Join the Roxy pros for two action packed days on the road in the ‘Surf to Snow: A Roxy Team Adventure’ series with Olay Fresh Effects. From point break surfing in Malibu with ASP World Longboard Champ Kelia Moniz and a gallery opening party with surfer/photographer Kassia Meador in Venice to backcountry snowboarding in Aspen with Olympic gold medalist Torah Bright this is a must-see series for all you Roxy girls!
We’ll be releasing a new vid every Tuesday for the next 5 weeks starting today (so mark your calendars!)…and if you guessed it, we’re giving away some awesome prizes every Tuesday (think snowboards, Olay Fresh Effects product, plus more)!
Ride the waves in Malibu with Bruna Schmitz, Kelia Moniz and Monyca Byrne Wickey and meet up with surfer/photographer Kassia Meador at ‘The Dreamers’ gallery opening party in Venice Beach in the first episode of the #SurfToSnow series!
Today’s Tuesday #SurfToSnow giveaway? The surf trip essentials pack: Olay gift pack, Roxy Kassia Meador wetsuit, bikini, backpack, and beach towel!
The Roxy Waikiki Classic is back at Queens Beach in Waikiki on Saturday June 8th and Sunday June 9th for it’s third consecutive year! Come see female surfers of all ages (6 years and up) compete in Longboard and Shortboard divisions and witness the pros in action in the Women’s ASP Longboard qualifier! Roxy team riders including: World Longboard Champion and Waikiki native Kelia Moniz, face of #ROXYOutdoorFitness and pro surfer Rosy Hodge, Brazilian beauty and pro surfer Bruna Schmitz and the pioneer of women’s surfing and 4x world champ Lisa Andersen will be joining the fun on the beach. Once again, the beach site will be full of fun games, giveaways, signings and entertainment, plus tons of other fun surprises! Roxy will be spinning the wheel for free custom tank tops and opportunities to participate in DIY projects! Paul Mitchell will be set up for beach braiding, SunBum, Jamba Juice and Kona Red will be giving away free samples and the Kokua Hawaii Foundation will also be there!
We’re so excited to announce that Rebekah Steen of Goldfish Kiss will be joining us on the beach for the Waikiki Classic and DIY’ing eco-friendly Roxy bags all weekend long! See the whole DIY and Rebekah’s pics here! Plus, find out how you can ‘Get your Sarong On’ before the Waikiki Classic kicks off at 3 unique retail events and complete your beach look with Rebekah here!
Thank you to everyone who entered the 2013 Roxy Waikiki Classic! Registration is now CLOSED. All competitors MUST check in on site atRegistration Tent6:30am on Saturday, June 8th to sign their waivers. If there are’no-shows’ on the day of competition, availability will be first-come,first serve on a waiting list. Waiting list will ONLY be available at the event site on day of competition!
Mark your calendars & see you at the beach June 8-9th!
Last year’s Roxy Let The Sea Set You Free finalist & India’s first female surfer Ishita Malaviya has already taught numerous young girls surfing at her surf school – The Shaka Surf Club. She’s taking her dreams of inspiring women in her community a step further and is currently busy filming for the documentary film project #BeyondTheSurface. The film is set to depict Ishita and a group of talented young women creating change and bringing hope to the local community and people around the world. Together the group is traveling and documenting the ways in which surfing, yoga, and ecological creativity and a bit of determination can spark hope for those suffering and without a voice.
Ishita is a daring young woman continuing to inspire us to dream big like she did during the Let the Sea Set You Free contest.
We cannot wait to see this film and hope that it inspire you to get out there are #DAREYOURSELF.
Kassia Meador is one of the most recognizable longboarders in the world, known for her smooth styles both on and off the board. Kassi has developed a passion for surfing, shooting film, and tripping around the globe in search of perfect peelers and radically random weirdness. Meet Kass and check out her inspiration behind the wetsuits that have set the bar and led the way in new flair and wetsuit design and technology…
I’m Kassia Meador, and I’ve been surfing for Roxy for the last 13 years. Since I was young I was always interested in wetsuit design and fashion. I’ve always felt as surfers, what we wear in the water is really a reflection of our personal style. But with wetsuits being the way they were, black on black, there wasn’t really anything out there to let us show our personal style or stand out. About 5 years ago, I thought it was time to change the way the surf world thought about wetsuits, and I worked on my first collection with Roxy.
My inspirations for the first designs came out of my love for the history of surfing and surf costumes, especially bathing suits trends in Europe during the 40′s and 50′s. I wanted to make something that was flattering, comfortable, and would make us women feel like the best versions of ourselves in the water. That first collection sold out. Since then, I’ve developed 5 different colletions of wetsuits with Roxy. Growing and selling out every season helped to start a trend the rest of the surf industry would follow—but more importantly, it was a new way for women to look good and feel great in the water all the while having comfort, flexibility and warmth.
This newest collection is infused with the warmest and most comfortable materials, as well as the grooviest colors and lines to keep our female bodies looking strong and fit. I’m the most excited about this collection than any of the past to date, and I know you will be too. So get out there soak up some sunshine, be bold, live large, follow your bliss and glide the day away….
What we woke up to was nothing short of a Roxy dream. We quickly boarded a boat and drifted off to the secluded island of Moorea, with bikinis in tow and sandals in hand, we got ourselves ready for a swim with some friends. After that, we dove right in with a lagoon full of stingrays (Kelia’s little buds), sharks and other sea friends that were welcoming and waiting. Fast forward and we’re living on Tahiti Yacht catamarans a short ride away from one of the biggest and best offshore breaks in the world – Teahupoo. In true Polynesian fashion, we got the lay of the land with Raimana (aka the mayor of Tahiti) who showed us the best breaks, pineapple groves, sunset points, coral reefs, and most delicious Poisson Cru in town (yum!).
This is the Roxy way of life and we’re just starting to heat things up…Here’s some of our favorite pics from the beautiful Polynesian Island. #DAREYOURSELF to keep dreaming big…
Today we are excited to announce the winners of the 2013 Shooting Star online video contest, brought to you by Roxy, Yobeat and High Cascade Snowboard Camp. This year the judges really had their work cut out for them. We are so blown away by the level of talent out there: from urban riding in Quebec, summer carpet snowboarding in Virginia, backcountry powder turns in Washington, and everything in between, the girls are stepping it up big time! If this contest is any indication, the future looks bright for women’s snowboarding.
So without further ado, we’d like to congratulate… A-Listers
1st Place Christy Prior wins a complimentary 1-week session at High Cascade Snowboard Camp, including Airfare within North America, Roxy snowboard, Roxy outerwear & Roxy goggles
2nd Place Mary Rand wins a Roxy snowboard & Roxy outerwear & Roxy goggles
3rd Place Stephanie Sue Feld wins Roxy outerwear & Roxy goggles Local Celebrities
1st Place Mahalah Mullins wins Roxy outerwear & a Roxy snowboard
2nd Place Lauren Broomal wins a Roxy snowboard
3rd Place Luci Imbach wins Roxy outerwear
Don’t miss the Shooting Star highlight video
How did the trip to Maldives inspire your own personal wardrobe or styling for the shoot?
The designers at Roxy do such an amazing job bringing out the personalities of their surfers and customers in their clothes. The Maldives was the perfect location to compliment the Roxy Spring ’13 collection. The vivd colors and fun patterns in the pieces worked great with the culturally rich and bright, beautiful surroundings. To complete the look and achieve the ultimate Roxy girl vibe, I incorporated bold colored and organic jewelry.
Where do you get your best inspiration from as a stylist?
Besides movies, television, fashion books, and magazines, my strongest inspiration comes from the people who surround me in the places I call home: New York City and Los Angeles. NYC is home to some of the most unique, creative, and fashionable people, while LA’s relaxed warm weather breeds more comfortable, confident, and free-spirited people.
How long have you been styling and how did you get into it?
I’ve been styling professionally for about 7 years now, but for as long as I can remember, I’ve been styling my family and friends.
I was born and raised on the west coast, but I always knew I wanted to live in New York, the fashion capital. After graduating college, I decided to make the move. I got very lucky early on and was given the opportunity to assist a stylist on a commercial. She took a chance on me given that I had no real professional styling experience of my own. After that, I was hooked. Through contacts and acquaintances, I went on to style TV shows and photo shoots, and within a short time, went off on my own.
What was your most memorable moment while styling the surfers in the Maldives?
The Roxy girls are pure fun – there is never a dull moment. Some of my most memorable Maldives moments are watching Kelia [Moniz]and Kassia [Meador] surf wearing the saltwater chinos, Bruna [Schmitz] swaying a little boat back and forth almost tipping it over, and Monyca [Byrne-Wickey] and Sally [Fitzgibbons] dancing at the bow on our way to a remote sand island. Oh and of course the day all the girls decided to jump off the top level of our 4 story boat into the water. Sorry, there are just too many, I couldn’t give you just one moment…
Any tricks of the trade that every girl should know?
Besides investing in fashion staples such as jeans, the perfect T, the “go with everything” bag…the best and most important thing to wear is confidence. If you feel great, you look great.
If you weren’t styling…what would you dare to be doing?
I love food and I love traveling. If I wasn’t a stylist, I would absolutely love to be a traveling food critic!
Thanks to Tal Kohen for answering our ‘need-to-knows’ and to all the girls looking to get a little inspiration in their own lives, remember to dream big and #DAREYOURSELF everyday. See all of Tal’s top picks for Spring!
Click more to see some of Tal’s jewelry pulls for this shoot!
Introducing the DVF loves ROXY collaboration sneak peek. Available to Shop 3/7.
DVF’s bold prints meet Roxy’s signature swim silhouettes in a collection that is both playful and empowering. From swimwear and beach cover-ups to boardshorts, rashguards, and beach bags, the pieces reflect DVF’s love of beach culture and nature as well as Roxy’s active and trailblazing spirit. A celebration of natural beauty and confidence, the collaboration is all about encouraging women to go for it and ride the wave.
Follow your heart and dare!
Don’t forget to RSVP for our #DVFlovesROXY Twitter Chat with @DVF and @Rosy hosted by @TeenVogue! Submit your questions for a chance to WIN prizes & more!
The enchanted chain of the Maldivian Islands, southwest of India is home to isolated reef banks, uninhabited white sand beaches, secluded villages and crystal clear water - one of our favorite places on earth. Sharing waves, laughter, fresh fish, and empty line-ups together, we asked ourselves what else we would need to live out our dreams.
Shop the new catalog here and enjoy these behind the scenes photos and video from the Roxy surf team’s adventures in the Maldives!
Playful right-handers and crystal-clear waters—the Maldives almost seems like they were made for our Roxy Surf Team. The tropical paradise has three key surfing zones spanning over 300 miles—that’s 300 miles of pristine point breaks as well as colorful, shallow reefs. Whether it was Sally Fitz slashing a front-hand right, or Kassia Meador dancing on her longboard, the Roxy girls were chasing dreams and catching waves just in time when spring fever set in. They grabbed their spring bikinis for single-fin cruises and reef explorations. Check out a snapshot of their Maldivian adventures.