The 2012 Roxy Waikiki Classic took over Queens Beach, Waikiki, on June 16 & 17 (Fathers Day weekend)! The free amateur surf contest included both longboard and shortboard divisions for girls and women of all ages. This year the event also hosted the one and only ASP Women’s Longboard Qualifier in Hawaii, giving the local girls a chance to compete for a spot on the 2013 World Longboard Tour! Honorable mentions in the ASP event include Crystal Dzigas who was crowned winner of the professional longboard final Roxy Team Riders Kelia Moniz who took second, and Vanina Walsh who finished fourth.

With 173 competitors in the amateur division and 24 ASP pros… along with their friends, families and supporters on the beach, you could say there was an impressive turn out! While the surf contest showcased new and returning talent, there was also a ton of action on the beach! Paul Mitchell was on site with their very own hair styling pros and they kept the crowds busy by conditioning/braiding girls’ hair! Anyone who was dry or just out of the water could stop by the Paul Mitchell tent for a beach “do” and learn about hair care and special products for the beach.

There was always something fun going on at the Roxy Tent with customized flip flops, raffles, giveaways and athlete signings with Roxy pro surfers Rosy Hodge, Kelia Moniz, Lisa Andersen, Jen Smith, Monyca Byrne-Wickey, Amy Murphree, and Vanina Walsh! These girls were hanging out all day long getting into the spirit and meeting all the competitors.

Jamba Juice stoked out the beach with free smoothies and the Kokua Hawaii Foundation got on board to share their knowledge and “how to’s” on making recycling fun! They set up recycle stations around the beach and encouraged people to get creative by making their own sea turtles out of bottle caps! The Roxy Initiative joined forced to share the importance of recycling and set up a water station with re-useable bottles for a donation. The Roxy Initiative raised just over $2000 for the Kokua Hawaii Foundation which will be matched and rounded up to $5000 to help fund the Plastics Free Hawaii initiative.

With tons of stoke and Roxy love going around (in and out of the water), the event was for sure a favorite! Roxy hopes to spread the love around the USA one day soon with more events just like it! The Waikiki Classic aims to become a series that will continue to grow in the upcoming years! Stay tuned for 2013 dates coming soon…

“[The Waikiki Classic] is all about having a good time and giving back to the sport. We want to teach the youth so they can learn how to surf and enjoy it like we did! The more events we have like this the more we can inspire the next generation.” – Lisa Andersen, 2012 Roxy Waikiki Classic

FINAL RESULTS:

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Today is International Surfing Day and as a special post dedicated to this day of surf, we had legendary team rider Lisa Andersen give us a quick tour of her quiver.

Check out Lisa’s favorite surfboards, and learn what she likes to ride in every condition! You can find these boards at Channel Islands, Surfboards by Al Merrick.

As we are fast approaching International Surfing Day on June 20^th, team rider Jen Smith, who happens to be one of the most down to earth surfers and skateboarders around, mentioned she was getting ready to shape a surfboard and let’s just say, we were nothing short of speechless after seeing what she came up with…

When Jen and photographer Drew Martin, of Drew Martin Photography teamed up, they captured what surfing is all about; It’s those creative moments shared both in and out of the water and this is where it all starts!

In Jen’s own words, “Surfing is one of my greatest passions and I’ve been riding waves for about 19 years (well over half of my life). recently I picked up a planer ad started shaping boards. It’s an amazing challenge and a new way of exploring ad expressing my love for the ocean. It’s all about finding the board you want to make within the blank you are starting with. For this project, I decide to make a board for international go surfing day. What better way to celebrate go surfing day than to make a new board to slide across a wave on.”

We hope you all enjoy watching this video of Jen shaping a one-of-a-kind surfboard and inspires you to get a little creative (in or out of the water) on International Surfing Day.

Tired of wearing the same bikini as other girls on the beach?  Now’s your chance to create a one of a kind swimsuit just for you!  Roxy will be out in Hawaii next week hosting “Style Your Swim” events at three local surf shops across Oahu… just in time for the Roxy Waikiki Classic 16th-17th.

Here’s the deal, if you spend $40 or more on Roxy product during the event you’ll receive a FREE Roxy bikini to customize with beads and rope at our Roxy Bikini Bar!

Come hang with Roxy and style your swim at the select locations below! SEA ya there!

Tuesday, June 12th, 2pm-4pm

BRC North Shore

66-250 Kam Hwy, STE G

Haleiwa, HI 96712

808.637.5026

Wednesday, June 13th, 12pm-2pm

Splash

1450 Ala Moana Blvd, STE 1111

Honolulu, HI 96814

877.912.6981

Thursday, June 14th, 2pm-4pm

Quiksilver at Ward Warehouse

1050 Ala Moana Blvd, STE 1550

Honolulu, HI 96814

808.596.2773

From the ocean to the office and back again, this bikini beauty is constantly doing it all…it’s pretty wild to think that our Roxy swim designer Tori S. has one of the cleanest spaces in the whole joint. We’re guessing that’s her secret to success in making the best and brightest in swimwear every season.

We spied on Roxy Swim Merchandiser Jordan N. not too long ago and have been dying to spy on Tori since. Her stories always make us laugh, her designs keep us coming back for more, and we realized after hearing about her trip to Brazil and watching her case of mistaken identity we must share this with all of the Roxy girls out there as well!

So we tracked down the beautiful blonde and asked her a few questions:

Question: What’s the day-to-day life of a swim designer look like here at Roxy? (we’ve noticed you like to keep things quite tidy…is that how you stay sane in your busy daily regime?)

Tori: hahahah, yes I can’t get anything done unless my space in clean so I can focus, so you will notice that our area is a bit spotless… Depending on the season we are working on my days are spent going to fittings, sketching for the new season, making color comments, meetings and more meetings.

Q: What is your most favorite NEW arrival (bikini, of course)? And what other pieces would you style it with?

T: My favorite new arrival would be our Native Ski orange crochet tiki tri swim top and Brazilian string bottom… I usually just throw this on with a pair of denim shorts, when I’m beach or pool bound.

Q: When traveling to Brazil and Argentina, what were you most inspired by?

T: Mostly by the fabrics and trims in both places.

Q: Tell us about your case of mistaken identity (are you the new Ms. Spears?).

T: Soooooo we were down in Rio shopping and we just happen to be staying at the same hotel as Miss Brittany Spears…There was a huge crowd outside the hotel and so when I leaned over the rooftop and waved they thought I was her, (prob cause of my super blond hair) we got it on video it was hysterical…

Q: How and where do you get your best design inspiration?

T: My best inspiration comes from traveling I would say…Going to different countries and seeing all the beautiful fabrics, and how people in the those cities dress… I love how everyone always has their own twist on how they like to wear their swimsuits, if that’s mixing and matching or tying your straps in a new way you’re always learning new things from the people you meet and see.

Roxy Team riders Monyca Bryne-Wickey and Kelia Moniz were recently in the Big Apple for some Surf and the City action and were lucky enough to get a full hair makeover by our friends at Paul Mitchell (wait until you see the pictures!!).

They sampled products from Paul Mitchell’s Sun, Awapuhi Wild Ginger and Tea Tree collections.

Kelia’s favorite? The Tea Tree Tingle…just a little something we’re packing in our beach bags this Summer, and to keep our hair soft, shiny, and protected from the rays we’re throwing in Monyca’s pick, the Sun Shield Conditioning Spray!

Looks like the Roxy girls (& the Paul Mitchell team) will be bringing some of the City to Surf when they leave the likes of New York in search of sunshine & waves at the ROXY Waikiki Classic on June 15^th -17^th at Queens Beach! We’re so excited to have Paul Mitchell as our event sponsor this year. We’ll SEA you there…Registration is still open!

Longboard icon and Roxy team rider Kassia Meador floats serenely across the majestic waves captured by the lense of world renound filmmaker Sonny Miller. In Short 2 REFLECTIONS of Bruce Mullers FREQUENCIES. The visual meditation is the second of four shorts teasing the release this fall of Frequencies, an experimental documentary and visual essay by Muller shot at prime surfing destinations across Southern California. Starring Meador and with an original score from Los Angeles-based psyche-pop trio E.S.P, Frequencies aims to explore how man can find synergy with nature’s cycles. “Their are so many different frequencies all around us at all times: ocean waves, sound waves, light waves, infrared and many others outside our range, but all have an effect on us,” explains professional surfer and passionate photographer Meador. “There are many parallels we can connect between surfing and navigating life.” Having previously made the music video for Warpaint’s single “Elephant”, Florida-native Muller combined his love of surfing and the fantastical films of Ridley Scott, Andrei Tarkovsky and Akira Kurosawa in the upcoming feature. “We exist in a world that is vast and dynamic,” he says. “We’re using surfing as a medium to explore how we harness these energies and the effects they have on us.

Missed the first Frequencies Short? Here’s a look at Early Echo.

Thank you to everyone who entered the 2012 Roxy Waikiki Classic! Registration is now CLOSED. All competitors MUST check in on site at 7:00am on Saturday, June 16th to sign their waivers. If there are “no-shows” on the day of competition, availability will be “first-come, first serve” on a waiting list. Waiting list will ONLY be available at the event site on day of competition!

The 2012 Roxy Waikiki Classic will take place at Queens Beach in Waikiki on Saturday June 16th and Sunday June 17th! Come see female surfers of all ages (6+) battle it out in both Longboard and Shortboard divisions and witness the pros in the Women’s ASP Longboard Qualifier! If you’re lucky you’ll bump into Roxy surf girls Kelia Moniz,  Chloe Calmon, Vanina Walsh, and Jennifer Smith at the beach. For surfers and spectators in and out of the water the beach will be action-packed with music, giveaways, athlete signings are more! Paul Mitchell will be at the event giving samples, free hair styling and cool beach product tips for the summer! The Roxy Initiative and Kokua Hawaii Foundation will also be joining the event to set up designated recycling bins and running a free water refill station, so bring your own water bottles to the beach! Don’t worry if you leave yours at home, you can grab a Roxy water bottle for a $5 donation to the Roxy Initiative.  All donations will be given to the Kokua Hawaii Foundation to support their Plastics Free Schools program. — See you at the beach!

Surfer Kassia Meador Rides Nature’s Rhythms in Bruce Muller’s Short Film

Harmony is lost within Chaos.

Frequencies: Early Echo on Nowness.com.

Longboard icon and Roxy team rider Kassia Meador floats serenely across the majestic waves in surfer and filmmaker Bruce Muller’s Echo. The visual meditation is the first of four shorts teasing the release this fall of Frequencies, an experimental documentary and visual essay by Muller shot at prime surfing destinations across Southern California. Starring Meador and with an original score from Los Angeles-based psyche-pop trio E.S.P, Frequencies aims to explore how man can find synergy with nature’s cycles. “Their are so many different frequencies all around us at all times: ocean waves, sound waves, light waves, infrared and many others outside our range, but all have an effect on us,” explains professional surfer and passionate photographer Meador. “There are many parallels we can connect between surfing and navigating life.” Having previously made the music video for Warpaint’s single “Elephant”, Florida-native Muller combined his love of surfing and the fantastical films of Ridley Scott, Andrei Tarkovsky and Akira Kurosawa in the upcoming feature. “We exist in a world that is vast and dynamic,” he says. “We’re using surfing as a medium to explore how we harness these energies and the effects they have on us.”

Different places, different faces. The Roxy surf team including: Sally Fitzgibbons, Kassia Meador, Bruna Schmitz, Kelia Moniz, Rosy Hodge, Lee Ann Curren, and Monyca Bryne-Wickey got a chance to meet up in Indonesia, spend some time hanging with locals, have some awesome experiences and catch some waves. Indo is full of culture and adventure, it’s always fun to travel with this awesome crew of world travelers.

Want a chance to Live the Dream of a Roxy Girl? Sea For Yourself…& enter for a Chance to WIN Roxy.com/SeaForYourself