X Games practice began mere days after the snow community was faced with the loss of one of its brightest stars. This devastating news left a gaping hole in the hearts of all in attendance. But as the practice days turned into competition days, signs of Sarah began to pop up. At first it was the purple ribbons with “Sarah” hand written on them. Then red “Sarah” stickers and blue “Celebrate Sarah” stickers appeared on helmets, boards, skis and goggle lenses. Next came the white armbands embroidered with her name and a snowflake (a nod to one of her many nicknames). By the evening of the beautiful tribute that ESPN organized in honor of Sarah, reminders of Sarah were everywhere, and it was clear that she was with us and would never be forgotten.

The athletes did not let their grief hold them back, but filled with love for Sarah, they rode strong and surely made her proud. By the weekend finals, white Sarah armbands emblazoned almost every shoulder– from Sarah’s fellow skiers to boardercross racers, and even Shaun White himself– it seems that everyone found strength in Sarah.

In fitting tribute, her close friends and fellow Canadian Olympic freeski teammates won gold in both women’s freeski events with performances that are sure to help further Sarah’s efforts towards getting recognition for women in freeskiing (see Kaya Turski’s mind blowing slopestyle run and Roz Groenewoud’s 14 foot superpipe airs). Fellow Roxy teammate Kjersti Buaas wore a Sarah sticker and armband as she rode her way to a bronze medal in women’s snowboard slopestyle. And snowboarders Kelly Clark, Marc McMorris, Jamie Anderson, and Shaun White all wore the arm band to gold medal victory.

By the end of X Games 16, the armbands, stickers, and ribbons came to symbolize more than just the memory of Sarah, they are a symbol of the bond tying the snow community together. In wearing them we recognize that we are a family until the end. Sarah symbolizes all that draws us to the mountains and to each other: a shared love of snow and the endless possibilities it presents, the exhilaration of learning something new and pushing ourselves, and the ultimate joy of playing in the mountains with those you love.

We’re feeling completely refreshed after watching episode 2 of the Roxy Refreshments. In this episode you’ll see Team Riders Torah Bright, Erin Comstock, Kjersti Buaas, and Aimee Fuller on an epic team trip to Revelstoke and Retallack Lodge, British Columbia – we’re still at home wishing we could partake in this snowy adventure.  Watch as these girls take a heli-ride, make their own jumps, get warm by the fire and have a few goofy moments along the way. Did we mention the music alone makes us want to get up and ride. Add this to your next pow playlist: Hesta Prynn Le Cox Aux Folles.

“Just Surprise Me’ Twitter Tuesdays

Another way to #win! Tweeting begins today & ends today!

Tell us what you would do if you won this week’s Twitter Treat!

Follow @Roxy on Twitter, Tag it #JustSurpriseMe, & tweet @Roxy.

Here’s this week’s Twitter Treat! What would you do with these Limited Edition FOXY ROXY SPIRITHOOD?

FOXY ROXY image coming soon- here’s a similar style

Here’s Team Rider Torah Bright rocking her FOXY ROXY Spirihood in NYC!

& in the spirit of giving, you can ‘gift’ one of your LUCKY friend’s with the TEEN VOGUE HANDBOOK!

Be sure to check in next Tuesday for our next giveaway!

VISIT Roxy.com/justsurpriseme and enter to win Roxy Must-Haves for your & your BFF!

READ: Roxy Just Surprise Me Twitter Tuesdays Official Rules

We took quite a few photos during our journey cross-country…here’s a snapshot of some of our favs… get the rest via Instagram where you can follow us @Roxyclothing

Torah Bright for Clothes4Souls.For more details on how to help this season – Click Here!

The ‘FOXY ROXY’ limited edition Spirithoods on the Today Show with Al Roker! Yep- Al gave the girls a shout out on morning show!

Getting ready for some Surf Denim DIY to kick off the clothing drive!

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P.S. We’re kicking off our Clothes 4 Souls clothing drive with a special DIY Decorate Your Denim “Re-Work & Shop” event on Friday December 2 from 3:00PM – 6:00PM at our Roxy Times Square Store.  Come distress, sew, pin, and patch up your denim with ROXY denim designer Mark Wiesmayr, Olympic Gold Medalist and Roxy team rider Torah Bright, and Teen Vogue style expert Jasmin Reate.

Here’s where we will be from 3pm-6pm for the DIY event (mark it in your calendars & bring some friends!):

Roxy Times Square
3 Times Square
New York, NY 10036

The holidays are swiftly approaching and that means that the season of gift giving and sharing is finally here!  Instead of just surprising your friends with cute friendship bracelets, picture frames with memories, and trinkets that remind you all of inside jokes, go a step further and surprise those in need.  ROXY is teaming up with national charity Clothes4Souls to hold a Winter Clothing Drive at our retail stores in NYC.  Between December 1-23, 2011, donate your gently used clothing to Clothes4Souls drop boxes in our New York stores and receive 40% off your ROXY denim purchase.  Yes, that’s almost half!  You won’t just look good wearing your new jeans, you’ll feel good, too, knowing that you helped out others.

Live in the New York area and want to get involved?  Here are the participating locations:

Roxy Soho
519 Broadway, New York, NY 10012

Roxy Times Square
3 Times Square
New York, NY 10036

Roxy Fifth Ave
587 Fifth Ave
New York, NY 10017

Won’t be in NY during this time?  No worries!  Clothes4Souls is a national organization.  Visit their website to see other ways you can donate!  www.clothes4souls.org

Winter is here; ski hills are opening, flakes are falling, and the Roxy snow team is gearing up for a new season of adventures.  But before jumping full-on into winter travels, Torah Bright, Erin Comstock and Robin Van Gyn took the time to stop in at the Seattle, WA offices of Mervin Manufacturing (where Roxy snowboards are designed) to check out the future snowboard line at the annual Roxy, Gnu, and Lib Tech snowboard summit.  Each of the team riders discussed their brand new snowboards and how they are each involved in the design and construction of the snowboards – pretty cool huh! While at the office they were kind enough to stop by the photo copier and create something for the Roxy/Mervin crew to remember them by!

After hanging out at the office and stirring up a little bit of trouble the  team headed back to the mountains– to their real “day jobs”– where office chairs are chairlifts, board meetings are park laps with friends, and time cards are season’s passes.

Picturesque blue skies, a comfortable cool outside, and gorgeous clothes help set the mood while wandering the mountains of  June & Mammoth Lakes, California for the Roxy Winter 2011 photo shoot.

This cold weather season we’re feeling inspired to ‘kill the chill’, so whether you’re in a cold region or you’re just sitting by a beach bonfire after a cool morning of surf, Winter is a time to pile on some easy layers.

Roxy Team Rider and professional snowboarder, Torah Bright is familiar with this Roxy way of life. Scroll through some of the behind the scenes pictures and see how she embraces the casual beach lifestyle even in the cold of Winter. We’re thinking chunky knits scarves and beanies, sherpa lined fleece hoodies, utility boots, flannel trimmed bags, Nordic motifs and more…

These behind the scenes shots show us how the girls layer-up, bundle-up, and let’s face it, get-up for some early mornings to shoot the Roxy Winter line- with the help of the fabulous photographers, stylists, and Roxy crew, of course!

Cheers to Winter…bring on the layers!  Start shopping Winter HERE!

Pretty sunset at home in AUS. Going to miss you!

After a couple action packed weeks in New Zealand riding the pipe and jumps and airbags up at Snow Park everyday I’m back in OZ for a quick family fix before heading back north for the start of that winter season. So for the past few days I’ve been drinking it all in.

Hanging out with my nieces, going on bush walks and getting styled by my little sister. She’s my hair stylist, I know I know, a long way to go to get your hair done but she’s amazing and worth the trip!

Definitely going to miss this place and the long Australian summers but am also getting really excited for winter to start hammering us with pow!

Cheers, Torah