May
02

The 50 #DAREYOURSELF finalists from around the world announced!

ROXY #DAREYOURSELFMeet the 50 global #DAREYOURSELF finalists from around the world on Facebook. These girls are one step closer to winning a life-changing adventure + $5000 USD.

Join us in congratulating these girls & all the daring girls who entered!
View them all here & get ready to vote May 31st!

#DAREYOURSELF

 

Apr
17

Let The Sea Set You Free finalist Ishita Malaviya films Beyond The Surface

ROXY Let The Sea Set You Free Finalist Ishita with her Roxy surfboard in India

Last year’s Roxy Let The Sea Set You Free finalist & India’s first female surfer Ishita Malaviya has already taught numerous young girls surfing at her surf school – The Shaka Surf Club. She’s taking her dreams of inspiring women in her community a step further and is currently busy filming for the documentary film project #BeyondTheSurface. The film is set to depict Ishita and a group of talented young women creating change and bringing hope to the local community and people around the world. Together the group is traveling and documenting the ways in which surfing, yoga, and ecological creativity and a bit of determination can spark hope for those suffering and without a voice.

Ishita is a daring young woman continuing to inspire us to dream big like she did during the Let the Sea Set You Free contest.

Ishita Malaviya

We cannot wait to see this film and hope that it inspire you to get out there are #DAREYOURSELF.

Ishita_8 Ishita_9 Ishita_6 Ishita_5 Ishita_4 Ishita_2

Photo credit: Crystal Thornburg-Homcy 

 

Mar
28

Last Day to Enter! #DAREYOURSELF

LAST CHANCE TO ENTER!

5 girls from around will win an epic adventure with the Roxy athletes and up to $5000 USD.

How do you #DAREYOURSELF? that’s what we want to see. All submissions are due by today, March 28th at 11:59pm PST!

WE DARE YOU

Feb
24

Maldives Uncovered with Stylist Tal Kohen

How did the trip to Maldives inspire your own personal wardrobe or styling for the shoot?
The designers at Roxy do such an amazing job bringing out the personalities of their surfers and customers in their clothes. The Maldives was the perfect location to compliment the Roxy Spring ’13 collection. The vivd colors and fun patterns in the pieces worked great with the culturally rich and bright, beautiful surroundings. To complete the look and achieve the ultimate Roxy girl vibe, I incorporated bold colored and organic jewelry.

Where do you get your best inspiration from as a stylist?
Besides movies, television, fashion books, and magazines, my strongest inspiration comes from the people who surround me in the places I call home: New York City and Los Angeles. NYC is home to some of the most unique, creative, and fashionable people, while LA’s relaxed warm weather breeds more comfortable, confident, and free-spirited people.

How long have you been styling and how did you get into it?
I’ve been styling professionally for about 7 years now, but for as long as I can remember, I’ve been styling my family and friends.
I was born and raised on the west coast, but I always knew I wanted to live in New York, the fashion capital. After graduating college, I decided to make the move. I got very lucky early on and was given the opportunity to assist a stylist on a commercial. She took a chance on me given that I had no real professional styling experience of my own. After that, I was hooked. Through contacts and acquaintances, I went on to style TV shows and photo shoots, and within a short time, went off on my own.

What was your most memorable moment while styling the surfers in the Maldives?
The Roxy girls are pure fun – there is never a dull moment. Some of my most memorable Maldives moments are watching Kelia [Moniz]and Kassia [Meador] surf wearing the saltwater chinos, Bruna [Schmitz] swaying a little boat back and forth almost tipping it over, and Monyca [Byrne-Wickey] and Sally [Fitzgibbons] dancing at the bow on our way to a remote sand island. Oh and of course the day all the girls decided to jump off the top level of our 4 story boat into the water. Sorry, there are just too many, I couldn’t give you just one moment…

Any tricks of the trade that every girl should know?
Besides investing in fashion staples such as jeans, the perfect T, the “go with everything” bag…the best and most important thing to wear is confidence. If you feel great, you look great.

If you weren’t styling…what would you dare to be doing?
I love food and I love traveling. If I wasn’t a stylist, I would absolutely love to be a traveling food critic!

Thanks to Tal Kohen for answering our ‘need-to-knows’ and to all the girls looking to get a little inspiration in their own lives, remember to dream big and #DAREYOURSELF everyday. See all of Tal’s top picks for Spring!

Click more to see some of Tal’s jewelry pulls for this shoot!

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Feb
14

Roxy Spring Pin Party!

Join our ROXY Spring PIN PARTY!

Fill out this form, follow us, and start pinning from our PIN PARTY: DARE YOURSELF pinterest board! Don’t forget to shop our Spring catalog and our global Roxy #DAREYOURSELF contest and enter for a chance to WIN an epic adventure with 4 other daring girls from around the world and the Roxy athletes.

Feb
12

Roxy Spring 2013 Catalog is here!

The enchanted chain of the Maldivian Islands, southwest of India is home to isolated reef banks, uninhabited white sand beaches, secluded villages and crystal clear water  - one of our favorite places on earth. Sharing waves, laughter, fresh fish, and empty line-ups together, we asked ourselves what else we would need to live out our dreams.

Shop the new catalog here and enjoy these behind the scenes photos and video from the Roxy surf team’s adventures in the Maldives!


Feb
11

Maldives Surf Trip with Roxy

Playful right-handers and crystal-clear waters—the Maldives almost seems like they were made for our Roxy Surf Team. The tropical paradise has three key surfing zones spanning over 300 miles—that’s 300 miles of pristine point breaks as well as colorful, shallow reefs. Whether it was Sally Fitz slashing a front-hand right, or Kassia Meador dancing on her longboard, the Roxy girls were chasing dreams and catching waves just in time when spring fever set in. They grabbed their spring bikinis for single-fin cruises and reef explorations. Check out a snapshot of their Maldivian adventures.

Get out there, your wave is waiting…#DAREYOURSELF

Jan
26

Introducing the #ROXYDARES Instagram Photo Challenge

We’re so excited to introduce our #ROXYDARES photo challenge. For those of you who have Instagram accounts this should be a fun way to exercise your creativity each week and share it with girls around the world!

Here’s how it works:
1.     Post the above image to all your social media channels to show your friends and family you’re accepting the #ROXYDARES challenge
2.     Challenge your friends to play along with you!
3.     You can participate each week by posting your interpretation of each dare using the hashtag #ROXYDARES
4.     You will have 1 week to post your image before the next dare
5.     Your post will then appear on the #ROXYDARES gallery of our DARE YOURSELF contest site (Have you entered the contest?)

ROXY will also be posting a unique interpretation to the weekly dare every Monday starting on January 28th! We can’t wait to see yours…

Don’t forget to use #ROXYDARES @Roxy and share your #ROXYDARES on Instagram, Facebook and Twitter!

Click More to see all our ROXY pics!

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Jan
24

Introducing the Roxy DARE YOURSELF Contest…WE DARE YOU

Roxy announces the 2013 global DARE YOURSELF Contest.

How do you DARE YOURSELF?

We know you are a Roxy girl. Your contagious smile leaves others inspired. You are naturally beautiful, fun, alive, and confident. How do you make every day an adventure? What is the mark you want to make on the world? How are you daring yourself to live a unique life? As you have the courage to carve your own path, how do you dare to dream big? That’s what we want to see.

Roxy invites you to show us how you dare yourself. Enter the contest by submitting either:
150 words + 3 photos of yourself
A one-minute video of yourself
Contest Timeline:
Submission Phase: January 24th – March 28th
Consumer Voting: March 29th – April 12th
Top 50 Finalists Announced: May 2nd
Finalist Videos Go Live: May 31st
Consumer Voting on Finalist Videos: May 31st – June 10th
5 Winners Announced: June 25th

Regional Breakdown:
North America
Latin America
North Asia
South Asia
Europe/Africa/Middle East

This is an opportunity to share your story and connect with all of the other daring girls out there.

We are looking for the most inspirational Roxy girls.

5 girls will win an opportunity to take an epic adventure with Roxy athletes and receive up to USD 5,000.

WE DARE YOU. #DAREYOURSELF

Check it out HERE.

Jan
10

ROXY Dare Yourself Countdown Continues…

We set out on a journey to let the sea set us free by learning what makes each of you a Roxy Girl. Looking
back on the countless videos, photos, quotes, faces, languages, and experiences, we’ve come out more
inspired, more free, and more daring than we could have ever dreamed of. Thank you!

To all the girls who Let The Sea Set You Free…join us on January 24th….WE DARE YOU