Golden Moments and Gold Trends

Golden Opportunities #DAREYOURSELFWe live for the golden moments and the golden opportunities that remind us to shine on and seize the day.

What better way to embrace our fascination with gold then to show off the golden threads, embellishments, and golden girls that make us love this trend even more!

1. Monyca Byrne Wickey: The ultimate golden girl rocking a piece from our Roxy Surf Essentials collection.

Roxy team rider Monyca Byrne Wickey wearing Surf Essentials #DAREYOURSELF

2. Who doesn’t love those extra special touches? Topped off with chevron? and a bandeau? Oh, and in white? Well, then you’ll adore the Internal Bliss Bustier bikini with its intricate seed bead detailing and soft, crochet fabric.

Roxy Internal Bliss Bustier



3. We love our coverups almost as much as we love our bikinis and this  hi-low hemmed Golden Maze Dress,seen here on Bruna Schmitz, is the ultimate golden gal must-have (we know you’ll agree). 

Golden Moments #DAREYOURSELF

Golden Moments #DAREYOURSELF

4. How could we leave the house without our Golden surfboard. We needed something to match our amazing golden suits and the Tahitian sands.

Golden Moments #DAREYOURSELF

5. Another favorite Tahitian ride? Our 1950s bright  Jeep we used to cruise the pineapple fields. Golden Moments #DAREYOURSELFGolden Moments #DAREYOURSELF


DAY 1: Sunny Days and Waves at the Roxy Waikiki Classic

Roxy #WaikikiClassic

The first day of the Roxy Waikiki Classic kicked off to a fantastic start with the sun shinning bright over Queens Beach and steady waves for all those competing. Whether you were on the beach getting your hair braided at the Paul Mitchell tent, lathering up in Sun Bum’s moisturizing sunscreen lotion, or trying your chances at the spin the wheel for your own Roxy ‘I love Surfer Boys’, ‘Totally Beachin’ and ‘Stoked’ tanks, there was plenty of fun in and out of the water throughout the day. We were even lucky enough to have our friend Rebekah ofGoldfish Kiss out on the beach creating one of a kind eco-friendly beach bags.

In between heats, girls of all ages lined up for a chance to meet iconic Roxy athletes like Waikiki native and ASP World Longboard Champ Kelia Moniz, four-time World Champ Lisa Andersen, Rosy Hodge, and Bruna Schmitz.

Stay tuned for all the contest results which will be announced today. In the meantime, check out a few great pictures we snapped today at the event. We’ll see you under the sun!




The Roxy #WaikikiClassic

The 3rd annual Roxy Waikiki Classic has officially begun! Check back for updates to the schedule, event happenings, and all things Roxy!

Tag your pictures using @Roxy and #WaikikiClassic 

The Roxy #WaikikiClassic

The Roxy #WaikikiClassic The Roxy #WaikikiClassic


Roxy Outdoor Fitness: Reach New Heights In The Flexible Pant Collection

#ROXYOutdoorFitness Ambassador Rachel Moore wearing the Enhance Capri Pants &  Dawn Run Tee

Summer is here, and it’s time to get outside with your new goals, revitalized spirit, and fresh Roxy Outdoor Fitness essentials. Take on new outdoor challenges while rewarding your body with fresh energy, a renewed mind, toned muscles, and sunkissed color! Roxy Outdoor Fitness ambassador Rachel Moore thinks there’s no better way to celebrate Summer than to slip into the comfiest of Roxy Outdoor Fitness pants and tone those legs with a climb of any level.

Rock climbing works the whole body, but the leg muscles are used most for climbing. The quadriceps are the four biggest muscles in the front of the thigh that are used to straighten the lower leg from a bent position when stepping from hold to hold. The two muscles that comprise the calf, the soleus and gastrocnemius, are used to raise the heel. When you stand on your toes to reach for a higher hold, say hello to these muscles you never knew you had! Focus on using your quads and calf muscles to make sure you are not only strengthening and toning the right areas, but you are also using the correct technique so you don’t wear out your arms and shoulders unnecessarily. Your Roxy Outdoor Fitness Enhance Capri Pants will thank you for it!

Climbing will not only tone those legs, but will make sure it leaves you feeling sore! Be sure to stretch before and after every climb, as well as incorporating a warm up and cool down jog to get your heart rate up and break up the lactic acid. Happy Summer and happy climbing!


She wore flowers in her hair! DIY a traditional Polynesian Lei in Tahiti with Monyca & Kelia

She wore flowers in her hair. It’s all about flowers no matter if it’s the tropical print on your Tropic Paradise Bikini (like the one Kelia’s wearing), in your hair, or on your head.

Recently, the Roxy team traveled to Tahiti where there’s no lack of tropical treats and beautiful flowers scattered pretty much everywhere you look. It’s a well-preserved paradise and in between surf sessions served as the ultimate downtime DIY treat for team riders Monyca Byrne Wickey and Kelia Moniz.
Roxy Summer! She wore flowers in her hair

Watch the Roxy Style Spy to get the basic how-to on making your own crown this Summer. Have fun getting creative with whatever flowers and natural elements you have available to you.

You don’t need to be in Tahiti to live the Roxy life! #DAREYOURSELF 

Roxy Summer! She wore flowers in her hair Roxy Summer! She wore flowers in her hair Roxy Summer! She wore flowers in her hair Roxy Summer! She wore flowers in her hair


ROXY Waikiki Classic: Rebekah Steen of Goldfish Kiss joins us at the Waikiki Classic! Come DIY with her Saturday June 8th!

Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf

Leave it to Rebekah Steen of Goldfish Kiss to come up with the most clever DIY beach bagging fun for the upcoming Roxy Waikiki Classic.

Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf

This Saturday, June 8th, Rebekah will be DIY’ing on the beach with lucky spin-the-wheel winners  and creating one-of-a-kind Roxy beach bags with eco-friendly totes, bikini fabric, braided ropes, cowrie shells and so much more!

We’re beyond excited to be celebrating surf and sunshine with our good friend Rebekah and can’t wait to see you there!

If you can’t make it to the 3rd annual #WaikikiClassic, don’t worry, we’ll be sharing a complete DIY breakdown after the event right here on the Roxy blog. In the meantime, enjoy Rebekah’s pics and get a little beach-ready outfit inspiration from Rebekah seen here wearing the On The Horizon Reversible Crossover Bikini, On the Horizon Reversible Itsy Bitsy Bottoms, and The Nineties Baby Crop Tee.

Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf
Blogger Rebekah Steen of Goldfish Kiss comes to the Roxy #WaikikiClassic for DIY & some surf



ROXY Waikiki Classic: Complete your Summer Beach look with Rebekah Steen of Goldfish Kiss!

Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic

Get your Sarong on with Rebekah Steen of Goldfish Kiss and complete your Summer beach look!

 Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic

We mentioned last week that one of our favorite bloggers and ultimate bikini babe Rebekah Steen was joining us for the Roxy Waikiki Classic, but we didn’t mention she’ll be hanging with us all week long! Best part is…you’re invited to join the magic at 3 different locations…and even better part…we’ve got more surprises to announce all week LONG!

Join Roxy and Rebekah this week to create your own tie dyed beach wrap! Plus, receive a Roxy beach tote and hat with any $40 purchase.  We will be at these retailers this week – hope to see you there!

Wednesday, June 5th
Event time: 12pm-2pm
BRC North Shore
66-250 Kamehameha Hwy
Haleiwa, HI 96712

Thursday, June 6th
Event time: 2pm-4pm
Quiksilver Boardriders – Ward Warehouse
1050 Ala Moana Blvd #1550
Honolulu, HI 96814

Friday, June 7th
Event time: 12pm-2pm
HIC Waikiki
298 Beachwalk Ave,
Honolulu, HI 96815

Get inspired by Rebekah’s ultimate beach looks. Seen here wearing the Tropic Paradise U shaped bikini along with the On the Horizon Reversible Crossover Tri Bikini with our NEW Itsy Bitsy bottoms! Oh, and the Nineties Baby Crop Tee which totally speaks for itself!

 Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic

Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic

sarong2Rebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassicRebekah Steen of Goldfish Kiss joins us at the Roxy #WaikikiClassic



DARE YOURSELF Finalists Voting is Live. See all the videos & vote for your favorite daily!


The Roxy DARE YOURSELF top 10 finalists from each of the 5 regions from around the world were announced on May 2nd.

The  finalist voting has officially kicked off! Enjoy all of the finalists’ videos from around the world & vote for your favorite daily until June 10th!



Roxy Outdoor Fitness: Get Beach Abs on the Beach


Next time you’re catching a few rays and enjoying a summer beach day, get your outdoor fitness on without even leaving the sand. You can get creative and have beach abs on the beach. In the sand. Sitting down. Literally. Here’s how’s we did it in our Hot Competition Shorts and Cut Back Tank:

Bring your hands behind your head, legs crossed (if you’re not already relaxing comfortably there). Now here’s the challenging part. Lift your legs a few inches off of the sand, while lifting your shoulders off the sand and inhaling. As you exhale, pull your knees in, lift your shoulders higher, and engage your core. Return to starting position, and repeat.


In the same starting position, open your legs about hip width distance, and return to crossed legs, keeping your legs hovering over the sand and shoulder blades lifted. Keep your chin off your chest and pull your belly in as you repeat the motion.

Have a seat in the sand with your hands by your hips. Lean back until you feel your abs working, then dig your heels hard into the sand, using the soft sand as resistance.




With your bum still seated comfortably in the sand, roll onto your right side using your right forearm for support and left hand behind your ear, elbow out wide. Bring your legs to a 45 degree angle hovered above the sand. As you exhale, pull your knees into your chest and pull your upper body towards your knees using your obliques. Return to starting, repeat, and flip to the left side!


And there you have it! Jump in the water for a cool down.




It’s time to ‘Make A Scene’

Make a Scene! Roxy printed shorts #DAREYOURSELF

Like you, we too are obsessed with printed shorts this season and between motifs of hula dancers, palm trees, bright tropics, and embroidered boho prints, our minds are spinning with which shorts to wear when and where.

Luckily for us, Summer is upon us and we’ve got plenty of days on the beach, boardwalk and everything in between to wear our shorts around in. Not doubt we’ll also be sporting these all weekend long at the upcoming Roxy Waikiki Classic!

So, here’s to making a scene in some printed shorts! PS…here’s some outtakes of team riders Monyca Byrne Wickey, Bruna Schmitz, Kelia Moniz, and Justine Mauvin making up some dance moves and making a scene of their own on the island of Moorea!

Make a Scene! Roxy printed shorts #DAREYOURSELF

Make a Scene! Roxy printed shorts #DAREYOURSELFMake a Scene! Roxy printed shorts #DAREYOURSELF

Make a Scene! Roxy printed shorts #DAREYOURSELF