Mammoth Mountain Is Looking For Girls!

Mammoth has recently posted a brand new position online and they’re taking applicants now! The Unbound Terrain Park is looking for fun-loving, adventurous girls who are passionate about the snow to join them on the crew to promote cool events at Mammoth, such as the 2011 Roxy Chicken Jam! The girls will be decked out in Roxy outerwear by day and will definitely get to join in the industry parties by night! It’s a season-long position, so get your bags packed and get ready to move to the snow! For more information and to apply, click here!


Kenny Did the Ride Thing!

Back in July we blogged about Kenny Livingston’s  trek across America on his beach cruiser. His mission:

To inspire my fellow Americans, through example, in making a commitment to change the way we approach our personal health, nutrition and lifestyle choices. (From

Kenny’s since reached the Kitty Hawk pier and made it in 67 days total from start to finish from the Hermosa Beach Pier. He even was stuck in Austin, TX for 11 days also with something called ‘Valley Fever’, which is basically an illness you can get from being exposed to the Arizona desert climate too much.

Now he’s currently riding even further to Washington DC in the pouring rain to make a bigger statement to the country’s lawmakers about healthy school lunches and cancer research. He’s estimated to arrive in DC on Thursday, 10/7.

He’s also having a contest to win the Nirve beach cruiser he’ll have ridden about 3,500 miles to the person who raises the most money for KennyDoIt.orgdetails here.

People are still encouraged to bike along with Kenny for anything from 1 mile or 100 to show their support, especially during the last bit into Washington, DC.


Road Trippin’

Ford Fiesta knows how to hang with the cool kids. The peeps over at Ford sent us a few of their Ford Fiestas for some of our Roxy girls. Both of our Snow and Surf teams will be seen in these cars over the next several months. Maybe you’ll see one during one of the Roxy girls’ road trips, maybe parked at the beach, at the base of the mountain, or who knows? When you spot one, let us know! What do you think of the the Ford Fiesta with the Roxy logos? Where will you take your next road trip?

For more pix, click.


Behind the Scenes: Fall Look Book Shoot

The scene on the set of our Fall 2010 Look Book shoot was relaxed, girlie and a ton of fun. Our awesome model, Ashley, rocked out to old school tunes by Madonna and TLC, while she was styled in the season’s latest and greatest. Check out our brand new line right here.


Do The Ride Thing…

Why would someone ride his bike cruiser from Hermosa Beach, CA to Kitty Hawk, NC? Kenny Livingston, whose epic ride kicked off July 24th, 2010, hopes that this bike cruisade will  call attention to inspire positive change in healthier school lunches and cancer reasearch. Wanna know how you can chip in? Keep up with him daily on his trek across America and maybe even ride with him for a bit! 5 minutes, 5 hours, whatever you can fit in.  Kenny, we wish you the best!

To see his quote see below.



DIY time: Make your own feather necklace!

Last month, we got to hang with PacSun at their Ballyhoo event. At the Roxy booth we offered DIY native american inspired necklaces.

Not only are they fun to wear, but they were even more fun to make! As you can see, the girls went wild over our DIY booth. Thanks to Erika Domesek from P.S. I made this, we learned step by step how to create our new favorite accessories of the summer!

Here is our step by step guide:

What you’ll need: Feathers, beads, tape, and suede string in any colors you like!

1) Measure the string to your desired length, cut it, and repeat so you have three strings that you can braid.

2) Tie the three strings into a secure knot.



Roxy loves Ry

Ry Cuming releases his debut album today!

Australian heart-throb surfer, singer-songwriter has his debut self-titled album, featuring Sara Barellis and members of Maroon 5 and produced by John Alagia (Jason Mraz, John Mayer), available on iTunes, Amazon and in stores TODAY!

Born in the small coastal town of Angourie, Australia, Ry grew up with a surfboard under one arm and a guitar under the other. He was discovered playing in a hallway in Costa Rica by Roxy pro surfers and quickly fell into the LA music scene. He is Touring with Maroon 5 and Justin Nozuka this summer! Grab the album today and check out .
Debut music video and more coming this week.. stay tuned!



Journey’s + Roxy team up to give you The “Style:Head to Shoe” Contest. You can enter to win a styling trip to NEW YORK!

All you have to do is enter on the Journey’s website! Sign up there & you could win win win!

Watch the video below to find out just HOW to “Style: Head to Shoe” looks like. Surfers Bree Klinetop, Jen Smith, and Amy Murphree show us that styling your Roxy sneaks with our Fall 2010 line takes no more than 30 seconds! Kira Sheppard hosted this fun styling challenge. Lookin’ good ladies!


Help Torah & Sarah win the Teen Choice Awards and you can win a $500 Torah Bright signed snowboard!!

Torah Bright and Sarah Burke are BOTH nominated at the Teen Choice Awards for Best Female Action Sports Athlete, which will air August 9, 2010. You can vote EVERYDAY until August 6, 2010! So go and support our amazing athletes! VOTE HERE.

Tweet and WIN! Enter to win a Roxy Bright Edition eminence BTX LE Banana Traction (148cm) board SIGNED by Torah Bright herself! You will get #4 out of only 100 signed boards, which is valued at over  $500!!!

How do you enter? On Twitter, obvi! Just retweet this message:

PLEASE VOTE for @ROXY girls @TorahBurke and @sarah_j_burke everyday ’til 8/6 for best female action sports athlete!! at“.

From now until voting ends we want you guys to retweet this over and over! Each tweet is considered an entry! Just be sure to include @Roxy so we can find you and don’t forget to follow us!

Open to U.S. residents, only. For a complete set of rules, click here.


Art Show: La Sirena, The Mermaid

In the SD area? Come support amazing artists, including Kassia Meador at this upcoming art show taking place @ green/flash with show dates from july 17th-july 29th. Be sure not to miss the art reception this Saturday on July 17th from 5-10pm.  Address: III Chesterfield Drive, Cardiff by the Sea, CA 92007. 858.342.3031.