Aug
29

Haut Surf Shop throwback from our Santa Cruz photo shoot

Haut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Today we’re throwing it back to our ROXY Fall shoot in Santa Cruz, California, where stands HAUT Surfboard Shop and where we scored our newest ride (hang on we’ll tell you more about our fancy board shortly).

Consequentially, HAUT is a throwback in itself, making its home in a one-story old building with a graveled driveway dating back to 1969.  Its quintessential surf charm cannot be mistaken…fin adorned windows, resin filled rooms, plastered walls chronicling tales of times past, and of course, Doug, the shop’s main man and legendary west-coast shaper, who brought out one of his mini-gun designs to make a special board for the girls.

Our new board is perfect for bigger, hollower waves that we see in CA in the Fall and now is part of our collection for road trips and secrets spots around the world.

Enjoy a glimpse into Haut Surf Shop! Also, Doug wanted us to tell you to follow HAUT’s Facebook page!

Haut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Haut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Aug
27

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA episode 1

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA

Join our ride…this is the story of where ‘car meets board’ and for us that journey begins fresh off flight from California to Oahu where ROXY professional surfer and photographer Kassia Meador catches a ride with teammates Bruna Schmitz and Honolulu native Kelia Moniz.

Just think…3 girls, 5 days, and 1 mind blowing adventure that will have you daring to do the unthinkable. This 5 part series has the girls exploring the Island’s waters, waves and mountains, capturing rarely seen images while on Kassia’a editorial photo assignment…tag along as the gang meets some of the Island’s icons while touring in their ROXY Ford Fiesta. Stay tuned for a new ‘ROXY Hawaii: Kelia’s Ride with FORD FIESTA’ episode each week on Tuesday (for the next 5 weeks! Yeow!). #FiestaMovement

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA
 

Aug
20

Hot for Fall with fashion blogger Kim Pesch of Eat.Sleep.Wear in the latest ROXY Style Spy video!

A few months ago we invited our friend and New York fashion blogger Kimberly Pesch of Eat.Sleep.Wear. to California for the first time and give her a taste of the ROXY way of life – early morning surf checks, beach bonfires, the team, sunsets for days…the list goes on…

Well, we guess it was enough to make her pack her bags and make her ‘California Dreaming’ a reality since she now calls CA her home!

Enjoy this ROXY Style Spy vid from our shoot in Santa Cruz, CA where Kim breaks down some stylish options with Monyca Byrne Wickey and Kelia Moniz and get inspired for some great Summer-Fall transitional looks that will keep you HOT FOR FALL!

Don’t forget to enter our HOT FOR FALL pin-to-win (happening now) with Kim!

Kim’s look: Saddleback Top, Overhaul Jacket, Sunburners 2 Jeans, Concord Boots 

Kelia’s look: Blaze Cut Off Jean Shorts, Flagged Tee, Wild Daisy Bikini,  Alexa Wedge ShoesSaddleback Top

Monyca’s look: Lasso My Heart Dress, Malden Boots, Dancing Shores Jean Jacket, Same Old Feeling Sweater, Dreamer Purse 

ESW7

PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!
PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN! ESW5PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!

ESW3PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN! PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!

Aug
15

New Wetsuit Experience – Wetsuits for any temperature

Wetsuits for ANY temperature #DAREYOURSELF

With our new wetsuit experience debuting today, we thought we’d round up some of our best surf moments of recent to share with you.

Now it’s your turn to make some memories and find the perfect one for you and for ANY temperature. #DAREYOURSELF

Wetsuits for ANY temperature #DAREYOURSELF Wetsuits for ANY temperature #DAREYOURSELF

Wetsuits for ANY temperature #DAREYOURSELF Wetsuits for ANY temperature #DAREYOURSELF With our new wetsuits experience debuting today, we thought we’d round up some of our best surf moments of recent to share with you.   Now it’s your turn to make some memories and find the perfect one for you and for ANY temperature.

Aug
13

Hot For Fall Pin-To-Win Contest with Fashion Blogger Eat.Sleep.Wear – Enter for a chance to WIN here!

PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!

Roxy and Fashion Blogger Kim of Eat.Sleep.Wear. are HOT FOR FALL!

Enter HERE for a chance to WIN cash prizes and more! It’s that easy- just sign up and Re-Pin your favorites from Eat.Sleep.Wear’s “California Dreaming’ board!

1 Grand Prize Winner will receive $1000 USD and a custom surfboard

2 other winners will receive a $500 Roxy gift card to use on a New FALL wardrobe!

Stay tuned for more from Kim’s trip to Santa Cruz with the Roxy Team for our Fall shoot!

Grand Prize Winner: Hannah Rae
$500 Gift Card Winner: Danielle Doyle
$500 Gift Card Winner: Megan McBrien

Stay tuned for more styled looks from blogger Eat.Sleep.Wear.

HOT FOR FALL: Custom Roxy Surfboard up for grabs! Find out more here!!!

Aug
07

A great weekend at The inagural ROXY Montauk Classic at Ditch Plains

#ROXYMontaukClassic

The Inaugural ROXY Montauk Classic event was held this past weekend at Ditch Plains in Montauk, NY. The event brought in locals as well as avid surfers all the way from Florida, Illinois, Hawaii and beyond! Over 100 participants competed for prizes including Paul Mitchell product, local shop Air & Speed gift cards, and tons of Roxy goodies. Five time World Champion, Stephanie Gilmore, World Longboard Champion, Kelia Moniz and Monyca Byrne-Wickey were on site signing autographs, handing out awards and  schmoozing and taking pictures with the elated crowd.

#ROXYMontaukClassic

Saturday brought clouds and wind but that did not stop the contestants from braving the chilly weather and rippin’ while Sunday was a perfectly, quintessential summer, bluebird day for competition. Kudos to the on-lookers as well those who cheered on our participants and enjoyed the fun!

#ROXYMontaukClassic

Event sponsors included Paul Mitchell, activating and offering ‘beachy’ hair-dos which was a non-stop line, Sun Bum sunscreen, which helped keep visitors protected from the New England sun; HeartBeet Juicery joined in and gave out their amazing concoctions of juices; Vitacoco water kept everyone hydrated; and Beachcomber Resort, kept us well-rested!

Huge thanks to the Ditch Plains and Montauk locals for letting us hold the event-hope to see you next year! #ROXYMontaukClassic 

#ROXYMontaukClassic#ROXYMontaukClassic#ROXYMontaukClassic#ROXYMontaukClassic Monyca Byrne-Wickey#ROXYMontaukClassic#ROXYMontaukClassic#ROXYMontaukClassic#ROXYMontaukClassic#ROXYMontaukClassicRESULTS:

RESULTS:

Teenie Wahines (Ages 6 to 10):
Longboard Results:
1. Sophie Stella 7.60
2. Briggs Stella 4.86
3. Keira Corrigan 4.20
4. Cecelia Agoglia 3.90
5. Caroline Baker
Shortboard Results:
1. Brookelle Kline 11.46
2. Angel Cali 10.57
3. Rosalyn De Castro 5.60
4. Caelan Delgrosso 3.0
5. Gabrielle Johnson 2.50
6. Kiele Gutierrez

Wahines (Ages 11 to 14)
Longboard results:
1. Holly Hansen 9.33
2. Anissa Maimone 8.06
3. Chelsea Welsch 7.56
4. Layne Johnson 5.87
5. Skyla Welsch 5.33
6. Olivia Maldonado 4.40
Shortboard Results:
1. Izzi Gomez 15.17
2. Miller Overbeck 9.73
3. Elizabeth Kohler 7.57
4. Kallie Leonik 7.47
5. Dakota Ejnes 5.60
6. Teaken Haggerty 3.90

Jr. Queens (Ages 15 to 19):
Longboard Results:
1. Erin Kohler 14.77
2. Kassidy Kawa 7.84
3. Kerri Pagels 7.17
4. Emily Casey 5.70
5. Annie Scully 5.00
6. Kristin Visconti 3.40
Shortboard Results:
1. Casey Kwieninski 12.23
2. Selena Moberly 11.10
3. June Crawford 5.83
4. Abby Melton 2.83
Queens (Ages 20 to 29)
Longboard Results:
1. Kristen Brady 14.00
2. Kristin Angiulo 11.87
3. Katie Brady 10.40
4. Alyssa Eurell 9.04
5. Kristen Casse 6.90
6. Holly Toft 5.43
Shortboard Results:
1. Annaleise Trezza 11.33
2. Summer Ejnes 9.40
3. Lauren Ginsberg 7.20
4. Erin Holmes 2.56

Royalty (ages 30+):
Longboard Results:
1. Kim Romagnesi 12.40
2. Darlene Dubray 9.60
3. Chris Holub 7.36
4. Lourdes Lieder 6.17
5. Margie Osswald 6.03
6. Liz Quinn 5.93
Shortboard Results:
1. Lorraine Costa 11.84
2. Jen Morrison 8.06
3. Melissa Schickler 3.54

Aug
02

Roxy Outdoor Fitness: 6 easy Exercises to prepare your body for any workout

Climbing is a sport that involves every single muscle of the body, so it is important to be well rounded in workouts. Professional climber and Roxy Outdoor Fitness ambassador Sierra Blair-Coyle knows this better than anyone and demands exercises that prepare her body for difficult holds in climbing.

Here are Sierra’s 6 easy stretches that will get you ready for any workout! And what better way to enjoy your workout then have the technical benefits of the Ready Steady Top that doubles as a swim top and sports bra and the Spike Shorts that are fit to flatter and beat the heat both in and outdoors.

1. Rows in Prone Position (10 reps per arm)

Benefits: Full body exercise.

-Start in push-up stance with feet shoulder width apart, handles balanced on dumbbells.  Alternately pull up elbow behind your back and lower onto ground without moving your body.

#ROXYOutdoorFitness ambassador & professional rock climber Sierra Blair-Coyle give 6 easy stretches to prep you for any workout

2. Pistol Squats (15 reps per leg)

Benefits: Works abdominal and leg muscles.

-Start standing with one leg lifted in front of your body.  Slowly lower yourself as if you are sitting in a chair, while keeping your leg extended in front of you.  Return to standing position and repeat.

*Pistol squats can be completed with or without weight.

#ROXYOutdoorFitness ambassador & professional rock climber Sierra Blair-Coyle give 6 easy stretches to prep you for any workout

3 & 4. Overhead Shoulder Press (15 reps)

Benefits: Works shoulder muscles, upper back, and core.

-Start with elbows by your sides, dumbbells in your hands, palms facing away from you.  Push arms above head until they are straight, but do not lock out your elbows.  Return to starting position and repeat.

#ROXYOutdoorFitness ambassador & professional rock climber Sierra Blair-Coyle give 6 easy stretches to prep you for any workout #ROXYOutdoorFitness ambassador & professional rock climber Sierra Blair-Coyle give 6 easy stretches to prep you for any workout

 

5 & 6. V Ups (25 reps)

Benefits: Works abdominal muscles.

-Start laying flat on your back.  Lift arms and legs at the same time to create a V position.  Keep moving until your hands and feet touch, while keeping your arms and legs straight.  Lower into starting position and repeat.

#ROXYOutdoorFitness ambassador & professional rock climber Sierra Blair-Coyle give 6 easy stretches to prep you for any workout #ROXYOutdoorFitness ambassador & professional rock climber Sierra Blair-Coyle give 6 easy stretches to prep you for any workout

 

 

 

Aug
01

Shopping new Fall Threads with the Three Amigos of Surfing…Bruna Schmitz, Kelia Moniz & Monyca Byrne Wickey

Now in session: Back to School colelction. Go shopping with the Roxy team #DAREYOURSELF

We love surprise visits, especially if it includes the likes of the self-dubbed “Three Amigos”, Bruna Schmitz, Kelia Moniz and Monyca Byrne Wickey.  So when the US Open of Surfing rolled into our Huntington Beach backyard, our Roxy girls couldn’t wait to stop by to see everyone (or, more like shop!).

And perfect timing too as our Fall collection hit stores that day! Luckily it gave us all a chance to admire the new threads and see our favorite looks for the season come to life.

Now in session: Back to School colelction. Go shopping with the Roxy team #DAREYOURSELFNow in session: Back to School colelction. Go shopping with the Roxy team #DAREYOURSELFNow in session: Back to School colelction. Go shopping with the Roxy team #DAREYOURSELFNow in session: Back to School colelction. Go shopping with the Roxy team #DAREYOURSELFNow in session: Back to School colelction. Go shopping with the Roxy team #DAREYOURSELFNow in session: Back to School colelction. Go shopping with the Roxy team #DAREYOURSELFNow in session: Back to School colelction. Go shopping with the Roxy team #DAREYOURSELF Now in session: Back to School colelction. Go shopping with the Roxy team #DAREYOURSELF Now in session: Back to School colelction. Go shopping with the Roxy team #DAREYOURSELF

Jul
23

Why Stand Still when you can blaze new trails. Welcome to Santa Cruz, California for Fall 2013

Roxy Fall 2013 in Santa Cruz, California #DAREYOURSELF

Why stand still when you can blaze new trails. Follow your feet and go your own way. Don’t let anyone tell you you can’t.  You can.  Dare Yourself.

See all our favorite looks for Fall in the Fall Lookbook!

Roxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELF

Jul
23

Roxy kicks off Mercedes Benz Fashion Week Swim in Miami with ROXY POP surf

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

Roxy took flight down to Miami to celebrate the 2014 collections at the Official Kick-Off Party of Mercedes Benz Fashion Week Swim with the launch of ROXY POP surf (coming soon!).

Helping to celebrate 25 years of ROXY, we brought out all the stops with a mix of eye-popping island motifs, poolside POPtails to beat the Miami heat, music mixings by the ever fashionable DJ Chelsea Leyland and a star studded marathon of designers, models, Sports Illustrated babes and the who’s-who in Miami all came to enjoy the fun!

With ‘Neon’ as the theme of Mercedes Benz Fashion Week, ROXY #POPsurf was the perfect way to light up the night at the famous Raleigh Hotel and kick off the week! Thank you to everyone who came to support.  Stay tuned for more…ROXY #POPsurf will be here soon enough!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

POP2

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon! ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY x MBFW Swim Official Kick-Off PartyROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon! Devin Brugman & Natasha Oakley of A Bikini A Day at the ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!