A Day in the Life of…
SUPER Shauna:
RETAIL AND MARKETING MANAGER FOR ROXY AND QUIK
Job Title/Description of what you do:
Retail Marketing Manager – Roxy & Quiksilver
I do retail marketing for Roxy and Quiksilver which basically means I work very closely with the shops that buy Roxy and Quik product and sell it to consumers like you! It starts with the overall campaigns. I work with the VP’s of marketing from both brands to take their seasonal campaign messages and bring them in-store. That means bringing them to life in terms of windows, in-store visuals such as lightboxes, artwork, etc. Any of the pretty images you see in store that represent the Roxy and Quiksilver brand. There is a whole strategy behind that.
The campaigns continue into events and promotions at the store level. We create consumer based events to both support the store and promote the brands and the current campaign message. Right now I am working on more summer based promotions around the Roxy ‘Hello Summer’ campaign. Swimwear is a key component of that as well as the overall summer collection (which is amazing btw!). You’ll see the four campaign messages through all the retail channels I work though – Stand by Your Tan, Eat Your Heart Out, Wear Your Heart on Your Sleeve, and Show Your Stripes. Overall my mission is to connect the campaign dots in a retail environment and make sure the brand integrity is intact and consistent in all markets.
Time worked at ROXY:
It will be 6 years in June! Half a dozen, baby! Boy, am I getting old! I started in ’04 right out of college.
Defining Moment at ROXY:
Hm… I feel pretty cool most of the time 
I have to say when I began my career at Roxy I did a lot of grunt work. I still do (that’s the little well kept secret of marketing – you schlep around a lot of the time!) but it’s all part of the fun! I used to plan a lot of events for Roxy. One of which was an Editor Surf Camp. We’d invite some key editors from the magazines we run ads in and invite them to escape for a Roxy weekend! We’d take them to Montauk, NY to experience the Roxy surf lifestyle! Yes, the surfing, partying, dancing, etc. was all a blast but I think my defining moment was driving back to the JFK airport in our rental car. We had to split at about 5am to make our flight. In my car were Lisa Andersen and Jen Smith. Jen Smith would become the 2009 women’s longboard world champion, and Lisa Andersen is a surf icon. I thought to myself while driving down the Long Island Expressway, “How freaking cool is this? I’m chatting it up with Lisa Andersen who is riding shotgun and Jen Smith is passed out in the backseat.” You can’t beat that…
Fav Part of Working for ROXY:
Probably that I don’t wear shoes a good part of the day. I’m sure people would rather that I did but I don’t get any weird looks. Also that I can sing at my desk. I like to sing what I’m thinking like ‘I am tired and hungry and would like to eat a burrito for lunch today!! La la la la la!” You are encouraged to be yourself here and practice what you preach. We are a brand all about being fun, spontaneous, natural and full of spirit. We don’t say one thing but do another. No one wears suit – if they did they would stick out like a sore thumb. You are encouraged to get out and get in the water when you can. That’s where you get your inspiration and your motivation to keep going! Roxy truly is a lifestyle even at work. I’ve also just recently got approval to put a giant trampoline in our warehouse where we have a skate park. Yes, there are a few girls that do skate but the majority is boys. Us ladies need a place to blow off some steam too! I’d say that is a pretty sweet part of Roxy – you can request trampolines for stress maintenance sessions!
Style Icon/Style Inspiration:
Three letters: M-K & A. Love them! I want to be them. They can pull off any look – glam, derelict, whatever. They are amazing. My cube mates here know I’m obsessed with them. My little sister actually looks like them a bit too. I think she’s actually even more obsessed – but she can pull it off because she has great style and is teeny-tiny herself. I also love Rachel Bilson – another one that just gets it. She can make anything look amazing. Very simple and clean yet right on point.
Shauna as Rachel Zoe for Halloween 2009
Go-To Fashion Item or Outfit right now:
I’m definitely a fan of the ‘hippy-chic’ look. I mix it with a little bit of prep which becomes of hybrid of hippy-preppy-chic. I can’t quite explain how that works but somehow it does. I’ve always loved anything big and roomy. I like to tell people that I invented jeggings. I also think I invented jeans tucked into boots but I have yet to see the royalty checks role in… hm. But basically my go-to look is skinny bottom, big top. I have skinny chicken legs and big hair so I like to rock that look a lot.
Advice to Readers:
Internships!! Probably the best thing you can do for yourself. Try a few careers on for size and see what you really like before you go full force with it. You may surprise yourself. Ask a lot of questions and really job shadow someone. A lot of times people want to go for a career because they like the idea of it. But find out it is not what they expected at all. An internship can help you figure this out.
I would also suggest going on an adventure after college. Take a little time off before starting your career. It’s pretty much the last time you can just take off for 3 months without worrying too much. You get so much life experience out of those trips and they are very necessary.
Thanks Shauna! Check back next month for another ROXY superstar!
June 4, 2010
