With Kassia Meador’s latest and most magical wetsuit collection to date dropping next week, we thought we’d share one of her colorful adventures from down under. If you don’t know Kass yet, get to know her…like now. She is truly one of a kind and is constantly evolving and adding to her already magnificent repertoire of artistry – whether it be longboarding, photography, music, filmmaking, or painting, she’s not one who just dabbles, she masters. We are grateful to have her a part of the Roxy family, so sit back, and enjoy this rad little adventure and stay tuned for more next week!
In Kassia’s words:
“I recently had the opportunity to stay at the La Casa Artist Residency with a few of the members from our performance art group UFO2012. It was a magical 2 weeks filled with good vibes, wonderful people, music making, surfing and just all around creating magical moments and living dreams. I also teamed up with one of my most favorite people and filmmakers Taylor Steele, to shoot a commercial for my most recent Signature Roxy wetsuit collections. It’s always so great to work with people you look up to and vibe with, that’s when the magic happens. And the icing on the cake was the track that Paz and Aska made specifically for the commercial while we were all together at La Casa, the house of dreams!!! Enjoy”
The Inaugural ROXY Montauk Classic event was held this past weekend at Ditch Plains in Montauk, NY. The event brought in locals as well as avid surfers all the way from Florida, Illinois, Hawaii and beyond! Over 100 participants competed for prizes including Paul Mitchell product, local shop Air & Speed gift cards, and tons of Roxy goodies. Five time World Champion, Stephanie Gilmore, World Longboard Champion, Kelia Moniz and Monyca Byrne-Wickey were on site signing autographs, handing out awards and schmoozing and taking pictures with the elated crowd.
Saturday brought clouds and wind but that did not stop the contestants from braving the chilly weather and rippin’ while Sunday was a perfectly, quintessential summer, bluebird day for competition. Kudos to the on-lookers as well those who cheered on our participants and enjoyed the fun!
Event sponsors included Paul Mitchell, activating and offering ‘beachy’ hair-dos which was a non-stop line, Sun Bum sunscreen, which helped keep visitors protected from the New England sun; HeartBeet Juicery joined in and gave out their amazing concoctions of juices; Vitacoco water kept everyone hydrated; and Beachcomber Resort, kept us well-rested!
Huge thanks to the Ditch Plains and Montauk locals for letting us hold the event-hope to see you next year! #ROXYMontaukClassic
Just in time for July 4th weekend – get all of your surf essentials on sale! Shop the Surf Advisory sale for 25% off boardshorts and swim, including kids’ styles.**
Hurry, sale ends Sunday, July 7th!
**Enjoy 25% off full priced juniors & kids swim and/or boardshorts only on Roxy.com & select Roxy owned company stores. Offer is not valid at Authorized Dealer locations, Outlet stores, or at our Hawaii and Canada locations. Expires 7/7/13. Offer cannot be applied to previous purchases, the purchase of gift cards or online gift certificates. Not valid on sale styles. Discount on store purchases automatically applied at the register. To redeem online, enter SURF2013 in the promotional code box at checkout. Limit one promotional code per order.
Shop online (use code SURF2013 at checkout) or visit one of the retail locations to shop this special sale!
June 20th is International Surfing Day #ISD, and we can’t think of a better way to celebrate than to go surfing with friends. We want you to take the day off, so grab your favorite board and bikini—connect with Facebook to get your personalized doctor’s note and prescription ready.
Next time you’re catching a few rays and enjoying a summer beach day, get your outdoor fitness on without even leaving the sand. You can get creative and have beach abs on the beach. In the sand. Sitting down. Literally. Here’s how’s we did it in our Hot Competition Shorts and Cut Back Tank:
Bring your hands behind your head, legs crossed (if you’re not already relaxing comfortably there). Now here’s the challenging part. Lift your legs a few inches off of the sand, while lifting your shoulders off the sand and inhaling. As you exhale, pull your knees in, lift your shoulders higher, and engage your core. Return to starting position, and repeat.
In the same starting position, open your legs about hip width distance, and return to crossed legs, keeping your legs hovering over the sand and shoulder blades lifted. Keep your chin off your chest and pull your belly in as you repeat the motion.
Have a seat in the sand with your hands by your hips. Lean back until you feel your abs working, then dig your heels hard into the sand, using the soft sand as resistance.
With your bum still seated comfortably in the sand, roll onto your right side using your right forearm for support and left hand behind your ear, elbow out wide. Bring your legs to a 45 degree angle hovered above the sand. As you exhale, pull your knees into your chest and pull your upper body towards your knees using your obliques. Return to starting, repeat, and flip to the left side!
And there you have it! Jump in the water for a cool down.
The last episode of the ‘Surf to Snow’ series is here and while we’re sad to say goodbye, Bruna Schmitz sums it up best in this video when she says, “OMG it’s so good” – and that’s exactly how we feel!
No matter where your adventures take you, we’ve got you covered year round’ and so does Olay Fresh Effects.
Today’s Twitter giveaway will get you ready to travel #SurfToSnow – just think Olay Fresh Effects gift pack, Roxy travel set, and a $200 gift card to spend on Roxy.com.
Professional surfers Monyca Byrne Wickey and Bruna Schmitz catch up in Aspen, Colorado and show us their favorite Olay Fresh Effects. Between surf breaks in Tahiti and snow filled runs on the mountain, these girls are always on the go and always need the perfect products to keep them naturally beautiful.
Don’t forget we’ve got another giveaway today filled with Monyca and Bruna’s favorite Olay Fresh Effects products and a $200 Roxy.com gift card to buy that new bikini and beach bag you’ve been eyeing!
It’s off to Aspen in the 3rd episode of the ‘Surf To Snow’ series, and no snow adventure would be complete without the queen of snowboarding and Olympic gold medalist Torah Bright in on the action.
Ice skating (or something close), toboggan riding, hot cocoa drinking and a day packed with snowboarding help round out this episode in snowy Colorado. We know the previous episode had you looking forward to warmer weather, but we’re thinking the cold might be winning back our hearts…how about yours?