Mar
08

Roxy Outdoor Fitness: Stay on Top of your Game


Outdoor Fitness Enthusiast Jeanette Ortiz tells us how to get the most out of our outdoor adventure and still enjoy the scenery.

I hate doing stadiums. Granted, it is one of the best workouts, combining cardio and strength training, but running up and down stairs can just be boring! That’s why I like to take it outdoors and tackle the Chumash Trail off the Pacific Coast Highway just north of Malibu. This trail is about a mile and a half straight up hill, making it perfect for natural “stadiums.” It’s it a great hike to do, as you can almost see all the way up to Santa Barbara from the peak. Wanting to get the most out of my workout, I do high intensity intervals, combining short stints of walking, jogging, and sprinting to keep it interesting and challenging.

Here’s a great way to break down uphill intervals:
-30 Seconds at a brisk walk
-20 Seconds at a jog
-10 Seconds sprint

After intense workouts like this one, it’s important to refuel properly. Leafy greens are an absolute necessity to vibrant health, and we simply do not eat enough of them—and the solution to making them tasty lies in blending them with fruit! Here’s an energy-boosting green smoothie to recharge:

(more…)

Mar
05

2013 Shooting Star Winners Announced

Shooting Star 2013 Highlights from YoBeat on Vimeo.

Today we are excited to announce the winners of the 2013 Shooting Star online video contest, brought to you by Roxy, Yobeat and High Cascade Snowboard Camp. This year the judges really had their work cut out for them. We are so blown away by the level of talent out there: from urban riding in Quebec, summer carpet snowboarding in Virginia, backcountry powder turns in Washington, and everything in between, the girls are stepping it up big time! If this contest is any indication, the future looks bright for women’s snowboarding.
So without further ado, we’d like to congratulate…
A-Listers
1st Place Christy Prior wins a complimentary 1-week session at High Cascade Snowboard Camp, including Airfare within North America, Roxy snowboard, Roxy outerwear & Roxy goggles
2nd Place Mary Rand wins a Roxy snowboard & Roxy outerwear & Roxy goggles
3rd Place Stephanie Sue Feld wins Roxy outerwear & Roxy goggles
Local Celebrities
1st Place Mahalah Mullins wins Roxy outerwear & a Roxy snowboard
2nd Place Lauren Broomal wins a Roxy snowboard
3rd Place Luci Imbach wins Roxy outerwear
Don’t miss the Shooting Star highlight video

Feb
27

Roxy Outdoor Fitness: How Gillian Gibree stays in Shape without the Dumbbells or Treadmill

When Gillian Gibree isn’t busy teaching stand up paddle yoga at her company Paddle Into Fitness in San Diego, CA, she can be found competing and placing in some of Stand Up Paddling’s most prestigious and high profile events around the world. Find out how she stays in shape for her demanding career without stepping foot in a gym.

Workout:

I love going on fitness adventures, so I start the day with a paddle session near my house in San Diego. This time, I even got a cool shot of some dolphins playing nearby! After a few sets of paddle sprints, I grab my sneakers and hit the trails to explore the canyons. The view from the top of Sunset Cliffs is amazing! Nothing like getting my sweat on while watching a beautiful California sunset!

Stand Up Paddle Yoga

The health benefits and simplicity of SUP and yoga make them the perfect match! Stand up paddle yoga keeps me in tune and in nature. Stand Up Paddle Boarding strengthens the core, tones every muscle, and gets me out on the water. Yoga improves flexibility and balance, while restoring all bodily systems by creating physical, mental, and spiritual harmony. SUP is the fastest growing sport in the world and SUP yoga is popping up everywhere! I’ll actually be training future SUP yoga teachers for their certification next month on a Mexico Retreat!

Gear:

Whether it’s support on my downhill trailrun, or flexibility during my SUP training session, the Perfectly Seamless Bra always has me covered!

(more…)

Feb
24

Maldives Uncovered with Stylist Tal Kohen

How did the trip to Maldives inspire your own personal wardrobe or styling for the shoot?
The designers at Roxy do such an amazing job bringing out the personalities of their surfers and customers in their clothes. The Maldives was the perfect location to compliment the Roxy Spring ’13 collection. The vivd colors and fun patterns in the pieces worked great with the culturally rich and bright, beautiful surroundings. To complete the look and achieve the ultimate Roxy girl vibe, I incorporated bold colored and organic jewelry.

Where do you get your best inspiration from as a stylist?
Besides movies, television, fashion books, and magazines, my strongest inspiration comes from the people who surround me in the places I call home: New York City and Los Angeles. NYC is home to some of the most unique, creative, and fashionable people, while LA’s relaxed warm weather breeds more comfortable, confident, and free-spirited people.

How long have you been styling and how did you get into it?
I’ve been styling professionally for about 7 years now, but for as long as I can remember, I’ve been styling my family and friends.
I was born and raised on the west coast, but I always knew I wanted to live in New York, the fashion capital. After graduating college, I decided to make the move. I got very lucky early on and was given the opportunity to assist a stylist on a commercial. She took a chance on me given that I had no real professional styling experience of my own. After that, I was hooked. Through contacts and acquaintances, I went on to style TV shows and photo shoots, and within a short time, went off on my own.

What was your most memorable moment while styling the surfers in the Maldives?
The Roxy girls are pure fun – there is never a dull moment. Some of my most memorable Maldives moments are watching Kelia [Moniz]and Kassia [Meador] surf wearing the saltwater chinos, Bruna [Schmitz] swaying a little boat back and forth almost tipping it over, and Monyca [Byrne-Wickey] and Sally [Fitzgibbons] dancing at the bow on our way to a remote sand island. Oh and of course the day all the girls decided to jump off the top level of our 4 story boat into the water. Sorry, there are just too many, I couldn’t give you just one moment…

Any tricks of the trade that every girl should know?
Besides investing in fashion staples such as jeans, the perfect T, the “go with everything” bag…the best and most important thing to wear is confidence. If you feel great, you look great.

If you weren’t styling…what would you dare to be doing?
I love food and I love traveling. If I wasn’t a stylist, I would absolutely love to be a traveling food critic!

Thanks to Tal Kohen for answering our ‘need-to-knows’ and to all the girls looking to get a little inspiration in their own lives, remember to dream big and #DAREYOURSELF everyday. See all of Tal’s top picks for Spring!

Click more to see some of Tal’s jewelry pulls for this shoot!

(more…)

Feb
23

DVF loves ROXY: interview with Designer Diane Von Furstenberg in Malibu

We were all so excited for Diane to meet our surfers Monyca and Kelia for the first time in Malibu. Diane seemed to marvel as her creations for the DVF loves ROXY collection came to life on the girls- the prints, the cuts, the quality and just how great the product moved and looked on!

We were eagerly anticipating hearing about the inspiration for the collection directly from Diane, and she did not disappoint- from stories of her time spent on the beach to parallels of the DVF Woman and Roxy girl. Diane’s mission to empower women to ‘Be the woman you want to be” seemed to be realized in the Roxy girls- and it was so fitting that her mantra for this collection became ‘Follow your heart and dare.”

We invited fashion blogger Aimee Song to our Malibu shoot to meet Diane and the girls. We love Aimee’s beach-wise sense of style, and knew she would be the perfect person to cover the launch of the DVF loves ROXY collection- check out her Behind the Scenes post from the shoot!

(more…)

Feb
21

DVF loves ROXY: Twitter Party 3/7 @ 7pm EST

Tune in to the Live Twitter Chat Thursday, 3/7 at 7pm EST with @Roxy and @DVF hosted by @TeenVogue. Be sure to follow hashtag #DVFlovesROXY.

Feb
21

Introducing the DVF loves ROXY collaboration!

Introducing the DVF loves ROXY collaboration sneak peek. Available to Shop 3/7.

DVF’s bold prints meet Roxy’s signature swim silhouettes in a collection that is both playful and empowering.  From swimwear and beach cover-ups to boardshorts, rashguards, and beach bags, the pieces reflect DVF’s love of beach culture and nature as well as Roxy’s active and trailblazing spirit.  A celebration of natural beauty and confidence, the collaboration is all about encouraging women to go for it and ride the wave.

Follow your heart and dare!

Don’t forget to RSVP for our #DVFlovesROXY Twitter Chat with @DVF and @Rosy hosted by @TeenVogue! Submit your questions for a chance to WIN prizes & more!

Feb
20

Roxy Outdoor Fitness: Launch Party at Roxy Headquarters

To kick off the launch of Roxy Outdoor Fitness we threw a little shindig at our corporate headquarters store in Huntington Beach, California (Hey, we’re just as excited about the line as you are!). We celebrated the day by shopping for our next adventure-wear and guzzling down organic pressed juices and coconut water, and snacked on some delicious nutrition and protein bars.
We’re daring ourselves everyday and sharing our daily adventures and new Outdoor Fitness gear by using #ROXYOutdoorFitness on Instagram! Now it’s your turn…We’ll see you outdoors!

(more…)

Feb
15

Roxy Outdoor Fitness: Get out there Rain or Shine

Get out there, rain or shine. Here’s our favorite Roxy Athlete recommended workouts and a post-workout treat to get outside and enjoy the day, no matter what the weather:

1. Climbing under a roof when it’s raining so I can see the waterfalls – Roxy Outdoor Fitness Rock Climber, Sierra Blair-Coyle.

2. Surfing in the rain is the best because it’s less crowded and I get to use my new Roxy Outdoor Fitness wetsuits. I love breaking out the new suits each season – Roxy Pro Surfer, Rosy Hodge

3. SUP Yoga in the rain to be completely surrounded by water above and beneath – Roxy Outdoor Fitness Athlete, SUP Yoga instructor and owner of Paddle into Fitness, Gillian Gibree

4. Downwind paddling in the rain to feel the drops against my back. – Gillian Gibree

5. Running on the street after a good rain, I love the smell of rain on asphalt – Pro Surfer, Sally Fitzgibbons

6. Mountain biking in the rain because the dirt gets sticky and smooth.  I can hold my line better in critical turns – Roxy Outdoor Fitness Mountain Biker, Karin Kendrick

After your wintery workout, recover and warm up with our all-natural Ginger Mint Tea:

- Grab a handful of fresh mint leaves. Mint is one of the oldest and most popular herbs grown around the world. Its sweet flavor and cooling after sensation also soothes and cleanses the digestive tract, eliminates toxins, reduces blemishes, and keeps your breath nice and fresh!

- Grate about a teaspoon of fresh ginger. From the ancient Chinese to the Romans, ginger has been used for thousands of years to aid digestion and act as an anti-inflammatory. Perfect for a post-workout zing! Try a bath soak with ginger for those achy muscles, cramp prevention, and to soothe your cranky winter skin.

- Just a spoonful of honey…The benefits of honey go beyond its blissfully sweet taste. Honey is known for instantly boosting performance, endurance, and reducing muscle fatigue. Its also a perfect “pick-me-up on a spoon” when you pack it for that extra mile!

- Combine all the ingredients and boil in a full tea kettle.

- Drink hot after a chilly workout, or ice it for refreshing hydration. Feel free to add sliced lemon for extra tang! (Lemons are perfect for that immunity boost in the winter, and cleanse the liver for a great detox boost!

Feb
12

Roxy Spring 2013 Catalog is here!

The enchanted chain of the Maldivian Islands, southwest of India is home to isolated reef banks, uninhabited white sand beaches, secluded villages and crystal clear water  - one of our favorite places on earth. Sharing waves, laughter, fresh fish, and empty line-ups together, we asked ourselves what else we would need to live out our dreams.

Shop the new catalog here and enjoy these behind the scenes photos and video from the Roxy surf team’s adventures in the Maldives!