After flipping through the pages of the Winter 2011 catalog, I’ve definitely been inspired to try out some new styles!

The Ice Rink Dress: Long sleeved dresses are so trendy for this season, and are perfect for holiday occasions.

The Alpine Sweater: Who doesn’t love an adorable winter sweater? The snowflake pattern is so festive for the winter season!

The Traveler Bag: Forget plain-jane purses this winter- I am all about toting my belongings in this awesome backpack. 

Inspiration: DIY! With the holidays in full swing, Do It Yourself projects are always a perfect way to keep busy (if you aren’t already busy enough!)- plus, they make great gifts and decorations.  Check out this cute light bulb vase idea!

Happy Friday!! Xox Kaitlin 

Get your DIY on! Join us December 2^nd from 3pm-6pm at Roxy in Times Square for our Roxy Re-Work & Shop! Enjoy 40% off ALL Roxy Denim that day!

We’ll be there along with Roxy snowboarder Torah Bright, Roxy Denim designer Mark Wiesmayr, & Teen Vogue’s stylish Jasmin Reate distressing, patching, sewing, pining, and having some serious fun!

Roxy Times Square
3 Times Square
New York, NY 10036

PICK IT – pick out the supplies you might use (some of our favs include: patches, embroidery floss, seashells, sandpaper, safety pins)  

DISTRESS IT  - using a dremmel or 100-200 grit sandpaper add a little dimension & wear to your Roxy jeans
SEW IT  - the more colors the better! We suggest embroidery floss & our very own Roxy friendship braiding string – play with different patterns & designs you love right now!

PATCH IT – cover some of your distressed holes or add a little flare to your back pockets using some fun patches

PIN IT – using safety pins create unique designs or pin your patches to your jeans

P.S. We’re kicking off our Clothes 4 Souls clothing drive with a special DIY Decorate Your Denim “Re-Work & Shop” event on Friday December 2 from 3:00PM – 6:00PM at our Roxy Times Square Store.  Come distress, sew, pin, and patch up your denim with ROXY denim designer Mark Wiesmayr, Olympic Gold Medalist and Roxy team rider Torah Bright, and Teen Vogue style expert Jasmin Reate.

Here’s where we will be from 3pm-6pm for the DIY event (mark it in your calendars & bring some friends!):

Roxy Times Square
3 Times Square
New York, NY 10036

The holidays are swiftly approaching and that means that the season of gift giving and sharing is finally here!  Instead of just surprising your friends with cute friendship bracelets, picture frames with memories, and trinkets that remind you all of inside jokes, go a step further and surprise those in need.  ROXY is teaming up with national charity Clothes4Souls to hold a Winter Clothing Drive at our retail stores in NYC.  Between December 1-23, 2011, donate your gently used clothing to Clothes4Souls drop boxes in our New York stores and receive 40% off your ROXY denim purchase.  Yes, that’s almost half!  You won’t just look good wearing your new jeans, you’ll feel good, too, knowing that you helped out others.

Live in the New York area and want to get involved?  Here are the participating locations:

Roxy Soho
519 Broadway, New York, NY 10012

Roxy Times Square
3 Times Square
New York, NY 10036

Roxy Fifth Ave
587 Fifth Ave
New York, NY 10017

Won’t be in NY during this time?  No worries!  Clothes4Souls is a national organization.  Visit their website to see other ways you can donate!  www.clothes4souls.org

Winter may be upon us, but this month, InStyle magazine is proving that Cynthia Rowley x Roxy wetsuits are in style, regardless of the season! Featured in “The Hot Zone” story and praised for its beautiful pastel shades, this signature wetsuit line, made exclusively for Roxy, boasts the perfect wetsuits for getting you noticed in and out of the water. The suits come in a variety of colors and styles so there is one for everyone, no matter what the weather outside.  For more great style insights, pick up the December issue of InStyle and click here to experience the entire Cynthia Rowley x Roxy collection.

All I can think about is the holidays- the lights around town, the window displays in the stores, and the fact that my roommate has been blasting Christmas tunes are just a few reminders that the holidays are near.  One of my all-time favorite things about the holidays is gift giving!

Why not spice things up a bit and go for some winter slippers or boots?! My personal favorite are the Just Chillin Boots, because I absolutely love patterns this winter. The Mark it Mine cosmetic bag and the Sometime laptop sleeve case  in are the perfect Roxy duo that any friend would be thrilled to unwrap.  Although store bought gifts are very thoughtful, receiving a homemade gift always brings a smile to my face- try a mixed CD, a picture frame, or handmade bracelets are all easy ways to give this winter!

Friday Inspiration: Even though Christmas is probably decking the halls of your school, office, or town, let’s not forget that the holiday season is a time to be thankful for the wonderful people around us and the opportunities we have been given!

Xox Kaitlin

PS: The Roxy Holga Camera is on my Christmas list… If it is on yours too, check out next week’s Twitter Tuesday contest for a chance to win soemthing new!!

On Friday morning, November 4th, 2011 Roxy held our Spring 12 Press Preview in New York City. Roxy took over Pier 9, a beachy-chic restaurant in Hell’s Kitchen that evokes nostalgia from summer days spent by the ocean. From 9AM to 11 AM, editors from top magazines such as Elle, Fitness, Glamour, ESPN, Cosmopolitan and People StyleWatch gathered to view the Roxy Spring 2012 collection and chat with Roxy pro surfer Rosy Hodge. Editors let the sea set them free as they picked out pieces from the new Spring line that they want to include in upcoming photo shoots. The collection embodies the true spirit of Roxy, featuring an incredible selection of swim and denim alongside nautical and baja inspired sportswear pieces. Coral sunglasses were given as a parting gift as editors left the beachy oasis to return to winter in New York.

Want to Sea some more…..check out our Flickr Album HERE

The holidays are just around the corner and it is time to start gathering gift ideas for the loved ones in your life. This year, Foam Magazine helps to streamline the process with their Holiday Gift Guide. The editors at Foam have worked tirelessly to put together the most comprehensive list of the best gifts to give, and get, this season! Roxy made the guide twice with two great gifts for the thrill seekers in your life.  First up are the Roxy Broadway Art Goggles.  These bold, bright, state of the art goggles are the perfect present for your mountain-jumping, snowboarding friends who love to have fun and look good doing it! Next on the list is the Roxy Surf Girl Hand Book. The book is complete with great photos and tips from your favorite Roxy athletes; the ultimate treat for your friend who loves the sand, sun and surf. For more great holiday gift ideas check out the FoamMagazine.com Holiday Gift Guide and roxy.com!

Doesn’t every part of this make you want to race up to the mountains, throw on some Just Chillin or Go Snow Winter boots, and take a toboggan ride down the mountain with your closet friends? I say yes, and to keep your head nice and toasty, and for a little fashion flare, you’re throwing on your Heirloom earflap hat because it’s classic look feels like something you’d wear while sipping eggnog and snapping old photos with your friends and family. Find your perfect ‘Best In Snow’ ensemble Here! And don’t forget your Roxy jacket! 

Happy Friday Everyone!

It’s been a long, crazy week, but that’s what makes life exciting, right?! I hope that school, work, or whatever it is that you Roxy girls do is going wonderfully! I don’t know if you’ve noticed it, but I’ve certainly been feeling the cold nibbles of winter air on my face walking to and from class this week.  It’s an exciting feeling that brings one thought to my mind: Winter Jackets! Here’s my guide to picking out the perfect jacket for you!

-If you’re hitting the slopes this winter, a total boarder girl, and you’re ready to make a bold statement, the Ride On is calling your name. (If this is you, check out Roxy’s line of Snowboards inspired by Team Riders—They’re awesome!)

- If you’ll be strolling the city, attending and hosting holiday parties, or traveling with your friends, The Snow Globe Jacket is so trendy this winter. Add your favorite scarf to the mix, you’ll be extra comfy!

- If you’re that girl who loves to be outside, discovering nature, and photographing the first snowflakes of the season, The Withered Maple Plaid Jacket will keep you warm while you’re exploring.  The Show Me Slouchy beanie is a great addition to this winter jacket. 

Stay warm, Roxy Girls!

Xx Kaitlin