Sunshine, BBQs, fireworks and an endless array of red, white and the deep blue sea are upon us!!! Are you ready for the 4th of July? Check out our Independence Day Essentials and order by 6/24* for delivery just in time for a day filled with stars and stripes.

]]> http://blog.roxy.com/2013/06/red-white-and-the-deep-blue-sea/feed/ 0 http://blog.roxy.com/2013/06/salt-hair-monyca-dont-care/ http://blog.roxy.com/2013/06/salt-hair-monyca-dont-care/#comments Fri, 14 Jun 2013 18:22:44 +0000 carlybennett http://blog.roxy.com/?p=17553

Let your hair shine this Summer. Take a tip (or 3) from the queen of beach hair and Roxy team rider Monyca Byrne-Wickey. Enjoy this short Roxy Style Spy video straight from Tahiti where Monyca shows off her lovely locks and a couple easy hair-dos that will showcase the best bikini backs of the season. Our favorite bikini backs? The Naturally Beautiful Rio Halter is our top pick for sure!

We caught up with Sierra Blair-Coyle this week, and she showed us how to take advantage of summertime while minimizing gym time. Here are her ingredients for summer fitness success:

Recipe makes a 12 pack

1 Roxy Outdoor Fitness Cross Back Sports Bra, fit for comfort
1 pair of Roxy Outdoor Fitness Bump Set Shorts, flexible
1 outside location with space for (4) stations.
1 stability ball
1 all-purpose foam roller
1 10 lb dumbbell
1 fitness band

1. Preheat muscles to a warm temperature with light jog and stretching

2. Lay on the ball while slowly rolling upper body and pausing at the top. Repeat this 25 times or until you reach a burning sensation that gives your abdominal muscles solid definition (or close to that). Add reps for a more solid texture.

3. Squat with the dumbbell between your legs. Straighten your legs and stand up powerfully while swinging the dumbbell to shoulder height. Make your legs do the work.  Repeat motion 15 times, or until legs are nicely-toned. Add weight as needed.

4. Perform a pushup with one hand on the foam roller. Repeat this motion 10 times each side for a full body benefit. Make sure the reps are even to avoid an unbalanced result.

5. Stand with one or both feet on the band.  Grip the handles of the band with both hands. Slowly raise your hands, palms up to your shoulders, keeping your elbows tightly against your sides. Slowly lower, squeezing triceps on the way down. Repeat about 25 times while the body is still heated, or until it’s ready to move on.

6. Mix the ingredients for a less repetitive workout or perform in order to get focused. Try this recipe as often as possible, and focus on working multiple body parts in one exercise for a sweet summer workout.

June 20th is International Surfing Day #ISD, and we can’t think of a better way to celebrate than to go surfing with friends. We want you to take the day off, so grab your favorite board and bikini—connect with Facebook to get your personalized doctor’s note and prescription ready.

What better way to embrace our fascination with gold then to show off the golden threads, embellishments, and golden girls that make us love this trend even more!

1. Monyca Byrne Wickey: The ultimate golden girl rocking a piece from our Roxy Surf Essentials collection.

2. Who doesn’t love those extra special touches? Topped off with chevron? and a bandeau? Oh, and in white? Well, then you’ll adore the Internal Bliss Bustier bikini with its intricate seed bead detailing and soft, crochet fabric.

3. We love our coverups almost as much as we love our bikinis and this  hi-low hemmed Golden Maze Dress,seen here on Bruna Schmitz, is the ultimate golden gal must-have (we know you’ll agree). 

4. How could we leave the house without our Golden surfboard. We needed something to match our amazing golden suits and the Tahitian sands.

5. Another favorite Tahitian ride? Our 1950s bright  Jeep we used to cruise the pineapple fields. 

The first day of the Roxy Waikiki Classic kicked off to a fantastic start with the sun shinning bright over Queens Beach and steady waves for all those competing. Whether you were on the beach getting your hair braided at the Paul Mitchell tent, lathering up in Sun Bum’s moisturizing sunscreen lotion, or trying your chances at the spin the wheel for your own Roxy ‘I love Surfer Boys’, ‘Totally Beachin’ and ‘Stoked’ tanks, there was plenty of fun in and out of the water throughout the day. We were even lucky enough to have our friend Rebekah ofGoldfish Kiss out on the beach creating one of a kind eco-friendly beach bags.

In between heats, girls of all ages lined up for a chance to meet iconic Roxy athletes like Waikiki native and ASP World Longboard Champ Kelia Moniz, four-time World Champ Lisa Andersen, Rosy Hodge, and Bruna Schmitz.

Stay tuned for all the contest results which will be announced today. In the meantime, check out a few great pictures we snapped today at the event. We’ll see you under the sun!

The 3^rd annual Roxy Waikiki Classic has officially begun! Check back for updates to the schedule, event happenings, and all things Roxy!

Tag your pictures using @Roxy and #WaikikiClassic 

Summer is here, and it’s time to get outside with your new goals, revitalized spirit, and fresh Roxy Outdoor Fitness essentials. Take on new outdoor challenges while rewarding your body with fresh energy, a renewed mind, toned muscles, and sunkissed color! Roxy Outdoor Fitness ambassador Rachel Moore thinks there’s no better way to celebrate Summer than to slip into the comfiest of Roxy Outdoor Fitness pants and tone those legs with a climb of any level.

Rock climbing works the whole body, but the leg muscles are used most for climbing. The quadriceps are the four biggest muscles in the front of the thigh that are used to straighten the lower leg from a bent position when stepping from hold to hold. The two muscles that comprise the calf, the soleus and gastrocnemius, are used to raise the heel. When you stand on your toes to reach for a higher hold, say hello to these muscles you never knew you had! Focus on using your quads and calf muscles to make sure you are not only strengthening and toning the right areas, but you are also using the correct technique so you don’t wear out your arms and shoulders unnecessarily. Your Roxy Outdoor Fitness Enhance Capri Pants will thank you for it!

Climbing will not only tone those legs, but will make sure it leaves you feeling sore! Be sure to stretch before and after every climb, as well as incorporating a warm up and cool down jog to get your heart rate up and break up the lactic acid. Happy Summer and happy climbing!

She wore flowers in her hair. It’s all about flowers no matter if it’s the tropical print on your Tropic Paradise Bikini (like the one Kelia’s wearing), in your hair, or on your head.

Recently, the Roxy team traveled to Tahiti where there’s no lack of tropical treats and beautiful flowers scattered pretty much everywhere you look. It’s a well-preserved paradise and in between surf sessions served as the ultimate downtime DIY treat for team riders Monyca Byrne Wickey and Kelia Moniz.

Watch the Roxy Style Spy to get the basic how-to on making your own crown this Summer. Have fun getting creative with whatever flowers and natural elements you have available to you.

You don’t need to be in Tahiti to live the Roxy life! #DAREYOURSELF