Feb
24

Maldives Uncovered with Stylist Tal Kohen

How did the trip to Maldives inspire your own personal wardrobe or styling for the shoot?
The designers at Roxy do such an amazing job bringing out the personalities of their surfers and customers in their clothes. The Maldives was the perfect location to compliment the Roxy Spring ’13 collection. The vivd colors and fun patterns in the pieces worked great with the culturally rich and bright, beautiful surroundings. To complete the look and achieve the ultimate Roxy girl vibe, I incorporated bold colored and organic jewelry.

Where do you get your best inspiration from as a stylist?
Besides movies, television, fashion books, and magazines, my strongest inspiration comes from the people who surround me in the places I call home: New York City and Los Angeles. NYC is home to some of the most unique, creative, and fashionable people, while LA’s relaxed warm weather breeds more comfortable, confident, and free-spirited people.

How long have you been styling and how did you get into it?
I’ve been styling professionally for about 7 years now, but for as long as I can remember, I’ve been styling my family and friends.
I was born and raised on the west coast, but I always knew I wanted to live in New York, the fashion capital. After graduating college, I decided to make the move. I got very lucky early on and was given the opportunity to assist a stylist on a commercial. She took a chance on me given that I had no real professional styling experience of my own. After that, I was hooked. Through contacts and acquaintances, I went on to style TV shows and photo shoots, and within a short time, went off on my own.

What was your most memorable moment while styling the surfers in the Maldives?
The Roxy girls are pure fun – there is never a dull moment. Some of my most memorable Maldives moments are watching Kelia [Moniz]and Kassia [Meador] surf wearing the saltwater chinos, Bruna [Schmitz] swaying a little boat back and forth almost tipping it over, and Monyca [Byrne-Wickey] and Sally [Fitzgibbons] dancing at the bow on our way to a remote sand island. Oh and of course the day all the girls decided to jump off the top level of our 4 story boat into the water. Sorry, there are just too many, I couldn’t give you just one moment…

Any tricks of the trade that every girl should know?
Besides investing in fashion staples such as jeans, the perfect T, the “go with everything” bag…the best and most important thing to wear is confidence. If you feel great, you look great.

If you weren’t styling…what would you dare to be doing?
I love food and I love traveling. If I wasn’t a stylist, I would absolutely love to be a traveling food critic!

Thanks to Tal Kohen for answering our ‘need-to-knows’ and to all the girls looking to get a little inspiration in their own lives, remember to dream big and #DAREYOURSELF everyday. See all of Tal’s top picks for Spring!

Click more to see some of Tal’s jewelry pulls for this shoot!

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Feb
23

DVF loves ROXY: interview with Designer Diane Von Furstenberg in Malibu

We were all so excited for Diane to meet our surfers Monyca and Kelia for the first time in Malibu. Diane seemed to marvel as her creations for the DVF loves ROXY collection came to life on the girls- the prints, the cuts, the quality and just how great the product moved and looked on!

We were eagerly anticipating hearing about the inspiration for the collection directly from Diane, and she did not disappoint- from stories of her time spent on the beach to parallels of the DVF Woman and Roxy girl. Diane’s mission to empower women to ‘Be the woman you want to be” seemed to be realized in the Roxy girls- and it was so fitting that her mantra for this collection became ‘Follow your heart and dare.”

We invited fashion blogger Aimee Song to our Malibu shoot to meet Diane and the girls. We love Aimee’s beach-wise sense of style, and knew she would be the perfect person to cover the launch of the DVF loves ROXY collection- check out her Behind the Scenes post from the shoot!

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Feb
21

DVF loves ROXY: NYC Launch Party March 6th 6-9pm EST

You’re invited to to celebrate the launch of the DVF loves ROXY collection with a very special VIP shopping experience!

Join us for cocktails and appetizers, a live DJ, and the opportunity to purchase the DVF loves ROXY collection before anyone else!

Snap a picture with your friends in the Instrgram booth and tag #DVFLOVESROXY to enter the live raffle! Win a $100 Roxy gift card or a one-of-a-kind DVF loves ROXY surfboard!

Be one of the firsts to arrive and receive a special DVF loves Roxy gift with purchase (limited supply).

6-9pm, Wednesday March 6th

At the ROXY store, 519 Broadway New York City
See you there!

Feb
21

DVF loves ROXY: Twitter Party 3/7 @ 7pm EST

Tune in to the Live Twitter Chat Thursday, 3/7 at 7pm EST with @Roxy and @DVF hosted by @TeenVogue. Be sure to follow hashtag #DVFlovesROXY.

Feb
21

Introducing the DVF loves ROXY collaboration!

Introducing the DVF loves ROXY collaboration sneak peek. Available to Shop 3/7.

DVF’s bold prints meet Roxy’s signature swim silhouettes in a collection that is both playful and empowering.  From swimwear and beach cover-ups to boardshorts, rashguards, and beach bags, the pieces reflect DVF’s love of beach culture and nature as well as Roxy’s active and trailblazing spirit.  A celebration of natural beauty and confidence, the collaboration is all about encouraging women to go for it and ride the wave.

Follow your heart and dare!

Don’t forget to RSVP for our #DVFlovesROXY Twitter Chat with @DVF and @Rosy hosted by @TeenVogue! Submit your questions for a chance to WIN prizes & more!

Feb
15

Roxy Outdoor Fitness: Get out there Rain or Shine

Get out there, rain or shine. Here’s our favorite Roxy Athlete recommended workouts and a post-workout treat to get outside and enjoy the day, no matter what the weather:

1. Climbing under a roof when it’s raining so I can see the waterfalls – Roxy Outdoor Fitness Rock Climber, Sierra Blair-Coyle.

2. Surfing in the rain is the best because it’s less crowded and I get to use my new Roxy Outdoor Fitness wetsuits. I love breaking out the new suits each season – Roxy Pro Surfer, Rosy Hodge

3. SUP Yoga in the rain to be completely surrounded by water above and beneath – Roxy Outdoor Fitness Athlete, SUP Yoga instructor and owner of Paddle into Fitness, Gillian Gibree

4. Downwind paddling in the rain to feel the drops against my back. – Gillian Gibree

5. Running on the street after a good rain, I love the smell of rain on asphalt – Pro Surfer, Sally Fitzgibbons

6. Mountain biking in the rain because the dirt gets sticky and smooth.  I can hold my line better in critical turns – Roxy Outdoor Fitness Mountain Biker, Karin Kendrick

After your wintery workout, recover and warm up with our all-natural Ginger Mint Tea:

- Grab a handful of fresh mint leaves. Mint is one of the oldest and most popular herbs grown around the world. Its sweet flavor and cooling after sensation also soothes and cleanses the digestive tract, eliminates toxins, reduces blemishes, and keeps your breath nice and fresh!

- Grate about a teaspoon of fresh ginger. From the ancient Chinese to the Romans, ginger has been used for thousands of years to aid digestion and act as an anti-inflammatory. Perfect for a post-workout zing! Try a bath soak with ginger for those achy muscles, cramp prevention, and to soothe your cranky winter skin.

- Just a spoonful of honey…The benefits of honey go beyond its blissfully sweet taste. Honey is known for instantly boosting performance, endurance, and reducing muscle fatigue. Its also a perfect “pick-me-up on a spoon” when you pack it for that extra mile!

- Combine all the ingredients and boil in a full tea kettle.

- Drink hot after a chilly workout, or ice it for refreshing hydration. Feel free to add sliced lemon for extra tang! (Lemons are perfect for that immunity boost in the winter, and cleanse the liver for a great detox boost!

Feb
14

Roxy Spring Pin Party!

Join our ROXY Spring PIN PARTY!

Fill out this form, follow us, and start pinning from our PIN PARTY: DARE YOURSELF pinterest board! Don’t forget to shop our Spring catalog and our global Roxy #DAREYOURSELF contest and enter for a chance to WIN an epic adventure with 4 other daring girls from around the world and the Roxy athletes.

Feb
12

Roxy Spring 2013 Catalog is here!

The enchanted chain of the Maldivian Islands, southwest of India is home to isolated reef banks, uninhabited white sand beaches, secluded villages and crystal clear water  - one of our favorite places on earth. Sharing waves, laughter, fresh fish, and empty line-ups together, we asked ourselves what else we would need to live out our dreams.

Shop the new catalog here and enjoy these behind the scenes photos and video from the Roxy surf team’s adventures in the Maldives!


Feb
05

Roxy Outdoor Fitness: Atmosphere Jacket Packed & Unpacked!

We had a great time hanging out in the Roxy photo studio last week for the making of this nifty GIF.  Doesn’t it remind you of one of those inflatable air dancers!? It totally brings a smile to our faces just like this furry friend!

Meet Talulah.  This little fur ball was on the scene to make sure everything was going according to plan, while her mom, Madison, our photographer/stylist, worked her magic on the #ROXYOutdoorFitness Atmosphere Jacket.

We made sure Talulah got a few treats for all of her hard work that day!

Jan
29

Roxy Ride Days 2013 kicks off at Blue Mountain in Ontario

The Roxy Ride Days kicked off in Blue Mountain, Ontario with a sold out event. The event was capped at 60 riders to ensure a comfortable coach-to-camper ratio. Demo boards were out, music was turned up and the Women’s Snowboard Federation (WSF) and Roxy team riders ensured everyone was progressing.

Roxy team rider Samm Denena was there to push the campers, and rounding out the day was a special guest appearance by Erin Comstock who recently celebrated 10 years with the Roxy team. Girls were lined up for half an hour to get an autograph, but what made Erin even more legendary is that she flew from the west coast on a red eye, drove right to the mountain and coached all day, then immediately flew to another snowboard trip. What a pro!

The day was also special day as it marked the 1 year anniversary of team rider Sarah Burke’s passing. Blue Mountain was her old stomping grounds (with Midland, the town where she grew up, not far away) it seemed most fitting that there would be such a large group of girls on snow, progressing, laughing and supporting each other #CelebrateSarah

Congratulations to Dayna Pinkey (Jump Jam Winner), Logan Sager, Bailey McDonald and Cali Sossia (Jib Jam, Small, Medium and Large Feature Winners).

For future Roxy Ride Days registration and dates, please click here. Next stop is at Mont Avila on February 23rd!

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