Aug
30

This Weekend Only: Take an Extra 50% Off Sale Items! Get a free ROXY hat with any $100 order!

Sale This Weekend Only! The Labor Day Weekend sale starts NOW!  This weekend only, take an additional 50% off all Sale items with code SALE13

Hurry, shop now to get these styles before they’re gone!**

We’re also including a free ROXY hat with every order over $100 (while supplies last)!

Shop online or visit one of these retail locations to shop this special sale – this weekend only!

Aug
20

Hot for Fall with fashion blogger Kim Pesch of Eat.Sleep.Wear in the latest ROXY Style Spy video!

A few months ago we invited our friend and New York fashion blogger Kimberly Pesch of Eat.Sleep.Wear. to California for the first time and give her a taste of the ROXY way of life – early morning surf checks, beach bonfires, the team, sunsets for days…the list goes on…

Well, we guess it was enough to make her pack her bags and make her ‘California Dreaming’ a reality since she now calls CA her home!

Enjoy this ROXY Style Spy vid from our shoot in Santa Cruz, CA where Kim breaks down some stylish options with Monyca Byrne Wickey and Kelia Moniz and get inspired for some great Summer-Fall transitional looks that will keep you HOT FOR FALL!

Don’t forget to enter our HOT FOR FALL pin-to-win (happening now) with Kim!

Kim’s look: Saddleback Top, Overhaul Jacket, Sunburners 2 Jeans, Concord Boots 

Kelia’s look: Blaze Cut Off Jean Shorts, Flagged Tee, Wild Daisy Bikini,  Alexa Wedge ShoesSaddleback Top

Monyca’s look: Lasso My Heart Dress, Malden Boots, Dancing Shores Jean Jacket, Same Old Feeling Sweater, Dreamer Purse 

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PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!
PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN! ESW5PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!

ESW3PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN! PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!

Aug
15

New Wetsuit Experience – Wetsuits for any temperature

Wetsuits for ANY temperature #DAREYOURSELF

With our new wetsuit experience debuting today, we thought we’d round up some of our best surf moments of recent to share with you.

Now it’s your turn to make some memories and find the perfect one for you and for ANY temperature. #DAREYOURSELF

Wetsuits for ANY temperature #DAREYOURSELF Wetsuits for ANY temperature #DAREYOURSELF

Wetsuits for ANY temperature #DAREYOURSELF Wetsuits for ANY temperature #DAREYOURSELF With our new wetsuits experience debuting today, we thought we’d round up some of our best surf moments of recent to share with you.   Now it’s your turn to make some memories and find the perfect one for you and for ANY temperature.

Aug
13

Hot For Fall Pin-To-Win Contest with Fashion Blogger Eat.Sleep.Wear – Enter for a chance to WIN here!

PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!

Roxy and Fashion Blogger Kim of Eat.Sleep.Wear. are HOT FOR FALL!

Enter HERE for a chance to WIN cash prizes and more! It’s that easy- just sign up and Re-Pin your favorites from Eat.Sleep.Wear’s “California Dreaming’ board!

1 Grand Prize Winner will receive $1000 USD and a custom surfboard

2 other winners will receive a $500 Roxy gift card to use on a New FALL wardrobe!

Stay tuned for more from Kim’s trip to Santa Cruz with the Roxy Team for our Fall shoot!

Grand Prize Winner: Hannah Rae
$500 Gift Card Winner: Danielle Doyle
$500 Gift Card Winner: Megan McBrien

Stay tuned for more styled looks from blogger Eat.Sleep.Wear.

HOT FOR FALL: Custom Roxy Surfboard up for grabs! Find out more here!!!

Aug
08

Kassia Meador’s Artistic adventure at the La Casa Artist Residency in Aus

With Kassia Meador’s latest and most magical wetsuit collection to date dropping next week, we thought we’d share one of her colorful adventures from down under. If you don’t know Kass yet, get to know her…like now. She is truly one of a kind and is constantly evolving and adding to her already magnificent repertoire of artistry – whether it be longboarding, photography, music, filmmaking, or painting, she’s not one who just dabbles, she masters. We are grateful to have her a part of the Roxy family, so sit back, and enjoy this rad little adventure and stay tuned for more next week!

Photograph by Roxy team rider Kassia Meador Photograph by Roxy team rider Kassia Meador

In Kassia’s words:

“I recently had the opportunity to stay at the La Casa Artist Residency  with a few of the members from our performance art group UFO2012. It was a magical 2 weeks filled with good vibes, wonderful people, music making, surfing and just all around creating magical moments and living dreams. I also teamed up with one of my most favorite people and filmmakers Taylor Steele, to shoot a commercial for my most recent Signature Roxy wetsuit collections. It’s always so great to work with people you look up to and vibe with, that’s when the magic happens. And the icing on the cake was the track that Paz and Aska made specifically for the commercial while we were all together at La Casa, the house of dreams!!! Enjoy”

Photograph by Roxy team rider Kassia Meador

Photograph by Roxy team rider Kassia Meador Photograph by Roxy team rider Kassia Meador

Aug
02

Roxy Outdoor Fitness: 6 easy Exercises to prepare your body for any workout

Climbing is a sport that involves every single muscle of the body, so it is important to be well rounded in workouts. Professional climber and Roxy Outdoor Fitness ambassador Sierra Blair-Coyle knows this better than anyone and demands exercises that prepare her body for difficult holds in climbing.

Here are Sierra’s 6 easy stretches that will get you ready for any workout! And what better way to enjoy your workout then have the technical benefits of the Ready Steady Top that doubles as a swim top and sports bra and the Spike Shorts that are fit to flatter and beat the heat both in and outdoors.

1. Rows in Prone Position (10 reps per arm)

Benefits: Full body exercise.

-Start in push-up stance with feet shoulder width apart, handles balanced on dumbbells.  Alternately pull up elbow behind your back and lower onto ground without moving your body.

#ROXYOutdoorFitness ambassador & professional rock climber Sierra Blair-Coyle give 6 easy stretches to prep you for any workout

2. Pistol Squats (15 reps per leg)

Benefits: Works abdominal and leg muscles.

-Start standing with one leg lifted in front of your body.  Slowly lower yourself as if you are sitting in a chair, while keeping your leg extended in front of you.  Return to standing position and repeat.

*Pistol squats can be completed with or without weight.

#ROXYOutdoorFitness ambassador & professional rock climber Sierra Blair-Coyle give 6 easy stretches to prep you for any workout

3 & 4. Overhead Shoulder Press (15 reps)

Benefits: Works shoulder muscles, upper back, and core.

-Start with elbows by your sides, dumbbells in your hands, palms facing away from you.  Push arms above head until they are straight, but do not lock out your elbows.  Return to starting position and repeat.

#ROXYOutdoorFitness ambassador & professional rock climber Sierra Blair-Coyle give 6 easy stretches to prep you for any workout #ROXYOutdoorFitness ambassador & professional rock climber Sierra Blair-Coyle give 6 easy stretches to prep you for any workout

 

5 & 6. V Ups (25 reps)

Benefits: Works abdominal muscles.

-Start laying flat on your back.  Lift arms and legs at the same time to create a V position.  Keep moving until your hands and feet touch, while keeping your arms and legs straight.  Lower into starting position and repeat.

#ROXYOutdoorFitness ambassador & professional rock climber Sierra Blair-Coyle give 6 easy stretches to prep you for any workout #ROXYOutdoorFitness ambassador & professional rock climber Sierra Blair-Coyle give 6 easy stretches to prep you for any workout

 

 

 

Jul
23

Why Stand Still when you can blaze new trails. Welcome to Santa Cruz, California for Fall 2013

Roxy Fall 2013 in Santa Cruz, California #DAREYOURSELF

Why stand still when you can blaze new trails. Follow your feet and go your own way. Don’t let anyone tell you you can’t.  You can.  Dare Yourself.

See all our favorite looks for Fall in the Fall Lookbook!

Roxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELF

Jul
23

Roxy kicks off Mercedes Benz Fashion Week Swim in Miami with ROXY POP surf

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

Roxy took flight down to Miami to celebrate the 2014 collections at the Official Kick-Off Party of Mercedes Benz Fashion Week Swim with the launch of ROXY POP surf (coming soon!).

Helping to celebrate 25 years of ROXY, we brought out all the stops with a mix of eye-popping island motifs, poolside POPtails to beat the Miami heat, music mixings by the ever fashionable DJ Chelsea Leyland and a star studded marathon of designers, models, Sports Illustrated babes and the who’s-who in Miami all came to enjoy the fun!

With ‘Neon’ as the theme of Mercedes Benz Fashion Week, ROXY #POPsurf was the perfect way to light up the night at the famous Raleigh Hotel and kick off the week! Thank you to everyone who came to support.  Stay tuned for more…ROXY #POPsurf will be here soon enough!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

POP2

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon! ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY x MBFW Swim Official Kick-Off PartyROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon! Devin Brugman & Natasha Oakley of A Bikini A Day at the ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

Jun
28

The Roxy Summer Sale starts TODAY!

The Roxy Summer Sale! Save up to 50% off select styles

The Summer Sale starts TODAY!

Up to 50% off new markdowns during our annual summer sale!  Hurry, shop now to get these styles before they’re gone!

Shop online or visit one of the retail locations below to shop this special sale!

 

Jun
26

Katie McLean dares herself and takes her next adventure to El Salvador

Roxy's Katie McLean #LetTheSeaSetYouFree

A self proclaimed ‘connoisseur of right point breaks’, likely embedded in Katie McLean by her birthplace, Santa Barbara, Ca., had her eyeing El Salvador’s similar surf setup all her life. On June 1st (Katie’s birthday!) she fueled her constant wanderlust and finally made the journey to what the natives call Cuscatlán, The Land of Jewels.

early morning stretches for #ROXYOutdoorFitness ambassador Katie McLean in El Salvador

Our Roxy Let The Sea Set You Free winner struck gold, scoring the opening south swell of the summer. For two weeks, 4 boys, 4 girls, and I traveled between the pristine, tropical East of Las Flores and the ‘Wild West’ of La Libertad where the city sits right on the shore.

Katie surfed at the edge of a floral jungle resting on a sparkling black sand beach, trekked to the opening of an untouched valley covered with cows, barefooted through a city to surf an urchin-infested rocky point peeling off a cemetery, and boated to an empty barreling break up the immaculate coast.

#LetTheSeaSetYouFree winner Katie McLean's quiver collection in El Salvador

El Salvador’s air was hot, humid, and electric and the water was warmer than any pool. She basically lived in here Roxy bikinis and Roxy Outdoor Fitness shorts and sports bras. While traveling, I keep up my fitness routine by spending just 10 minutes a day doing pilates and yoga.

#ROXYOutdoorFitness ambassador Katie McLean loves trail running in El Salvador

As a huge fan of trail running, Katie reveled at the chance to run through the lush terrains of Central America. She ran through thundering downpours in a rainforest blooming with mangoes to waterfalls where they leapt off into cascading swimming pools.

#ROXYOutdoorFitness goes to El Salvador with adventurer and #LetTheSeaSetYouFree winner Katie McLean

An adventure wouldn’t be complete without seeing some sights, doing some shopping, and learning about the local culture. The group explored tiny town squares, never-ending tent markets, beachfront huts, and piers selling shrimp ceviche and buckets of fresh caught fish.

El Salvador adventures with Roxy's Katie McLean

Roxy's Katie McLean taes a daring adventure to El Salvador #DAREYOURSELF #LetTheSeaSetYouFree

Only 20 years out of a brutal civil war, a country plagued by poverty, gang violence, and drastic natural disasters, El Salvador’s history of danger kept Katie on my toes.

Katie McLean dares herself and immerses herself in El Salvador's rich culture #DAREYOURSELF

Katie’s heart was opened by the kindness of the country’s people; They were intrigued by visitors and excited to show their waves, way of life, and most importantly, Pupusas (El Salvador’s signature dish).

Katie McLean puts her own spin on the classic El Salvadorian dish, Pupusas! #LetTheSeaSetYouFree

Katie McLean ROXY #LetTheSeaSetYouFree

During the last lightning-filled nights and stormy days, Katie drew in her journal and helped a local artist paint a mural at AST Surf Hotel. Katie believes ‘Connecting and sharing your passions wherever you go is what makes travel memorable.’

Roxy's Katie McLean #LetTheSeaSetYouFree

In Katie’s words, “I dared myself to explore El Salvador’s untamed beauty, and was rewarded. I’ve returned home refreshed, inspired, and ready for my next adventure.” #DAREYOURSELF