summer


Summer might be coming to an end, but we’re closing out our favorite season with a special perk for our SoCal friends. Roxy and Live Nation are joining together to help get you out to see some of the best events happening around town.

Starting on August 1st, when you spend $100 in a participating Roxy/Quiksilver store in Southern California, you get a $25 gift card that can be redeemed for any music or sporting event offered by Live Nation**

See participating store locations and official rules below for more details.

QUIKSILVER- UNIVERSAL CITYWALK Universal Studios City Walk 1000 Universal Studios Blvd.  Space V114 Universal City, CA 91608  (818) 760-6650

QUIKSILVER – SOUTH COAST PLAZA South Coast Plaza 3333 Bristol St.  Space 2031 Costa Mesa, CA 92626  (714) 540-4555

QUIKSILVER – GASLAMP Gaslamp 402 5th Ave. San Diego, CA 92101  (619) 234-3125

QUIKSILVER – DOWNTOWN DISNEY Downtown Disney  1570 South Disneyland Dr.  #103 Anaheim, CA 92802  (714) 778-4274

QUIKSILVER – SANTA MONICA 3rd St. Promenade 1422 3rd St. Promenade Santa Monica, CA 90401  (310) 899-9400

QUIKSILVER  – POWELL 207 Powell St.  San Francisco, CA 94102  (415) 956-3713

QUIKSILVER/ROXY – LA JOLLA 1111 Prospect St. La Jolla, CA 92037 QS (858) 459-1267 RX (858) 459-1460

DC – IRVINE SPECTRUM Irvine Spectrum 71 Fortune Dr. Suite 824 Irvine, CA 92618  (949) 754-0955

QUIKSILVER – IRVINE Irvine Spectrum 71 Fortune Dr.  #806 Irvine, CA 92618  (949) 753-5031

QUIKSILVER – LAGUNA BEACH 255 Forest Ave. Laguna Beach, CA 92651 (949) 376-0245

ROXY – FASHION ISLAND Fashion Island 259 Newport Center Dr.  Newport Beach, CA 92660  (949) 718-9792

QUIKSILVER – DEL AMO Del Amo Fashion Center 3525 Carson Blvd. Suite #234 Torrance, CA 90503 (310) 371-0128

 **Customers who purchase at least $100.00 USD in a single transaction at a participating Quiksilver, Inc. (“Quiksilver”) owned retail store will receive a $25.00 USD Live Nation® Concert Cash® code (“Code”) for use at  Offer valid only while supplies last.  The Code is a one-time use only voucher code good toward $25 off final purchase for select concert tickets at participating Live Nation owned and operated venues in the US OR merchandise sold at the Live Nation store, based on availability under this program. Code cannot be combined with any other offer or promotion and is non-transferable. Any unused value will be forfeited. The Code expires at 3:00 PM PT on December 31, 2014.  Additional restrictions apply, visit for details.


The Happiest Hour with Team Roxy at SeaLegs Wine Bar

Last night, the ROXY team riders took a much-needed break with amazing food and tasty wine to relax after a long day of heats. SeaLegs, our favorite local wine bar in Huntington Beach, invited our team to serve as guest ‘wintenders’ for the night as part of their celebrity bartending series during the US Open to help raise awareness for Boarding for Breast Cancer. B4BC is a non-profit foundation dedicated to providing education, prevention and support programs for young people and the action sports community at large.

4x world champion surfer Lisa Andersen led the charge behind the bar, serving up wine to all of the fans who came to the event to meet her.  Rosy, Monyca, Bruna and Stephanie also came out to support the cause!

ROXY at Sea Legs

ROXY at SeaLegs

ROXY at SeaLegs

We had so much fun and took way too many photos to count in the Photo Booth…

SeaLegs Photo BoothROXY at SeaLegs

Photo Booth at SeaLegs

Thanks SeaLegs for hosting us – we hope to do it again soon!


UBER + ROXY Team Up for US Open – Prize Pack Opportunity!

The US Open, America’s largest surf competition, is going down this week right in our backyard in Huntington Beach, California.  We’ll be headed to the beach all week to support ROXY team riders Sally Fitzgibbons, Stephanie Gilmore, and Bianca Buitendag in their heats. We anticipate that parking near Main Street will be a total nightmare, so we’ve partnered up with Uber, the alternative ride sharing app, for a special #UberALLACCESS experience.


On Thursday, July 31st, we’re hooking up one lucky winner in the Huntington Beach area with an epic prize package full with Roxy and Quiksilver swag that is bound to make any surf-lover jump for joy. Read on to see how you and a friend can win this ultimate VIP experience that will have you looking like a pro!

How To Win #UberALLACCESS**:

1. Download or open the Uber app on your smartphone on Thursday, July 31st 

2. Look for the special “ALL ACCESS” button that will appear on the Uber app when the #UberALLACCESS prize package is up for grabs

3. The first person to successfully request the “ALL ACCESS” vehicle will be whisked away to the experience with their +1

4. Stay up to date on #UberALLACCESS by following Roxy on Twitter @roxy and Uber on Twitter at @Uber_OC and @Uber_LA.

**The winner and guest must be 18 years of age or older. For more information, visit the official sweepstakes rules.

Here’s what we have planned for #UberALLACCESS:

If you’re the first person to request the “ALL ACCESS” vehicle option, an UberSUV stocked with Roxy & Quiksilver gear will roll up to your location.

The SUV will then whisk you away to the global headquarters of Quiksilver/Roxy so you can shop in their exclusive store on the campus with a $500 gift card

If that’s not rad enough, the winner will also receive a Channel Islands surfboard and $250 in Uber credits.

See ya on the beach!


ROXY Collaborates on Exclusive Midnight Swim Collection with LA Artist Niki Livingston

Lookout & Wonderland x ROXY

If you ask us, one-of-a-kind swim pieces, DIY crafts, tunes by DJ Love Fingers and artisanal cocktails are the perfect way to wrap up a busy work week and spend a Saturday evening.

Last month, Lookout & Wonderland’s founding artist Niki Livingston showcased her capsule collection of 100 one-of-a-kind, organic indigo-dyed bathing suits that were created in collaboration with Roxy swim designers.

We hosted a launch party at Shelter Half, a unique artisan marketplace in Los Angeles, to celebrate the collaboration complete with an indigo dye workshop, live music and craft cocktails.

The Midnight Swim collection blends shades of shadowy indigo – the perfect compliment for endless summer days and nights spent at the beach. We enjoyed a runway presentation of the new line and then snacked, danced and sipped on cocktails while having fun creating our own DIY indigo-dyed mobiles. Hemp string, dyed pieces of canvas and some sticks are all you need!

We spoke with Cynthia Son, a ROXY designer to get the inside scoop behind the Lookout & Wonderland x ROXY collaboration.

 ROXY: What was the inspiration behind the collaboration?

Cynthia: The inspiration behind Midnight Swim was sparked from a concept from our swim designer Breanna Marston for our upcoming swim line. The underlying themes were a late night swim that evokes blue & black indigo inky patterns that feel like a summer night! Based on the beautiful hand dyed shibori technique used by Niki Livingston, we knew that her dynamic style mixed with indigo dyed patterns would be the perfect collaboration for ROXY!

 ROXY: Will we see more collaborations like this for ROXY Swim in the future? Will indigo dyed product be available in larger quantities in the future?

Cynthia: For now the collection is a one-of-a-kind run of 100 pieces that will only be available  exclusively at Shelter Half. There are a couple upcoming collaborations we’re pretty excited about! Stay tuned to see what we’re planning for Spring 2015!

ROXY: We know what indigo is a hot trend right now. What other trends do you see taking off with swimwear in the next few months?

Cynthia: Indigo is definitely a BIG trend right now. Our design team is  currently focusing on experimenting with different textures, space dyed fabrics, cut outs & seamless details.

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland’s Artist Niki Livingston.

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY

Lookout & Wonderland x ROXY


Experience Everything #ROXYOutdoorFitness

The great outdoors is calling us. A new season means a new opportunity to build a better, stronger us. Running, bending, twisting and reshaping. Always testing ourselves. Always seeking our happy place. Finding strength and resilience we never knew we had. Reaching our limits and pushing past them. Redefining out minds, redefining our bodies. Finding zen within us, by engaging with the world around us. Fit. In whichever way we see fit. Because “better” is a moving target. And everyday we’re one step closer to our best selves. #ROXYOutdoorFitness

 Shop new ROXY Outdoor Fitness arrivals.

ROXY Outdoor Fitness

ROXY Outdoor Fitness

ROXY Outdoor Fitness

ROXY Outdoor Fitness

ROXY Outdoor Fitness

ROXY Outdoor Fitness

ROXY Outdoor Fitness

ROXY Outdoor Fitness

ROXY Outdoor Fitness

ROXY Outdoor Fitness


Q & A with ROXY Marketing Intern Maya B!

Ever wonder what it’s like to have the coolest Internship around? Meet ROXY’s Marketing Intern Maya B. and take a peak inside her world here at ROXY HQ.

Ask an Intern

ROXY: What is you major? What school do you attend?

MAYA: I am an advertising and marketing communications major at the Fashion Institute of Technology in New York City.

ROXY: What is a typical intern’s day look like at Roxy?

MAYA: Everyday is so different which is why it is so much fun to intern here. I can be working on a research project one day and be out of the office prepping for an event the next!

Ask an Intern!

ROXY: What has been your favorite project to work on so far?

MAYA: I’m really passionate about photography so I love working on Roxy photo shoots. Being able to see and work on the whole process from conceptualizing the shoot to the finished product is really exciting, especially when we’re photographing the Roxy athletes!

Behind the Scenes with Maya B.

ROXY:  What is the best perk of the internship?

MAYA: There are SO many perks interning at Roxy! Not only do I totally abuse my shopping discount, but I get to work with really great talented people and learn new things from them every day.

ROXY: Have you met any of the Roxy athletes?

MAYA: Yes! Being able to meet Lisa Andersen, Kelia Moniz, Stephanie Gilmore, Bruna Schmitz, Monyca Eleogram and Dara Howell was such a dream come true. They’re all so inspiring! It was a great pleasure meeting all of them.

ROXY: What is your dream job?

MAYA: My dream job is to have my internship at Roxy turn into a full-time position. I love the brand and interning here I want to continue to grow with company.

ROXY: What advice would you give other girls looking to work/intern in the action sports or fashion industries?

MAYA: Never let anyone stop you from reaching your goals. Moving from New York to California for an internship had many obstacles but I never let anything or anyone stop me. Be willing to work hard and don’t be afraid to speak up! Employers won’t know the incredible skills you have if you don’t take the initiative to tell them.

Ask an Intern!