Stephanie Gilmore Wins the Swatch Women’s Pro

It was a ROXY all-Aussie Final for the women’s first ever WCT event at the Swatch Women’s Pro at Trestles!

Five-time World Champ, Stephanie Gilmore surfed against ROXY teammate Sally Fitzgibbons for an epic head-to-head battle for the trophy.

Scoring a near perfect 9.5 on her first wave, Stephanie set the tone for the finals. Following her impressive 9.5, Steph put together a series of seamless turns, elegant layback, quick floater and elegant exit, earning her a perfect 10!

In case you missed it, here’s a look at Stephanie’s perfect 10:

2014 Swatch Women's Pro Finals

Stephanie Gilmore Swatch Women's Pro

Sally Fitzgibbons Swatch Womens Pro

2014 Winner of the Swatch Women's Pro

Stephanie Gilmore Wins the 2014 Swatch Women's Pro

Stephanie Gilmore Wins the 2014 Swatch Women's Pro

Next stop on the Women’s World Tour takes us to France for the #ROXYPro!  Sally is currently ranked #1 in the world and Stephanie is following close behind with a #2 ranking.  Stay tuned for more updates from France!

Photos: Courtesy of ASP 


Stephanie Gilmore Joins Team Average!

It’s finally here!  ROXY has the exclusive Monster Children x Team Average surf film, which features World Champion surfer and ROXY team rider Stephanie Gilmore and Quiksilver team rider Craig Anderson.

The crew at Monster Children piled Stephanie, Craig, Dion Agius, Dylan Rieder and Andrew Allen into a bus and spent two weeks traveling around Sri Lanka searching for surf and skate as part of the Team Average series, which centers around adventure, friendship, and ultimately, getting lost.

Team Average 3 – Sri Lanka from Monster Children on Vimeo.

Here are some images from the trip from our friend Morgan Maassen. Visit Monster Children for even more amazing images from Sri Lanka and to get the full scoop on Issue 44.

Stephanie Gilmore Joins Monster Children's Team Average

Stephanie Gilmore Joins Monster Children's Team Average

Stephanie Gilmore in Sri Lanka with Monster Children's Team Average

And if you like what Stephanie is wearing, you can pick up some of the pieces now.  The rest will be available online in the coming weeks!

Rocker Tote Bag

Swim Cover Up

Denim Shorts

Black Bikini


#TEAMAVERAGE Premiere with Monster Children in Downtown LA

We partied with our friends at Monster Children last night in downtown Los Angeles to celebrate the global premiere of Team Average.  The short surf film features World Champion surfer and ROXY team rider Stephanie Gilmore and Quiksilver team rider Craig Anderson as they travel on a bus (and elephants) in search of surf in Sri Lanka.

Everyone got an early viewing of the full-length film, which will be officially released on Wednesday, September 17th.  We’ll be hosting the exclusive video on our blog so be sure to come back next week and check it out.



In the meantime, we leave you with a few more images to give you a glimpse of what’s to come!

DAY 5ROADTRIP_20 MorganMaassen_SriLanka1_174 MorganMaassen_SriLanka1_49


Monster Children x Team Average: Sri Lanka Diaries

The Monster Children crew are fans of an off-the-grid trip—who isn’t? And to Sri Lanka? Yep, we’re in! ROXY Team rider, Stephanie Gilmore joined Craig Anderson, Dion Agius, Dylan Rieder, and Andrew Allen on a surf trekking trip of a lifetime.  Hopping on a bus in search of empty waves and new skate spots, here’s a taste of Team Average.

Full video arrives exclusively on on 9/17. Stay tuned!

Monster Children – Team Average Sri Lanka – TRAILER from Monster Children on Vimeo.

Monster Children x Team Average

Monster Children xTeam Average

Monster Children x Team Average

Monster Children x Team Average

Monster Children x Team Average

Monster Children x Team Average


Stephanie in the Water

It was a beautiful night in downtown Los Angeles at the Cinefamily Theatre for an exclusive screening of Stephanie Gilmore’s documentary, Stephanie in the Water.

Stephanie’s documentary provides us with an intimate look into her life as it documents both the physical and mental challenges that she encountered as one of the best female surfers in the world.

LA Screening of Stephanie in the Water

Stephanie’s documentary is an inspirational film that depicts the reality of being a 5x World Champion. After a heartbreaking tragedy that ended her remarkable winning streak, the film documents Stephanie’s courage, strength & relentless determination to regain the top spot in women’s surfing.

While watching Steph’s new film for the first time we couldn’t help but immerse ourselves in her story. From one break to another Steph’s free surfing draws you in and captivates you from your seat. Whether it’s the effortless perfection or flawless style, this film shares Gilmore’s emotions through her surfing.

Fellow ROXY Teammate Kelia Moniz said it best, “Confidence, grace, and humility is everything Stephanie displays heavily in and out of the water. Watching her take such as positive and huge lead in Women’s surfing and as a female role model is so beautiful!”

For more information, please visit To purchase Stephanie in the Water, please visit iTunes.



Behind the Scenes at the 2014 US Open of Surfing

Last week we took a break from the office to watch ROXY Team riders Stephanie Gilmore, Sally Fitzgibbons and Bianca Buitendag compete in the 2014 US Open of Surfing right in our backyard in Huntington Beach, CA!

Between autograph signings, team dinners & daily treks down to Main Street to catch all the live action on the beach…our team definitely kept busy throughout the week!

Both Sally Fitzgibbons and Stephanie Gilmore won their heats in the Quarterfinals on Saturday, despite really tough conditions and a dropping swell.  The two Roxy team riders went head to head in the semi-finals on Sunday, with Steph beating Sally with a 16.10 to advance to the finals.  Steph scored an impressive 9.93 – a nearly perfect wave!

In the finals, Steph competed against fellow Australian Tyler Wright.  Steph started strong but it was Tyler’s 8 wave that allowed her to take the lead and turn the heat around.  Steph finished 2nd to Tyler in a really close final.

Sally is now ranked 2nd in the world and Steph is 4th as they head into the next WCT stop at Trestles in San Clemente, CA from September 9-20.

Didn’t get to catch any of the action at the US Open this year? Here are some of our favorite behind the scenes photos captured by ROXY’s social media team!

Bianca Buitendag-US Open of Surfing 2014

Bianca Buitendag-US Open 2014

Bianca Buitendag-US Open 2014

ROXY Team Riders at the 2014 US Open of Surfing

Sally Fitzgibbons-US Open 2014

Stephanie & Whitney Gilmore-US Open 2014

Stephanie Gilmore-US Open 2014

Stephanie Gilmore-US Open 2014

Huntington Beach, CA

Lisa Andersen, Monyca Eleogram & Bruna Schmitz

ROXY Team Riders-US Open 2014

ROXY Team Signing at HSS-US Open 2014

ROXY Team Signing at HSS-US Open 2014

US Open of Surfing 2014


Congratulations Stephanie! 5x Word Champion Stephanie Gilmore Voted #1 on ESPN’s List of Top 50 Female Athletes in Action Sports

Guess who has done it again!?!?

Stephanie Gilmore

That’s right…5x ASP Women’s World Tour Champion & ROXY team rider, Stephanie Gilmore was voted #1 on ESPN’s list of  the top 50 female athletes in action sports!

Stephanie Gilmore

Stephanie Gilmore came out swinging in 2014. After a lackluster, injury-plagued season that saw her slide down the ASP ratings to an uncharacteristic fifth in 2013, Stephanie proved she’s just as much a competitive threat as ever, dominating the ROXY Pro Gold Coast to take the first event of the new year.  She is currently tied for 1st place on the Women’s World Championship Tour with Carissa Moore.

Transcending surfing, Gilmore is also an ESPY winner, as well as a Laureus World Sports Award recipient.

Stephanie Gilmore

Roxy stands out as the true heart of the mountain and the wave, with 3 athletes clenching positions in ESPN’s top 50. Olympic gold medalist snowboarder Torah Bright was ranked #9 and Sally Fitzgibbons, an ASP world championship contender, rounded out the list at #31.

Torah Bright

Torah Bright

Sally FItzgibbons

Sally FItzgibbons

Congrats to Stephanie, Torah and Sally on this incredible achievement for women in action sports!  Check out ESPN’s full list of the top female action sports athletes HERE.


#MakeItWest: 2014 Margaret River Pro Recap

Stop #2 on the ASP Women’s World Tour brought us to Western Australia to the Margaret River Pro where ROXY team riders Stephanie Gilmore, Sally Fitzgibbons and Bianca Buitendag finished on top in the ASP tour rankings!

WCT Womens Ratings

From sunrise to sunset the waves at Margaret River delivered everything from world class perfection to some very challenging conditions with afternoon on-shore winds. A win at Margaret River takes a lot of patience and surf experience. Many of the athletes surf on multiple boards and have to adjust to the changing surf conditions throughout the day.

2014 Drug Aware Margaret River Pro

Stephanie Gilmore surfed strong throughout the week and finished the event in 3rd place. This is a huge win for Stephanie, placing her in a tie for 1st place with Carissa Moore in the current ASP Women’s World  Championship Tour rankings!

Stephanie Gilmore Finishing her Heat at the Margaret River Pro

Stephanie Gilmore Surfing at the Margaret River Pro

Sally Fitzgibbons surfed as a fierce competitor from day 1 of the event. Spending two weeks surfing in Western Australia prior to the event, Sally proved to have great local knowledge with her wave selection, finishing the event in 3rd place.

Sally FItzgibbons Surfing at the Margaret River Pro

Sally Fitzgibbons Interview at Margaret River Pro

Tour rookie Bianca Buitendag surfed great throughout the competition and lost to teammate Sally Fitzgibbons during the quarterfinals. After her best career result last week during the ROXY Pro where she finished 2nd to Stephanie Gilmore, Bianca currently holds 3rd place on the ASP Women’s World Championship Tour rankings!

Bianca Buitendag at the Margaret River Pro

Bianca Buitendag Surfing at the Margaret River Pro

Next stop on the ASP Women’s World Championship tour…the Rip Curl Pro at Bells Beach Australia! Stephanie  and Sally have both experienced huge wins here in the past & have rung the famous Bell (an extra bonus for a Bells Beach victory)! Will Stephanie and Sally be able to do it again or will teammate Bianca sneak up and collect her first WCT win at Bells Beach? Tune in to find out here on the ROXY Blog!

Images provided by: ASP


ROXY POP Surf: Q&A with Monyca Eleogram & Stephanie Gilmore

Ever wonder what it’s like shooting with ROXY team riders Monyca Eleogram & Stephanie Gilmore? We caught up with these gals to talk surf, fashion & everything in-between.

ROXY: As a seasoned ROXY surfer, what was it like shooting  POP Surf with Roxy’s newest team rider Stephanie Gilmore?

Monyca: Shooting with Stephanie is great. She is a beautiful, smart, confident woman who knows how to shoot a photo! We also get along great behind the scenes—we make jokes, talk fashion, surf and truly enjoy our time together.


ROXY: We heard that your name can be attributed to the term ‘Mono-kini’, however is it your favorite swim style or are you more of an itsy bitsy type of girl in and out of the water?

Monyca: I love a good “Mono-kini” but I appreciate many swimwear styles as well. I think a one piece flatters my natural curves well and I also love to surf in them because they really stay on!

ROXY:  Which piece from the POP Surf collection is your favorite?

Monyca: My favorite POP Surf piece from the collection is the Sunset Stripe One Piece. I love the print, the cut, and how versatile it is in and out of the water. I feel sexy, fun, and confident in it!


ROXY: We’ve heard you have the best laugh ever…what are your ingredients for fun and what makes you laugh that loveable laugh most?

Monyca: I love a good post-surf evening happy hour where everyone is cruising together talking about their best waves and best wipe outs, jokingly teasing each other, and just recapping the day.


ROXY: To the beach and beyond…how important is it for you to have something that takes you from surf style to beach style and more?

Monyca: For us surfer girls we have to be able to take our surf suit to the sand. We need a suit to stay on and be practical in the water but we also need to be able to lay out on the beach in style. POP Surf checks all the boxes!


ROXY: We know you love dressing up for red carpets in designer duds, how do you approach your style in the surf?

Stephanie: My surf style is usually pretty relaxed but I like to make a statement, so I would love to think that’s the same way that I approach the red carpet. I love when a girls look is effortless and funky. So it’s been cool playing around with the POP Surf collection because they are  where fashion and surf collide. The prints stand out in the water and most importantly…function in the surf.

ROXY Pop Surf

ROXY: We know you have loads of guitars you obsess over, but what boards are you currently loving right now?

Stephanie: During non-competition season I usually ride all kinds of different boards. Right now I have a major crush on this beautiful bright orange 7’6 Dick Brewer board that I rode in Hawaii. I stole it off my team manager ‘Belly’ and had some great sessions at big Sunset Beach. I also have a new fresh plain white single fin, shaped by Tim Stamps. It’s super light and fast on the waves but the plain white looks great, no logos just fresh and free. Oh and of course the Black board that is in the POP Surf campaign shots!! That is one of my absolute favorites…it’s a 5’8 single fin, really fast and black all over so it’s pretty rock n roll!!! 


ROXY:  Is the best surfer really the one having the most fun? Having 5 world titles, we figured you might know a thing or two (or 5) about being the best so we had to ask!

Stephanie: Well, I’ll let you in on a lil’ secret to my success…pure enjoyment. Fun. Passion. LIVE WHAT YOU LOVE! While it may look like there’s a lot more to it, I like to keep things simple, and being a surfer, doing what I do, this incredible world we live in is all I need to be inspired to achieve my dreams and goals. So yeah, the best surfer is the one you can see having the most fun.


ROXY: How was it shooting with Monyca Eleogram? What can you tell us that she probably wouldn’t (sorry Mons!)

Stephanie: Mons is just the sweetest human ever. She is living proof that fairytales do exist and I just stare at her because she’s such a natural beauty. And she surfs good too! Easy to shoot with, no complaints there at all. She laughs like Donkey off Shrek and totally gets away with it because she’s hilarious and we all love her.


ROXY: Which POP Surf piece can we expect you to be jaunting around the world in most?

Stephanie: I really like the Sunset Stripes One Piece and the Sunset Pant Leggings because they’re full of POP, they look incredible when surfing in them and they keep your butt from getting sunburnt!




Board Games with Teen Vogue #POPsurf



How about a little bit of board games with ROXY team riders Stephanie Gilmore and Monyca Eleogram and our favorite travel partner and beach read, Teen Vogue?

We met up for a little test drive of our new ROXY POP Surf collection for a quick beach/street rendezvous up at Matador State Beach and Surf Rider Beach, situated in Stephanie’s favorite little California getaway – Malibu. With boards in tow and plenty of palm print we spent the day slaving away under the sun!

Teen Vogue’s POP Surf picks included this Neon Tide Long Sleeve Rashguard, the Neon Tide Surfer Bustia, and the Sunset Remix Tank Dress, but the question remains…what’s your favorite POP Surf piece? See for yourself and share back with us #POPsurf.

#POPsurf Teen Vogue Behind The ScenesTV_2Teen Vogue #POPsurf