Feb
24

Maldives Uncovered with Stylist Tal Kohen

How did the trip to Maldives inspire your own personal wardrobe or styling for the shoot?
The designers at Roxy do such an amazing job bringing out the personalities of their surfers and customers in their clothes. The Maldives was the perfect location to compliment the Roxy Spring ’13 collection. The vivd colors and fun patterns in the pieces worked great with the culturally rich and bright, beautiful surroundings. To complete the look and achieve the ultimate Roxy girl vibe, I incorporated bold colored and organic jewelry.

Where do you get your best inspiration from as a stylist?
Besides movies, television, fashion books, and magazines, my strongest inspiration comes from the people who surround me in the places I call home: New York City and Los Angeles. NYC is home to some of the most unique, creative, and fashionable people, while LA’s relaxed warm weather breeds more comfortable, confident, and free-spirited people.

How long have you been styling and how did you get into it?
I’ve been styling professionally for about 7 years now, but for as long as I can remember, I’ve been styling my family and friends.
I was born and raised on the west coast, but I always knew I wanted to live in New York, the fashion capital. After graduating college, I decided to make the move. I got very lucky early on and was given the opportunity to assist a stylist on a commercial. She took a chance on me given that I had no real professional styling experience of my own. After that, I was hooked. Through contacts and acquaintances, I went on to style TV shows and photo shoots, and within a short time, went off on my own.

What was your most memorable moment while styling the surfers in the Maldives?
The Roxy girls are pure fun – there is never a dull moment. Some of my most memorable Maldives moments are watching Kelia [Moniz]and Kassia [Meador] surf wearing the saltwater chinos, Bruna [Schmitz] swaying a little boat back and forth almost tipping it over, and Monyca [Byrne-Wickey] and Sally [Fitzgibbons] dancing at the bow on our way to a remote sand island. Oh and of course the day all the girls decided to jump off the top level of our 4 story boat into the water. Sorry, there are just too many, I couldn’t give you just one moment…

Any tricks of the trade that every girl should know?
Besides investing in fashion staples such as jeans, the perfect T, the “go with everything” bag…the best and most important thing to wear is confidence. If you feel great, you look great.

If you weren’t styling…what would you dare to be doing?
I love food and I love traveling. If I wasn’t a stylist, I would absolutely love to be a traveling food critic!

Thanks to Tal Kohen for answering our ‘need-to-knows’ and to all the girls looking to get a little inspiration in their own lives, remember to dream big and #DAREYOURSELF everyday. See all of Tal’s top picks for Spring!

Click more to see some of Tal’s jewelry pulls for this shoot!

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Feb
21

Introducing the DVF loves ROXY collaboration!

Introducing the DVF loves ROXY collaboration sneak peek. Available to Shop 3/7.

DVF’s bold prints meet Roxy’s signature swim silhouettes in a collection that is both playful and empowering.  From swimwear and beach cover-ups to boardshorts, rashguards, and beach bags, the pieces reflect DVF’s love of beach culture and nature as well as Roxy’s active and trailblazing spirit.  A celebration of natural beauty and confidence, the collaboration is all about encouraging women to go for it and ride the wave.

Follow your heart and dare!

Don’t forget to RSVP for our #DVFlovesROXY Twitter Chat with @DVF and @Rosy hosted by @TeenVogue! Submit your questions for a chance to WIN prizes & more!

Feb
12

Roxy Spring 2013 Catalog is here!

The enchanted chain of the Maldivian Islands, southwest of India is home to isolated reef banks, uninhabited white sand beaches, secluded villages and crystal clear water  - one of our favorite places on earth. Sharing waves, laughter, fresh fish, and empty line-ups together, we asked ourselves what else we would need to live out our dreams.

Shop the new catalog here and enjoy these behind the scenes photos and video from the Roxy surf team’s adventures in the Maldives!


Feb
11

Maldives Surf Trip with Roxy

Playful right-handers and crystal-clear waters—the Maldives almost seems like they were made for our Roxy Surf Team. The tropical paradise has three key surfing zones spanning over 300 miles—that’s 300 miles of pristine point breaks as well as colorful, shallow reefs. Whether it was Sally Fitz slashing a front-hand right, or Kassia Meador dancing on her longboard, the Roxy girls were chasing dreams and catching waves just in time when spring fever set in. They grabbed their spring bikinis for single-fin cruises and reef explorations. Check out a snapshot of their Maldivian adventures.

Get out there, your wave is waiting…#DAREYOURSELF

Feb
04

2013 Shooting Star online video contest starts now!


This winter is your time to shine! Roxy has teamed up with Yobeat magazine and High Cascade Snowboard Camp to bring you the 3rd annual Shooting Star Online Video Contest. Submit your snowboard footage for the chance to win loads of Roxy prizes and an expense paid trip to attend High Cascade Snowboard Camp and ride with the Roxy team. Enter as an A-Lister or a Local Celebrity– you decide. Best tricks will be awarded with Roxy product every week– even if you only have one clip, we want to see it! Entry is free. The first 30 entries receive complimentary Roxy tee & beanie. Contest runs February 4- 28th. Grand Prizes awarded March 5th
Enter now & follow the action at the Shooting Star Facebook app.

Enter now and shoot yourself to stardom like Corinne Pasela, the 2011 Shooting Star champ who is now on the Roxy pro team was just awarded Transworld Snowboarding Magazine’s prestigious title Rookie of the Year!

Roxy Shooting Star 2012 from YoBeat on Vimeo.

Jan
15

Wanderlust: Erin Comstock career retrospective

Today we honor or long time team rider, Erin Comstock, with a video showcasing her 10 year career in snowboard films. She’s been in the snowboard game for a over a decade, and her talent and love for snowboarding just seems to get stronger with time. Around here we like to call her the Energizer Bunny, because with all of the ups and downs and bruises and breaks that come with the territory of professional snowboarding, Erin does not slow down. Thanks for charging Erin, you’re an inspiration to us all!

Erin will be guest coaching at ALL of the Roxy Ride Days stops this year, so if you’d like the chance to meet and ride with Erin in person, be there of be square!

Jan
10

ROXY Dare Yourself Countdown Continues…

We set out on a journey to let the sea set us free by learning what makes each of you a Roxy Girl. Looking
back on the countless videos, photos, quotes, faces, languages, and experiences, we’ve come out more
inspired, more free, and more daring than we could have ever dreamed of. Thank you!

To all the girls who Let The Sea Set You Free…join us on January 24th….WE DARE YOU

Nov
27

Wanderlust: Robin Van Gyn full part

The Roxy family is full of adventurous people, but perhaps the most adventurous girl of all is über-talented snow team rider, Robin Van Gyn. She has gone to more places in the last 2 years than many people see in a lifetime, including Japan, Kyrgystan, New Zealand, Patagonia, Austria and just about every sweet snowboard zone in North America. Any given day she can be found hiking her split board out to surf spots in Tofino (yes, we mean split snowboarding and surfing in one trip), snowmobiling into remote corners of the infamous Whistler backcountry to session secret snowboard spots, or riding a bus through South America in the summer months to explore the fruits of the southern hemisphere winter. Even when she’s not on snow, she’s equally adventurous on dry land. Most recently she spontaneously entered and completed a half marathon mere hours after celebrating at a late night surprise birthday party in her honor. To see Robin’s jet-setting adventure life in action, be sure to watch the latest video in our Wanderlust series.

Nov
13

Wanderlust: street style


For some time now there has been a growing Do-It-Yourself movement in snowboarding, where people are exploring creative ways of riding that do not involve high priced lift tickets, crowded slopes, and expensive lodge food. For some, new split board technologies act as human powered chairlifts allowing them to ride the backcountry or sidecountry (the area right next to the resorts) for free. Others head to the streets, where all they need is a shovel and a few good friends. This is the path that some of our creative Roxy amateur team riders (including the 2012 Roxy Shooting Star winner Danyale Patterson) have taken in the fourth video in the Wanderlust collaboration video series between Roxy and Peepshow films. Consider this a how-to video on low-budget (yet still high tech) snowboarding, and be inspired to think outside the box this winter.


Oct
23

Wanderlust: Park Days


Snow has started to fall in many parts of the country, so riding days are soon here again. We cannot wait to ride the chairlift and cruise the park with our friends. This little gem is the 3rd video in our Wanderlust collaboration series with Peepshow films, and features Roxy snow team riders Corinne Pasela, Erin Comstock, Kjersti Buaas, and Ty Walker. Watch, enjoy, and whet your winter whistle! Don’t forget to stock up on all your Roxy Snow gear.