Come out to the Hermosa Pier Plaza for Sypder Surf Fest!

Saturday, April 17th from 11 am – 6 pm

Live performances by:
Donovan Frankenreiter
Musket
Brendan Lynch
Latch Key Kid

PLUS
Fashion Show
Free Stuff
Games

AND…while you’re there be sure to become a Roxy Royalty Member

Check out this fun, April Fool’s Day prank! You can go to this website and customize the page to say your friend’s name in a funny pop-culture gossip article. I made this “American Idol” headline for Roxy. Click on the link and try it out for yourself…maybe even post it on your friend’s facebook wall.

APRIL FOOLS!

The Roxy Style Squad and Amber Stackhouse traveled to the 2010 Roxy Chicken Jam and reported on snowboarding fashion at Mammoth Mountain, CA. Lots of bright colors, street fashion, and plaid are all favorites for 2010 on the slopes.

If  you wanted to give your legs a little rest from being up at the mountains all day, we’d say the Sponsor Village was a good way to go.

Sponsors set up tents filled with all kinds of fun surprises. Cover Girl provided make-overs, Paul Mitchell let you test their favorite products, and our friends at DC had a green screen photo-booth. Other sponsors included Rockstar, High Cascade, Zumies, FuelTV, Lib Tech/GNU, DC, Quiksilver. Each of our sponsors provided games and prizes, raffles, and our favorite freebies! We had our own booth where we demo’d new ROXY boards including boards with the new C2BTX  technology.

Fun at the Sponsors Village

Evan, our graphic designer, has spent the last couple of days back in Milwaukee supervising the printing of our Summer 2010 catalog! Hello Summer!

At the printing press they work around the clock to make sure the best possible prints are made.

Evan carefully inspects each page to make sure they’re per-fect!

Sign up to get one!

Driving through the downtown streets getting to see all the people from the RV point of view is pretty awesome. I went down to the Quiksilver Store on Granville street where Christina Culver was giving Roxy Cheer Manicures. If you’re in Vancouver, stop by the Quiksilver store (820 Granville Street) from now until February 20th for your free Roxy Cheer Manicure.

Yeti’s roaming around outside the Quiksilver Store on Granville Street.

Roxy Cheer Manicures by nail artist Christina Culver!

Norway Nails. This subtle show of support is on my level.

Even Gracie the Pug got in on the Manicure action.

Spotted wearing Roxy: Shawna Olsten – Quiksilver Canadian Marketing Manager

Body Surfing – New form of public transit?

I met up with the Roxy team Saturday morning at the Quiksilver office and I got my first look at my whip for the next week – the Roxy RV. I gotta say, I’m hella popular in this thing. At first I was confused by all the people staring, but within the first five minutes of driving downtown someone yelled “ROXXXXYYYYY, WOOOOOOOOOO!!!” and I realized it’s not me, it’s the RV… maybe I should drive this thing full time?!

First thing on the agenda? Shop tours of North Shore Girl, Showcase, Pacific Boarder, and Comor. Team riders Erin Comstock, Amber Stackhouse, Robyn Van Gyn and Sarah Burke arrived with Roxy cupcakes and swag.

Cupcake delivery to Comor by Sarah Burke

Kelly Etsel Heading to Pacific Boarder

Team RV out for lunch

Signing posters at the Hollyburn Country Club

Kyre, Sarah, Amber, Kelly, Shawna, Danielle and Robyn surfing alongside the bus.

The Opening Ceremonies gave me many ideas for my next birthday party (April 29th). 1) Have a giant drum for banging and dancing on. 2) Definitely have an epic light show. 3) Unlimited shirtless handsome men wearing wolf hat/capes. You may have noticed only one of these babes at the Opening Ceremonies… My party is going to be better.

What athletes would I invite to my party? Well, Solely based on outfits, the guest list would be as follows

Andorra: well done with their casual cool pattern. I guarantee these guys would show up with gifts.

Australia: I am partial to black & white and these guys looked goooood.

Austria & Great Britain: I like the preppy/school uniform look they both had… I wasn’t fooled though, these guys would be the first to dance on my giant drum.

Germany: The retro vest with the bright colors reminded me of what my dad used to wear skiing. Of course my Dad can come to this party.

Mexico: By far the best outfit. Totally casual parka with a fur hood. classic. cool. Sending them an invite right now.

Honorable Mention: Canada. I squinted my eyes and imagined they were wearing plaid shirts, black jeans, and fur hats – which made them look like most of my friends and I wanted them all at my jam jam of the year.

Donald Sutherland, yes Jack Bauer’s Dad, was one of eight that carried out the flag. He is coming to my party so my Dad has someone cool to hang out with.

Hello – I’m Jodi. I will be your local blog host reporting live from the games in Vancouver. I’m responsible for driving the Roxy team around on the Roxy bus and bringing all of  YOU an exclusive look at all the behind the scenes action.

I call Vancouver home and my Mom was a bus driver when I was little, so you are all in good hands. I have never seen my city so alive and I’m excited to share it with you. You won’t have to just take my word for it either, I’m going to show you the buzz through the lens of my Canon DSLR.

Need for speed, I looked for the Jamaican Bobsled team but no luck yet. – Robson Square

Tick Tock Tick Tock…it’s the final countdown – Vancouver Art  Gallery

During the games tin cans grow on trees – no big! – Granville Street

Free skating and zip lining in the downtown streets! – Robson Square

My good friend, Ashley, and I have more than in common than we ever knew!  Both of our moms have the same inherent ability to pick up something insanely useful and yet totally chic for their daughters (us!). Case in point: our awesome Blue Q lunch bags that we are both slightly obsessed with. The bags are cool because they are reusable (also made from recycled materials!) and allow us add a little bit of style to an otherwise boring lunch tote. I swear I get more compliments on my “Owl” tote than I could ever imagine…and I love it. Thanks Mom! Blue Q has a great selection of lunch bags you can find here.

Ashley's "Paint by Numbers" Bag (left) and My "Owl" tote