Feb
26

The ROXY girls hit the ASP Red Carpet

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Action item for the evening – ASP red carpet and awards show for the Roxy girls…which means a little styling, makeup and hair to help celebrate and congratulate these girls on 2013 well done! Plus, it’s just fun to get dolled up and styled up with your friends so we had to make it happen.

Accepting her second consecutive Longboard World Title was none other than Roxy’s own Hawaiian beauty Kelia Moniz – who was an absolute showstopper in her #POPsurf neoprene cropped top and flowy skirt. The best part, was Kelia left it up to her fans to pick between yellow and pink…and the winning color turned out to be her favorite too (but of course she couldn’t have gone wrong in either!).

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Feb
21

ROXY Pro Gold Coast 2014 #ROXYpro

The first stop of the 2014 ASP World Tour, the ROXY Pro Gold Coast, officially kicks off March 1st.  It’s summer in Australia so expect sunshine, bikinis and some epic surfing with surprises along the way (you’ll see).

This also marks the first time the ASP is officially taking over the tour and we’re excited to see the changes  to support women’s surfing around the world. Roxy team riders Stephanie Gilmore @StephanieGilmore , Sally Fitzgibbons @Sally_Fitz and Bianca Buitendag @BiancaBuitendag will begin their season alongside other familiar faces on the new Women’s ASP World Championship Tour [WCT]. A favorite spot of the WCT for more reasons than one, the Gold Coast – Snapper Rocks (better known as Australia’s Super Bank) hosts a perfect right-hand point and boosts the premier amphitheater setting to experience the action firsthand (just see the pictures for a taste)…And the weather looks in our favor as well!

Roxy’s very own Rosy Hodge will also be taking over as part of the core commentary team for the ASP.  Nothing beats the South African beauty and her quick witted reporting (nothing – period), so we’re stoked to see her representing the tour.

So…get ready for some giveaways (check back here soon), follow ROXY on Facebook, Twitter and Instagram for all the latest updates and don’t forget to watch live on the ASP’s new event website.  

In the meantime, let the trailer set the stage and get a taste of what’s to come for the 13th edition of the ROXY Pro Gold Coast!

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Feb
11

Lighten Up. A collection of sun-kissed pastels and barely there color to jump into Spring

Lighten Up Collection

Lighten up a bit. Just think sun-kissed pastels and barely-there color that will help you jump right into the spring season.
In line with the ombre trend we’re obsessing over the Strappy Gauze Dress which gently fades from posy pinks into a rich rose. Want more and love to layer?  The Saltwater Breeze Hoodie is vibrant and comes in three multi-dimensional hues (check out the blue…swoon).

Lighten Up CollectionLighten Up CollectionLighten Up CollectionLighten Up Collection

After a touch of watercolor, it’s on to the washed and worn reminding us of fun times past. The Tomboy Bleach Shorts are an absolute staple and has boyfriend written all over it – slightly slouchy and delicately distressed. Pair it with a light camisole with a layer of lace and add yet another closet staple like the knitted Sandy Wave Sweater shrug and your wardrobe is set for Spring! Shop the Lighten Up collection.

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Jan
24

ROXY Outdoor Fitness: Widen your horizons & explore the California coastline with South Africa’s Rosy Hodge

Widen your horizons & explore the California coastline with South Africa's Rosy Hodge #ROXYOutdoorFitness

New year means new adventures for ROXY Outdoor Fitness ambassador Rosy Hodge who will be joining the ASP as an official commentator. What else is on her 2014 to-do? After nonstop surf this winter and enjoyable winter weather, Rosy is keeping the adventure alive and exploring her new California backyard.

As a light, and great all around workout Rosy has gone into full discovery mode, looking for new trails along the California coast whenever the waves are crowded and the old shoulders sore.

One of her favorites, situated along the north end of Laguna Beach is Crystal Cove State Park. The backcountry is filled with miles of trails for hiking and boosts a beautiful view of El Morro State Beach. Rosy likes to begin with a light stretch when deciding which trails to take and reading up on the dangers around each location. Paired up with her On The Run Capri Pants and Embrace Bra, Rosy can enjoy the sunny terrain and picturesque views. As the day wares away, the Featherlight Windbreaker goes on for a brisk walk down the hill and back to the car. This lightweight jacket (which packs into itself), is an absolute must when traveling light.

An easy way to widen your horizons is to follow Rosy’s lead and research your local hiking trails for a quick afternoon or morning walk with some friends.

Widen your horizons & explore the California coastline with South Africa's Rosy Hodge #ROXYOutdoorFitness Widen your horizons & explore the California coastline with South Africa's Rosy Hodge #ROXYOutdoorFitnessWiden your horizons & explore the California coastline with South Africa's Rosy Hodge #ROXYOutdoorFitnessWiden your horizons & explore the California coastline with South Africa's Rosy Hodge #ROXYOutdoorFitness

Jan
15

Find Beauty in Everything…

Be unapologetically passionate.Find beauty in EVERYTHING.Get lost on purpose, Get lost for purpose.Follow the path that leads to awesome.
Only you can create your dream. Shop new arrivals.