Aug
14

Lisa Andersen’s Champ Camp sets off to Cardiff in their Airstream

Last week a group of Roxy athletes set off in their silver–clad aluminum Airstream to Seaside Reef in Cardiff for a day of surfing.

This training camp kicked off the first of many upcoming Lisa Andersen Champ Camps that offers a one of a kind experience with surfing legend Lisa Andersen as their mentor and seeks to progress the sport of surfing through training and analysis. Team riders including Nikki Viesins, Tatiana Weston-Webb, Kylie Loveland, Meah Collins, Meg Roh, and Kehanu Delovio all joined in for this signature experience.

Lisa wasted no time and ‘broke the ice’ for all the girls when they arrived, giving them a brief rundown of the camp, key fundamentals, and heat strategy. The girls suited up in their Roxy wetsuits and headed out for a heat, giving Lisa and 2x world longboard champion and team rider Jen Smith a chance to closely watch and critique the girls’ surfing.

After the heat, the girls headed back to the Airstream for a brief review by Lisa and Jen, and back out to apply the tips and advice from surfing’s elite. This time around, Lisa and Jen suited up for a fun expression session with all the girls.

The team certainly worked up an appetite and munched on Daphne’s lunch., followed by some smoothie-making, so the girls gathered around the Airstream kitchen to whip up some fresh berry smoothies with Lisa…a great way to end the day followed by a brief pep talk from Surfing pros Lisa and Jen!

Next stop for the #LisaAndersenChampCamp…Costa Rica for a week of surfing, hands on coaching, instruction, and special guest appearances! Be sure to check out all the special moments on Twitter and Instagram @Roxy #LisaAndersenChampCamp

Jul
30

Sally’s Pre-Heat Playlist for the US Open

Jul
30

Roxy Red Bull Party @ 301 Beachfront

Roxy and Red Bull are joining forces to throw one of the best parties this summer in Huntington Beach! Come celebrate with Sally Fitzgibbons and Sofia Mulanovich during the US Open of Surfing at 301 Beachfront from 7pm onwards on Saturday August 4! DJ SmithAgentSmith will be rocking the party with his unique blend of house, electro, hip-hop, dubstep and pop remixes and enjoy Red Bull drink specials all night long! You’ll also bump into other Roxy pros there including Lisa Andersen, LeeAn Curren, Kassia Meador, Bruna Schmitz, Monyca Byrne Wickey, Rosy Hodge & Jen Smith and the Red Bull athletes have RSVP’d to join in the fun…

Get there early to get in! You have to be 21+ to enter.

Jul
23

Sally Fitzgibbons is Huntington Beach Bound!

Sally is coming to our hometown of Huntington Beach!! Come out and support Sally as she competes in the US Open July 28th to August 5th at the Huntington Beach Pier. Send @Sally_Fitz and @Roxy your go to pump up song and we will put together a pre heat playlist for her! #GoSally
Jul
12

Let The Sea Set You Free: Meet The Winners!

Jul
09

Thirty Day Rally for Sally: Sally Fitzgibbons Flashback

Thanks everyone for wishing @Sally_Fitz the best in Biarritz for the Roxy Pro July 10th-14th! Sally’s come so far this year, but lets rewind a few years back! Sally grew up with three older brothers and a dad who all surfed in the little town of Gerroa, on the south coast of New South Wales, Australia. She started surfing when she was about six years old, and it wasn’t long before she started competing and driving as far as the Gold Coast! “Some of my favorite memories come from those long trips up the coast with the family…We’re on a mission and that is where I credit a lot of my competitive drive from (pardon the pun)!”

Send @Sally_Fitz and @Roxy a flashback of your first time surfing or your favorite memory at the beach on instagram or twitter! #GoSally

Jul
06

Hecho En Mexico With Kassia Meador and Bon Appetit

This month, Roxy team rider Kassia Meador made a splash in Bon Appetit magazine. Joined by professional chef Chad Robertson and a cast of mixologists and other pro surfers, Kassia spent a week in Mexico enjoying the waves and cooking on an open flame. From homemade flat breads to fresh caught tuna preparations and handcrafted post-surf beverages, Kassia got the chance to experience and photograph it all. To read more about Kassia’s amazing Mexican surf break and get exclusive recipes to enjoy at home as well as behind the scenes pics, pick up the July issue of Bon Appetit, on stands now!

Jul
02

Thirty Day Rally For Sally

Sally is well on her way to the World Title and is still coming off her win at Rio going into the Roxy Pro Biarritz! Who wants to see Sal win!? Cheer @Sally_Fitz on and send her some love! #GoSally
Stay tuned for the next rally!!

Jun
28

Aloha from the 2012 Roxy Waikiki Classic

The 2012 Roxy Waikiki Classic took over Queens Beach, Waikiki, on June 16 & 17 (Fathers Day weekend)! The free amateur surf contest included both longboard and shortboard divisions for girls and women of all ages. This year the event also hosted the one and only ASP Women’s Longboard Qualifier in Hawaii, giving the local girls a chance to compete for a spot on the 2013 World Longboard Tour! Honorable mentions in the ASP event include Crystal Dzigas who was crowned winner of the professional longboard final Roxy Team Riders Kelia Moniz who took second, and Vanina Walsh who finished fourth.

With 173 competitors in the amateur division and 24 ASP pros… along with their friends, families and supporters on the beach, you could say there was an impressive turn out! While the surf contest showcased new and returning talent, there was also a ton of action on the beach! Paul Mitchell was on site with their very own hair styling pros and they kept the crowds busy by conditioning/braiding girls’ hair! Anyone who was dry or just out of the water could stop by the Paul Mitchell tent for a beach “do” and learn about hair care and special products for the beach.

There was always something fun going on at the Roxy Tent with customized flip flops, raffles, giveaways and athlete signings with Roxy pro surfers Rosy Hodge, Kelia Moniz, Lisa Andersen, Jen Smith, Monyca Byrne-Wickey, Amy Murphree, and Vanina Walsh! These girls were hanging out all day long getting into the spirit and meeting all the competitors.

Jamba Juice stoked out the beach with free smoothies and the Kokua Hawaii Foundation got on board to share their knowledge and “how to’s” on making recycling fun! They set up recycle stations around the beach and encouraged people to get creative by making their own sea turtles out of bottle caps! The Roxy Initiative joined forced to share the importance of recycling and set up a water station with re-useable bottles for a donation. The Roxy Initiative raised just over $2000 for the Kokua Hawaii Foundation which will be matched and rounded up to $5000 to help fund the Plastics Free Hawaii initiative.

With tons of stoke and Roxy love going around (in and out of the water), the event was for sure a favorite! Roxy hopes to spread the love around the USA one day soon with more events just like it! The Waikiki Classic aims to become a series that will continue to grow in the upcoming years! Stay tuned for 2013 dates coming soon…

“[The Waikiki Classic] is all about having a good time and giving back to the sport. We want to teach the youth so they can learn how to surf and enjoy it like we did! The more events we have like this the more we can inspire the next generation.” – Lisa Andersen, 2012 Roxy Waikiki Classic


FINAL RESULTS:

(more…)

Jun
26

Tatiana Weston-Webb and Meah Collins Set a New Level of Surfing

Roxy Surfers Tatiana Weston-Webb and Meah Collins dominated the Surfing America USA Championships 2012 for the second year in a row. Both girls took junior surfing to a whole new level. Tatiana defended both her USA titles from last year—Under 16 and Under 18—and claimed them once again, earning herself the prestigious California Governor’s Cup Award. Last year, Meah Collins took the title in the Under 12 division. This year she stepped it up, claiming the Under 14 title, and finishing third Under 16, securing herself a spot on the USA Team.

Other honorable mentions include Roxy Surfers Maluhia Kinimaka, who took 4th in the Under 16 final, and Nikki Viesins, who surfed her way to semi-finals. Watch the highlights here and support the Roxy Surf Team this week at the NSSA National Championships at Huntington Beach Pier!