Roxy’s first athlete and four-time women’s world champion Lisa Andersen, is taking a stab at the ASP tour in The Moskova Trials, to compete for a spot in the Roxy Pro presented by Land Rover.

The trials will be held on February 24th, and the winner will compete in the Roxy Pro on the Gold Coast of Australia the next day.

Lisa Andersen was crowned World Champion four consecutive years from 1994-1997. Though it has been a few years since Lisa has competed on tour, she is fired up to compete, and is hungry for a shot to surf in the Roxy Pro.

The Roxy legend is not only a worldwide ambassador for the sport of surfing, but she has paved the way for today’s generation of women surfers. Lisa was the first woman on the cover of Surfer Magazine, and was inaugurated in the Surfing Hall of Fame in Huntington Beach, CA.

Lisa’s passion for surfing and drive to improve her everyday will make it an exciting event to follow!

Stay tuned for updates!

Roxy had an amazing weekend at the 2012 Rincon Classic! We took a road trip north to Santa Barbara with Lisa Andersen and the Quiksilver crew.

On Saturday and Sunday, we setup camp just in time for the contestants to grab some hot chocolate during sign-ups and first heats. We warmed them up with some Roxy beanies, gloves, and scarf giveaways.

Everyone was stoked on the goodies, and excited to enter our raffle for a free Roxy wetsuit!

Lisa hung out with us in the tent, signed some autographs for some admiring fans, and surfed in Sunday’s expression session.

The Wahine Finalists charged head high Rincon rights, and Jesse Ransone took first place. Standout Demi Boelsterli won her women’s division, defending her 8x championship title after tucking into dry barrels and executing maneuvers the men’s division tried to live up to.

The girls finalists took home Roxy Goodie bags, and even the boys finalists were rewarded with a pair of Roxy Sunnies!

Results:

Wahine:

1. Jesse Ransone
2. Abby Browne
3. Zoe Luna
4. Alanna Moore
5. Olivia Siemens

Women:

1. Demi Boesterli
2. Aubrey Falk Luyendyk
3. Michelle Perry
4. Meghan Frontino
5. Lisa Wynn Luna
6. Olivia Siemens

Casting call! Today marks the official start of the 2012 Roxy Shooting Star Online Video Contest. We’re on the search for the next snowboard video star. So gather up your best snowboard video shots, or go out and shoot some new tricks and send them our way for the chance to win money and loads of Roxy prizes! New this year, enter as a A-Lister or a Local Celebrity– you decide based upon your ability. We’ll select winners every week and award them with prizes. The grand prizes and overall Shooting Star champ will be awarded on March 5th. Weekly winners will have their video shown on Roxy, yobeat.com, and sbcwomen.com. Entry is FREE. The first 30 girls to enter receive a Roxy tee & beanie! Submit your video & follow the action at Roxyshootingstar.yobeat.com

Highlights from last years Shooting Star:

In the latest episode from the Roxy rider Robin Van Gyn and the girls over at P.S., they head deep into the British Columbia wilderness to a place where you and I are likely to never set foot. Good thing we can just watch this video and see what we’re missing!

Here’s a fun video featuring Roxy team rider Erin Comstock & friends shredding it up at Park City. It’s one more way Roxy likes to have fun in the sun.

The North Shore Surf Shop Pro Junior event at Sunset welcomed the girls with pumping waves, providing team riders Tatiana Weston Webb and Meah Collins power and speed on the final event day.

12-year old Meah Collins, Roxy’s newest addition to the team, took a third place in the final, after charging solid 6’ waves at Sunset. Congratulations, Meah!

Roxy Team Rider Tatiana Weston-Webb from Kauai came in fourth place, still an impressive finish.

In first and second were Brianna Cope and Mahina Maeda.

Additional honorable mentions include Roxy riders Alisha Gonsalves, Mainei and Maluhia Kinimaka, and Brisa Hennessy.

Check out the highlights HERE

This month Roxy hosted their Summer 12 Press Preview at Ditch Plains in NYC. Market Editors from over 60 publications got the chance to DIY their own bikinis, chat with Roxy Pro Monyca Byrne Wickey and enjoy refreshing Roxy-fied food and beverages. Here is a sneak peak at the event and upcoming Summer 12 line.

For more pics, check out our Flickr album!

Board bags are zipped up, skis packed away, and red tail lights line the road leading out of Aspen as another Winter X Games comes to a close and the world’s best freeskiers and snowboarders disperse to their next mountain adventures. And while they may all go their separate ways this week, whether to the next contest, photoshoot, or distant backcountry terrain, they all leave with a renewed sense of love for the snow community they are so lucky to be a part of. This is one of many valuable reminders that the passing of freesking legend Sarah Burke has inspired.

X Games practice began mere days after the snow community was faced with the loss of one of its brightest stars. This devastating news left a gaping hole in the hearts of all in attendance. But as the practice days turned into competition days, signs of Sarah began to pop up. At first it was the purple ribbons with “Sarah” hand written on them. Then red “Sarah” stickers and blue “Celebrate Sarah” stickers appeared on helmets, boards, skis and goggle lenses. Next came the white armbands embroidered with her name and a snowflake (a nod to one of her many nicknames). By the evening of the beautiful tribute that ESPN organized in honor of Sarah, reminders of Sarah were everywhere, and it was clear that she was with us and would never be forgotten.

The athletes did not let their grief hold them back, but filled with love for Sarah, they rode strong and surely made her proud. By the weekend finals, white Sarah armbands emblazoned almost every shoulder– from Sarah’s fellow skiers to boardercross racers, and even Shaun White himself– it seems that everyone found strength in Sarah.

In fitting tribute, her close friends and fellow Canadian Olympic freeski teammates won gold in both women’s freeski events with performances that are sure to help further Sarah’s efforts towards getting recognition for women in freeskiing (see Kaya Turski’s mind blowing slopestyle run and Roz Groenewoud’s 14 foot superpipe airs). Fellow Roxy teammate Kjersti Buaas wore a Sarah sticker and armband as she rode her way to a bronze medal in women’s snowboard slopestyle. And snowboarders Kelly Clark, Marc McMorris, Jamie Anderson, and Shaun White all wore the arm band to gold medal victory.

By the end of X Games 16, the armbands, stickers, and ribbons came to symbolize more than just the memory of Sarah, they are a symbol of the bond tying the snow community together. In wearing them we recognize that we are a family until the end. Sarah symbolizes all that draws us to the mountains and to each other: a shared love of snow and the endless possibilities it presents, the exhilaration of learning something new and pushing ourselves, and the ultimate joy of playing in the mountains with those you love.

We love this video dedicated to our Sarah Burke. Thanks to the Winter X Games for honoring such an amazing person and a beautiful soul!

via X Games.

Today, January 19, 2012, our community lost an icon. Sarah Burke, freeskiing pioneer, six-time X Games gold medalist and beloved wife, daughter, sister, aunt and friend passed away. Sarah was truly a legendary athlete, role model and an inspiration. She was everything so many of us aspire to be. Sarah brought worldwide recognition and validation to the sport she so loved. Every ski athlete chosen to represent his or her country at the 2014 Sochi Olympics will feel her influence. Without her, the sport of freeskiing would not be included.

Sarah is a pioneer of her generation. Her life and legacy embody the defining spirit of action sports; a movement of individuals driven to innovate, master and explore the frontier of physical possibility. Sarah’s love of skiing took her life to amazing places. Her accomplishments on skis continue to inspire girls everywhere to believe in themselves and follow their hearts. Her passing is not a cause to pack up our skis, but rather a reason to step-in and ski for Sarah and the dreams that inspired her star to shine. Sarah did so much for females and winter sports during her time with us.

Sarah leaves behind her beloved husband Rory, loving parents Jan and Gordon and her supportive sister Anna.

If you would like to pay tribute to Sarah and honor her memory, donations may be made in her name at www.giveforward.com/sarahburke. We encourage you to share this link with others who have been touched by Sarah.

***PLEASE be patient with the www.giveforward.com/sarahburke site. Due to high traffic the page may be slow to load***

For Sarah’s Facebook Image Gallery, click here.