Feb
27

Roxy Ride Days: The 2nd stop at Mont Avila, Quebec

The Roxy Ride Days cross Canada tour had its second stop this weekend at Mont Avila, near Montreal Quebec, to a sold out crowd of female riders. Upping the excitement were special guest coaches, including: Canadian Roxy rider Joanie Robichaud, recently appointed Transwold Snowboarding’s Rookie of The Year, Corinne Pasela, and legend Erin Comstock. The day began with girls showing off their skills in the pro and progression park where the light snowfall gave everything a pretty coating and cushy landing. The Mont Avila terrain park staff did an incredible job with the progression park and really allowed girls to push their comfort level.

As with every Roxy Ride Day, the camp ends with a game of R.O.X.Y. which is based on the rules of H.O.R.S.E. or S.K.A.T.E. A trick is called and if you cannot land the trick you receive a letter. The process repeats itself until the girl with the least letters is left standing and is crowned the winner. Taking top honors for the Jump was Gabby Kedzierski, Advanced Rail went to Veronique Laramée and Intermediate Rail to Emilie Fillion.
Congratulations to everyone who pushed themselves!

On the topic of prizes, a shiny new Roxy Ollie Pop Snowboard needed to be given away. With the ROXY Outdoor Fitness launching this Spring it seemed fitting to have a push-up battle for the coveted board prize. Several push-ups later there was a clear and muscular winner. Great job Chloe Vo! The next camp is at Grouse Mountain, BC on March 16 followed by Lake Louise, AB on March 30. Start practicing your push-ups and dance moves as you never know what the next snowboard challenge may be.

Sign up for upcoming camps here.

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Feb
21

DVF loves ROXY: NYC Launch Party March 6th 6-9pm EST

You’re invited to to celebrate the launch of the DVF loves ROXY collection with a very special VIP shopping experience!

Join us for cocktails and appetizers, a live DJ, and the opportunity to purchase the DVF loves ROXY collection before anyone else!

Snap a picture with your friends in the Instrgram booth and tag #DVFLOVESROXY to enter the live raffle! Win a $100 Roxy gift card or a one-of-a-kind DVF loves ROXY surfboard!

Be one of the firsts to arrive and receive a special DVF loves Roxy gift with purchase (limited supply).

6-9pm, Wednesday March 6th

At the ROXY store, 519 Broadway New York City
See you there!

Feb
21

DVF loves ROXY: Twitter Party 3/7 @ 7pm EST

Tune in to the Live Twitter Chat Thursday, 3/7 at 7pm EST with @Roxy and @DVF hosted by @TeenVogue. Be sure to follow hashtag #DVFlovesROXY.

Feb
14

Roxy Spring Pin Party!

Join our ROXY Spring PIN PARTY!

Fill out this form, follow us, and start pinning from our PIN PARTY: DARE YOURSELF pinterest board! Don’t forget to shop our Spring catalog and our global Roxy #DAREYOURSELF contest and enter for a chance to WIN an epic adventure with 4 other daring girls from around the world and the Roxy athletes.

Feb
04

2013 Shooting Star online video contest starts now!


This winter is your time to shine! Roxy has teamed up with Yobeat magazine and High Cascade Snowboard Camp to bring you the 3rd annual Shooting Star Online Video Contest. Submit your snowboard footage for the chance to win loads of Roxy prizes and an expense paid trip to attend High Cascade Snowboard Camp and ride with the Roxy team. Enter as an A-Lister or a Local Celebrity– you decide. Best tricks will be awarded with Roxy product every week– even if you only have one clip, we want to see it! Entry is free. The first 30 entries receive complimentary Roxy tee & beanie. Contest runs February 4- 28th. Grand Prizes awarded March 5th
Enter now & follow the action at the Shooting Star Facebook app.

Enter now and shoot yourself to stardom like Corinne Pasela, the 2011 Shooting Star champ who is now on the Roxy pro team was just awarded Transworld Snowboarding Magazine’s prestigious title Rookie of the Year!

Roxy Shooting Star 2012 from YoBeat on Vimeo.

Jan
29

Roxy Ride Days 2013 kicks off at Blue Mountain in Ontario

The Roxy Ride Days kicked off in Blue Mountain, Ontario with a sold out event. The event was capped at 60 riders to ensure a comfortable coach-to-camper ratio. Demo boards were out, music was turned up and the Women’s Snowboard Federation (WSF) and Roxy team riders ensured everyone was progressing.

Roxy team rider Samm Denena was there to push the campers, and rounding out the day was a special guest appearance by Erin Comstock who recently celebrated 10 years with the Roxy team. Girls were lined up for half an hour to get an autograph, but what made Erin even more legendary is that she flew from the west coast on a red eye, drove right to the mountain and coached all day, then immediately flew to another snowboard trip. What a pro!

The day was also special day as it marked the 1 year anniversary of team rider Sarah Burke’s passing. Blue Mountain was her old stomping grounds (with Midland, the town where she grew up, not far away) it seemed most fitting that there would be such a large group of girls on snow, progressing, laughing and supporting each other #CelebrateSarah

Congratulations to Dayna Pinkey (Jump Jam Winner), Logan Sager, Bailey McDonald and Cali Sossia (Jib Jam, Small, Medium and Large Feature Winners).

For future Roxy Ride Days registration and dates, please click here. Next stop is at Mont Avila on February 23rd!

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Jan
21

Roxy riders head to the Winter X Games

The Roxy snow team heads to snowy, picturesque Aspen, Colorado this week to compete in the Winter X Games. Dara Howell will test her skills on the Skiing Slopestyle event and Brita Sigourney will take on the Skiing Superpipe event. In the Snowboard Superpipe, Torah Bright will seek to upset the reigning X Games champ, and over on the slopestyle course snowboarders Kjersti Buaas and Aimee Fuller will try for their chance at gold. Be sure to watch it all go down.

Follow @Roxy on Instagram and Twitter for updates all weekend. In addition, Aimee Fuller will be taking over Foam Magazine’s Instagram account which you won’t want to miss – Follow them at @foammag

FRIDAY
Women’s Ski Superpipe Final 8:30-10:00PM EST – Watch it live at ESPN, ESPN3D & XCAST
SATURDAY
Women’s Snowboard Slopestyle Final 4:00-6:00PM EST – Watch it live at ABC, ESPN3D & XCAST
Women’s Snowboard Superpipe Final 9:00-11:00PM EST – Watch it live at ESPN, ESPN3D & XCAST
SUNDAY
Women’s Ski Slopestyle Final 2:00-6:00PM EST – Watch it live at ESPN, ESPN3D & XCAST

Jan
17

Pin-To-Win ROXY Outdoor Fitness: Win Your Ultimate Outdoor Adventure

If the launch of ROXY Outdoor Fitness wasn’t enough, we’re turning things up a notch by kicking off our ROXY Outdoor Fitness Pin-To-Win Contest…the best part? You’re invited!

Pin your Ultimate Outdoor Fitness Adventure for a chance to WIN a $1000 USD Outdoor Fitness Prize pack and $1000 USD cash prize to start living your Roxy Outdoor Fitness Adventure.

To get started, CLICK HERE and you will be prompted to complete a short form, create your own ‘My Outdoor Adventure’ board and start re-pinning at least 5 images from our ‘Pin-To-Win: ROXY Outdoor Fitness’ board to YOUR new board! Yep, it’s that easy!

The winner with the BEST ‘My Outdoor Adventure’ board will be selected by two athletes, Rosy Hodge and Gillian Gibree…happy pinning

Remember you have until February 13th to show us your Ultimate Outdoor Adventure!

Jan
14

Kicking off the 2014 Winter Olympic ride

This past weekend kicked off the contest road to the 2014 Winter Olympics in Sochi, Russia with the World Cup/Grand Prix at Copper Mountain, and Roxy girls came out with guns blazing, earning gold, silver and bronze medals in various events.
Torah Bright is back on top! With smooth big airs and stylish technical tricks Torah nabbed her first Gold medal halfpipe finish since her 2010 Olympic win.
Kjersti Buaas used her veteran know-how to navigate the slopestyle course in blustery conditions and took home the silver medal.


Our newest team members, skiers Dara Howell and Brita Sigourney both rode their way to the top of the podium. Dara’s massive spins earned her a 2nd place finish in the Women’s Skiing Slopestyle, while Brita’s skills in the pipe earned her a 3rd place finish in Women’s Skiing Halfpipe.

Congrats to all of the team, you continually inspire and impress us. Best of luck on the contest road ahead, we’ll be behind you all the way!

Dec
24

Aloha & Mele Kalikimaka from our Let The Sea Set You Free Winners

We set off to the beautiful island of Oahu to meet up with Roxy Let The Sea Set You Free winners Katie McLean, Emilie Layla Lovaine & Madison Setiawan for their second life-changing adventure.

Day 1 Recap: In day 1 of their adventure, Roxy team riders Kelia MonizBruna Schmitz and Monyca Byrne-Wickey greeted Let The Sea Set You Free winners Katie McLean, Emilie Layla Lovaine and Madison Setiawan on the beaches of Waikiki with a traditional Hawaiian welcome, followed by special VIP movie screening of “The Hawaiian: The Legend of Eddie Aikau”.

Day 2 Recap: With sunscreen and bikinis in tow the 3 winners went down to the sandy beaches of Waikiki to soak up some sun, SUP and do a little shopping. Can you guess what they stocked up on? Bikinis—an essential for their Hawaiian Island excursions!

Day 3 Recap: After a late-night arrival into the North Shore, the girls surfed Chuns Reef, enjoyed a delicious Acai Bowl prepared by Katie McLean and took part in the Eddie Aikau Opening Ceremony at Waimea Bay.

Day 4 Recap: On day 4 of their Hawaiian island adventures, the 3 winners and Roxy team headed to the Eastside of the North Shore where they were greeted by an outrigger canoe fully equipped with SUPs and a poke bowl lunch.

Day 5 Recap: On day 5, the Let The Sea Set You Free winners meet up with the Lisa Andersen Champ Camp crew with 4x World Champion Lisa Andersen and Roxy team rider Rosy Hodge. In between sessions Katie McLean lead the camp with a yoga lesson followed by a delicious Hawaiian BBQ lunch and ukulele session.

Day 6 Recap: From pastry tasting, jewelry making and sunset surfing…day 6 was filled with nothing short of an adventure. The day began with a trip to Ted’s bakery where the 3 winners enjoyed some of Hawaii’s best baked treats. After a delicious morning treat the group headed to Pipeline to meet up with Mia Russi of “Washed Up Jewelry” to make their own beach-inspired jewelry.

Day 7 Recap: Cloudy skies & choppy waters didn’t stop the Let The Sea Set You Free winners and Roxy team riders from setting out on an adventure on their last day in Oahu. They ended the day with a sunset surf—the perfect last night on the North Shore.