Join our ride…this is the story of where ‘car meets board’ and for us that journey begins fresh off flight from California to Oahu where ROXY professional surfer and photographer Kassia Meador catches a ride with teammates Bruna Schmitz and Honolulu native Kelia Moniz.
Just think…3 girls, 5 days, and 1 mind blowing adventure that will have you daring to do the unthinkable. This 5 part series has the girls exploring the Island’s waters, waves and mountains, capturing rarely seen images while on Kassia’a editorial photo assignment…tag along as the gang meets some of the Island’s icons while touring in their ROXY Ford Fiesta. Stay tuned for a new ‘ROXY Hawaii: Kelia’s Ride with FORD FIESTA’ episode each week on Tuesday (for the next 5 weeks! Yeow!). #FiestaMovement
A few months ago we invited our friend and New York fashion blogger Kimberly Pesch of Eat.Sleep.Wear. to California for the first time and give her a taste of the ROXY way of life – early morning surf checks, beach bonfires, the team, sunsets for days…the list goes on…
Well, we guess it was enough to make her pack her bags and make her ‘California Dreaming’ a reality since she now calls CA her home!
Enjoy this ROXY Style Spy vid from our shoot in Santa Cruz, CA where Kim breaks down some stylish options with Monyca Byrne Wickey and Kelia Moniz and get inspired for some great Summer-Fall transitional looks that will keep you HOT FOR FALL!
**Enjoy 25% off your order when you enter HALLPASS into the promotional code box in the shopping cart. Coupon code isvalid only on Roxy.com. Not valid on sale styles, gift cards, gift certificates, hard goods, media, electronics, surf accessories, and jewelry. Not valid on past purchases. Discount expires August 10, 2013 @ 11:59 PM PDT.
With Kassia Meador’s latest and most magical wetsuit collection to date dropping next week, we thought we’d share one of her colorful adventures from down under. If you don’t know Kass yet, get to know her…like now. She is truly one of a kind and is constantly evolving and adding to her already magnificent repertoire of artistry – whether it be longboarding, photography, music, filmmaking, or painting, she’s not one who just dabbles, she masters. We are grateful to have her a part of the Roxy family, so sit back, and enjoy this rad little adventure and stay tuned for more next week!
In Kassia’s words:
“I recently had the opportunity to stay at the La Casa Artist Residency with a few of the members from our performance art group UFO2012. It was a magical 2 weeks filled with good vibes, wonderful people, music making, surfing and just all around creating magical moments and living dreams. I also teamed up with one of my most favorite people and filmmakers Taylor Steele, to shoot a commercial for my most recent Signature Roxy wetsuit collections. It’s always so great to work with people you look up to and vibe with, that’s when the magic happens. And the icing on the cake was the track that Paz and Aska made specifically for the commercial while we were all together at La Casa, the house of dreams!!! Enjoy”
The Inaugural ROXY Montauk Classic event was held this past weekend at Ditch Plains in Montauk, NY. The event brought in locals as well as avid surfers all the way from Florida, Illinois, Hawaii and beyond! Over 100 participants competed for prizes including Paul Mitchell product, local shop Air & Speed gift cards, and tons of Roxy goodies. Five time World Champion, Stephanie Gilmore, World Longboard Champion, Kelia Moniz and Monyca Byrne-Wickey were on site signing autographs, handing out awards and schmoozing and taking pictures with the elated crowd.
Saturday brought clouds and wind but that did not stop the contestants from braving the chilly weather and rippin’ while Sunday was a perfectly, quintessential summer, bluebird day for competition. Kudos to the on-lookers as well those who cheered on our participants and enjoyed the fun!
Event sponsors included Paul Mitchell, activating and offering ‘beachy’ hair-dos which was a non-stop line, Sun Bum sunscreen, which helped keep visitors protected from the New England sun; HeartBeet Juicery joined in and gave out their amazing concoctions of juices; Vitacoco water kept everyone hydrated; and Beachcomber Resort, kept us well-rested!
Huge thanks to the Ditch Plains and Montauk locals for letting us hold the event-hope to see you next year! #ROXYMontaukClassic
Climbing is a sport that involves every single muscle of the body, so it is important to be well rounded in workouts. Professional climber and Roxy Outdoor Fitness ambassador Sierra Blair-Coyle knows this better than anyone and demands exercises that prepare her body for difficult holds in climbing.
Here are Sierra’s 6 easy stretches that will get you ready for any workout! And what better way to enjoy your workout then have the technical benefits of the Ready Steady Top that doubles as a swim top and sports bra and the Spike Shorts that are fit to flatter and beat the heat both in and outdoors.
1. Rows in Prone Position (10 reps per arm)
Benefits: Full body exercise.
-Start in push-up stance with feet shoulder width apart, handles balanced on dumbbells. Alternately pull up elbow behind your back and lower onto ground without moving your body.
2. Pistol Squats (15 reps per leg)
Benefits: Works abdominal and leg muscles.
-Start standing with one leg lifted in front of your body. Slowly lower yourself as if you are sitting in a chair, while keeping your leg extended in front of you. Return to standing position and repeat.
*Pistol squats can be completed with or without weight.
3 & 4. Overhead Shoulder Press (15 reps)
Benefits: Works shoulder muscles, upper back, and core.
-Start with elbows by your sides, dumbbells in your hands, palms facing away from you. Push arms above head until they are straight, but do not lock out your elbows. Return to starting position and repeat.
5 & 6. V Ups (25 reps)
Benefits: Works abdominal muscles.
-Start laying flat on your back. Lift arms and legs at the same time to create a V position. Keep moving until your hands and feet touch, while keeping your arms and legs straight. Lower into starting position and repeat.
We love surprise visits, especially if it includes the likes of the self-dubbed “Three Amigos”, Bruna Schmitz, Kelia Moniz and Monyca Byrne Wickey. So when the US Open of Surfing rolled into our Huntington Beach backyard, our Roxy girls couldn’t wait to stop by to see everyone (or, more like shop!).
And perfect timing too as our Fall collection hit stores that day! Luckily it gave us all a chance to admire the new threads and see our favorite looks for the season come to life.