Jan
18

Sarah Burke’s Olympic legacy

Sarah Burke

January 19th 2014 marks the 2 year anniversary of the day Sarah Burke passed away. With the Winter Olympics right around the corner, when all of Sarah’s freeskiing comrades will head to Russia, we‘d like to honor what Sarah did to make that possible. Sure, Sarah was an incredibly talented and hard working skier, a pioneer of freeskiing, and a beautiful soul inside and out, but she was also hugely instrumental in the campaign to get freeskiing accepted as an Olympic sport.

It all started back in the early 2000’s when Sarah got to work lobbying the X-Games organizers to accept women’s freeskiing into the Winter X-Games. In 2005 they finally did, and once the female skiers were given their time to shine the women’s competitive field blossomed. According to Trennon Paynter, Sarah’s dear friend and the Head Coach of the Canadian National Halfpipe Ski Team, when Sarah cracked the X-Games’ door open “This literally created the current women’s ski halfpipe international field, and this in turn helped convince organizing bodies such as the IOC [International Olympic Committee] and FIS [International Ski Federation] that ski halfpipe was a true dual-gender sport, which is an important criteria for Olympic consideration.”

Sarah Burke's Legacy

Early on, Sarah also supported FIS events at a time when most of the freeskiing community was avoiding them to focus on higher profile privately sponsored events. Sarah had the foresight to realize that if she and other freeskiing stars participated in FIS events it would bring validity to the events and show the FIS that freeskiers were serious about the Olympics. But still things were progressing slowly for freeskiing, so in 2007 Sarah became one of two founding athlete members of the AFP (Association of Freeskiing Professionals), a group organized around creating a standard ranking system and consistent judging platform within freeskiing. The AFP became a voice to communicate with the FIS and push for Olympic inclusion. Sarah also became involved with the National Team programs in Canada to help push the Olympic cause. Paynter says, “Her support of the Canadian Freestyle Ski Association (CFSA) was one of the reasons that the CFSA supported creating a National Team, and backing the Olympic inclusion bid when it was presented and put to a vote amongst NSAs (National Sport Asscoiations) at the FIS council meetings.”

And of course, between all of these strategic steps, Sarah was also out there skiing as much as possible. She followed the snow all year long to countless events around the world, racking up wins and losses, bumps, bruises and broken bones, new tricks, Gold medals, and broken boundaries. After a decade of hard work and dedication, on April 6th of 2011 the IOC announced the inclusion of freeskiing into the 2014 Winter Games.
While Sarah may have passed away before she got to drop into the Olympic halfpipe, the very fact that freeskiing is now an Olympic sport is the true accomplishment of Sarah’s career, and one that is bigger than any Gold medal could ever be. In a sport where people are judged as individuals Sarah was as fierce a competitor as ever there was, but she was also incredibly civically minded. She saw the bigger picture that beyond her own personal skiing ambitions there was greater good in propping up the entire sport of freeskiing. It is precisely her rare combination of personal competitive drive and civic-mindedness that made Sarah a true leader. Her legacy will be forever present at all Winter Olympics to come.

To find out more about Sarah Burke’s legacy and how you can #CelebrateSarah, please visit http://sarahburkefoundation.com.

Dec
12

The ROXY Team takes home 2 Surfer Poll Awards

The ROXY Team takes home 2 Surfer Poll Awards

The Roxy team, including newly crowned 2x world Longboard champion and Hawaiian Kelia Moniz, Stephanie Gilmore, and Bruna Schmitz all took to the red carpet at the 2013 Surfer Poll awards doting glammed up attire. Meanwhile, the pride of South Africa, and the best commentator we know, Rosy Hodge, ran the red carpet alongside another memorable staple at the Surfer Poll awards, Sal Masekela. The girls made their way over to fellow teammate for a quick chat and photo snap before taking to their seats and watching the show.

Roxy team rider and 5x World Champ Stephanie Gilmore

2x Surfer Poll Winner and 5x world champ Stephanie Gilmore took home #5 at this year’s Surfer Poll and didn’t disappoint the crowd who was waiting to see what she’d be wearing. Her one-piece plaid jumpsuit was sporty, classy and all the rage on Twitter. Kudos to Steph for always surprising and never disappointing which translated to her gracious acceptance speech where she congratulated fellow teammate Kelia Moniz on her recent World title win along with a lovely tribute to friend Buttons. You’ll find Steph finishing the year off right in Hawaii at the Quiksilver House at Pipe.

Roxy team rider and 5x World Champ Stephanie Gilmore

…And Women’s #2 Surfer Poll went home with Roxy team rider Sally Fitzgibbons. Sally accepted the award all smiles and oceans away in the freezing , snowy, and extremely cold waters of Nova Scotia. Looks like her Roxy wetsuit was helping her bare the cold for some surf sessions and a quick acceptance speech.

The ROXY Team takes home 2 Surfer Poll Awards

Nov
08

Roxy Outdoor Fitness: Sally Fitzgibbons shares the key components to a successful early morning workout

Put on your favorite #ROXYOutdoorFItness outfit & go on a run with professional surfer Sally Fitzgibbons

According to ROXY Outdoor Fitness ambassador and professional surfer Sally Fitzgibbons, the key to an early morning workout is putting on an outfit that ‘makes you feel like you’re invincible and can run at the speed of light’. Her outfit of choice for a cold winter morning? Standard Running Tights and the Ambition Running Tee paired with the  Down and Ready Jacket.

Here are Sally’s morning workout running tips that every girl should abide by (trust us! This girl is so in shape and on her game it’s inspiring!):

Warming up and warming down is absolutely key in preventing injuries.

Put on your favorite #ROXYOutdoorFItness outfit & go on a run with professional surfer Sally FitzgibbonsMake sure you have an active and lively warm up including; leg swings, lunges and only hold any static stretches for a short moment.

Post exercise take your time in doing a slow cool down jog and hold your stretches for an extended length of time. Make sure you sync your breathing with the stretches to go a little further.

Put on your favorite #ROXYOutdoorFItness outfit & go on a run with professional surfer Sally Fitzgibbons

Make your run fun and exciting…Go on an adventure! Look off the beaten path and try to always keep moving forward and not go back the same way you came!

Put on your favorite #ROXYOutdoorFItness outfit & go on a run with professional surfer Sally Fitzgibbons

Have someone drop you at a destination where you are just running to make it back home or to a friends’ house or your favorite cafe to meet up with everybody.

Use your surroundings wherever you may be in the world. Study your environment and find little challenges like a steep hill and create a super set around it.

3 sets of 5 sprint hills will send the heart rate through the roof and get the legs burning.

Put on your favorite #ROXYOutdoorFItness outfit & go on a run with professional surfer Sally FitzgibbonsPut on your favorite #ROXYOutdoorFItness outfit & go on a run with professional surfer Sally Fitzgibbons

Don’t forget to Smile and enjoy yourself amidst all the pain!!! Chin up and always look ahead..

A Smile Will Take You The Mile!

Put on your favorite #ROXYOutdoorFItness outfit & go on a run with professional surfer Sally Fitzgibbons

Oct
29

Gore-Tex Collection – Robin Van Gyn Takes us through the BackCountry in this Video

Most of us can only dream of gliding down untracked peaks in Alaska and launching off of jumps into fresh powder, but for Robin Van Gyn this is her everyday reality. In fact, most days when Robin clocks into work she sees more wildlife than humans. And when she is out there in the steep and deep, she stays warm and dry in our most technically innovative product to date, the new Roxy Gore-Tex collection. Extremely waterproof performance has never looked so good. With 20k waterproofing, prograde Gore-Tex fabrics, 3M Thinsulate insulation and the best in tech innovation, you’ll stay warm and dry no matter where the ride takes you. And did we mention it comes with a lifetime warranty?!

See Robin in action now, and be inspired to take your own epic snow adventure this winter. #ROXYsnow #DAREYOURSELF.

Gore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnowGore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnowGore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnow Gore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnow

 

Oct
09

#DAREYOURSELF to have the most fun! ROXY Holiday 2013 is here…

#DAREYOURSELF to have the most fun! introducing ROXY Holiday 2013!

Take the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. DARE YOURSELF

We jet-set to Alaska with Torah Bright, Aimee Fuller, Bruna Schmitz and Maria Kuzma for the Holiday 13 photo shoot where we swapped our bikinis & flip flops for warm sweaters & cozy boots.

Waking up every morning in a snow-covered dream, we explored the glacier tops of Portage on the Kenai Peninsula, hung out with the locals (moose & porcupines, of course) and danced on the back of Sno-Cats. Exploring this place where the reflection of the water is as wondrous as the mountains themselves left us wanting to explore more and journey further into the wilderness.

ROXY Holiday is here…explore the Holiday lookbook!

Roxy snowboarder Torah bright explores the glacier tops of Portage in Alaska #DAREYOURSELF

Take the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. DARE YOURSELFTake the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. #DAREYOURSELFTake the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. #DAREYOURSELF

Sep
25

Congrats to Sally Fitzgibbons on winning the Roxy Pro France 2013! #ROXYPro

Congrats to Sally Fitzgibbons! Winner of the ROXY Pro France 2013

Sally Fitzgibbons (AUS) 22, has won the Roxy Pro France today in Seignosse Le Penon narrowly defeating fellow Australian Tyler Wright (AUS) 19, in clean 3-4Ft surf.

Penultimate event on the 2013 ASP Women’s World Championship Tour, the Roxy Pro France marks Fitzgibbons’s first event win this season. An absolute standout today, Fitzgibbons was the first surfer to net a perfect 10 in France, and holds three of the highest wave scores of the event.

“I’m so stoked, it’s been a long road this year and I wanted to finish strong,” an ecstatic Fitzgibbons stated. “In that final we switched peaks and I was just sorting things out when she got that 10, and I couldn’t hear anything after that. I got that last good one and I was hoping it would be enough. It’s the most amazing feeling! I’ve got my brother and my dad here and all my family watching online, they’ve been there for me every step of the way!”

A dominant surfer in previous heats where she comboed her opponents several times, Fitzgibbons had to fight through a tight back and forth battle in the final when Wright caught an inside righthander to score the only other perfect 10 point ride of the event.

“It was a tricky situation, I had priority and a sneaky right came in and I was looking for the lefts,” Fitzgibbons continued. “She went for it and really stepped it up, I saw her do that little air out the back and I thought game on I got to do something big now! Patience and perseverance and just keeping your head down, I kept going and I’m just so happy!!”

Tyler Wright (AUS) 19, consistently advanced through the rounds to earn her spot in the final. Off to a great start in the opening minutes of the exchange, Wright was chasing an excellent score when she found the little righthander that earned her a perfect 10 point ride. Suffering another assault from Fitzgibbons, she unfortunately couldn’t find a last opportunity to ameliorate her backup of a 7.00 point and eventually placed runner-up.

“I didn’t really have expectations, I’ve come here to surf, have fun and enjoy myself !” Wright said. “It was awesome to see Sally go out there and win her first event this year cause I know it means a lot to her, and she surfed awesome, definitely the standout of the event. She smashed it and that’s great for our sport to have a surfer like her on tour.”

Posting a third runner-up finish on the board, Wright consolidates her current second place on the rankings and sits an incredibly low 200 points behind current leader Carissa Moore, making for a spectacular finish next week in Portugal.

“I don’t plan on doing anything special like that I just do it, it’s the way I surf. That was a really entertaining final with Sally getting that last one too. The points and numbers don’t really matter to me, they never have. I’m just here surfing and having fun that’s what I do best. This year was never about that, I’m just happy to be on tour and living the life I live !”

Carissa Moore (HAW) 21, placed equal third today, adding yet another excellent result to her season tally, and will be looking to finish strong in Portugal to keep her dream of a second World Title alive. The powerful Hawaiian who earlier today defeated local surfer Pauline Ado (FRA), couldn’t match Fitzgibbons’s sizzling form in their semi-final matchup.

“Of course I’m bummed I wanted to make the final and have a strong performance, but that’s competition I just have to stay happy and focused and get excited for  Portugal,” Moore stated. “I think the biggest key to winning in a place like this is being able to adapt very quickly cause it’s always changing out here. I didn’t find the waves that really built up and allowed for good surfing.”

Lakey Peterson (USA) 19, reached the semi-finals for the second time this season, narrowly defeated by Tyler Wright. One of the most progressive surfers on the Women’s World Championship Tour, Peterson put on a spectacular show for the French crowds and took things to the air in a promising preview of what the future of women’s surfing holds.

“I’m just a little bummed the waves did not cooperate in that last heat, the tide got a little to low,” Peterson said. “But I had fun, it’s nice to get a good result it’s been a little while. I love it here in France, now I can just enjoy it a little bit and head to Portugal for the last event of the year. I might stick around and surf a little more here, and watch the guys tomorrow, we’ll see it’s my birthday so I kind of want to hang out.”

Sally Fitzgibbons wins the #ROXYPro France Sally Fitzgibbons wins the #ROXYPro France Sally Fitzgibbons wins the #ROXYPro France

Event Results:  (more…)

Sep
18

ROXY Presents Wilder Film teaser….#ROXYsnow

ROXY WILDER Snowboard Film #ROXYSnow

Check out the teaser for the upcomming Roxy snow feature release, WILDER. In this urban snowboard film team riders Corinne Pasela, Erin Comstock, and more take us on an awe-inspiring tour through the frozen cityscapes of their hometown snowboard spots. From the city parks of Quebec, to the sidewalks of the Midwest to handrails in Anchorage, the girls prove that you don’t need an expensive lift ticket to have fun in the snow, you just need your best buds and your board. Look for the full film Spetmebr 30th on Roxy.com/wilder  #ROXYsnow

Sep
17

Take The Mountain By Storm! #ROXYsnow is officially here

Aimee Fuller #ROXYsnow

Winter is back at Roxy.com!  Take the mountain by storm.  See the possibilities. Share the stoke with friends. And have the most fun, wherever the ride takes you. Head over to the new snow site for fresh photos, videos, and snow season must-haves. Curate your winter kit with our new outfit selector tool. Share in the Roxy snow conversation and be featured on our snow site by tagging your own snowy adventure photos on Instagram #ROXYsnow

New Zealand #ROXYsnowNew Zealand #ROXYsnowCorinne Pasela #ROXYsnowStories straight from the chairlift #ROXYsnow Torah Bright #ROXYsnowNew snowboards #ROXYsnow #ROXYsnow

Sep
17

Roxy Hawaii: Rock jumping & racing with Kelia & Ford Fiesta! Episode 4

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA

On your marks, get set….JUMP!?

In episode 4, Kelia Moniz (aka Sister), Bruna Schmitz, and a slightly timid Kassia Meador roll up in their Ford Fiesta for a little cliff jumping off the notorious ‘Jump Rock’ in Waimea Bay. The first jump is always the hardest; remember these girls are surfers…not skydivers.

After some turtle-filled free diving the girls fill up at a special place on the North Shore where the surf snack menu includes the famous Chocolate Haupia Pie at none other than Ted’s Bakery.  Next stop, the motocross track, to meet up with Kelia’s brothers for a little red-dirt action in the Ford Fiesta! We can’t tell you how badly we want to take this thing for a ride like that again #FiestaMovement 

See all the episodes here.

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA  #FiestaMovement

 

 

Sep
10

ROXY Hawaii: Dive with sharks on Oahu with Kelia and Ford Fiesta! episode 3

SP14_Ford_Feinblatt_02885

How does a day turn from a healthy Acai bowl breakfast type of morning to potentially being shark bait in the afternoon?

Take a ride in our ROXY Ford Fiesta as the team (with Kelia in the driver’s seat) ‘goes for a snorkel’ with famed local waterman and shark whisperer Mark Healy in Day 3 of our Hawaiian adventure.

It doesn’t get more daring than 1 massive aluminum cage, and over 20 Galapagos sharks followed by a sunset photo shoot with Kassia Meador in Oahu’s famous Dole Pineapple Fields (a view that few tourists ever get to experience).   

See all the episodes HERE.

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA