Sep
28

Tidal Waves and China Days

Roxy Professional Longboarders Jen Smith and Chloe Calmon are jet setting on an experience of a lifetime to surf the Silver Dragon, a tidal bore in Hangzhou, China. This is only the fourth time China has ever allowed anyone to surf in the river, and our very own Roxy girls will be competing in the Silver Dragon Shootout Surf Contest! Chloe’s been lucky enough to surf in the river before, so she knows exactly what to expect and has a head start against the competition, but Jen’s done her research, and it sounds like she’s ready for the adventure! This is one of the most unique surfing experiences we’ve heard of, so we caught up with Jen and Chloe as they were getting ready to leave, and they filled us in on everything we need to know about surfing tidal waves and traveling to China.

Chloe’s Travel Tips and China Tricks

Last year, when people saw me walking on the street with surfboards, they thought I was crazy and tapped me to see if I was real! Ha! This time, I’ll make sure learn a phrase in Chinese that I can explain to them!

I suggest packing comfortable clothes. I know I won’t be leaving without my  1. sun skippers, 2. easy tees, 3. savage dress, 4. a cross body purse , 5. and some easy boots.

I’m also bringing a 1. lightweight springsuit, and my 2. favorite bikinis, for the river. More importantly, the 3. surf essentials for the competition. It’s a must to bring a spare leash in case it snaps and all the other basics including fins, and wax which are easy to forget when packing for a trip. Plus sunscreen and sunnies!

The most important thing to know about before traveling there is the culture. The Chinese have an ancient culture that cherishes small details and gestures, from giving a business card to eating with them. So it`s helpful to watch some videos on the internet about Chinese etiquette and respect!

How to surf a Tidal Wave by Jen

(more…)

Aug
29

K. Meador Wetsuits: For All You Fancy Footwork Fanatics

Look Groovy, Feel Rad and Shred Hot – That basically sums up the Kassia Meador wetsuit collection, designed by Kassia Meador with fit, form and fashion in mind, and more importantly designed by Kassia for women and fancy footwork fanatics like her everywhere. Between the neoprene, neon, and cuts, we’re sure that these are more than just your average surfing suit. We dig it – don’t you?

For more behind the wetsuits, we suggest you check out Kassia’s slideshow where she details the inspiration behind her 4th wetsuit collection for women, her drawings, designs, and the color inspiration behind the suits.

Here’s a snapshot taken this morning of USA Olympian Lolo Jones getting ready to paddle out in her K.Meador wetsuits. We’ve got a major crush!

Want even more? We’ve been obsessing over our Pinterest boards and have dedicated an entire board to all things Kassia. Trust us, there’s plenty to pin if you combine her wetsuits, her fancy footwork in the water, photography and friends. Get on board…

(more…)

Aug
28

Roxy helps celebrate the 50th Annual Coastal Edge East Coast Surfing Championship

Roxy had a great time in Virginia Beach last week for the 50th Annual Coastal Edge East Coast Surfing Championship.

We played spin the wheel all weekend long, giving beach goers a chance to win the perfect beach essentials including beach balls, Roxy sunnies, and screen printed Roxy beach tanks of their choice. On the menu of options they could pick from: ‘Stoked’, ‘Hot Beach’, and of course ‘I Heart Surfer Boys’.

Beyond the games on the beach, there was plenty of action in the waves. Team riders Chelsea Tuach of Barbados took 1st and Nikki Viesens of Florida took 2nd in the Women’s Pro, meanwhile Vanina Walsh of Hawaii made her mark in the SUP Division taking 2nd place. It was a great week in Virginia Beach for Roxy, sea ya’ next year ECSC!

Aug
27

From Cardiff to Costa Rica The Lisa Andersen Champ Camp charges on

From camping in Cardiff to Costa Rica, some of the best amateur girl surfers from Latin America and the US came together for a Lisa Andersen Champ Camp at Playa Negra to push each other and learn from the best.

Judging from a selection of online video entries, 4x World Champion Lisa Andersen identified the top surfers and gave these “future champs” a one of a kind experience. Special guest Sofia Mulanovich—Latin American legend and previous World Champ—joined Lisa Andersen in Costa Rica to provide hands on coaching, instruction, and video analysis that helped advance the girls’ surfing.

The girls scored head high waves everyday, but this surf trip was no vacation. A typical day of camp training included 5am wakeup calls and 6am surf sessions with video and one-on-one coaching from Lisa and Sofia. Breakfast didn’t come until 9, and was followed with more surfing and technical analysis and feedback. In the afternoon came cross-training—the future champs practiced yoga and learned the importance of stretching and surf exercises. The daily video review allowed Lisa Andersen to break down everything for the girls and play-back waves and help critique the girls’ surfing. Lisa and Sofia also provided the future champs with media training and interviewing, preparing them for their career as a professional surfer.

Keep your eye out for these future champs: Nikki Viesins (FL), who claimed 2nd place at the East Coast Surfing Championships in the women’s pro division shortly after the Champ Camp, Tatiana Weston-Webb (HI) Surfing America National Champion, Lucia Cosoleto (Argentina), Melanie Guina and Vania Torres who surf for the Peruvian National Team, Leilani Aguirre (Peru), Adela Recordon (Chile), and Leilani McGonagle, who claimed two national titles in Costa Rica just 5 days after the camp!

Be sure to check out more on Twitter and Instgram @Roxy #LisaAndersenChampCamp

Aug
14

Lisa Andersen’s Champ Camp sets off to Cardiff in their Airstream

Last week a group of Roxy athletes set off in their silver–clad aluminum Airstream to Seaside Reef in Cardiff for a day of surfing.

This training camp kicked off the first of many upcoming Lisa Andersen Champ Camps that offers a one of a kind experience with surfing legend Lisa Andersen as their mentor and seeks to progress the sport of surfing through training and analysis. Team riders including Nikki Viesins, Tatiana Weston-Webb, Kylie Loveland, Meah Collins, Meg Roh, and Kehanu Delovio all joined in for this signature experience.

Lisa wasted no time and ‘broke the ice’ for all the girls when they arrived, giving them a brief rundown of the camp, key fundamentals, and heat strategy. The girls suited up in their Roxy wetsuits and headed out for a heat, giving Lisa and 2x world longboard champion and team rider Jen Smith a chance to closely watch and critique the girls’ surfing.

After the heat, the girls headed back to the Airstream for a brief review by Lisa and Jen, and back out to apply the tips and advice from surfing’s elite. This time around, Lisa and Jen suited up for a fun expression session with all the girls.

The team certainly worked up an appetite and munched on Daphne’s lunch., followed by some smoothie-making, so the girls gathered around the Airstream kitchen to whip up some fresh berry smoothies with Lisa…a great way to end the day followed by a brief pep talk from Surfing pros Lisa and Jen!

Next stop for the #LisaAndersenChampCamp…Costa Rica for a week of surfing, hands on coaching, instruction, and special guest appearances! Be sure to check out all the special moments on Twitter and Instagram @Roxy #LisaAndersenChampCamp

Jul
30

Sally’s Pre-Heat Playlist for the US Open

Jul
30

Roxy Red Bull Party @ 301 Beachfront

Roxy and Red Bull are joining forces to throw one of the best parties this summer in Huntington Beach! Come celebrate with Sally Fitzgibbons and Sofia Mulanovich during the US Open of Surfing at 301 Beachfront from 7pm onwards on Saturday August 4! DJ SmithAgentSmith will be rocking the party with his unique blend of house, electro, hip-hop, dubstep and pop remixes and enjoy Red Bull drink specials all night long! You’ll also bump into other Roxy pros there including Lisa Andersen, LeeAn Curren, Kassia Meador, Bruna Schmitz, Monyca Byrne Wickey, Rosy Hodge & Jen Smith and the Red Bull athletes have RSVP’d to join in the fun…

Get there early to get in! You have to be 21+ to enter.

Jul
23

Sally Fitzgibbons is Huntington Beach Bound!

Sally is coming to our hometown of Huntington Beach!! Come out and support Sally as she competes in the US Open July 28th to August 5th at the Huntington Beach Pier. Send @Sally_Fitz and @Roxy your go to pump up song and we will put together a pre heat playlist for her! #GoSally
Jul
09

Thirty Day Rally for Sally: Sally Fitzgibbons Flashback

Thanks everyone for wishing @Sally_Fitz the best in Biarritz for the Roxy Pro July 10th-14th! Sally’s come so far this year, but lets rewind a few years back! Sally grew up with three older brothers and a dad who all surfed in the little town of Gerroa, on the south coast of New South Wales, Australia. She started surfing when she was about six years old, and it wasn’t long before she started competing and driving as far as the Gold Coast! “Some of my favorite memories come from those long trips up the coast with the family…We’re on a mission and that is where I credit a lot of my competitive drive from (pardon the pun)!”

Send @Sally_Fitz and @Roxy a flashback of your first time surfing or your favorite memory at the beach on instagram or twitter! #GoSally

Jul
06

Hecho En Mexico With Kassia Meador and Bon Appetit

This month, Roxy team rider Kassia Meador made a splash in Bon Appetit magazine. Joined by professional chef Chad Robertson and a cast of mixologists and other pro surfers, Kassia spent a week in Mexico enjoying the waves and cooking on an open flame. From homemade flat breads to fresh caught tuna preparations and handcrafted post-surf beverages, Kassia got the chance to experience and photograph it all. To read more about Kassia’s amazing Mexican surf break and get exclusive recipes to enjoy at home as well as behind the scenes pics, pick up the July issue of Bon Appetit, on stands now!