Meet The 5 Global ROXY DARE YOURSELF Contest Winners

Meet the 5  #DAREYOURSELF ROXY winners

We are proud to announce the 5 winners of the ROXY #DAREYOURSELF contest.

Dare Yourself  launched on January 24, 2013 and 4,000 submissions were received. Over 150,000 consumers then voted for their favorites, narrowing the possible winners to 150 worldwide. ROXY judges then chose possible winners to 10 per global region and the selected contestants submitted challenge videos from which one winner from each global region was chosen by Roxy.

The five global winners include: The Americas’ Lexi Youngberg, 20, Saint Charles Illinois; North Asia’s Sawu Koyouan 27, Taipei, Taiwan; South Asia’s Gillian Goh, 23, Singapore; Europe/Africa/Middle East region winner Maria Lafuente Pelaez, 25, Galicia, Spain; and Latin America’s Michelle Saure, 29, Concepción, Región del Biobío, Chile.



DARE YOURSELF: Thanks for joining our ride


Last year we set out on an epic adventure to let the sea set us free, and found ourselves more inspired, more free and more daring then we could have ever dreamed.  Earlier this year, we asked you to DARE YOURSELF.  To show us what it means to live every new day as an adventure and to show us the mark you want to leave on the world. You dreamed big.  We’ve discovered that being a Roxy girl is a state of mind that transcends boundaries of culture,language and geography.  We are grateful to be a part of the inspiration and hope you will continue to connect with the friends you’ve made along the way.  Thank you for joining our ride.

Tomorrow we will announce the 5 Dare Yourself winners from around the world and hope you will join us in congratulating them.  The next daring adventure for them awaits in Tavarua, Fiji with the Roxy athletes this September!


Summer Rays for Day Bikini Sweepstakes

ROXY #SummerRaysForDays Bikini #sweepstakes


To celebrate International Surfing Day and to kick off the official start of Summer, Roxy is giving away a year’s supply of bikinis* to one lucky winner!  Now through Friday, July 26th, you can enter for a chance to win an endless summer supply of ROXY swim!  (24 swim pieces total).  Enter today at Roxy.com/sweepstakes.

*No purchase necessary to enter. Void where prohibited by law. Only residents of the U.S. or Canada that are 18 years of age or older are eligible to enter. 

GRAND PRIZE – $1,000 Gift Card
Jessica Dunn
Salt Lake City, UT

SECOND PRIZE – $100 Gift Card

Meghan Hartnett
Hawthorn Woods, Illinois

Pamela Myers
Everly, Iowa

Diane Evans
San Marcos, CA

San Clemente, CA

Bakersfield, CA

THIRD PRIZE – $50 Gift Card
Sara Close
Missoula, Montana


Happy International Surfing Day! Today only enjoy 25% off Swim & Boardshorts!

Happy International Surfing Day from ROXY #ISD

Happy International Surfing Day #ISD! Between surf breaks we’re inviting you to take a shopping break (or spree)!

TODAY ONLY: Enjoy 25% off Swim & Boardshorts with SURF at checkout**

**Enjoy 25% off your order of full priced swim and/or boardshorts only on Roxy.com. Not valid on Outdoor Fitness styles. Promotion cannot be applied to past purchases. Offer expires June 20, 2013 at 11:59 PM PDT. While supplies last. Sale items are not eligible. To receive discount, enter SURF at checkout.#DAREYOURSELF #ISD


Dare Yourself with Meg on International Surfing Day #ISD

Get inspired to surf everyday like team rider Meg Roh has for the past 2 years! #ISD

Roxy girl Meg Roh dares herself to surf everyday. Meg will be celebrating International Surfing Day on her 750th day of surfing. On June 1, 2011, Meg dared herself to surf consecutively everyday, and she has surfed everyday since.

Knowing it would be a tough goal to achieve, something drove Meg everyday to get out there (besides her light blue, 1971 Bus). Meg aspires to be a World Champion like Professional Roxy Surfer Kelia Moniz. Whether she was cooped up in bed with the flu, or the winds were howling and rain pouring, “There’s never a bad day as long as you can surf,” says Meg. “I dare myself to get in the water everyday because I love the experience of surfing and traveling to new places. If you don’t dream big you never know what you’re actually capable of. The best life lessons I’ve learned from this experience are to believe in yourself and to follow your dreams.” #DAREYOURSELF 


Red, White and the Deep Blue Sea

Happy 4th of July from ROXY!


Sunshine, BBQs, fireworks and an endless array of red, white and the deep blue sea are upon us!!! Are you ready for the 4th of July? Check out our Independence Day Essentials and order by 6/24* for delivery just in time for a day filled with stars and stripes.


Salt Hair, Monyca Don’t Care

Let your hair shine this Summer. Take a tip (or 3) from the queen of beach hair and Roxy team rider Monyca Byrne-Wickey. Enjoy this short Roxy Style Spy video straight from Tahiti where Monyca shows off her lovely locks and a couple easy hair-dos that will showcase the best bikini backs of the season. Our favorite bikini backs? The Naturally Beautiful Rio Halter is our top pick for sure!

Salt Hair Don't Care! ROXY #DAREYOURSELFRoxy's Tahitian Quiver collection Salt Hair Don't Care! ROXY #DAREYOURSELF



Roxy Outdoor Fitness: Recipe for Minimizing Gym Time and Maximizing Summertime

#ROXYOutdoorFitness Recipe for Minimizing Gym Time and Maximizing Summertime

We caught up with Sierra Blair-Coyle this week, and she showed us how to take advantage of summertime while minimizing gym time. Here are her ingredients for summer fitness success:

Recipe makes a 12 pack

1 Roxy Outdoor Fitness Cross Back Sports Bra, fit for comfort
1 pair of Roxy Outdoor Fitness Bump Set Shorts, flexible
1 outside location with space for (4) stations.
1 stability ball
1 all-purpose foam roller
1 10 lb dumbbell
1 fitness band


1. Preheat muscles to a warm temperature with light jog and stretching

2. Lay on the ball while slowly rolling upper body and pausing at the top. Repeat this 25 times or until you reach a burning sensation that gives your abdominal muscles solid definition (or close to that). Add reps for a more solid texture.

3. Squat with the dumbbell between your legs. Straighten your legs and stand up powerfully while swinging the dumbbell to shoulder height. Make your legs do the work.  Repeat motion 15 times, or until legs are nicely-toned. Add weight as needed.

4. Perform a pushup with one hand on the foam roller. Repeat this motion 10 times each side for a full body benefit. Make sure the reps are even to avoid an unbalanced result.

5. Stand with one or both feet on the band.  Grip the handles of the band with both hands. Slowly raise your hands, palms up to your shoulders, keeping your elbows tightly against your sides. Slowly lower, squeezing triceps on the way down. Repeat about 25 times while the body is still heated, or until it’s ready to move on.

6. Mix the ingredients for a less repetitive workout or perform in order to get focused. Try this recipe as often as possible, and focus on working multiple body parts in one exercise for a sweet summer workout.

#ROXYOutdoorFitness Recipe for Minimizing Gym Time and Maximizing Summertime #ROXYOutdoorFitness Recipe for Minimizing Gym Time and Maximizing Summertime #ROXYOutdoorFitness Recipe for Minimizing Gym Time and Maximizing Summertime #ROXYOutdoorFitness Recipe for Minimizing Gym Time and Maximizing Summertime #ROXYOutdoorFitness Recipe for Minimizing Gym Time and Maximizing Summertime #ROXYOutdoorFitness Recipe for Minimizing Gym Time and Maximizing Summertime #ROXYOutdoorFitness Recipe for Minimizing Gym Time and Maximizing Summertime #ROXYOutdoorFitness Recipe for Minimizing Gym Time and Maximizing Summertime #ROXYOutdoorFitness Recipe for Minimizing Gym Time and Maximizing Summertime





Doctor’s Order: Out sick on June 20th

Just got a doctor's note from @Roxy to go surfing on #ISD June 20th! Get your own here

June 20th is International Surfing Day #ISD, and we can’t think of a better way to celebrate than to go surfing with friends. We want you to take the day off, so grab your favorite board and bikini—connect with Facebook to get your personalized doctor’s note and prescription ready.


The 3rd annual Roxy Waikiki Classic comes to an end!

The 3rd Annual Roxy Waikiki Classic comes to an end!

Close to 200 girls came out to compete in the 3rd annual Roxy Waikiki Classic and since it’s origination, it has become the event all the young girls of Hawaii wait for in grand anticipation. It’s a favorite weekend amongst the girls who relish the opportunity to surf with friends, meet surfing idols like Lisa Andersen, Kelia Moniz, Rosy Hodge and Bruna Schmitz and just surf the fun waves of Waikiki.

While conditions we small with the south swell already fading from earlier in the week, girls still managed to showcase their skills throughout this weekend’s contest. The girls who took the podium for the awards ceremony were greeted on stage by host and professional surfer Rosy Hodge, along 4x World Surfing Champion Lisa Andersen. We have to admit, it’s not a bad reception to receive an award by surfing’s elite. Wouldn’t you agree?

Between surf breaks, the girls took to the beach where the Roxy staff loved hanging with all the competitors and their families. Girls lined the beach for poster signings, got their hair sun and saltwater ready at the Paul Mitchell tent, and kept their skin protected at the Sun Bum tent. There was never a dull moment beachside or in the water and we were lucky to enjoy beautiful sunny weather both days!

Surfing has come a long way and this event gives girls the opportunity to show how far the sport has advanced here in Hawaii. The smiles on all the girls’ faces are what make us truly realize how special the Roxy life is for these young surfer girls.

Don’t forget to check out some pictures from Day 1 and Day 2 of the Roxy Waikiki Classic and see the full list of results below.