Apr
20

Cosmo Shows You The Perfect Swimsuit For Your Booty

Still looking for that summer swimsuit that fits you just right? Well Cosmopolitan Magazine may have the answer you have been looking for in this month’s Swimsuit Special. In the current issue, Cosmo editors pick out the best swimsuits to help you show off your backside. The Roxy Hobo Surf Bikini makes an appearance as the perfect suit to provide support and coverage while you are out catching waves or just splashing around in the surf. For this and may more great swimsuit options, pick up your very own issue of Cosmo, on stands now!

Apr
20

Catalog Countdown: Kassia Behind The Camera

Roxy team rider, artist, professional longboarder, and incredible photographer Kassia Meador went with the whole Roxy Surf Team on our Summer 2012 shoot to Bali and the Mentawais. As always, she brought along her camera for the ride, playing double-duty: surfing with the team and snapping some of the most memorable images of the entire journey that only Kassia could capture!

Here’s an inside peek of some of the images brought to life in the Roxy 2012 Summer catalog dropping April 23rd and now viewable online.

Apr
19

GO Sally: Good Luck Wishes

All of Sally’s fans are pouring in with their GO SALLY support…

Help cheer Surfer Sally Fitzgibbons on live right now at the Beachley Classic!

Share your good luck wishes with Sally by following her on Twitter @Sally_Fitz #GOSally

Apr
18

Download of the Week: Cheap Girls “Ruby”

Lansing, Michigan’s finest punk-damaged power trio, Cheap Girls, wear their influences all over their songs’ sleeves – a little Sugar here, some Alkaline Trio there, a smattering of the Hold Steady everywhere. Having worked with Tom Gabel of Against Me! on their third and latest album, the newly released Giant Orange, the group sounds as tight as ever. The instantly catchy “Ruby” is our early favorite on the album, although several others give it a run for its super-melodic money.

Download here

Cheap Girls

Apr
17

Roxy Swim: Wanna get your hands on some NEW Swim?

Dying to get your hands on some new Roxy swim like the Native Sky or Floral Rhapsody bikini’s?  Well now you have the chance to win the Roxy bikini of your choice from select retailers across the U.S.!  To participate you must receive an email blast from one of the following retailers, print out the flyer and take into their store to enter.    The promotion ends on April 30th, so make sure to enter soon! See official rules for details.

Click more for the list of all our Participating Retailers!

(more…)

Apr
16

Featured Artist: Jessie Ware


It’s so refreshing when a new singer comes around, especially when she keeps releasing great singles. That’s how we felt when we first heard Jessie Ware, who’s last two songs keep getting stuck in our head (in a good way!). Earlier this year she released “Running,” which is a hypnotic, pulsing pop song highlighting her classic diva vocals. Now this week she came out with a new single, “110%,” which features a sample from Big Pun which sits in sharp contrast to her quiet, emotional whispered vocal. It’s beautiful, and we’re totally fans now. We’re definitely going to keep track to see what she comes out with next!

Apr
16

Roxy Ride Days

The Roxy Ride Day series ended on a high note this past weekend at the Lake Louise Ski Resort in Alberta. Canada. It was an amazing event with tons of eager young riders between the ages of 8-30 ready to take on the elements and experience the terrain with some of our top team riders including Robin Van Gyn and Erin Comstock. The entire Roxy Ride Days series (3 cities) was a huge success with great camaraderie, amazing prizes, Roxy goody bags, athlete demos and plenty of personal progression. Big thanks are due to the Even of Women’s Snowboard Federation, Ashley Turk, and everyone who came out to support!

Apr
16

Surf & Skate: Presented by Boardriders Venice Beach

The Venice Art Walk and Auctions kicks off this year with the Surf & Skate even presented by the Boardriders on Thursday April 19th. The preview event will be held at 585 Boardriders with Quiksilver, Roxy, and DC all present! Quiksilver Inc. athletes and artists will be there to preview auction works. Expect a list including Quiksilver surfers Reef MacIntosh and Strider, Kristi McKnight’s live art, Cesario “Block” Montano photography, Quiksilver shaper Michael Baron, Roxy surfer and artist Kassia Meador, DC’s Mark Winn and Tobin Yelland’s custom decks on display,  Mike Blabac photographs, and some Quik skate athletes.

Come down to Boardriders this Thursday and enjoy live art, music local DJ Kevyon Pierre, refreshments including beer frin PRIMO and Central Cal Wines and shopping to benefit Venice Family Clinic. This event is free and open to the public. A 20% discount will be offered and 20% of all proceeds will be donated towards the Venice family clinic. See you there!

Apr
13

Catalog Countdown: Type It Out

We’re back!…showing you more behind the scenes of our Summer catalog as we countdown until it officially drops on April 23rd (how excited are you!?). Last time we showed you the press check and a quick recap on the process. Now we’re diving even deeper, and giving you some cultural insight and showing you how BALI lives throughout our catalog pages.

Roxy Graphic Designer Devin Dailey went with the Roxy team riders on the journey of a lifetime and took plenty of pictures along the way. He found inspiration in the typography used on Bali’s hand painted signs and boats as well as all the bright colors and textures.

When it came time to start designing the catalog, Devin Dailey & Becca Kudela pulled out those inspirational photos creating some amazing hand painted type to really capture that Balinese vibe…stay tuned…we’ll be continuing our catalog countdown next week!

Apr
13

Glamour Proves That Bikinis Aren’t Just For The Beach

This summer, get the most out of your beachwear by wearing it in and out of the water. In the May 2012 issue, Glamour shows how your favorite bikini top can be easily integrated to great outfits for day or night. The feature showcases the Roxy Gypsy Paradise 70s Halter on its own and part of a killer ready to wear outfit with a mesh shirt and blazer. The colorful floral print pokes through the shirt so it provides the perfect pop of print and color without overwhelming the outfit. For this and more great tips on how to transition your favorite bikini from beach to chic, pick up the latest issue of Glamour, on stands now!