Sep
17

Take The Mountain By Storm! #ROXYsnow is officially here

Aimee Fuller #ROXYsnow

Winter is back at Roxy.com!  Take the mountain by storm.  See the possibilities. Share the stoke with friends. And have the most fun, wherever the ride takes you. Head over to the new snow site for fresh photos, videos, and snow season must-haves. Curate your winter kit with our new outfit selector tool. Share in the Roxy snow conversation and be featured on our snow site by tagging your own snowy adventure photos on Instagram #ROXYsnow

New Zealand #ROXYsnowNew Zealand #ROXYsnowCorinne Pasela #ROXYsnowStories straight from the chairlift #ROXYsnow Torah Bright #ROXYsnowNew snowboards #ROXYsnow #ROXYsnow

Sep
13

Roxy Outdoor Fitness: Around the World With Sally Fitz (fit ball & all) – 4 easy exercises that help improve strength & balance

#ROXYOutdoorFitness ambassador & surf team rider Sally FItzgibbons shares 4 basic fit ball exercises to help improve strength & balance - Get the workout here.
When traveling the world ROXY Outdoor Fitness ambassador and surf team rider Sally Fitzgibbons always has her fit ball, providing the focus for a great workout. (Fun Fact: Sally literally will bring her pump and ball everywhere –even a catamaran off the coast of Tahiti!).

This piece of equipment provides endless options when developing workout routines. Take a journey through Sally’s personal morning workout routine in her Fresh Water Tee and Enhance Capris straight from her beachside backyard in hometown Gerroa, Australia.Each of the 4 fit ball exercises has a balance element, making them perfect for simulating being on a surfboard, while also being great for building power and strength in your day-to-day living and activities.

Remember to smile while exercising to help distract yourself from any pain or fatigue you may feel…smile and go the mile!

#ROXYOutdoorFitness ambassador & surf team rider Sally FItzgibbons shares 4 basic fit ball exercises to help improve strength & balance - Get the workout here.

Grab your fit ball and Dumbbells and here we GO!

Exercise 1

Dumbbell Shoulder Press – Stabilize yourself on the ball then alternate your arms for shoulder press. Use weights that suite the level you are at and think tall and strong through your mid section. Do 10 reps each arm x 3

Beginning position

#ROXYOutdoorFitness ambassador & surf team rider Sally FItzgibbons shares 4 basic fit ball exercises to help improve strength & balance - Get the workout here.

 

End Position

#ROXYOutdoorFitness ambassador & surf team rider Sally FItzgibbons shares 4 basic fit ball exercises to help improve strength & balance - Get the workout here. Exercise 2

Hammy Curls – Start on your back with legs straight on the Fit ball and hold a solid plank. Don’t let your back lower or sink and pull your legs back toward your butt. Slowly release back to straight. You will feel this in the back of your legs, great strengthener for your hamstrings. Do 15 reps x 3

#ROXYOutdoorFitness ambassador & surf team rider Sally FItzgibbons shares 4 basic fit ball exercises to help improve strength & balance - Get the workout here. #ROXYOutdoorFitness ambassador & surf team rider Sally FItzgibbons shares 4 basic fit ball exercises to help improve strength & balance - Get the workout here.

Exercise 3

Single leg Squat- Grab your dumbbells that suite your ability and place one leg up on the Ball. Without having your front knee bend beyond your toe line, lower the back knee toward the ground for a single leg squat. Do 10 reps each leg x 3

OF_Sally6#ROXYOutdoorFitness ambassador & surf team rider Sally FItzgibbons shares 4 basic fit ball exercises to help improve strength & balance - Get the workout here.

 

Exercise 4

 

Plank on Bench - Use your surroundings, find a wall or bench that is close to the same height as the fit ball and challenge yourself in doing a raised plank. Build up from 30seconds to 1 minute holds.

#ROXYOutdoorFitness ambassador & surf team rider Sally FItzgibbons shares 4 basic fit ball exercises to help improve strength & balance - Get the workout here. #ROXYOutdoorFitness ambassador & surf team rider Sally FItzgibbons shares 4 basic fit ball exercises to help improve strength & balance - Get the workout here.

Sep
10

ROXY Hawaii: Dive with sharks on Oahu with Kelia and Ford Fiesta! episode 3

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How does a day turn from a healthy Acai bowl breakfast type of morning to potentially being shark bait in the afternoon?

Take a ride in our ROXY Ford Fiesta as the team (with Kelia in the driver’s seat) ‘goes for a snorkel’ with famed local waterman and shark whisperer Mark Healy in Day 3 of our Hawaiian adventure.

It doesn’t get more daring than 1 massive aluminum cage, and over 20 Galapagos sharks followed by a sunset photo shoot with Kassia Meador in Oahu’s famous Dole Pineapple Fields (a view that few tourists ever get to experience).   

See all the episodes HERE.

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA

 

Sep
03

ROXY Hawaii: Experience Oahu like Hawaiian royalty with Kelia and Ford Fiesta. Episode 2

There’s nothing like an sunrise surf session with the ‘Queen’ of  Queen’s (Beach, that is) with Kelia Moniz.  Take the tour to another side of the island with the team in their ROXY Ford Fiesta

There’s nothing like getting up early and enjoying a morning sunrise surf session with the Queen of Queens (Beach, that is) – Kelia Moniz (plus, we like to take advantage of an open lineup).

In episode 2, Kelia takes teammates Bruna Schmitz and Kassia Meador around to some of her local favorites as they catch a ride in the Ford Fiesta. With bikinis in tow, they head to the ‘local’ side of the island Makaha Beach – Oahu’s true playground. Enjoy this week’s road tripping adventure and get inspired to try something new – maybe even a SUP Squatch? (just watch…you’ll see what we mean!).

 In Kelia’s words “It’s always nice to give a little piece of your heaven to your friends”. Join the movement #FiestaMovement 

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA



Aug
29

Haut Surf Shop throwback from our Santa Cruz photo shoot

Haut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Today we’re throwing it back to our ROXY Fall shoot in Santa Cruz, California, where stands HAUT Surfboard Shop and where we scored our newest ride (hang on we’ll tell you more about our fancy board shortly).

Consequentially, HAUT is a throwback in itself, making its home in a one-story old building with a graveled driveway dating back to 1969.  Its quintessential surf charm cannot be mistaken…fin adorned windows, resin filled rooms, plastered walls chronicling tales of times past, and of course, Doug, the shop’s main man and legendary west-coast shaper, who brought out one of his mini-gun designs to make a special board for the girls.

Our new board is perfect for bigger, hollower waves that we see in CA in the Fall and now is part of our collection for road trips and secrets spots around the world.

Enjoy a glimpse into Haut Surf Shop! Also, Doug wanted us to tell you to follow HAUT’s Facebook page!

Haut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Haut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Aug
27

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA episode 1

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA

Join our ride…this is the story of where ‘car meets board’ and for us that journey begins fresh off flight from California to Oahu where ROXY professional surfer and photographer Kassia Meador catches a ride with teammates Bruna Schmitz and Honolulu native Kelia Moniz.

Just think…3 girls, 5 days, and 1 mind blowing adventure that will have you daring to do the unthinkable. This 5 part series has the girls exploring the Island’s waters, waves and mountains, capturing rarely seen images while on Kassia’a editorial photo assignment…tag along as the gang meets some of the Island’s icons while touring in their ROXY Ford Fiesta. Stay tuned for a new ‘ROXY Hawaii: Kelia’s Ride with FORD FIESTA’ episode each week on Tuesday (for the next 5 weeks! Yeow!). #FiestaMovement

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA
 

Aug
20

Hot for Fall with fashion blogger Kim Pesch of Eat.Sleep.Wear in the latest ROXY Style Spy video!

A few months ago we invited our friend and New York fashion blogger Kimberly Pesch of Eat.Sleep.Wear. to California for the first time and give her a taste of the ROXY way of life – early morning surf checks, beach bonfires, the team, sunsets for days…the list goes on…

Well, we guess it was enough to make her pack her bags and make her ‘California Dreaming’ a reality since she now calls CA her home!

Enjoy this ROXY Style Spy vid from our shoot in Santa Cruz, CA where Kim breaks down some stylish options with Monyca Byrne Wickey and Kelia Moniz and get inspired for some great Summer-Fall transitional looks that will keep you HOT FOR FALL!

Don’t forget to enter our HOT FOR FALL pin-to-win (happening now) with Kim!

Kim’s look: Saddleback Top, Overhaul Jacket, Sunburners 2 Jeans, Concord Boots 

Kelia’s look: Blaze Cut Off Jean Shorts, Flagged Tee, Wild Daisy Bikini,  Alexa Wedge ShoesSaddleback Top

Monyca’s look: Lasso My Heart Dress, Malden Boots, Dancing Shores Jean Jacket, Same Old Feeling Sweater, Dreamer Purse 

ESW7

PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!
PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN! ESW5PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!

ESW3PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN! PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!

Aug
15

New Wetsuit Experience – Wetsuits for any temperature

Wetsuits for ANY temperature #DAREYOURSELF

With our new wetsuit experience debuting today, we thought we’d round up some of our best surf moments of recent to share with you.

Now it’s your turn to make some memories and find the perfect one for you and for ANY temperature. #DAREYOURSELF

Wetsuits for ANY temperature #DAREYOURSELF Wetsuits for ANY temperature #DAREYOURSELF

Wetsuits for ANY temperature #DAREYOURSELF Wetsuits for ANY temperature #DAREYOURSELF With our new wetsuits experience debuting today, we thought we’d round up some of our best surf moments of recent to share with you.   Now it’s your turn to make some memories and find the perfect one for you and for ANY temperature.

Aug
13

Hot For Fall Pin-To-Win Contest with Fashion Blogger Eat.Sleep.Wear – Enter for a chance to WIN here!

PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!

Roxy and Fashion Blogger Kim of Eat.Sleep.Wear. are HOT FOR FALL!

Enter HERE for a chance to WIN cash prizes and more! It’s that easy- just sign up and Re-Pin your favorites from Eat.Sleep.Wear’s “California Dreaming’ board!

1 Grand Prize Winner will receive $1000 USD and a custom surfboard

2 other winners will receive a $500 Roxy gift card to use on a New FALL wardrobe!

Stay tuned for more from Kim’s trip to Santa Cruz with the Roxy Team for our Fall shoot!

Grand Prize Winner: Hannah Rae
$500 Gift Card Winner: Danielle Doyle
$500 Gift Card Winner: Megan McBrien

Stay tuned for more styled looks from blogger Eat.Sleep.Wear.

HOT FOR FALL: Custom Roxy Surfboard up for grabs! Find out more here!!!

Aug
10

Hall Pass: Stock Up on Back To School Essentials. 25% Off Today Only!

HALL PASS: Stock up on back to school essentials! 25% Off Today only! use code HALLPASS at checkout

Hall Pass – Stock Up on Back to School Essentials with 25% off Today Only!**

Use code HALLPASS at checkout.

Shop Now

**Enjoy 25% off your order when you enter HALLPASS into the promotional code box in the shopping cart. Coupon code isvalid only on Roxy.com. Not valid on sale styles, gift cards, gift certificates, hard goods, media, electronics, surf accessories, and jewelry. Not valid on past purchases. Discount expires August 10, 2013 @ 11:59 PM PDT.