Picturesque blue skies, a comfortable cool outside, and gorgeous clothes help set the mood while wandering the mountains of  June & Mammoth Lakes, California for the Roxy Winter 2011 photo shoot.

This cold weather season we’re feeling inspired to ‘kill the chill’, so whether you’re in a cold region or you’re just sitting by a beach bonfire after a cool morning of surf, Winter is a time to pile on some easy layers.

Roxy Team Rider and professional snowboarder, Torah Bright is familiar with this Roxy way of life. Scroll through some of the behind the scenes pictures and see how she embraces the casual beach lifestyle even in the cold of Winter. We’re thinking chunky knits scarves and beanies, sherpa lined fleece hoodies, utility boots, flannel trimmed bags, Nordic motifs and more…

These behind the scenes shots show us how the girls layer-up, bundle-up, and let’s face it, get-up for some early mornings to shoot the Roxy Winter line- with the help of the fabulous photographers, stylists, and Roxy crew, of course!

Cheers to Winter…bring on the layers!  Start shopping Winter HERE!

The weather is quickly turning and winter will soon be upon us. Time Out NY is ahead of the curve picking this season’s best clothing and accessories to survive bone-chilling temperatures in the chicest way possible. Making the grade this season are Roxy’s Hot Cocoa Flats. Classic and comforting, Roxy’s Hot Cocoa slippers are just as satisfying as a mug of hot chocolate on a cold winter night. Whether you are staying in and cuddling up by the fire or venturing out with friends, these cute and cozy slippers are the perfect addition to any outfit. Available in a variety of colors, the Roxy Hot Cocoa Flats are sure to become your go-to footwear this season. For more chic winter wears, check out TimeOutNY.com and pick up your own Roxy Hot Cocoa Flats here.

Boots are in style for the fall and winter, so how are you going to wear your new pair? Here is plan A, B, and C for your boot-wearing needs!

                 A) Pair a long sleeved sweater dress, like the Winter Tide Dress, with a leggings or tights and your newest lace-up boots, like the Montana Convertible Boots in black. You’ll feel cozy and look cute in this outfit!

                 B) Try out a pair of Leg Up Boot Socks with your boots and a light pair of jean shorts, like the Desert Suns Shorts, and a loose long sleeve shirt. This outfit gives off a beachy-chic look.

                 C) If you are feeling edgy, layer a pair of jean shorts and tights with the Leg Up Boot Socks, and add a flannel to the mix for a festive fall look.

Some Friday Inspiration: Try something new this week… a new style, a new sport, a new sandwich, even! The time is now for something fresh and exciting.

Happy Friday Roxy Girls! – Kaitlin

This month, Seventeen Magazine has selected the top 10 trends to best show off your shape. In addition to being ultra flattering to a variety of body types, these trends are super chic and perfect for fall. Roxy Skinny Slides make an appearance in this very special feature as the perfect denim to pair with your favorite boots.  By matching long, skinny denim with a great pair of knee high boots, you create a slimming effect from the hip to toe. These jeans come in a variety of colors and washes so there is a pair for every occasion. For more shape flattering fall trends, pick up a copy of the latest Seventeen and to get your very own pair of Roxy Skinny Slides, check out roxy.com.

Hey Roxy Girls! My name is Kaitlin, and those who know me would say that I live a Roxy Girl lifestyle.  I am absolutely in love with everything outdoors- the beach, playing sports, long-boarding my neighborhood’s hills, and outdoor concerts.  Art (especially photography) and music (especially reggae) are my passion, and I am currently studying in the field of graphic design.  I like to be unique, and fashion is just one of the ways that allows me to do so.  I am very inspired by other Roxy girls like you, so I am hoping to share a bit about my life and some of the things I love in the fashion world right now!

One of the most unique pieces in my closet is Roxy’s Hipster Doll Dress.  This dress is so versatile considering its removable straps and its capability of being dressed up or dressed down. To dress this stunning maxi dress up try playing around with accessories: silver bangles, a studded headband, or even some strappy wedges.  To dress down try an oversized sweater, like the Malachite Sweater, which is super trendy for this season.  As summer has quickly faded into a crisp fall, you may be grasping at every chance to wear your favorite summer items one last time (I know I am!) Don’t fret! Pair your favorite August tank, like the Koi Tank, with a new pair of October jeans, like the Skinny Slides Jeans, and a light sweater- you’ll give off a summer glow on a fall night out!

Have a marvelous Friday, Roxy Girls! -Kaitlin

We’re trading in our outdoor bonfires, reminiscent of summertime soriees, and cozying up to an Apres Ski fireside indoors and far away from the chilly outdoors.

There’s something exciting about being able to pile on the layers, pull out the faux-fury looks, waffle shirts, and all the winter accessories like scarves, beanies, ear muffs, and more! Instead of summertime, where the main motto is ‘less is more’ and a simple Little Beach Dress goes a long way, this is the season where I say ‘the more the merrier’- so load up on the layers. My Apres Ski picks are far-reaching but one of my favs include the Withered Maple Jacket, making the cut because of the ridiculously soft sherpa lining, faux-fux trim, and wooden toggle buttons (it’s all about the details). The black jacket mixed with brown pops of color makes this a versatile look that can be matched with all sorts of boots and accessories (stay tuned for a post ALL about ROXY boots). My next pick is a perfect thermal called the Log Cabin Shirt that adds a splash of color to any ensemble and comes in cute ditsy floral print. Make sure to shop for your own Apres Ski looks HERE.

Summer days are slowly fading and fall is just around the corner. The temperature is slowly beginning to drop and jacket season is upon us. Elle.com is ready for the weather change and has selected this fall’s best jackets for every price range and style. Making the cut as the best “utility jacket” is Roxy’s Smokey Tribe. This military inspired jacket has a lace up back, embroidered patches and plenty of pockets for keeping any and everything you could possibly need close by. The super soft material and subtle feminine touches make this the ultimate jacket. To get the complete list of this fall’s best jackets, check out elle.com, and for your very own Roxy Smokey Tribe Jacket, visit roxy.com!

Have you ever been watching TV and wondered who makes those perfectly fitted jeans that your favorite character is wearing? Or where you could buy that divine winter coat you saw on last night’s episode of 90210? Well you are not alone! The writers and editors at InStyle.com had those exact same questions and pioneered a “Movie & TV Fashion” section on their website to help provide some answers. Each week the InStyle insiders break down the best looks seen on the big and small screen so everyone can get it on the latest and greatest fashion finds. This week, Noami of The CW’s 90210, was caught wearing Roxy Surf Denim – specifically the “Gliders” style.  They’re offered in a variety of washes so there truly is a pair for every occasion! For more great TV and movie fashion finds check out InStyle.com and for your very own Roxy “Gliders” head to roxy.com.

The snow team girls cruised down to the office last week to check out next years 2012/13 snow line and to talk about ideas for 2013/14 outerwear. That’s right, I said 2013/14. It’s hard to wrap your head around where trends will be 2 years from now, so there is no one better for the task than our talented snow girls. They live and breath the mountain lifestyle, trend scouting snow fashion is second nature to them. Sarah Burke, Erin Comstock, and Robin Van Gyn gathered together with our talented design team to start work on what will inevitably be an amazing collection.

It wasn’t all future-talk, the girls also took some time to go over our new 2011/12 Snow Collection that launched earlier this month. Everyone agreed that the Torah Bright pant is a perfect pant, and the they love the longer fitting coats, like Brooke, Unity, and Wild. Sarah and Robin both spend their winters in the cold and wet Whistler mountains, so they are both looking forward to staying extra warm with the Cypher heating jacket.

 Mountain dwellers revel in the chance to clock in some beach time, so during down time the girls hopped in the Roxy cruck and headed to the beach to catch some waves.

Check out Roxy team rider Torah Bright on the cover of Snowboarder Girl. Torah made the cover of this special issue in honor of her making the 2014 Australian Olympic Women’s Halfpipe Team. Go Torah!  Roxy team rider Erin Comstock also makes an appearance, discussing some of her biggest sidelining injuries and how she came back even bigger and stronger than before.  Last but certainly not least, this special edition of Snowboarder Girl features all of Roxy’s must have items for this upcoming snow season including top boards, bindings and outerwear. To catch up with Torah and Erin and get a sneak peak of Roxy’s Winter 11/12 offerings, check out the newest edition of Snowboarder Girl on stands October 4^th.  Don’t forget to visit roxy.com for the latest updates on your favorite Roxy team riders and products!