Waking up every morning in a snow-covered dream, we explored the glacier tops of Portage on the Kenai Peninsula, hung out with the locals (moose & porcupines, of course) and danced on the back of Sno-Cats. Exploring this place where the reflection of the water is as wondrous as the mountains themselves left us wanting to explore more and journey further into the wilderness.
More than 20 years ago, we set out to create a brand dedicated to supporting women and girls in their love of surfing and beyond. Since that time, we have worked to build on this heritage by developing great products, creating new competitive opportunities for female athletes, and establishing and growing the Roxy surf and snowboarding teams. We continue to work to do more to achieve this mission.
As fans and supporters of female athletes, we are disappointed by recent mischaracterizations of the Roxy brand and wanted to take this opportunity to share with our fans the true vision and voice of Roxy.
First and foremost, Roxy is and always has been about inspiring female athletes of all levels to be themselves and to participate and compete in the sports we all love. As part of this commitment, we have sponsored 42 Women’s ASP championship tour events since 1991 and have continuously worked to build on and enhance those efforts year on year. Roxy’s commitment doesn’t stop there.
We also work tirelessly to advance opportunities for female athletes and are proud to work with some of the world’s best and most inspiring surf and snowboarding athletes in the world. We are even more proud that the forum created by our events and the tremendous athleticism of the Roxy teams – and all professional female surfers and snowboarders – have helped raise the level of visibility for women’s performance sports and encouraged sports enthusiasts around the world to watch and support women’s surfing and snowboarding in increasing numbers.
We recognize that some Roxy fans were concerned about an online video produced earlier this year on behalf of the brand. We respect and value that feedback and remain committed to building the Roxy brand in a manner that is consistent with the expectations of Roxy’s fans and our fun, adventurous brand personality.
Roxy believes in being naturally beautiful, daring and confident. We hope those qualities are conveyed in everything we do and are committed to continuing to work to earn the trust of our fans and to creating products, events and opportunities that deliver on our brand values.
At Roxy, we will never stop celebrating female athletes. That’s our brand promise, and we will continue to strive to live up to that goal.
Sally Fitzgibbons (AUS) 22, has won the Roxy Pro France today in Seignosse Le Penon narrowly defeating fellow Australian Tyler Wright (AUS) 19, in clean 3-4Ft surf.
Penultimate event on the 2013 ASP Women’s World Championship Tour, the Roxy Pro France marks Fitzgibbons’s first event win this season. An absolute standout today, Fitzgibbons was the first surfer to net a perfect 10 in France, and holds three of the highest wave scores of the event.
“I’m so stoked, it’s been a long road this year and I wanted to finish strong,” an ecstatic Fitzgibbons stated. “In that final we switched peaks and I was just sorting things out when she got that 10, and I couldn’t hear anything after that. I got that last good one and I was hoping it would be enough. It’s the most amazing feeling! I’ve got my brother and my dad here and all my family watching online, they’ve been there for me every step of the way!”
A dominant surfer in previous heats where she comboed her opponents several times, Fitzgibbons had to fight through a tight back and forth battle in the final when Wright caught an inside righthander to score the only other perfect 10 point ride of the event.
“It was a tricky situation, I had priority and a sneaky right came in and I was looking for the lefts,” Fitzgibbons continued. “She went for it and really stepped it up, I saw her do that little air out the back and I thought game on I got to do something big now! Patience and perseverance and just keeping your head down, I kept going and I’m just so happy!!”
Tyler Wright (AUS) 19, consistently advanced through the rounds to earn her spot in the final. Off to a great start in the opening minutes of the exchange, Wright was chasing an excellent score when she found the little righthander that earned her a perfect 10 point ride. Suffering another assault from Fitzgibbons, she unfortunately couldn’t find a last opportunity to ameliorate her backup of a 7.00 point and eventually placed runner-up.
“I didn’t really have expectations, I’ve come here to surf, have fun and enjoy myself !” Wright said. “It was awesome to see Sally go out there and win her first event this year cause I know it means a lot to her, and she surfed awesome, definitely the standout of the event. She smashed it and that’s great for our sport to have a surfer like her on tour.”
Posting a third runner-up finish on the board, Wright consolidates her current second place on the rankings and sits an incredibly low 200 points behind current leader Carissa Moore, making for a spectacular finish next week in Portugal.
“I don’t plan on doing anything special like that I just do it, it’s the way I surf. That was a really entertaining final with Sally getting that last one too. The points and numbers don’t really matter to me, they never have. I’m just here surfing and having fun that’s what I do best. This year was never about that, I’m just happy to be on tour and living the life I live !”
Carissa Moore (HAW) 21, placed equal third today, adding yet another excellent result to her season tally, and will be looking to finish strong in Portugal to keep her dream of a second World Title alive. The powerful Hawaiian who earlier today defeated local surfer Pauline Ado (FRA), couldn’t match Fitzgibbons’s sizzling form in their semi-final matchup.
“Of course I’m bummed I wanted to make the final and have a strong performance, but that’s competition I just have to stay happy and focused and get excited for Portugal,” Moore stated. “I think the biggest key to winning in a place like this is being able to adapt very quickly cause it’s always changing out here. I didn’t find the waves that really built up and allowed for good surfing.”
Lakey Peterson (USA) 19, reached the semi-finals for the second time this season, narrowly defeated by Tyler Wright. One of the most progressive surfers on the Women’s World Championship Tour, Peterson put on a spectacular show for the French crowds and took things to the air in a promising preview of what the future of women’s surfing holds.
“I’m just a little bummed the waves did not cooperate in that last heat, the tide got a little to low,” Peterson said. “But I had fun, it’s nice to get a good result it’s been a little while. I love it here in France, now I can just enjoy it a little bit and head to Portugal for the last event of the year. I might stick around and surf a little more here, and watch the guys tomorrow, we’ll see it’s my birthday so I kind of want to hang out.”
Check out the teaser for the upcomming Roxy snow feature release, WILDER. In this urban snowboard film team riders Corinne Pasela, Erin Comstock, and more take us on an awe-inspiring tour through the frozen cityscapes of their hometown snowboard spots. From the city parks of Quebec, to the sidewalks of the Midwest to handrails in Anchorage, the girls prove that you don’t need an expensive lift ticket to have fun in the snow, you just need your best buds and your board. Look for the full film Spetmebr 30th on Roxy.com/wilder#ROXYsnow
Winter is back at Roxy.com! Take the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun, wherever the ride takes you. Head over to the new snow site for fresh photos, videos, and snow season must-haves. Curate your winter kit with our new outfit selector tool. Share in the Roxy snow conversation and be featured on our snow site by tagging your own snowy adventure photos on Instagram #ROXYsnow
In episode 4, Kelia Moniz (aka Sister), Bruna Schmitz, and a slightly timid Kassia Meador roll up in their Ford Fiesta for a little cliff jumping off the notorious ‘Jump Rock’ in Waimea Bay. The first jump is always the hardest; remember these girls are surfers…not skydivers.
After some turtle-filled free diving the girls fill up at a special place on the North Shore where the surf snack menu includes the famous Chocolate Haupia Pie at none other than Ted’s Bakery. Next stop, the motocross track, to meet up with Kelia’s brothers for a little red-dirt action in the Ford Fiesta! We can’t tell you how badly we want to take this thing for a ride like that again #FiestaMovement
How does a day turn from a healthy Acai bowl breakfast type of morning to potentially being shark bait in the afternoon?
Take a ride in our ROXY Ford Fiesta as the team (with Kelia in the driver’s seat) ‘goes for a snorkel’ with famed local waterman and shark whisperer Mark Healy in Day 3 of our Hawaiian adventure.
It doesn’t get more daring than 1 massive aluminum cage, and over 20 Galapagos sharks followed by a sunset photo shoot with Kassia Meador in Oahu’s famous Dole Pineapple Fields (a view that few tourists ever get to experience).
There’s nothing like getting up early and enjoying a morning sunrise surf session with the Queen of Queens (Beach, that is) – Kelia Moniz (plus, we like to take advantage of an open lineup).
In episode 2, Kelia takes teammates Bruna Schmitz and Kassia Meador around to some of her local favorites as they catch a ride in the Ford Fiesta. With bikinis in tow, they head to the ‘local’ side of the island Makaha Beach – Oahu’s true playground. Enjoy this week’s road tripping adventure and get inspired to try something new – maybe even a SUP Squatch? (just watch…you’ll see what we mean!).
In Kelia’s words “It’s always nice to give a little piece of your heaven to your friends”. Join the movement #FiestaMovement
With Kassia Meador’s latest and most magical wetsuit collection to date dropping next week, we thought we’d share one of her colorful adventures from down under. If you don’t know Kass yet, get to know her…like now. She is truly one of a kind and is constantly evolving and adding to her already magnificent repertoire of artistry – whether it be longboarding, photography, music, filmmaking, or painting, she’s not one who just dabbles, she masters. We are grateful to have her a part of the Roxy family, so sit back, and enjoy this rad little adventure and stay tuned for more next week!
In Kassia’s words:
“I recently had the opportunity to stay at the La Casa Artist Residency with a few of the members from our performance art group UFO2012. It was a magical 2 weeks filled with good vibes, wonderful people, music making, surfing and just all around creating magical moments and living dreams. I also teamed up with one of my most favorite people and filmmakers Taylor Steele, to shoot a commercial for my most recent Signature Roxy wetsuit collections. It’s always so great to work with people you look up to and vibe with, that’s when the magic happens. And the icing on the cake was the track that Paz and Aska made specifically for the commercial while we were all together at La Casa, the house of dreams!!! Enjoy”