A Day in the Life of… The One and Only Cindy B:
ROXY’S RAD CAMPAIGN MANAGER
Job Title/Description of what you do:
I am Roxy’s Campaign Manager. I work in the marketing department and help manage all of our brand messaging to make sure it is consistently carried throughout all channels (print advertising, in-store creative, online advertising, roxy.com, etc.). ‘Hello Summer’ is our next campaign coming soon! I also manage our large scale partnerships such as the one we have with JBL headphones,and our Design a Roxy Bikini promotion with Schick Quattro for Women (coming May 3rd!)
Time worked at ROXY:
6 years! Crazy to think I started out as an intern over 6 years ago.
Fav part of working for ROXY:
All of the friends I have made along the way! This company is full of intelligent, creative, inspiring individuals who make coming to work not such a bad thing. I grew up wearing Roxy every single day in high school and to now be working for a brand whose lifestyle I truly appreciate is amazing.
Style Icon/Style Inspiration:
There are too many to name! Love, love, love Rachel Bilson, MK&A Olson, Sienna Miller. And I’m inspired by anything Chanel, fashion mags, vintage stores, trips to New York….
Go-To Fashion Item or Outfit right now:
‘Twiggy’ legging jeans by James Jeans! I have them in dark denim and black. They are so so comfy and cute. Obsessed.
Advice to Readers:
In life: Take chances, try new things, challenge others, get to know people and most of all, enjoy life!
Career: Do well in school, think outside the box, get an internship (or 2 or 3) in a field not just for experience but to make sure it’s something you can/want to do for the rest of your life. I thought I wanted to be a broadcast journalist for the longest time until I got an internship at Fox News. I loved it but quickly realized that career path wasn’t for me.
Fashion: Wear whatever makes you feel happy! Who cares what others think?
Exciting Upcoming Projects:
Fall and Holiday 2010 campaigns! Seems so far away but it will be here before we know it.
Thanks Cindy! Check back next month for another Roxy superstar!
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