Playing games on the beach between surf breaks and surf snacks is one of our favorite things to do in the summertime. We decided to start DIY’ing and came up with ‘Tic Tac Toes(s) in the sand #ROXYsandals’ and put our creativity to good use!

This DIY is super easy and well worth the 20 minutes it takes to make! All you need is a remnant piece of fabric (about the size of a pillow case or an old shirt), masking tape, paint, a straight edge, pencil, and some game pieces. We used some starfish and seashells in place of our X’s and O’s.

Join the Roxy pros for two action packed days on the road in the ‘Surf to Snow: A Roxy Team Adventure’ series with Olay Fresh Effects. From point break surfing in Malibu with ASP World Longboard Champ Kelia Moniz and a gallery opening party with surfer/photographer Kassia Meador in Venice to backcountry snowboarding in Aspen with Olympic gold medalist Torah Bright this is a must-see series for all you Roxy girls!

We’ll be releasing a new vid every Tuesday for the next 5 weeks starting today (so mark your calendars!)…and if you guessed it, we’re giving away some awesome prizes every Tuesday (think snowboards, Olay Fresh Effects product, plus more)!

Ride the waves in Malibu with Bruna Schmitz, Kelia Moniz and Monyca Byrne Wickey and meet up with surfer/photographer Kassia Meador at ‘The Dreamers’ gallery opening party in Venice Beach in the first episode of the #SurfToSnow series!

Today’s Tuesday #SurfToSnow giveaway? The surf trip essentials pack: Olay gift pack, Roxy Kassia Meador wetsuit, bikini, backpack, and beach towel!

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 1st episode http://bit.ly/ZMIQlT http://bit.ly/11pjtcs

See more of the unstoppable adventure at olayfresheffects.com

Official Rules

Our shirts have always been cheeky statement-makers and this fun Summer tee is no exception and a reminder that:“Life Is Better At The Beach”.

Kelia Moniz conjured up a simple T-shirt DIY between takes and waves in Tahiti! The best part?  All you need is a pair of scissors and a little sunshine to make it all your own! Follow these easy steps and fill your closet with statement Roxy tees like this one!

Step 1: Using a pair of scissors cut off the sleeves on the inside of the seam

Step 2: Cut the bottom of the shirt directly above the seam

Step 3: Repeat this same step along the collar on the front and back (remember, below the seam!)

Step 4: Toss on your new Roxy shirt and gently tug the armpits to loosen to desired look

We know you’ve been planning your summer pedis. In fact, you probably have a new one planned for every week and in that case we’re jealous, but we do have something that will let those pretty toes stand out even more!

If you guessed, #ROXYsandals well then kick up your feet and let your toes do a celebratory dance. We’ve got Mardi Gras sandals (little introduction needed after the name),  Trapeze sandals which will get your feet feeling like you’re part of Cirque du Soleil, and the best boho sandals that are ready to grace the polo fields at Coachella and ready for cartwheels and good times at the likes of Lollapalooza.

This summer…tell us where you’re taking your #ROXYsandals by tagging them on Instagram. We want to SEA wherever you’re going and wherever you’re taking them! Your picture could even end up on our #ROXYsandals Pinterest board!

For those of you making last minute decisions on your Coachella weekend 1 (or 2) wardrobe, we’re doing the same. Here’s one desert-worthy look that will keep you beach-chic and ready for music and musings. To start, grab a pair of printed shorts and play a bit with texture by wearing a cropped crochet number like the Look and See tank. This top will layer well with everything including your bikini top! We recommend going for something with embroidery detailing and a bright pop of color like the Radiate Love Tiki Tri! Don’t forget your #ROXYsandals, a little eye protection, and top it all off with the perfect flower crown or 31 Bits accessories! We’ll see you in the desert.

Kassia Meador is one of the most recognizable longboarders in the world, known for her smooth styles both on and off the board. Kassi has developed a passion for surfing, shooting film, and tripping around the globe in search of perfect peelers and radically random weirdness. Meet Kass and check out her inspiration behind the wetsuits that have set the bar and led the way in new flair and wetsuit design and technology…

I’m Kassia Meador, and I’ve been surfing for Roxy for the last 13 years. Since I was young I was always interested in wetsuit design and fashion. I’ve always felt as surfers, what we wear in the water is really a reflection of our personal style. But with wetsuits being the way they were, black on black, there wasn’t really anything out there to let us show our personal style or stand out. About 5 years ago, I thought it was time to change the way the surf world thought about wetsuits, and I worked on my first collection with Roxy.

My inspirations for the first designs came out of my love for the history of surfing and surf costumes, especially bathing suits trends in Europe during the 40′s and 50′s. I wanted to make something that was flattering, comfortable, and would make us women feel like the best versions of ourselves in the water. That first collection sold out. Since then, I’ve developed 5 different colletions of wetsuits with Roxy. Growing and selling out every season helped to start a trend the rest of the surf industry would follow—but more importantly, it was a new way for women to look good and feel great in the water all the while having comfort, flexibility and warmth.

This newest collection is infused with the warmest and most comfortable materials, as well as the grooviest colors and lines to keep our female bodies looking strong and fit. I’m the most excited about this collection than any of the past to date, and I know you will be too. So get out there soak up some sunshine, be bold, live large, follow your bliss and glide the day away….

It’s Summer…time to heat things up in French Polynesian fashion! Tahiti called and your wave is waiting, so let’s ride (we did!).

The Roxy team including Sally Fitzgibbons, Kelia Moniz, LeeAnn Curren, Monyca Byrne Wickey, Justin Mauvin, and Bruna Schmitz boarded an easy 8 hour plane flight on Air Tahiti Nui from LAX and arrived to a warm flower-filled welcome at the Intercontinental Resort in French Polynesia (PS we can’t wait to show you our Polynesian Lei DIY vid).

What we woke up to was nothing short of a Roxy dream. We quickly boarded a boat and drifted off to the secluded island of Moorea, with bikinis in tow and sandals in hand, we got ourselves ready for a swim with some friends. After that, we dove right in with a lagoon full of stingrays (Kelia’s little buds), sharks and other sea friends that were welcoming and waiting.  Fast forward and we’re living on Tahiti Yacht catamarans a short ride away from one of the biggest and best offshore breaks in the world – Teahupoo. In true Polynesian fashion, we got the lay of the land with Raimana (aka the mayor of Tahiti) who showed us the best breaks, pineapple groves, sunset points, coral reefs, and most delicious Poisson Cru in town (yum!).

This is the Roxy way of life and we’re just starting to heat things up…Here’s some of our favorite pics from the beautiful Polynesian Island. #DAREYOURSELF to keep dreaming big…

One of our favorite hues is in full bloom this spring and we’re calling it Pink Paradise! From easy accessories like the Penny Board iPhone case to the Prism Watch (a bold statement piece to give your wrist some extra charm) Pink is all the rage.

We’re personally obsessing over the Look and See Tank with crochet detailing and cropped styling. It’s just begging you to go with the flow and pack it for your next road trip or music festival (Coachella anyone?). For more from the flirty hue, have a peek and get ready for a taste of paradise!

Sea turtles, heavy waves, and private beaches make for the ultimate island escape. Touch down on any of the remote islands of French Polynesia (which include Tahiti, Bora Bora, and about 116 others), and you may never want to leave. Our friends at the excellent travel website Fathom, along with pro surfer Sally Fitzgibbons, weigh in with a few top picks to help you navigate an island hop plus a collection filled with some island favorites!

Warm Up

Stay at Ninamu, a rustic retreat on Tikehau Atoll with tons of excursions and activities that are just part of the experience.

Cool Down

Take a break in the shade of Lilikoi Garden Cafe’s caravan with fruit juice and homemade ice cream.

Carry On

Shop the markets near Gallieni Quay ferry dock in downtown Papeete.

“There are amazing local handcrafted Tahitian goods and plenty of jewelry made with the famous Tahitian Black Pearls. I brought back some really nice sarongs and beautifully smelling soaps and oils.” – Sally Fitzgibbons

Take It In

Buy a ukelele. Eat firifiri doughnuts. Hug a manta ray. Charter a private cruise aboard a modern sailing catamaran with Tahiti Yacht Charter out of Raiatea.

Don’t Miss Out

Throw a motu picnic, French Polynesian’s answer to the preppy clambake.

“Go out on one of the boats even if it’s just for the day. Go out snorkeling on the reefs, swim with the stingrays and sharks if you are feeling daring. Just enjoy yourself in the beautifully blue ocean.” – Sally Fitzgibbons

Get more of Sally’s Tahiti tips – swimming with sharks, living on catamarans – on Fathom.

Take a Hike. And a Lap.
Roxy surfer Monyca Byrne Wickey takes us on her favorite hike, packs her Roxy Outdoor Fitness Lapped one piece, her Go Pro camera, and shares her secret to squeezing in double workouts and staying in shape when the waves are flat!

Hiking is one of the best outdoor workouts, because it’s not boring. There’s always tons of great scenery, you can go with friends, and often here in Hawaii, it leads to a waterfall.

There are so many waterfall hikes on the island, but my favorite one is a 2-miler that really gets your blood pumping, and there’s beautiful falls on the way to the top, along with banyan trees. I love running into banyan trees, because they remind me of being a little kid climbing all over them like a monkey. I also get excited about finding a fruit tree on my hikes—guavas are very common to find growing in the wild where I live.

The best part of this hike are the natural ponds I get to cool off and jump in! I love rock jumping, and gives me something to look forward to at the top. Plus, I get to double my workout with a quick swim. A couple tips for starters—when jumping into natural ponds, make sure they are deep. Always go places suggested by locals, and it’s a good idea to start the jump from a lower platform and work your way up for comfort.

When it comes to being prepared, a backpack is the most convenient thing to haul your hiking necessities. I like to pack a towel, water, dried fruits, sunscreen, and a granola bar. Leave your valuables at home, because you never know when you’ll be ditching your backpack for a waterfall jump! And for my waterfall jumps, my personal pick of swimwear is Roxy’s new Outdoor Fitness Lapped one piece. It fits like a glove, is super comfortable, and it stays on perfectly, especially when I’m jumping from high platforms. A comfortable full suit is an essential to pack for a waterfall hike. Unless of course you’re in Oregon or Washington!

For those Outdoor Fitness enthusiasts that don’t have the falls of Maui, check out our favorite waterfall hikes all across the U.S. and get out there!

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