Mar
01

#ROXYpro Day 1 on the Goldy

Kelia Moniz taking a nose ride during her #DowntimeDownUnder

Day 1 of the #ROXYpro was blessed with perfect waves for the beginning of the 2014 ASP women’s Championship Tour.

High scores and pristine summer conditions saw the ladies of this years ASP tour show the surfing world that women’s surfing is the best its ever been, with some of the tours top seeds missing out on taking a win & be forced into tomorrows round two (elimination round)

For the rest of the ROXY team it was sunrise surf sessions at Dbah with Lisa Andersen and a little afternoon longboarding excursion with Kelia Moniz showing us how it’s done. Even the matriarch of surfing herself Lisa was taking a few stylish notes from the recently crowned 2x World Longboarding Champ (see nose-ride below and you’ll see what we mean).#ROXYpro

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Feb
27

Torah Bright and Dara Howell Dare to Dream Bigger

Torah Bright & Dara Howell

All of our Roxy athletes inspire us, but this winter two riders in particular have really been moving mountains. 19-year-old freeskier Dara Howell only just recently joined the Roxy team, and she has not wasted any time getting down to business. Four years ago Dara was inspired to start freeskiing when she saw a photo of Sarah Burke. Sarah was a pioneer of her sport, and while she passed away in January 2012, skiers like Dara have done a great job of furthering the progression that Sarah established. In the last year Dara was on the podium at 5 World Cup events and won 2 X-Games Bronze medals. But Dara really made her mark when earlier this month at the 2014 Sochi Winter Games she won the Gold Medal in the first ever Olympics ski slopestyle event. In a fitting move, Dara dedicated the award to Sarah, both for the groundbreaking skier that she was and for all she did to get freeskiing admitted into the Olympics.

Like Dara, Torah Bright also spent the last year breaking boundaries. In January of 2013, this 2010 Olympic halfpipe Gold Medalist decided to tackle 3 snowboard disciplines: halfpipe, slopestyle and snowboard cross. While she’d been riding halfpipe and slopestyle for years, she was a completely inexperienced in snowboard cross. She worked hard all year training and competing in as many events as she could. Many said she couldn’t do it, that she was spreading herself too thin, but Torah proved them wrong. Over the course of the year she won the Dew Tour halfpipe, a World Cup halfpipe, received 3rd in the World Championships of slopestyle, and placed in the top ten at a World Cup snowboard cross event. In January of this year all her hard work paid off when she became the first and only person ever to qualify for 3 Olympic snowboard disciplines. Torah put on a grand performance at the 2014 Sochi Games, placing 7th in slopestyle, holding her own on the snow cross course, and winning a Silver Medal in the halfpipe event.

Congratulations Torah and Dara and thank you for all that you do, you lift us up with your courage and show us that anything is possible!

Torah Air
Dara jump
Torah jump

Feb
21

ROXY Pro Gold Coast 2014 #ROXYpro

The first stop of the 2014 ASP World Tour, the ROXY Pro Gold Coast, officially kicks off March 1st.  It’s summer in Australia so expect sunshine, bikinis and some epic surfing with surprises along the way (you’ll see).

This also marks the first time the ASP is officially taking over the tour and we’re excited to see the changes  to support women’s surfing around the world. Roxy team riders Stephanie Gilmore @StephanieGilmore , Sally Fitzgibbons @Sally_Fitz and Bianca Buitendag @BiancaBuitendag will begin their season alongside other familiar faces on the new Women’s ASP World Championship Tour [WCT]. A favorite spot of the WCT for more reasons than one, the Gold Coast – Snapper Rocks (better known as Australia’s Super Bank) hosts a perfect right-hand point and boosts the premier amphitheater setting to experience the action firsthand (just see the pictures for a taste)…And the weather looks in our favor as well!

Roxy’s very own Rosy Hodge will also be taking over as part of the core commentary team for the ASP.  Nothing beats the South African beauty and her quick witted reporting (nothing – period), so we’re stoked to see her representing the tour.

So…get ready for some giveaways (check back here soon), follow ROXY on Facebook, Twitter and Instagram for all the latest updates and don’t forget to watch live on the ASP’s new event website.  

In the meantime, let the trailer set the stage and get a taste of what’s to come for the 13th edition of the ROXY Pro Gold Coast!

#ROXYpro #ROXYpro#ROXYpro#ROXYpro#ROXYpro#ROXYpro#ROXYpro

Jan
18

Sarah Burke’s Olympic legacy

Sarah Burke

January 19th 2014 marks the 2 year anniversary of the day Sarah Burke passed away. With the Winter Olympics right around the corner, when all of Sarah’s freeskiing comrades will head to Russia, we‘d like to honor what Sarah did to make that possible. Sure, Sarah was an incredibly talented and hard working skier, a pioneer of freeskiing, and a beautiful soul inside and out, but she was also hugely instrumental in the campaign to get freeskiing accepted as an Olympic sport.

It all started back in the early 2000’s when Sarah got to work lobbying the X-Games organizers to accept women’s freeskiing into the Winter X-Games. In 2005 they finally did, and once the female skiers were given their time to shine the women’s competitive field blossomed. According to Trennon Paynter, Sarah’s dear friend and the Head Coach of the Canadian National Halfpipe Ski Team, when Sarah cracked the X-Games’ door open “This literally created the current women’s ski halfpipe international field, and this in turn helped convince organizing bodies such as the IOC [International Olympic Committee] and FIS [International Ski Federation] that ski halfpipe was a true dual-gender sport, which is an important criteria for Olympic consideration.”

Sarah Burke's Legacy

Early on, Sarah also supported FIS events at a time when most of the freeskiing community was avoiding them to focus on higher profile privately sponsored events. Sarah had the foresight to realize that if she and other freeskiing stars participated in FIS events it would bring validity to the events and show the FIS that freeskiers were serious about the Olympics. But still things were progressing slowly for freeskiing, so in 2007 Sarah became one of two founding athlete members of the AFP (Association of Freeskiing Professionals), a group organized around creating a standard ranking system and consistent judging platform within freeskiing. The AFP became a voice to communicate with the FIS and push for Olympic inclusion. Sarah also became involved with the National Team programs in Canada to help push the Olympic cause. Paynter says, “Her support of the Canadian Freestyle Ski Association (CFSA) was one of the reasons that the CFSA supported creating a National Team, and backing the Olympic inclusion bid when it was presented and put to a vote amongst NSAs (National Sport Asscoiations) at the FIS council meetings.”

And of course, between all of these strategic steps, Sarah was also out there skiing as much as possible. She followed the snow all year long to countless events around the world, racking up wins and losses, bumps, bruises and broken bones, new tricks, Gold medals, and broken boundaries. After a decade of hard work and dedication, on April 6th of 2011 the IOC announced the inclusion of freeskiing into the 2014 Winter Games.
While Sarah may have passed away before she got to drop into the Olympic halfpipe, the very fact that freeskiing is now an Olympic sport is the true accomplishment of Sarah’s career, and one that is bigger than any Gold medal could ever be. In a sport where people are judged as individuals Sarah was as fierce a competitor as ever there was, but she was also incredibly civically minded. She saw the bigger picture that beyond her own personal skiing ambitions there was greater good in propping up the entire sport of freeskiing. It is precisely her rare combination of personal competitive drive and civic-mindedness that made Sarah a true leader. Her legacy will be forever present at all Winter Olympics to come.

To find out more about Sarah Burke’s legacy and how you can #CelebrateSarah, please visit http://sarahburkefoundation.com.

Dec
12

The ROXY Team takes home 2 Surfer Poll Awards

The ROXY Team takes home 2 Surfer Poll Awards

The Roxy team, including newly crowned 2x world Longboard champion and Hawaiian Kelia Moniz, Stephanie Gilmore, and Bruna Schmitz all took to the red carpet at the 2013 Surfer Poll awards doting glammed up attire. Meanwhile, the pride of South Africa, and the best commentator we know, Rosy Hodge, ran the red carpet alongside another memorable staple at the Surfer Poll awards, Sal Masekela. The girls made their way over to fellow teammate for a quick chat and photo snap before taking to their seats and watching the show.

Roxy team rider and 5x World Champ Stephanie Gilmore

2x Surfer Poll Winner and 5x world champ Stephanie Gilmore took home #5 at this year’s Surfer Poll and didn’t disappoint the crowd who was waiting to see what she’d be wearing. Her one-piece plaid jumpsuit was sporty, classy and all the rage on Twitter. Kudos to Steph for always surprising and never disappointing which translated to her gracious acceptance speech where she congratulated fellow teammate Kelia Moniz on her recent World title win along with a lovely tribute to friend Buttons. You’ll find Steph finishing the year off right in Hawaii at the Quiksilver House at Pipe.

Roxy team rider and 5x World Champ Stephanie Gilmore

…And Women’s #2 Surfer Poll went home with Roxy team rider Sally Fitzgibbons. Sally accepted the award all smiles and oceans away in the freezing , snowy, and extremely cold waters of Nova Scotia. Looks like her Roxy wetsuit was helping her bare the cold for some surf sessions and a quick acceptance speech.

The ROXY Team takes home 2 Surfer Poll Awards

Nov
08

Roxy Outdoor Fitness: Sally Fitzgibbons shares the key components to a successful early morning workout

Put on your favorite #ROXYOutdoorFItness outfit & go on a run with professional surfer Sally Fitzgibbons

According to ROXY Outdoor Fitness ambassador and professional surfer Sally Fitzgibbons, the key to an early morning workout is putting on an outfit that ‘makes you feel like you’re invincible and can run at the speed of light’. Her outfit of choice for a cold winter morning? Standard Running Tights and the Ambition Running Tee paired with the  Down and Ready Jacket.

Here are Sally’s morning workout running tips that every girl should abide by (trust us! This girl is so in shape and on her game it’s inspiring!):

Warming up and warming down is absolutely key in preventing injuries.

Put on your favorite #ROXYOutdoorFItness outfit & go on a run with professional surfer Sally FitzgibbonsMake sure you have an active and lively warm up including; leg swings, lunges and only hold any static stretches for a short moment.

Post exercise take your time in doing a slow cool down jog and hold your stretches for an extended length of time. Make sure you sync your breathing with the stretches to go a little further.

Put on your favorite #ROXYOutdoorFItness outfit & go on a run with professional surfer Sally Fitzgibbons

Make your run fun and exciting…Go on an adventure! Look off the beaten path and try to always keep moving forward and not go back the same way you came!

Put on your favorite #ROXYOutdoorFItness outfit & go on a run with professional surfer Sally Fitzgibbons

Have someone drop you at a destination where you are just running to make it back home or to a friends’ house or your favorite cafe to meet up with everybody.

Use your surroundings wherever you may be in the world. Study your environment and find little challenges like a steep hill and create a super set around it.

3 sets of 5 sprint hills will send the heart rate through the roof and get the legs burning.

Put on your favorite #ROXYOutdoorFItness outfit & go on a run with professional surfer Sally FitzgibbonsPut on your favorite #ROXYOutdoorFItness outfit & go on a run with professional surfer Sally Fitzgibbons

Don’t forget to Smile and enjoy yourself amidst all the pain!!! Chin up and always look ahead..

A Smile Will Take You The Mile!

Put on your favorite #ROXYOutdoorFItness outfit & go on a run with professional surfer Sally Fitzgibbons

Oct
29

Gore-Tex Collection – Robin Van Gyn Takes us through the BackCountry in this Video

Most of us can only dream of gliding down untracked peaks in Alaska and launching off of jumps into fresh powder, but for Robin Van Gyn this is her everyday reality. In fact, most days when Robin clocks into work she sees more wildlife than humans. And when she is out there in the steep and deep, she stays warm and dry in our most technically innovative product to date, the new Roxy Gore-Tex collection. Extremely waterproof performance has never looked so good. With 20k waterproofing, prograde Gore-Tex fabrics, 3M Thinsulate insulation and the best in tech innovation, you’ll stay warm and dry no matter where the ride takes you. And did we mention it comes with a lifetime warranty?!

See Robin in action now, and be inspired to take your own epic snow adventure this winter. #ROXYsnow #DAREYOURSELF.

Gore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnowGore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnowGore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnow Gore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnow

 

Oct
09

#DAREYOURSELF to have the most fun! ROXY Holiday 2013 is here…

#DAREYOURSELF to have the most fun! introducing ROXY Holiday 2013!

Take the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. DARE YOURSELF

We jet-set to Alaska with Torah Bright, Aimee Fuller, Bruna Schmitz and Maria Kuzma for the Holiday 13 photo shoot where we swapped our bikinis & flip flops for warm sweaters & cozy boots.

Waking up every morning in a snow-covered dream, we explored the glacier tops of Portage on the Kenai Peninsula, hung out with the locals (moose & porcupines, of course) and danced on the back of Sno-Cats. Exploring this place where the reflection of the water is as wondrous as the mountains themselves left us wanting to explore more and journey further into the wilderness.

ROXY Holiday is here…explore the Holiday lookbook!

Roxy snowboarder Torah bright explores the glacier tops of Portage in Alaska #DAREYOURSELF

Take the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. DARE YOURSELFTake the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. #DAREYOURSELFTake the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. #DAREYOURSELF

Oct
08

What Roxy Stands For

More than 20 years ago, we set out to create a brand dedicated to supporting women and girls in their love of surfing and beyond. Since that time, we have worked to build on this heritage by developing great products, creating new competitive opportunities for female athletes, and establishing and growing the Roxy surf and snowboarding teams. We continue to work to do more to achieve this mission.

As fans and supporters of female athletes, we are disappointed by recent mischaracterizations of the Roxy brand and wanted to take this opportunity to share with our fans the true vision and voice of Roxy.

First and foremost, Roxy is and always has been about inspiring female athletes of all levels to be themselves and to participate and compete in the sports we all love. As part of this commitment, we have sponsored 42 Women’s ASP championship tour events since 1991 and have continuously worked to build on and enhance those efforts year on year. Roxy’s commitment doesn’t stop there.

We also work tirelessly to advance opportunities for female athletes and are proud to work with some of the world’s best and most inspiring surf and snowboarding athletes in the world. We are even more proud that the forum created by our events and the tremendous athleticism of the Roxy teams – and all professional female surfers and snowboarders – have helped raise the level of visibility for women’s performance sports and encouraged sports enthusiasts around the world to watch and support women’s surfing and snowboarding in increasing numbers.

We recognize that some Roxy fans were concerned about an online video produced earlier this year on behalf of the brand. We respect and value that feedback and remain committed to building the Roxy brand in a manner that is consistent with the expectations of Roxy’s fans and our fun, adventurous brand personality.

Roxy believes in being naturally beautiful, daring and confident. We hope those qualities are conveyed in everything we do and are committed to continuing to work to earn the trust of our fans and to creating products, events and opportunities that deliver on our brand values.

At Roxy, we will never stop celebrating female athletes. That’s our brand promise, and we will continue to strive to live up to that goal.

The Roxy Team

 

Sep
25

Congrats to Sally Fitzgibbons on winning the Roxy Pro France 2013! #ROXYPro

Congrats to Sally Fitzgibbons! Winner of the ROXY Pro France 2013

Sally Fitzgibbons (AUS) 22, has won the Roxy Pro France today in Seignosse Le Penon narrowly defeating fellow Australian Tyler Wright (AUS) 19, in clean 3-4Ft surf.

Penultimate event on the 2013 ASP Women’s World Championship Tour, the Roxy Pro France marks Fitzgibbons’s first event win this season. An absolute standout today, Fitzgibbons was the first surfer to net a perfect 10 in France, and holds three of the highest wave scores of the event.

“I’m so stoked, it’s been a long road this year and I wanted to finish strong,” an ecstatic Fitzgibbons stated. “In that final we switched peaks and I was just sorting things out when she got that 10, and I couldn’t hear anything after that. I got that last good one and I was hoping it would be enough. It’s the most amazing feeling! I’ve got my brother and my dad here and all my family watching online, they’ve been there for me every step of the way!”

A dominant surfer in previous heats where she comboed her opponents several times, Fitzgibbons had to fight through a tight back and forth battle in the final when Wright caught an inside righthander to score the only other perfect 10 point ride of the event.

“It was a tricky situation, I had priority and a sneaky right came in and I was looking for the lefts,” Fitzgibbons continued. “She went for it and really stepped it up, I saw her do that little air out the back and I thought game on I got to do something big now! Patience and perseverance and just keeping your head down, I kept going and I’m just so happy!!”

Tyler Wright (AUS) 19, consistently advanced through the rounds to earn her spot in the final. Off to a great start in the opening minutes of the exchange, Wright was chasing an excellent score when she found the little righthander that earned her a perfect 10 point ride. Suffering another assault from Fitzgibbons, she unfortunately couldn’t find a last opportunity to ameliorate her backup of a 7.00 point and eventually placed runner-up.

“I didn’t really have expectations, I’ve come here to surf, have fun and enjoy myself !” Wright said. “It was awesome to see Sally go out there and win her first event this year cause I know it means a lot to her, and she surfed awesome, definitely the standout of the event. She smashed it and that’s great for our sport to have a surfer like her on tour.”

Posting a third runner-up finish on the board, Wright consolidates her current second place on the rankings and sits an incredibly low 200 points behind current leader Carissa Moore, making for a spectacular finish next week in Portugal.

“I don’t plan on doing anything special like that I just do it, it’s the way I surf. That was a really entertaining final with Sally getting that last one too. The points and numbers don’t really matter to me, they never have. I’m just here surfing and having fun that’s what I do best. This year was never about that, I’m just happy to be on tour and living the life I live !”

Carissa Moore (HAW) 21, placed equal third today, adding yet another excellent result to her season tally, and will be looking to finish strong in Portugal to keep her dream of a second World Title alive. The powerful Hawaiian who earlier today defeated local surfer Pauline Ado (FRA), couldn’t match Fitzgibbons’s sizzling form in their semi-final matchup.

“Of course I’m bummed I wanted to make the final and have a strong performance, but that’s competition I just have to stay happy and focused and get excited for  Portugal,” Moore stated. “I think the biggest key to winning in a place like this is being able to adapt very quickly cause it’s always changing out here. I didn’t find the waves that really built up and allowed for good surfing.”

Lakey Peterson (USA) 19, reached the semi-finals for the second time this season, narrowly defeated by Tyler Wright. One of the most progressive surfers on the Women’s World Championship Tour, Peterson put on a spectacular show for the French crowds and took things to the air in a promising preview of what the future of women’s surfing holds.

“I’m just a little bummed the waves did not cooperate in that last heat, the tide got a little to low,” Peterson said. “But I had fun, it’s nice to get a good result it’s been a little while. I love it here in France, now I can just enjoy it a little bit and head to Portugal for the last event of the year. I might stick around and surf a little more here, and watch the guys tomorrow, we’ll see it’s my birthday so I kind of want to hang out.”

Sally Fitzgibbons wins the #ROXYPro France Sally Fitzgibbons wins the #ROXYPro France Sally Fitzgibbons wins the #ROXYPro France

Event Results:  (more…)