Roxy Puerto Rico Classic Sept. 22nd-23rd at Playa Jobos Isabela

From the waves of Waikiki for the Roxy Waikiki Classic all the way to Puerto Rico, Roxy introduces the 1st Annual Roxy Puerto Rico Classic, taking place September 22nd -23rd at Playa Jobos, Isabela between 9am- 4pm daily!

This FREE Amateur surf contest will include both longboard and shortboard divisions for girls and women of all ages. The divisions of entry for each surfing discipline are: Under 12 (shortboard only), 12-17 years (shortboard & longboard), & Ages 18+ (shortboard & longboard).

The 1st – 4th place winners in all divisions will score Roxy prizes, while the 18+ divisions will be competing for a $2000 prize purse! Every contestant will receive a FREE Roxy gift bag for participating.  If you’re not there to compete, but would like to learn to surf, no problem! Roxy will also be providing FREE Surf Lessons for all participants 6-12 years.

Register NOW at the following surf Shops: Surf Zone 787-890-5080, The Room 787-815-3870 and Tres Palmas 787-728-3377. ALL Registration must be done in advance. Please arrive at 8am on day of contest to check in and sign waivers.

Sea you there!


Let The Sea Set You Free: Meet The Winners!


Hecho En Mexico With Kassia Meador and Bon Appetit

This month, Roxy team rider Kassia Meador made a splash in Bon Appetit magazine. Joined by professional chef Chad Robertson and a cast of mixologists and other pro surfers, Kassia spent a week in Mexico enjoying the waves and cooking on an open flame. From homemade flat breads to fresh caught tuna preparations and handcrafted post-surf beverages, Kassia got the chance to experience and photograph it all. To read more about Kassia’s amazing Mexican surf break and get exclusive recipes to enjoy at home as well as behind the scenes pics, pick up the July issue of Bon Appetit, on stands now!


Aloha from the 2012 Roxy Waikiki Classic

The 2012 Roxy Waikiki Classic took over Queens Beach, Waikiki, on June 16 & 17 (Fathers Day weekend)! The free amateur surf contest included both longboard and shortboard divisions for girls and women of all ages. This year the event also hosted the one and only ASP Women’s Longboard Qualifier in Hawaii, giving the local girls a chance to compete for a spot on the 2013 World Longboard Tour! Honorable mentions in the ASP event include Crystal Dzigas who was crowned winner of the professional longboard final Roxy Team Riders Kelia Moniz who took second, and Vanina Walsh who finished fourth.

With 173 competitors in the amateur division and 24 ASP pros… along with their friends, families and supporters on the beach, you could say there was an impressive turn out! While the surf contest showcased new and returning talent, there was also a ton of action on the beach! Paul Mitchell was on site with their very own hair styling pros and they kept the crowds busy by conditioning/braiding girls’ hair! Anyone who was dry or just out of the water could stop by the Paul Mitchell tent for a beach “do” and learn about hair care and special products for the beach.

There was always something fun going on at the Roxy Tent with customized flip flops, raffles, giveaways and athlete signings with Roxy pro surfers Rosy Hodge, Kelia Moniz, Lisa Andersen, Jen Smith, Monyca Byrne-Wickey, Amy Murphree, and Vanina Walsh! These girls were hanging out all day long getting into the spirit and meeting all the competitors.

Jamba Juice stoked out the beach with free smoothies and the Kokua Hawaii Foundation got on board to share their knowledge and “how to’s” on making recycling fun! They set up recycle stations around the beach and encouraged people to get creative by making their own sea turtles out of bottle caps! The Roxy Initiative joined forced to share the importance of recycling and set up a water station with re-useable bottles for a donation. The Roxy Initiative raised just over $2000 for the Kokua Hawaii Foundation which will be matched and rounded up to $5000 to help fund the Plastics Free Hawaii initiative.

With tons of stoke and Roxy love going around (in and out of the water), the event was for sure a favorite! Roxy hopes to spread the love around the USA one day soon with more events just like it! The Waikiki Classic aims to become a series that will continue to grow in the upcoming years! Stay tuned for 2013 dates coming soon…

“[The Waikiki Classic] is all about having a good time and giving back to the sport. We want to teach the youth so they can learn how to surf and enjoy it like we did! The more events we have like this the more we can inspire the next generation.” – Lisa Andersen, 2012 Roxy Waikiki Classic




Help Us Celebrate International Surfing Day! PIN IT To Win IT

Help us celebrate International Surfing Day on June 20th and ‘Pin It’ (your favorite surf shot) for a chance to ‘Win It’ (a $200 Roxy gift card)! Sounds like fun right….

You have from June 12th – June 25th 2012 to Pin and Tweet your favorite surf shot! (yep! it’s that easy!)

Here are the details:

  1. Follow @Roxy Clothing on Pinterest
  2. Pin your favorite SURF shot to one of your boards
  3. Tag the picture @RoxyClothing #InternationalSurfingDay (that way we can RePin it!)
  4. Post the Pin to Twitter and tweet the following @Roxy (to do this, simply click the Twitter option box once you have Pinned your favorite Surf pic):

@Roxy Here’s My Favorite #InternationalSurfingDay Pic #PinToWin

The winner will be announced on June 26th right here on the Roxy Blog and on Twitter!

Don’t forget to check out our Surf Team Riders’ favorite surf shots on Pintertest as well, and get a little extra inspiration to grab a board and have a surf session with some friends on International Surfing Day!

Check out the Official Rules for details!


We’re On PINTEREST! @Roxy

We’ve always been on Boards… It’s how we live and where we ‘re inspired…now we’re PINNING on them and couldn’t be more thrilled!

Wanna join our Ride?
Follow us on Pinterest @Roxy and check out our growing inventory of NEW boards…don’t forget to share your favorite pics with us by tagging us @RoxyClothing

From ‘Heart of Surf’ to ‘Art & Design’, down to ‘DIY & How To’s’ we’re showing off all our favorite pics and we’re looking forward to some amazing contests and giveaways to come…

We’re always down for a good picture adventure! Aren’t you?


Having a Maine Moment with Shana of The Ropes Maine


Moments before we set off on a journey with the Roxy surf team to the Mentawais and Bali for our Summer 2012 shoot, we fell head over heels (and borderline obsessed) with The Ropes Maine and have been completely hooked since.

Thanks to Maine Ropes designer Shana, we packed a bag full of Ropes, which now grace the pages of our Summer 2012 catalog and countless other pictures from the Surf Team’s epic adventure…and some of our co-workers even sports some Ropes too!

We caught up with Shana and had her share some ‘Maine Moments’ with us, because let’s face it, something about her Ropes and Maine quaintness completely entrances us.

Roxy: What is it about Maine you love most?

Shana: I always found the cities to be inspiring in a cultural sense but stifling from a creative and design stand point.  I like the idea of visiting different metropolitan cities but then coming home to Maine to interpret and digest everything.  Maine does not have all those big cities comforts or conveniences therefore I believe it pushes you to be more creative.  Things are not so straight forward or obvious; you have to look outside the box and that is where creativity flourishes.   

Roxy: How would you define a quintessential Maine moment?

Shana: Spending the entire day on my husband’s lobster boat exploring different islands off the coast. 

Roxy: What is your favorite Roxy memory?

Shana: Growing up, I vividly remember my babysitter giving me hand-me-downs of her super cool clothes. I remember labels like Benetton, Espirit, OP, Body Glove, etc. But one item I remember in particular was a pair of boardshorts from Roxy that I wore every single day that summer.

Roxy: Where will your next adventure take you?

Shana: Hopefully on the next Caribbean location with Roxy!…realistically a trunk show/reunion with my college friends in the Hamptons.

Roxy: Can you give us a sneak peek or inside scoop on what we can expect next from The Ropes Maine?

Shana: In the future you can expect to see many more great jewelry designs, as well as a few new accessories – all incorporating rope of course!


Take a Trip: Sally Fitzgibbons Goes To Bali


Q&A with Sally Fitzgibbons

Roxy: We know you’re traveling all over the world for the ASP tour…What are your toss and go pieces you can’t live without?

SF: My toss and go pieces I throw in my suitcase are a bunch of my favourite Roxy Bikinis- Wild Emotion Tiki Tri BikiniFlora Paradiso Seamless Tiki Tri Bikini and Native Sky Tiki Tri Bikini, an overswim for down the beach, a fun dress like the-Savage Dress, a pair of short denim shorts - Sun Skippers Jean Shorts, my Skinny Slides Jeans and a couple of singlets - Buzzing 2 Tank, Sundown Tank and T’s- Waves on Waves Top and I’m ready to go. 

Roxy: If you HAD to pick a favorite boardshort…what would it be?

SF: I have a couple of favourite pairs of Boardshorts, I love the La Femme model and all the different bright colours, I also love the Glassy Waters Boardshort. I love surfing in my Boardshorts it makes me feel like I’ve got super powers, the brighter the better.

Roxy: If you HAD to pick a favorite…what would it be? What song pumps you up right now?!?

SF: I love songs that get you singing and bopping on your way down to the surf. At the moment I love turning up; Ass Back Home Feat. Neon Hitch… Gym Class Heroes ; Wild Ones Feat. Sia Flo Rida & We Are Young Feat. Janelle Monae -Fun 

Roxy: As you know, we’re looking for 3 girls from around the world to ‘Live the Dream of a Roxy Girl’. Can you give us an inside perspective on what it’s really like? How does the Sea Set You Free…?

SF: I’ve just launched into the 2012 ASP World Tour season. I’m so excited to be competing none stop for the first part of the year. After training hard in the off season I’m feeling strong and ready for a great year. Next stop is Bells Beach, the wintery location is the longest standing World Tour event. It is an iconic event, so many of my Heroes are past champions of the event. For that very reason I’m very keen to get down there and start hooking into some fun waves.   

Roxy: You’ve seen so much already, but we want to know…where are you headed next and what are you most looking forward to on the journey of your life?

SF: I’ve just launched into the 2012 ASP World Tour season. I’m so excited to be competing none stop for the first part of the year. After training hard in the off season I’m feeling strong and ready for a great year. Next stop is Bells Beach, the wintery location is the longest standing World Tour event. It is an iconic event, so many of my Heroes are past champions of the event. For that very reason I’m very keen to get down there and start hooking into some fun waves.

Follow Sally on Twitter @Sally_Fitz

Want a chance to Live the Dream of A Roxy Girl? Sea For Yourself (see official rules for details)…


Surfing in the Mentawais with the Roxy Surf Team

Different places, different faces. The Roxy surf team including: Sally Fitzgibbons, Kassia Meador, Bruna Schmitz, Kelia Moniz, Rosy Hodge, Lee Ann Curren, and Monyca Bryne-Wickey got a chance to meet up in Indonesia, spend some time hanging with locals, have some awesome experiences and catch some waves. Indo is full of culture and adventure, it’s always fun to travel with this awesome crew of world travelers.

Want a chance to Live the Dream of a Roxy Girl? Sea For Yourself…& enter for a Chance to WIN


Hop on Board: Let The Sea Set You Free Bus Tour

We’re rolling down the West Coast looking for girls who want to live the dream of a ROXY girl!

It’s your chance to Let The Sea Set You Free and experience something that money can’t buy.  Enter in person at one of our many Bus Tour stops.

Inspired by our recent journey to Bali and the Mentawais we’ve loaded our bus with fun memories from the places we’ve gone and are excited about all the new friends we’ve yet to meet… 

Can’t make it to one of the Bus Tour stops, don’t fret…You can enter for a chance at a life-changing adventure on  & catch our inside exclusive of the Let the Sea Set You Free Roxy Bus.