From the Cubicle to the Cove: #ROXYOutdoorFitness SUP Session with the ROXY Marketing Team

SUP with the ROXY Marketing Team

The ladies of the ROXY & Quiksilver Marketing teams got together to celebrate the summer-like weather here at our Huntington Beach headquarters.

Paddling around Huntington Harbor in their #ROXYOutdoorFitness gear, they were lucky enough to have 2x World Champion and respected waterman Tom Carroll as their SUP guide.

After a few dips in the cool harbor (it was over 90 degrees) the Marketing team enjoyed a seaside lunch & had a good laugh over the various wipeouts in the harbor. This is our version of water cooler talk!

Thanks for coming out to give us a lesson in SUP Tom!

SUP with ROXY Marketing

SUP with ROXY Marketing

SUP with ROXY Marketing

SUP with ROXY Marketing

SUP with ROXY Marketing

SUP with ROXY Marketing

SUP with ROXY Marketing


Congratulations Sally Fitzgibbons! 2014 Rio Women’s Pro Champ!

Sally Fitzgibbons takes home the crown at the 2014 Rio Pro!

After an intense final round against competitor Carissa Moore, Sally came out on top defeating Moore for the win. Sally’s near perfect 9.27 three turn run followed by an impressive 7.0 allowed her to take her first win of 2014 season and her second Rio Pro Women’s Crown!

Congratulations to Sally who is now ranked #2 in the world!

Sally Fitzgibbons-ROXY Pro Rio

Sally Fitzgibbons-2014 Rio Pro

Next stop on the Women’s World Tour is in Tavarua, Fiji for the Fiji Women’s Pro! Stay tuned!


Meet Bianca Buitendag: ROXY Team Rider, Rookie of the Year & ASP World Tour Surfer

Meet Bianca Buitendag. ROXY Team Rider, Rookie of the Year & ASP World Tour Surfer. The 20 year old South African native is one of the newest faces on the ASP Women’s World Tour—and aside from being a fierce world tour competitor in the water, she’s a total sweetheart! We caught up with Bianca before her next stop in Rio to talk surf snacks, wetsuit tricks & pre-surf playlists!

ROXY: What is your favorite breakfast to eat before a surf?

BIANCA: A local South African porridge. I just can’t get enough of it!

Bianca Buitendag

ROXY: How do you keep your skin/hair healthy with so much exposure to sun and salt?

BIANCA: I overload on sunblock, mostly cream with a zinc base. I have a fair skin with a lot of freckles so protection is important. For my hair I use  high quality hair products and rinse and wash after every long day in the salt and sun.

Bianca Buitendag

Bianca Buitendag

ROXY: Any tricks for easily getting in/out of a wetsuit?

BIANCA: It gets better with repetition! The quality and stretch of the wetsuit material helps the most.

ROXY: If we were to take a peek at your iPhone/iPod, what songs would be on your playlist?

BIANCA: Artists like Ben Howard, Tom Odell, Beirut, Bon Iver and some golden oldies.

ROXY: What’s it like being on the ASP Women’s World Tour?

BIANCA: It is surreal in many ways. You travel all over the face of the planet, changing time zones every 10 days. You compete against the worlds best all in the pursuit of becoming World Champion. You have the opportunities to do what you love every single day of your life. You have the platform to inspire. No wonder it is one of the most coveted positions to be in!

Bianca Buitendag

ROXY: What is your ‘typical’ pre-competition rituals?

BIANCA: I have recently started listening to music to block out the distraction of my surroundings before heats. I make sure my equipment is prepared and that I have clarity about my strategy.

Bianca Buitendag

Bianca Buitendag

Tune in May 7th to see Bianca, Sally & Stephanie compete in stop #4 on the ASP Women’s World Tour in Rio de Janeiro, Brazil! We’ll be streaming the event LIVE on our Twitter so make sure to tune in @ROXY to follow along & catch all the live action!


Get Lost in the Freedom of Season…#LovingLost

Get lost in the season of freedom. Forget your plans and lose your map. Wander through long days and warm nights, tropical trips and sunset sessions. Make new friends and take new paths. Celebrate salty hair & freckled skin. Build up the bonfire, dance all night. You have nowhere to be but the beach…#LovingLost

ROXY Summer 2014

ROXY Summer 2014

ROXY Summer 2014

ROXY Summer 2014

ROXY Summer 2014

ROXY Summer 2014


#CelebrateSarah as she is Inducted into the Canadian Sports Hall of Fame

Sarah Burke, is one of 8 new members inducted into Canada’s Sports Hall of Fame, the highest distinction in Canada’s sporting honors.  Tragically at the age of 29 Sarah died in a skiing accident in Utah.

As a trailblazer and pioneer women’s sports, Sarah’s legacy continues to live on. Join us in celebrating Sarah as her spirit continues inspire us all.

To learn more about Sarah Buke & her lasting legacy in Women’s freestyle skiing please visit:

Sarah Burke

Sarah Burke

Sarah Burke


Wear Recycled Plastic Bottles This Earth Day! Give Back to the Planet with ROXY and Repreve®!

We believe that every ROXY girl wants to do her part for the planet.  Whether it’s doing a special volunteer activity to give back on Earth Day or celebrating Mother Nature all year long, we are inspired to do the same.

Select styles of our boardshorts are now made with Repreve ®, a recycled fiber made from recycling plastic bottles. By using Repreve, we are using less petroleum and emitting fewer greenhouse gasses, helping to conserve precious natural resources.  Even better, the fabric created in the process looks good, feels soft and is easier on the environment, making ROXY greener one product at a time!

Our Line Up Recycled Boardshorts  are a team and fan favorite. Plus, they’re made with 7 recycled bottles! (Yep, that’s right…7 recycled plastic bottles)!

#ROXYOutdoorFitness Line Up Recycled Boardshorts

#ROXYOutdoorFitness Line Up Recycled Boardshort

Line Up Recycled Boardshort

We also chatted with some of our ROXY team riders to find out how they celebrate Earth Day:

“Keep it simple. Get outside and enjoy the mountains with good people” –Robin Van Gyn

“I like to celebrate by incorporating little things, like walking to the beach to surf or riding my bike, planting some flowers in my new garden and using solar powered lights around the garden or lighting candles around the house” -Rosy Hodge 

“I will be outside! Snowboarding, exploring the mountains natural terrain come snow, wind or rain” –Aimee Fuller

“To celebrate Earth Day, I’m going to turn off the TV & computers and read a good book” -Lisa Andersen

“I always try to fill up 2 glass bottles with water before leaving the house so I don’t have to waste plastic ones. I’m still sort of bad at bringing my own bags to the store, so on Earth Day I will make it my goal to put bags in my car and not take any home from the store!” -Monyca Eleogram 

“The collective consciousness and appreciation towards nature on earth day is extra special, yet I believe we should celebrate the earth everyday! I aim to reduce, reuse and recycle. There are so many ways to “protect our planet” so let’s make an effort together so we and future generations can keep enjoying our natural playgrounds” –Kjersti Buass

“I grew up in a household with no dishwasher and a clothes dryer used very rarely. Our mother has always encouraged my sisters and I to hang our washing out in the sun each day and wash our own dishes; to live without relying on energy wasting dryers. The bonus is that the sunshine acts as a natural antibacterial agent, so in fact it’s highly hygienic to utilize the sun’s warmth instead of creating it with electricity” -Stephanie Gilmore


Just in Time for Festival Season…Enter Our Pin-to-Win for a Chance to win a $500 ROXY Gift Card!

Festival season is upon us & we’re FESTIVAL BOUND!

Enter HERE to sign-up & start pinning for a chance to WIN a $500 ROXY gift card! It’s that easy—just sign up & re-pin your favorites from our Festival Ready Board!

Happy pinning!

*Congratulations to our winner Janelle Hitz!*



Congratulations Stephanie! 5x Word Champion Stephanie Gilmore Voted #1 on ESPN’s List of Top 50 Female Athletes in Action Sports

Guess who has done it again!?!?

Stephanie Gilmore

That’s right…5x ASP Women’s World Tour Champion & ROXY team rider, Stephanie Gilmore was voted #1 on ESPN’s list of  the top 50 female athletes in action sports!

Stephanie Gilmore

Stephanie Gilmore came out swinging in 2014. After a lackluster, injury-plagued season that saw her slide down the ASP ratings to an uncharacteristic fifth in 2013, Stephanie proved she’s just as much a competitive threat as ever, dominating the ROXY Pro Gold Coast to take the first event of the new year.  She is currently tied for 1st place on the Women’s World Championship Tour with Carissa Moore.

Transcending surfing, Gilmore is also an ESPY winner, as well as a Laureus World Sports Award recipient.

Stephanie Gilmore

Roxy stands out as the true heart of the mountain and the wave, with 3 athletes clenching positions in ESPN’s top 50. Olympic gold medalist snowboarder Torah Bright was ranked #9 and Sally Fitzgibbons, an ASP world championship contender, rounded out the list at #31.

Torah Bright

Torah Bright

Sally FItzgibbons

Sally FItzgibbons

Congrats to Stephanie, Torah and Sally on this incredible achievement for women in action sports!  Check out ESPN’s full list of the top female action sports athletes HERE.


#MakeItWest: 2014 Margaret River Pro Recap

Stop #2 on the ASP Women’s World Tour brought us to Western Australia to the Margaret River Pro where ROXY team riders Stephanie Gilmore, Sally Fitzgibbons and Bianca Buitendag finished on top in the ASP tour rankings!

WCT Womens Ratings

From sunrise to sunset the waves at Margaret River delivered everything from world class perfection to some very challenging conditions with afternoon on-shore winds. A win at Margaret River takes a lot of patience and surf experience. Many of the athletes surf on multiple boards and have to adjust to the changing surf conditions throughout the day.

2014 Drug Aware Margaret River Pro

Stephanie Gilmore surfed strong throughout the week and finished the event in 3rd place. This is a huge win for Stephanie, placing her in a tie for 1st place with Carissa Moore in the current ASP Women’s World  Championship Tour rankings!

Stephanie Gilmore Finishing her Heat at the Margaret River Pro

Stephanie Gilmore Surfing at the Margaret River Pro

Sally Fitzgibbons surfed as a fierce competitor from day 1 of the event. Spending two weeks surfing in Western Australia prior to the event, Sally proved to have great local knowledge with her wave selection, finishing the event in 3rd place.

Sally FItzgibbons Surfing at the Margaret River Pro

Sally Fitzgibbons Interview at Margaret River Pro

Tour rookie Bianca Buitendag surfed great throughout the competition and lost to teammate Sally Fitzgibbons during the quarterfinals. After her best career result last week during the ROXY Pro where she finished 2nd to Stephanie Gilmore, Bianca currently holds 3rd place on the ASP Women’s World Championship Tour rankings!

Bianca Buitendag at the Margaret River Pro

Bianca Buitendag Surfing at the Margaret River Pro

Next stop on the ASP Women’s World Championship tour…the Rip Curl Pro at Bells Beach Australia! Stephanie  and Sally have both experienced huge wins here in the past & have rung the famous Bell (an extra bonus for a Bells Beach victory)! Will Stephanie and Sally be able to do it again or will teammate Bianca sneak up and collect her first WCT win at Bells Beach? Tune in to find out here on the ROXY Blog!

Images provided by: ASP


Festival Picks: What We’re Wearing to Coachella

Our favorite Southern California music festival is right around the corner! Whether you’re off to Coachella for weekend #1 or #2…we are all busy making our last minute outfit picks for our desert bound adventures.

Need some last minute outfit inspiration for Coachella? Check out one of our favorite looks we’ll be wearing this weekend.

Beach Ray Dress: Perfect for those warm desert days & totally cute for layering your favorite kini’ underneath! Plus, who doesn’t love a little fringe detail?

Sunrise Blanket: Your new BFF for picnics, bonfires & music festival musings. Use it to keep you warm when the sun sets or chill out on it while listening to your favorite jams. Did we also mention it has roll up straps for easy carrying?

Magic Purse: Cute & light –with enough room to store all the basics!

Valencia Sandal: We love how these sandals add a pop of color to your feet! Plus the colorful toe ring is totally on trend.

Satisfaction Sunglasses: Don’t forget to protect your eyes with a pair of sunnies! These ones are currently our favorite pair of shades!

& don’t forget the flower crowns (or seashell crowns)!

ROXY Coachella Look

ROXY Magic Purse

ROXY Valencia Sandal

ROXY Sunrise Blanket