Surf to Snow: A Roxy Team Adventure series with Olay Fresh Effects! Episode 1 California Surfing & Twitter Giveaway

Join the Roxy pros for two action packed days on the road in the ‘Surf to Snow: A Roxy Team Adventure’ series with Olay Fresh Effects. From point break surfing in Malibu with ASP World Longboard Champ Kelia Moniz and a gallery opening party with surfer/photographer Kassia Meador in Venice to backcountry snowboarding in Aspen with Olympic gold medalist Torah Bright this is a must-see series for all you Roxy girls!

We’ll be releasing a new vid every Tuesday for the next 5 weeks starting today (so mark your calendars!)…and if you guessed it, we’re giving away some awesome prizes every Tuesday (think snowboards, Olay Fresh Effects product, plus more)!

Ride the waves in Malibu with Bruna Schmitz, Kelia Moniz and Monyca Byrne Wickey and meet up with surfer/photographer Kassia Meador at ‘The Dreamers’ gallery opening party in Venice Beach in the first episode of the #SurfToSnow series!

Today’s Tuesday #SurfToSnow giveaway? The surf trip essentials pack: Olay gift pack, Roxy Kassia Meador wetsuit, bikini, backpack, and beach towel!

#SurfToSnow Prize pack

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 1st episode http://bit.ly/ZMIQlT http://bit.ly/11pjtcs

See more of the unstoppable adventure at olayfresheffects.com

Official Rules


2013 Waikiki Classic is back for its 3rd year!

Roxy Waikiki Classic!

The Roxy Waikiki Classic is back at Queens Beach in Waikiki on Saturday June 8th and Sunday June 9th for it’s third consecutive year! Come see female surfers of all ages (6 years and up) compete in Longboard and Shortboard divisions and witness the pros in action in the Women’s ASP Longboard qualifier! Roxy team riders including: World Longboard Champion and Waikiki native Kelia Moniz, face of #ROXYOutdoorFitness and pro surfer Rosy Hodge, Brazilian beauty and pro surfer Bruna Schmitz and the pioneer of women’s surfing and 4x world champ Lisa Andersen will be joining the fun on the beach. Once again, the beach site will be full of fun games, giveaways, signings and entertainment, plus tons of other fun surprises! Roxy will be spinning the wheel for free custom tank tops and opportunities to participate in DIY projects! Paul Mitchell will be set up for beach braiding, SunBumJamba Juice and Kona Red will be giving away free samples and the Kokua Hawaii Foundation will also be there!

We’re so excited to announce that Rebekah Steen of Goldfish Kiss will be joining us on the beach for the Waikiki Classic and DIY’ing eco-friendly Roxy bags all weekend long! See the whole DIY and Rebekah’s pics here! Plus, find out how you can ‘Get your Sarong On’ before the Waikiki Classic kicks off at 3 unique retail events and complete your beach look with Rebekah here!

For the complete event website, click here!

Online registration opens starting May 7th! Register Here! 

Thank you to everyone who entered the 2013 Roxy Waikiki Classic! Registration is now CLOSED. All competitors MUST check in on site atRegistration Tent6:30am on Saturday, June 8th to sign their waivers. If there are’no-shows’ on the day of competition, availability will be first-come,first serve on a waiting list. Waiting list will ONLY be available at the event site on day of competition!

Mark your calendars & see you at the beach June 8-9th!






Kassia Meador Wetsuits: Fresh Suits for Fancy Footwork Fanatics

Kassia Meador is one of the most recognizable longboarders in the world, known for her smooth styles both on and off the board. Kassi has developed a passion for surfing, shooting film, and tripping around the globe in search of perfect peelers and radically random weirdness. Meet Kass and check out her inspiration behind the wetsuits that have set the bar and led the way in new flair and wetsuit design and technology…

I’m Kassia Meador, and I’ve been surfing for Roxy for the last 13 years. Since I was young I was always interested in wetsuit design and fashion. I’ve always felt as surfers, what we wear in the water is really a reflection of our personal style. But with wetsuits being the way they were, black on black, there wasn’t really anything out there to let us show our personal style or stand out. About 5 years ago, I thought it was time to change the way the surf world thought about wetsuits, and I worked on my first collection with Roxy.

My inspirations for the first designs came out of my love for the history of surfing and surf costumes, especially bathing suits trends in Europe during the 40′s and 50′s. I wanted to make something that was flattering, comfortable, and would make us women feel like the best versions of ourselves in the water. That first collection sold out. Since then, I’ve developed 5 different colletions of wetsuits with Roxy. Growing and selling out every season helped to start a trend the rest of the surf industry would follow—but more importantly, it was a new way for women to look good and feel great in the water all the while having comfort, flexibility and warmth.

This newest collection is infused with the warmest and most comfortable materials, as well as the grooviest colors and lines to keep our female bodies looking strong and fit. I’m the most excited about this collection than any of the past to date, and I know you will be too. So get out there soak up some sunshine, be bold, live large, follow your bliss and glide the day away….


Welcome to Tahiti Summer 2013 #DAREYOURSELF

It’s Summer…time to heat things up in French Polynesian fashion! Tahiti called and your wave is waiting, so let’s ride (we did!).

The Roxy team including Sally Fitzgibbons, Kelia Moniz, LeeAnn Curren, Monyca Byrne Wickey, Justin Mauvin, and Bruna Schmitz boarded an easy 8 hour plane flight on Air Tahiti Nui from LAX and arrived to a warm flower-filled welcome at the Intercontinental Resort in French Polynesia (PS we can’t wait to show you our Polynesian Lei DIY vid).

What we woke up to was nothing short of a Roxy dream. We quickly boarded a boat and drifted off to the secluded island of Moorea, with bikinis in tow and sandals in hand, we got ourselves ready for a swim with some friends. After that, we dove right in with a lagoon full of stingrays (Kelia’s little buds), sharks and other sea friends that were welcoming and waiting.  Fast forward and we’re living on Tahiti Yacht catamarans a short ride away from one of the biggest and best offshore breaks in the world – Teahupoo. In true Polynesian fashion, we got the lay of the land with Raimana (aka the mayor of Tahiti) who showed us the best breaks, pineapple groves, sunset points, coral reefs, and most delicious Poisson Cru in town (yum!).

This is the Roxy way of life and we’re just starting to heat things up…Here’s some of our favorite pics from the beautiful Polynesian Island. #DAREYOURSELF to keep dreaming big…


The Roxy Body Slam by Sally Fitzgibbons

Roxy team rider Sally Fitzgibbons and Laura Enever earned double interferences in Round 3 of the Drug Aware Margaret River Pro.
Both girls saw potentially high scores as they vied for position and ended up in a collision instead, sending them both to Round 4 heats for their last chance at a Quarterfinal slot, but only Sally advanced #GOSally. Watch Sally’s upcoming semifinal heat live here.


Make a Break For it: Spring Break in Tahiti with Sally Fitzgibbons

Sea turtles, heavy waves, and private beaches make for the ultimate island escape. Touch down on any of the remote islands of French Polynesia (which include Tahiti, Bora Bora, and about 116 others), and you may never want to leave. Our friends at the excellent travel website Fathom, along with pro surfer Sally Fitzgibbons, weigh in with a few top picks to help you navigate an island hop plus a collection filled with some island favorites!

Warm Up

Stay at Ninamu, a rustic retreat on Tikehau Atoll with tons of excursions and activities that are just part of the experience.

Cool Down

Take a break in the shade of Lilikoi Garden Cafe’s caravan with fruit juice and homemade ice cream.

Carry On

Shop the markets near Gallieni Quay ferry dock in downtown Papeete.

“There are amazing local handcrafted Tahitian goods and plenty of jewelry made with the famous Tahitian Black Pearls. I brought back some really nice sarongs and beautifully smelling soaps and oils.” – Sally Fitzgibbons

Take It In

Buy a ukelele. Eat firifiri doughnuts. Hug a manta ray. Charter a private cruise aboard a modern sailing catamaran with Tahiti Yacht Charter out of Raiatea.

Don’t Miss Out

Throw a motu picnic, French Polynesian’s answer to the preppy clambake.

“Go out on one of the boats even if it’s just for the day. Go out snorkeling on the reefs, swim with the stingrays and sharks if you are feeling daring. Just enjoy yourself in the beautifully blue ocean.” – Sally Fitzgibbons

Get more of Sally’s Tahiti tips – swimming with sharks, living on catamarans – on Fathom.


Make a Break for it: Spring Break in Biarritz with Kassia Meador

Away oui go to the southwest coast of France to a city by the sea where striped cabine tents dot the beaches and the salty air complements the freshly baked croissants perfectly. Our friends at the excellent travel website Fathom, along with pro surfer Kassia Meador, weigh in with a few top picks to help you live le vie en plage. Don’t forget, we’ve also put together a collection filled with our faves for a trip to the south of France.

Warm Up

Cozy up to the 19-room Carlina Lodge right on the beach.

Cool Down
Grab a quick and proper Italian bite at Le Glouby, the best pizza on the coast.

Take It In

Peruse the night market, marchés nocturne, in the main square where the morning markets are held.

“I like to go to the local market in the morning for the fresh fruit and chocolate croissants.” – Kassia Meador

Carry On

Rent boards, fins, and the rest from Core’s Air Surf Shop in nearby Saint-Jean-de-Luz by the half-day, day, or week. 

Don’t Miss Out

Salute the sunset at Les 100 Marches with tapas, music, and the locals (square Jean Baptiste Lassalle; +1-33-05-5924-7561).

“I love Biarritz for the French lifestyle, the long summer days, and the late evening surfs.” – Kassia Meador

Get more of Kassia’s Biarritz tips – best locals’ bar, best beach, best surf break – on Fathom.


Roxy Ride Days: 3rd Canadian stop at Grouse Mountain, BC

The Roxy Ride Days cross Canada tour entered it’s third of four stops Saturday, March 16 at Grouse Mountain, in North Vancouver, to a third straight sold out crowd of female riders. Roxy Canada riders Joanie Robichaud and Marie-Andree Racine Gagnon and Roxy pro and backcountry boss, Robin Van Gyn, joined the Women’s Snowboard Federation coaches to inspire the participants. The weather was on the heavy side of “dewy” but neither the campers, the coaches nor the Roxy pros were phased and by the end of the day the sun won the struggle and the infamous Grouse city view showed itself. Vitamin D victory!

The welcome visibility upped the trick level for the afternoon game of R.O.X.Y. (based on the rules of H.O.R.S.E. or S.K.A.T.E.). The four riders that received the “fewest letters” were Evelien Langerwerf (Small Box), Vanessa Agonos (Intermediate Box), Tina Chiu (Intermediate Jump) and the super stylish Angelisa Edwards (Advanced Group). Special high fives go to Vanessa Agonos for high-fiving 20 girls, while jibbing, after her box victory.  The photo below does a better job explaining this.

Speaking of winners, there can only be one winner of a shiny new Roxy Ollie Pop snowboard. Drawing names out of a hat left two girls standing and the winner to be determined by a ‘crab race’ and ‘leg wrestle’. Robin Van Gyn played umpire and the room took on a hilarious snowboard-meets-cage-fighting vibe. A fun end to a memorable day at Grouse Mountain! Next camp is at Lake Louise, AB on March 30 followed by Mammoth Mountain, CA on April 6. For more information and to register, please visit RoxyRideDays.com.

Photos by Erin Hogue www.erinhogue.com



Make a Break for It: Spring Break in Waikiki with Kelia Moniz

That shave ice is going to have to wait: Oahu is one of Hawaii’s biggest and most bustling islands, so when you touch down in Honolulu, proceed directly to Waikiki to find a good spot on the sand. Our friends at the excellent travel website Fathom, along with hometown girl and pro surfer Kelia Moniz, gave us their top picks for living aloha, plus an island-worthy collection filled with our favorites on Roxy.com.

Warm Up

Check into the Moana Surfrider and book a lomi lomi ola massage at the  Moana Lani Spa.

Cool Down

Recover from your lesson at Faith Surf School (run by Kelia’s parents!) with a Green Machine juice or ‘Awa Coconut smoothie at Diamond Head Cove Health Bar.

Take It In

Post up at Duke’s on the beach for the fish tacos at best sunset.

“I always come back for my family, friends, yummy food, happy faces, and lots of laughter.”  - Kelia Moniz

Carry On

Score chocolate-covered mac nuts and Hawaiian heirloom gold bangles at International Market Place.

Don’t Miss Out

Share giant plates of kalbi beef and bulgogi at Me’s Bar-B-Que (151 Uluniu Ave, Honolulu; +1-808-926-9717).

“I bring all my friends here for the best Korean food.” - Kelia Moniz

Get more of Kelia’s Waikiki picks – best beach, best surf break, best coffee – on Fathom.

Did we mention Fathom is giving away the perfect Spring Break Essentials gift pack? Sign up for their newsletter and you’re automatically entered to win!


Roxy Outdoor Fitness: How Gillian Gibree stays in Shape without the Dumbbells or Treadmill

When Gillian Gibree isn’t busy teaching stand up paddle yoga at her company Paddle Into Fitness in San Diego, CA, she can be found competing and placing in some of Stand Up Paddling’s most prestigious and high profile events around the world. Find out how she stays in shape for her demanding career without stepping foot in a gym.


I love going on fitness adventures, so I start the day with a paddle session near my house in San Diego. This time, I even got a cool shot of some dolphins playing nearby! After a few sets of paddle sprints, I grab my sneakers and hit the trails to explore the canyons. The view from the top of Sunset Cliffs is amazing! Nothing like getting my sweat on while watching a beautiful California sunset!

Stand Up Paddle Yoga

The health benefits and simplicity of SUP and yoga make them the perfect match! Stand up paddle yoga keeps me in tune and in nature. Stand Up Paddle Boarding strengthens the core, tones every muscle, and gets me out on the water. Yoga improves flexibility and balance, while restoring all bodily systems by creating physical, mental, and spiritual harmony. SUP is the fastest growing sport in the world and SUP yoga is popping up everywhere! I’ll actually be training future SUP yoga teachers for their certification next month on a Mexico Retreat!


Whether it’s support on my downhill trailrun, or flexibility during my SUP training session, the Perfectly Seamless Bra always has me covered!