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This weekend, the Roxy Pro Gold Coast presented by Land Rover finished the first stop of the 2012 ASP World Championship Tour on the Gold Coast of Australia.

The event was packed with spectators watching the world’s best surfers take on the waves at the world renowned Snapper Rocks. The beautiful weather and light winds drew in fans from all over the Gold Coast.

Roxy Team Rider Sally Fitzgibbons started off with a bang and surfed her way to the semi finals. In the semi final heat, Sally battled it out with four-time World Champion Stephanie Gilmore. Sally started off strong, but was Stephanie soon had her combo-ed in the final minutes.

Steph Gilmore and Laura Evener, both from Australia, met in the final, and Steph continued her role of posting excellent scores, claiming her fourth Roxy Pro Gold Coast title.

On the men’s side of things, native Aussie Taj Burrow defeated Brazilian Adriano De Souza in the final, and took the 2012 Quiksilver Pro crown.

Congratulations to the Aussies!

If you missed the live webcast, check out the action from the heat reviews on Roxylive.com

Next stop on the 2012 ASP World Championship Tour will be the Rip Curl Pro Bells Beach Presented by Ford from April 3-14. Mark your calendars to watch Sally Fitzgibbons and Sofia Mulanovich from the Roxy Surf Team!

Meet Roxy, the newest addition to our Roxy family.

Roxy the penguin was recently rescued by the Long Beach Aquarium and as a thank you for Quiksilver & Roxy’s support over the years, we are now lucky enough to call her one of our own.

She’s black, she’s white, and best of all she loves the water so it was an honor to have such a beautiful animal named in honor or the Roxy brand.

We love her and hope you do too. You can visit Roxy the Penguin at her new home at the Aquarium of the Pacific in Long Beach, CA.

Casting call! Today marks the official start of the 2012 Roxy Shooting Star Online Video Contest. We’re on the search for the next snowboard video star. So gather up your best snowboard video shots, or go out and shoot some new tricks and send them our way for the chance to win money and loads of Roxy prizes! New this year, enter as a A-Lister or a Local Celebrity– you decide based upon your ability. We’ll select winners every week and award them with prizes. The grand prizes and overall Shooting Star champ will be awarded on March 5th. Weekly winners will have their video shown on Roxy, yobeat.com, and sbcwomen.com. Entry is FREE. The first 30 girls to enter receive a Roxy tee & beanie! Submit your video & follow the action at Roxyshootingstar.yobeat.com

Highlights from last years Shooting Star:

This month Roxy hosted their Summer 12 Press Preview at Ditch Plains in NYC. Market Editors from over 60 publications got the chance to DIY their own bikinis, chat with Roxy Pro Monyca Byrne Wickey and enjoy refreshing Roxy-fied food and beverages. Here is a sneak peak at the event and upcoming Summer 12 line.

For more pics, check out our Flickr album!

Join Our Ride, Catch A Wave & Make New Friends!

ROXY just returned from the Cook Islands and we LOVED it!! Now it’s your turn…

Imagine riding the waves of the Cook Islands with your best friend just like the ROXY girls did. Now you can – thanks to ROXY. We are giving away one amazing experience in the Cook Islands for you to get a taste of the life of a ROXY athletes. Our ROXY girls get to travel the world, surf the best waves, and make friends along the way. We want you to experience the same life-changing moments and memories!

Prize includes:

Roundtrip flights & transportation for 2 to the Cook Islands

5 Nights at the Muri Beach Club Hotel Rarotonga

3 Meals a day at the Muri Beach Club Hotel Rarotonga

1 introductory scuba diving lesson with Pacific Divers Rarotonga

Between January 10, 2012 and February 8, 2012, you can enter to WIN this trip to the Cook Islands! To be eligible you must be 18 or older and a resident of U.S. or Canada (except Quebec).

To enter CLICK HERE.

Congratulations on the Gold at Riyue Bay, Sofia Mulanovich!

Roxy Team Rider Sofia Mulanovich took first place, scoring big points for her Peruvian team, one of the 8 national teams competing for the gold medal the last 3 days at the Hainan Wanning Riyue Bay International Surfing Festival Presented by Quiksilver.

Former ASP World Champ (2004) and ISA World Surfing Games (2004) gold medalist, Sofia opened with the highest wave score of a 9.50 and a total heat score of an 18.17 in her qualifying round. In the final, her powerhouse turns and combination of maneuvers earned her a final score of 15.27, putting her in perfect position for the gold—a great way to start the season!

Coming in second place was Roxy Team Rider from South Africa, Sarah Baum who finished with a 13.70. Diana de Souza (BRA) and Justine Dupont (FRA) came in with a Bronze and Copper.

Also representing the Roxy Team in China were Bruna Schmitz, who finished in 9^th, competing from Brazil, and Nikki Viesins in 11^th, an impressive finish at only 16 years old, competing for the U.S. Team.

Final team points brought Australia in 1st, France in 2nd, Peru in 3rd, and USA in 4^th.

Congrats again, Sofia!

photo credit  isa/watts

surf shot photo credit isa/munoz

Roxy is proud to support Santa Barbara’s oldest and most revered surfing competition. The 2012 Quiksilver Rincon Classic waiting period begins January 21^st and 22^nd at Rincon Point.

The pro-am event is open to surfers of all ages, and will feature an Expression Session with some of the best surfers in the world, including Roxy’s very own 4-Time World Champion Lisa Andersen.

On the beach, the public will be able to demo our latest Roxy and Quiksilver wetsuits, along with enter in a gear raffle for Lisa Andersen’s custom wetsuit and other great prizes.

Select entries for surfers are still available at www.rinconclassic.com; note that entries are only taken from the core community (805), and the surrounding area if there are openings. Check out the site for more information on sponsors, activities, live music, and food for the weekend. See you there!

Want to Join Our Ride?  Catch A Wave?  Make New Friends? It’s time to Pack Your Bags.

Stay tuned…there’s much more to come next week! Enjoy these snapshots from our trip to the Cook Islands…

Roxy Team rider Sally Fitzgibbons is currently ranked Number 2 in the world, and recently became a top finisher in the 2011 SURFER Poll Awards last night.

SURFER MAGAZINE hosted its 41^st Annual SURFER Poll Awards on the North Shore of Oahu last night to honor the top ten men and top five women as voted by the readers of SURFER Magazine.

This was Sally’s first nomination for the awards—and a well-deserved one at that! She came in 5^th, an impressive finish to her year.  Congratulations on a great year, Sally!

Coming in 1^st was Carissa Moore, 2^nd Coco Ho, 3^rd Stephanie Gilmore, and 4^th, Alana Blanchard.

If you didn’t get a chance to watch the awards, check out Sally HERE.

headshot courtesy of SURFER

Get your DIY on! Join us December 2^nd from 3pm-6pm at Roxy in Times Square for our Roxy Re-Work & Shop! Enjoy 40% off ALL Roxy Denim that day!

We’ll be there along with Roxy snowboarder Torah Bright, Roxy Denim designer Mark Wiesmayr, & Teen Vogue’s stylish Jasmin Reate distressing, patching, sewing, pining, and having some serious fun!

Roxy Times Square
3 Times Square
New York, NY 10036

PICK IT – pick out the supplies you might use (some of our favs include: patches, embroidery floss, seashells, sandpaper, safety pins)  

DISTRESS IT  - using a dremmel or 100-200 grit sandpaper add a little dimension & wear to your Roxy jeans
SEW IT  - the more colors the better! We suggest embroidery floss & our very own Roxy friendship braiding string – play with different patterns & designs you love right now!

PATCH IT – cover some of your distressed holes or add a little flare to your back pockets using some fun patches

PIN IT – using safety pins create unique designs or pin your patches to your jeans