Apr
17

Let The Sea Set You Free finalist Ishita Malaviya films Beyond The Surface

ROXY Let The Sea Set You Free Finalist Ishita with her Roxy surfboard in India

Last year’s Roxy Let The Sea Set You Free finalist & India’s first female surfer Ishita Malaviya has already taught numerous young girls surfing at her surf school – The Shaka Surf Club. She’s taking her dreams of inspiring women in her community a step further and is currently busy filming for the documentary film project #BeyondTheSurface. The film is set to depict Ishita and a group of talented young women creating change and bringing hope to the local community and people around the world. Together the group is traveling and documenting the ways in which surfing, yoga, and ecological creativity and a bit of determination can spark hope for those suffering and without a voice.

Ishita is a daring young woman continuing to inspire us to dream big like she did during the Let the Sea Set You Free contest.

Ishita Malaviya

We cannot wait to see this film and hope that it inspire you to get out there are #DAREYOURSELF.

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Photo credit: Crystal Thornburg-Homcy 

 

Apr
10

Roxy Ride Days: 1st ever Mammoth Mountain stop

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This past weekend Mammoth Mountain, California was host to the first ever Roxy Ride Days stop in the good ol’ U.S.A. For the past few winters our friends to the North have been operating the Roxy Ride Days series to sold-out crowds all across Canada, so it was about time we brought the camp to American snow. Female shredders from all over California and points beyond flocked to Mammoth for the chance to progress their skills alongside Roxy pro riders and an expert all-girl coach staff in a fun & supportive environment. Our pro snowboard team happily took time out of their busy schedules to join in the fun, including backcountry pow(d)erhouse Robin Van Gyn, Transworld Magazine’s Rookie of the Year winner Corinne Pasela, and Roxy legend Erin Comstock.

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After a tasty breakfast and a yoga stretch session the girls broke off into groups and headed up the lifts. The sun shined down on the riders all day as they pushed one another in the soft forgiving snow. While cruising around having fun in the sun, the girls also had the opportunity to sneak-a-peak and demo the future 2013/14 Roxy snowboard line.

In the afternoon everyone participated in games of R-O-X-Y (just like the game H-O-R-S-E), stepping it up on boxes and jumps of various sizes. The winning last-girls-standing included Patty Ho (Beginner Jib Group), Patricia Kent (Intermediate Jib Group), Cassidy Campbell (Intermediate Jump Group), Kaleah Driscoll (Advanced Jib Group) and Janice Spiteri (Advanced Jump Group). The girls rode until the lifts shut down and then gathered at the Roxy base for tunes, hot chocolate, Roxy pro poster signing, and a ton of prize giveaways. Nora Carlsson went home a happy camper as the lucky winner of a Roxy XOXO snowboard and binding combo. Shout out to our friends at Paul Mitchell who helped make the day extra awesome and hooked up the attendees with loads of Paul Mitchell hair products.

All in all the day was a huge success and everyone went home with huge smiles on their faces. If you missed the Roxy Ride Days this year, be sure to join the fun and come ride with us next winter!

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Roxy Ride Days Mammoth (1 of 1)-38

 

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Mar
05

2013 Shooting Star Winners Announced

Shooting Star 2013 Highlights from YoBeat on Vimeo.

Today we are excited to announce the winners of the 2013 Shooting Star online video contest, brought to you by Roxy, Yobeat and High Cascade Snowboard Camp. This year the judges really had their work cut out for them. We are so blown away by the level of talent out there: from urban riding in Quebec, summer carpet snowboarding in Virginia, backcountry powder turns in Washington, and everything in between, the girls are stepping it up big time! If this contest is any indication, the future looks bright for women’s snowboarding.
So without further ado, we’d like to congratulate…
A-Listers
1st Place Christy Prior wins a complimentary 1-week session at High Cascade Snowboard Camp, including Airfare within North America, Roxy snowboard, Roxy outerwear & Roxy goggles
2nd Place Mary Rand wins a Roxy snowboard & Roxy outerwear & Roxy goggles
3rd Place Stephanie Sue Feld wins Roxy outerwear & Roxy goggles
Local Celebrities
1st Place Mahalah Mullins wins Roxy outerwear & a Roxy snowboard
2nd Place Lauren Broomal wins a Roxy snowboard
3rd Place Luci Imbach wins Roxy outerwear
Don’t miss the Shooting Star highlight video

Feb
28

MAKE A BREAK FOR IT: Our Top Spring Break Picks with FATHOM

Join our journey across the globe as we search for waves, powder and fun this Spring Break with Roxy team riders Kelia Moniz, Sally Fitzgibbons, Kassia Meador and Torah Bright.

We’ve partnered with FATHOM , our favorite travel site, to give you the inside scoop on our athletes’ favorite places in the world:

Waikiki
Tahiti
Biarritz
Park City

Ever wondered where to get the best fish tacos in Waikiki?  Or the best sailing or manta ray hugging adventure in Tahiti?  Learn more about each location and get insider tips from our athletes on FATHOM’s website. Explore the four Spring Break collections on Roxy.com.

This Weekend Only: Shop Today through Monday, March 4thand Enjoy 25% off the Spring Break collections and Free 2-Day Shipping in the US!  Enter code TRAVEL25 at checkout.**

Travel like a local. Fathom reinvents the travel website. Follow their adventures around the globe: Sign up for their weekly wanderlusty newsletter.

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Feb
27

Roxy Ride Days: The 2nd stop at Mont Avila, Quebec

The Roxy Ride Days cross Canada tour had its second stop this weekend at Mont Avila, near Montreal Quebec, to a sold out crowd of female riders. Upping the excitement were special guest coaches, including: Canadian Roxy rider Joanie Robichaud, recently appointed Transwold Snowboarding’s Rookie of The Year, Corinne Pasela, and legend Erin Comstock. The day began with girls showing off their skills in the pro and progression park where the light snowfall gave everything a pretty coating and cushy landing. The Mont Avila terrain park staff did an incredible job with the progression park and really allowed girls to push their comfort level.

As with every Roxy Ride Day, the camp ends with a game of R.O.X.Y. which is based on the rules of H.O.R.S.E. or S.K.A.T.E. A trick is called and if you cannot land the trick you receive a letter. The process repeats itself until the girl with the least letters is left standing and is crowned the winner. Taking top honors for the Jump was Gabby Kedzierski, Advanced Rail went to Veronique Laramée and Intermediate Rail to Emilie Fillion.
Congratulations to everyone who pushed themselves!

On the topic of prizes, a shiny new Roxy Ollie Pop Snowboard needed to be given away. With the ROXY Outdoor Fitness launching this Spring it seemed fitting to have a push-up battle for the coveted board prize. Several push-ups later there was a clear and muscular winner. Great job Chloe Vo! The next camp is at Grouse Mountain, BC on March 16 followed by Lake Louise, AB on March 30. Start practicing your push-ups and dance moves as you never know what the next snowboard challenge may be.

Sign up for upcoming camps here.

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Feb
21

DVF loves ROXY: NYC Launch Party March 6th 6-9pm EST

You’re invited to to celebrate the launch of the DVF loves ROXY collection with a very special VIP shopping experience!

Join us for cocktails and appetizers, a live DJ, and the opportunity to purchase the DVF loves ROXY collection before anyone else!

Snap a picture with your friends in the Instrgram booth and tag #DVFLOVESROXY to enter the live raffle! Win a $100 Roxy gift card or a one-of-a-kind DVF loves ROXY surfboard!

Be one of the firsts to arrive and receive a special DVF loves Roxy gift with purchase (limited supply).

6-9pm, Wednesday March 6th

At the ROXY store, 519 Broadway New York City
See you there!

Feb
21

DVF loves ROXY: Twitter Party 3/7 @ 7pm EST

Tune in to the Live Twitter Chat Thursday, 3/7 at 7pm EST with @Roxy and @DVF hosted by @TeenVogue. Be sure to follow hashtag #DVFlovesROXY.

Feb
14

Roxy Spring Pin Party!

Join our ROXY Spring PIN PARTY!

Fill out this form, follow us, and start pinning from our PIN PARTY: DARE YOURSELF pinterest board! Don’t forget to shop our Spring catalog and our global Roxy #DAREYOURSELF contest and enter for a chance to WIN an epic adventure with 4 other daring girls from around the world and the Roxy athletes.

Feb
04

2013 Shooting Star online video contest starts now!


This winter is your time to shine! Roxy has teamed up with Yobeat magazine and High Cascade Snowboard Camp to bring you the 3rd annual Shooting Star Online Video Contest. Submit your snowboard footage for the chance to win loads of Roxy prizes and an expense paid trip to attend High Cascade Snowboard Camp and ride with the Roxy team. Enter as an A-Lister or a Local Celebrity– you decide. Best tricks will be awarded with Roxy product every week– even if you only have one clip, we want to see it! Entry is free. The first 30 entries receive complimentary Roxy tee & beanie. Contest runs February 4- 28th. Grand Prizes awarded March 5th
Enter now & follow the action at the Shooting Star Facebook app.

Enter now and shoot yourself to stardom like Corinne Pasela, the 2011 Shooting Star champ who is now on the Roxy pro team was just awarded Transworld Snowboarding Magazine’s prestigious title Rookie of the Year!

Roxy Shooting Star 2012 from YoBeat on Vimeo.

Jan
29

Roxy Ride Days 2013 kicks off at Blue Mountain in Ontario

The Roxy Ride Days kicked off in Blue Mountain, Ontario with a sold out event. The event was capped at 60 riders to ensure a comfortable coach-to-camper ratio. Demo boards were out, music was turned up and the Women’s Snowboard Federation (WSF) and Roxy team riders ensured everyone was progressing.

Roxy team rider Samm Denena was there to push the campers, and rounding out the day was a special guest appearance by Erin Comstock who recently celebrated 10 years with the Roxy team. Girls were lined up for half an hour to get an autograph, but what made Erin even more legendary is that she flew from the west coast on a red eye, drove right to the mountain and coached all day, then immediately flew to another snowboard trip. What a pro!

The day was also special day as it marked the 1 year anniversary of team rider Sarah Burke’s passing. Blue Mountain was her old stomping grounds (with Midland, the town where she grew up, not far away) it seemed most fitting that there would be such a large group of girls on snow, progressing, laughing and supporting each other #CelebrateSarah

Congratulations to Dayna Pinkey (Jump Jam Winner), Logan Sager, Bailey McDonald and Cali Sossia (Jib Jam, Small, Medium and Large Feature Winners).

For future Roxy Ride Days registration and dates, please click here. Next stop is at Mont Avila on February 23rd!

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