2013 Waikiki Classic is back for its 3rd year!

Roxy Waikiki Classic!

The Roxy Waikiki Classic is back at Queens Beach in Waikiki on Saturday June 8th and Sunday June 9th for it’s third consecutive year! Come see female surfers of all ages (6 years and up) compete in Longboard and Shortboard divisions and witness the pros in action in the Women’s ASP Longboard qualifier! Roxy team riders including: World Longboard Champion and Waikiki native Kelia Moniz, face of #ROXYOutdoorFitness and pro surfer Rosy Hodge, Brazilian beauty and pro surfer Bruna Schmitz and the pioneer of women’s surfing and 4x world champ Lisa Andersen will be joining the fun on the beach. Once again, the beach site will be full of fun games, giveaways, signings and entertainment, plus tons of other fun surprises! Roxy will be spinning the wheel for free custom tank tops and opportunities to participate in DIY projects! Paul Mitchell will be set up for beach braiding, SunBumJamba Juice and Kona Red will be giving away free samples and the Kokua Hawaii Foundation will also be there!

We’re so excited to announce that Rebekah Steen of Goldfish Kiss will be joining us on the beach for the Waikiki Classic and DIY’ing eco-friendly Roxy bags all weekend long! See the whole DIY and Rebekah’s pics here! Plus, find out how you can ‘Get your Sarong On’ before the Waikiki Classic kicks off at 3 unique retail events and complete your beach look with Rebekah here!

For the complete event website, click here!

Online registration opens starting May 7th! Register Here! 

Thank you to everyone who entered the 2013 Roxy Waikiki Classic! Registration is now CLOSED. All competitors MUST check in on site atRegistration Tent6:30am on Saturday, June 8th to sign their waivers. If there are’no-shows’ on the day of competition, availability will be first-come,first serve on a waiting list. Waiting list will ONLY be available at the event site on day of competition!

Mark your calendars & see you at the beach June 8-9th!






Roxy Outdoor Fitness: Exercise your appreciation for mother nature this Earth Day


Earth Day is on April 22nd, and we’d like to celebrate it by exercising in nature and caring for the earth the way it has taken care of us! Running sprints on the beach while picking up trash not only cleans the beaches, but it helps the sea life like pelicans and sandpipers have a cleaner, safer home. It’s not their fault there’s a hair clip and a lobster trap line on their dinner table.




Here’s a fun Earth minded workout routine:

Start by picking two trashcans on the beach that are at least 100 yards apart from one another. Sprint all out from one trashcan to the other. On the way back, do a casual jog, giving yourself time to recover while bending down to pick up any pieces of trash you see on your way. This will help the beach and your beach body. The squatting motion you adopt while picking up trash will help work practically every muscle and the sprints are a great cardio exercise that will benefit your heart and give you noticeable results in a shorter amount of time than long distance running would. Once you arrive back at the first trashcan, dump your trash. Repeat this at least five times until you are exhausted and the beach looks clean.


Once you’re done, cool off with a swim, do some cool down stretches and maybe add in a few crunches while lying in the sand, if you feel like taking on a full body workout.

Earth Day Beach Sprint Gear:

Roxy Outdoor Fitness Ambassador and blogger for The Mermaid Chronicles Devon DeMint likes to take on her Earth Day workout in form-fitting clothing like the Hot Competition Shorts and the Dawn Run Tee, because they won’t slow her down. If you’re planning on going for a swim, Devon recommends wearing a sports bra that can double as a bathing suit and is quick to dry.


#ROXYOutdoorFitnessPhotos courtesy of Scott DeMint.


Let The Sea Set You Free finalist Ishita Malaviya films Beyond The Surface

ROXY Let The Sea Set You Free Finalist Ishita with her Roxy surfboard in India

Last year’s Roxy Let The Sea Set You Free finalist & India’s first female surfer Ishita Malaviya has already taught numerous young girls surfing at her surf school – The Shaka Surf Club. She’s taking her dreams of inspiring women in her community a step further and is currently busy filming for the documentary film project #BeyondTheSurface. The film is set to depict Ishita and a group of talented young women creating change and bringing hope to the local community and people around the world. Together the group is traveling and documenting the ways in which surfing, yoga, and ecological creativity and a bit of determination can spark hope for those suffering and without a voice.

Ishita is a daring young woman continuing to inspire us to dream big like she did during the Let the Sea Set You Free contest.

Ishita Malaviya

We cannot wait to see this film and hope that it inspire you to get out there are #DAREYOURSELF.

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Photo credit: Crystal Thornburg-Homcy 



Roxy Tahiti T-Shirt DIY with team rider Kelia Moniz

Roxy T-Shirt DIY

Our shirts have always been cheeky statement-makers and this fun Summer tee is no exception and a reminder that:“Life Is Better At The Beach”.

Kelia Moniz conjured up a simple T-shirt DIY between takes and waves in Tahiti! The best part?  All you need is a pair of scissors and a little sunshine to make it all your own! Follow these easy steps and fill your closet with statement Roxy tees like this one!

Step 1: Using a pair of scissors cut off the sleeves on the inside of the seam

Step 2: Cut the bottom of the shirt directly above the seam

Step 3: Repeat this same step along the collar on the front and back (remember, below the seam!)

Step 4: Toss on your new Roxy shirt and gently tug the armpits to loosen to desired lookKelia Moniz Roxy T-Shirt DIY #DAREYOURSELF k2 k3 k4 k5 k7 k8






Roxy Outdoor Fitness: Ace your workout with Gillian Gilbree’s SUP Fitness Tips!

Looking to find a fitness workout that you can stick with? Then get your paddle on! No matter what sport you’re into, or what level you are at, there is a modality of SUP that you can enjoy…surfing, whitewater, racing, yoga, downwind, or just exploring! The great thing about SUP is it can be done anywhere there’s water—lakes, oceans, rivers, marshes, or bays!

Being on an unstable surface is very effective for building better balance and coordination, andfires different muscle groups you may have never worked before (I commonly hear about sore foot muscles after teaching a beginner SUP lesson!).  The rotational movements target the obliques and spinal rotators, and with the correct paddle technique, you should feel your abs burning! The pulling motion from paddling helps develop the upper back and shoulder muscles, which is great cross training. There are different kinds of results you can achieve from the sport of SUP as well—sprints will help build speed, and long slow paddles can be great for fat metabolism and building endurance. At either intensity, you’re getting a fun and exciting cardio workout while experiencing nature!

Some of my favorite ways to use paddleboarding to stay fit are SUP surfing, yoga, and exploring the beautiful California coastline. The Roxy Outdoor Fitness Ace bikini is perfect for all three! It’s form fitting, and stays on while I’m pushing the limits on my board.

Check out the photos from Gillian Gibree‘s latest California adventure, and join her on her next adventure to Mexico! Gillian will be offering a training for future SUP yoga teachers next month on a Mexico Retreat April 28-May 1! The health benefits and simplicity of SUP and yoga make them the perfect match. SUP is the fastest growing sport in the world—what better way to learn something new than to learn from the best in beautiful Punta Mita, Mexico? Learn more here.



Roxy Ride Days: 1st ever Mammoth Mountain stop


This past weekend Mammoth Mountain, California was host to the first ever Roxy Ride Days stop in the good ol’ U.S.A. For the past few winters our friends to the North have been operating the Roxy Ride Days series to sold-out crowds all across Canada, so it was about time we brought the camp to American snow. Female shredders from all over California and points beyond flocked to Mammoth for the chance to progress their skills alongside Roxy pro riders and an expert all-girl coach staff in a fun & supportive environment. Our pro snowboard team happily took time out of their busy schedules to join in the fun, including backcountry pow(d)erhouse Robin Van Gyn, Transworld Magazine’s Rookie of the Year winner Corinne Pasela, and Roxy legend Erin Comstock.



After a tasty breakfast and a yoga stretch session the girls broke off into groups and headed up the lifts. The sun shined down on the riders all day as they pushed one another in the soft forgiving snow. While cruising around having fun in the sun, the girls also had the opportunity to sneak-a-peak and demo the future 2013/14 Roxy snowboard line.

In the afternoon everyone participated in games of R-O-X-Y (just like the game H-O-R-S-E), stepping it up on boxes and jumps of various sizes. The winning last-girls-standing included Patty Ho (Beginner Jib Group), Patricia Kent (Intermediate Jib Group), Cassidy Campbell (Intermediate Jump Group), Kaleah Driscoll (Advanced Jib Group) and Janice Spiteri (Advanced Jump Group). The girls rode until the lifts shut down and then gathered at the Roxy base for tunes, hot chocolate, Roxy pro poster signing, and a ton of prize giveaways. Nora Carlsson went home a happy camper as the lucky winner of a Roxy XOXO snowboard and binding combo. Shout out to our friends at Paul Mitchell who helped make the day extra awesome and hooked up the attendees with loads of Paul Mitchell hair products.

All in all the day was a huge success and everyone went home with huge smiles on their faces. If you missed the Roxy Ride Days this year, be sure to join the fun and come ride with us next winter!


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Let’s SEA your #ROXYsandals


We know you’ve been planning your summer pedis. In fact, you probably have a new one planned for every week and in that case we’re jealous, but we do have something that will let those pretty toes stand out even more!

If you guessed, #ROXYsandals well then kick up your feet and let your toes do a celebratory dance. We’ve got Mardi Gras sandals (little introduction needed after the name),  Trapeze sandals which will get your feet feeling like you’re part of Cirque du Soleil, and the best boho sandals that are ready to grace the polo fields at Coachella and ready for cartwheels and good times at the likes of Lollapalooza.

This summer…tell us where you’re taking your #ROXYsandals by tagging them on Instagram. We want to SEA wherever you’re going and wherever you’re taking them! Your picture could even end up on our #ROXYsandals Pinterest board!




Buh Bye Beach, Hello Coachella

Roxy Goes to Coachella!

For those of you making last minute decisions on your Coachella weekend 1 (or 2) wardrobe, we’re doing the same. Here’s one desert-worthy look that will keep you beach-chic and ready for music and musings. To start, grab a pair of printed shorts and play a bit with texture by wearing a cropped crochet number like the Look and See tank. This top will layer well with everything including your bikini top! We recommend going for something with embroidery detailing and a bright pop of color like the Radiate Love Tiki Tri! Don’t forget your #ROXYsandals, a little eye protection, and top it all off with the perfect flower crown or 31 Bits accessories! We’ll see you in the desert.





Roxy Outdoor Fitness: Rock Climbing terminology with Sierra Blair-Coyle

Roxy Outdoor Fitness athlete and professional rock climber Sierra Blair-Coyle takes us through the ropes of rock climbing, and even explains how to stay safe without a rope! Knowing the proper terms in rock climbing is always important so you can communicate with your fellow climbers, stay safe, and have fun.

Beta: advice on how to climb a problem/route

Boulder problem: what you climb when you boulder

Boulder(ing) : climbing without a rope above a crash pad

Crash pad: what you fall on when bouldering, similar to a small mattress

Crux: the hardest part of a problem/route

Flash: completing a problem/route on the first attempt with beta

Harness: Safety device used in rope climbing


Roxy Ride Days: Last Canadian stop at Lake Louise, AB

The Roxy Ride Days cross Canada tour entered it’s fourth and final stop this past Saturday at Lake Louise, Alberta, to a fourth straight sold out crowd of female riders. Riders gathered from all over Alberta to sneak in a few more new tricks before the season ends and for a chance to be mentored by guest coach, and Roxy snowboard legend, Erin Comstock.

Lake Louise is often a highlight stop on the RRD tour because it often delivers Alberta sunshine and a perfectly sculpted terrain park that has been fine-tuned over an entire season. Our group was lucky again. Barely one hour into the day’s program and snowboard jackets were off and faces were being lubed with a variety of fancy full spectrum lotions. The Women’s Snowboard Federation coaches and guest pro Erin Comstock encouraged girls to take advantage of the slushy park conditions and they sure did. Suddenly the Beginner Jump group was trying 360s and the Intermediate Jib group was doing switch front boards! Alberta’s Wild Rose Country license plate mantra came to life and things were turned up just in time for the afternoon game of R.O.X.Y. (based on the rules of H.O.R.S.E. or S.K.A.T.E.). The four riders that received the “fewest letters” were Karol Zalaite (Beginner Jump Group), Cait Smerechinski (Intermediate Jump Group), Kylie Shaw (Intermediate Box Group) and Kristine Tomlinson (Advanced Jib group).

As with the three other RRD stops, there can only be one winner of a shiny new Roxy Ollie Pop snowboard. Drawing names out of a hat left two girls standing and the winner to be determined by a Harlem Shake-off. With Baauer’s track turned up and plenty of heckling from the chair overhead it made for a great spectacle. Way to have fun with it girls! That is a wrap for the ROXY Ride Days Canadian Tour. Next camp is at Mammoth Lakes, California this Saturday April 6 With team rider Robin Van Gyn and Erin Comstock attending. How quickly can you search flights on Kayak.com!?