Torah Bright Edition

For 5 seasons now our ever so talented snow team rider, Torah Bright, has had the opportunity to design her own winter collection: Roxy Bright Edition.  Torah has impeccable taste, so this is a dream come true for both Torah and Roxy.  Every year we are impressed with Torah’s approach; she finds inspiration in the most unusual places, and the results are quite spectacular.  For 2013 her inspiration is an alluring mix of romantic, gothic florals and the sun burnt deserts of her Australian childhood.  We love the combination of the brandywine Bluff jacket with the cavern grey floral Birch pants with her Eminence snowboard.



Friends of Roxy: Photographer Daniel Blom

We’re excited to get our hands on Drifting Decade, a book released this week by one of our favorite photographers, Daniel Blom. The book is a selection of Blom’s finest pics taken over the last ten years of his snow photography career. Blom hails from Sweden, and we think his photos capture the beauty and simplicity that Scandinavian design is known for. Lucky for us, Blom is also a fan of Roxy, and has worked a lot with the Roxy snow team over the years . So if your coffee table needs a pick-me-up, add Drifting Decade to your collection.



Every winter our snow team riders go on epic adventures to distant snowy locales, and at the end of the year we have more photos than we know what to do with. So rather than let those photos hide in a hard drive, we are posting scrapbooks of each trip for the world to see. Check out our first scrapbook documenting a road trip that team riders Torah Bright, Erin Comstock and Robin Van Gyn took to the beautiful mountains of Alberta, Canada. On beautiful bluebird days the girls rode snowmobiles out to hidden areas at Fortress Mountain to find some of the Rockies best powder. After riding they cozied up back at the ranch and partook in the local après with the various four legged ranch dwellers. Adventure is out there, so take a spin through the scrapbook and get inspired for your own winter travels.


wanderlust series trailer: get inspired for winter

It’s a brave new winter! Today we’ve launched a new snow site, so be sure to sneak a peek. We’re also excited to unveil a new collab video series with the ladies over at Peepshow Films. This talented filmmaking duo, June Bhongjan and Esthera Preda, met at a snowboard contest in 2008 and bonded over their love for filming, fashion, and snowboarding. They teamed up and created 2 successful films that documented women’s snowboarding the way that it really goes down, with creative verve and progressive riding. Always a supporter of women who are working to redefine the sport, Roxy proposed to join forces and apply Peepshow’s unique vision to Roxy’s team of talented riders. The result is “Wanderlust”, an inspiring collection of videos that roam from urban obstacles to the backcountry, from pipe to park, and showcase the depth and diversity of the Roxy team with a fresh new eye. Follow the series here.