Jan
29

Roxy Ride Days 2013 kicks off at Blue Mountain in Ontario

The Roxy Ride Days kicked off in Blue Mountain, Ontario with a sold out event. The event was capped at 60 riders to ensure a comfortable coach-to-camper ratio. Demo boards were out, music was turned up and the Women’s Snowboard Federation (WSF) and Roxy team riders ensured everyone was progressing.

Roxy team rider Samm Denena was there to push the campers, and rounding out the day was a special guest appearance by Erin Comstock who recently celebrated 10 years with the Roxy team. Girls were lined up for half an hour to get an autograph, but what made Erin even more legendary is that she flew from the west coast on a red eye, drove right to the mountain and coached all day, then immediately flew to another snowboard trip. What a pro!

The day was also special day as it marked the 1 year anniversary of team rider Sarah Burke’s passing. Blue Mountain was her old stomping grounds (with Midland, the town where she grew up, not far away) it seemed most fitting that there would be such a large group of girls on snow, progressing, laughing and supporting each other #CelebrateSarah

Congratulations to Dayna Pinkey (Jump Jam Winner), Logan Sager, Bailey McDonald and Cali Sossia (Jib Jam, Small, Medium and Large Feature Winners).

For future Roxy Ride Days registration and dates, please click here. Next stop is at Mont Avila on February 23rd!

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Jan
21

Roxy riders head to the Winter X Games

The Roxy snow team heads to snowy, picturesque Aspen, Colorado this week to compete in the Winter X Games. Dara Howell will test her skills on the Skiing Slopestyle event and Brita Sigourney will take on the Skiing Superpipe event. In the Snowboard Superpipe, Torah Bright will seek to upset the reigning X Games champ, and over on the slopestyle course snowboarders Kjersti Buaas and Aimee Fuller will try for their chance at gold. Be sure to watch it all go down.

Follow @Roxy on Instagram and Twitter for updates all weekend. In addition, Aimee Fuller will be taking over Foam Magazine’s Instagram account which you won’t want to miss – Follow them at @foammag

FRIDAY
Women’s Ski Superpipe Final 8:30-10:00PM EST – Watch it live at ESPN, ESPN3D & XCAST
SATURDAY
Women’s Snowboard Slopestyle Final 4:00-6:00PM EST – Watch it live at ABC, ESPN3D & XCAST
Women’s Snowboard Superpipe Final 9:00-11:00PM EST – Watch it live at ESPN, ESPN3D & XCAST
SUNDAY
Women’s Ski Slopestyle Final 2:00-6:00PM EST – Watch it live at ESPN, ESPN3D & XCAST

Jan
16

Join in the Celebration #CelebrateSarah

January the 19th marks a full year since the tragic passing of Sarah Burke. She was a pioneer, a leader of women’s freestyle skiing, a believer that the impossible was possible, a generous loving soul, and the brightest smile in the room. If there is one thing that the last year has taught us, Sarah’s effect on the world is exponential, and her life and legacy continue to inspire people all over the world.
Whether you’re facing your fears, helping someone in need, or dancing like no one is watching, there is a piece of Sarah in everyone. In honor of the incredible life that she led and example that she set, we hope you will join in celebrating Sarah, the girl everyone calls ‘Snowflake’. Be a part of the celebration by tagging your Instagram pictures, posts and tweets with #CelebrateSarah

You can also continue to keep Sarah’s hopes and dreams alive by supporting the Sarah Burke Foundation. Learn more about the Foundation here, and Sarah’s inspiring life on her tribute page. Follow and join in the celebration happening on Instagram, Twitter and Facebook.

Jan
15

Wanderlust: Erin Comstock career retrospective

Today we honor or long time team rider, Erin Comstock, with a video showcasing her 10 year career in snowboard films. She’s been in the snowboard game for a over a decade, and her talent and love for snowboarding just seems to get stronger with time. Around here we like to call her the Energizer Bunny, because with all of the ups and downs and bruises and breaks that come with the territory of professional snowboarding, Erin does not slow down. Thanks for charging Erin, you’re an inspiration to us all!

Erin will be guest coaching at ALL of the Roxy Ride Days stops this year, so if you’d like the chance to meet and ride with Erin in person, be there of be square!

Jan
14

Kicking off the 2014 Winter Olympic ride

This past weekend kicked off the contest road to the 2014 Winter Olympics in Sochi, Russia with the World Cup/Grand Prix at Copper Mountain, and Roxy girls came out with guns blazing, earning gold, silver and bronze medals in various events.
Torah Bright is back on top! With smooth big airs and stylish technical tricks Torah nabbed her first Gold medal halfpipe finish since her 2010 Olympic win.
Kjersti Buaas used her veteran know-how to navigate the slopestyle course in blustery conditions and took home the silver medal.


Our newest team members, skiers Dara Howell and Brita Sigourney both rode their way to the top of the podium. Dara’s massive spins earned her a 2nd place finish in the Women’s Skiing Slopestyle, while Brita’s skills in the pipe earned her a 3rd place finish in Women’s Skiing Halfpipe.

Congrats to all of the team, you continually inspire and impress us. Best of luck on the contest road ahead, we’ll be behind you all the way!

Dec
18

wanderlust: torah bright full part


As we gear up for the holiday season, Roxy girl Torah Bright kicks off her ride towards the 2014 Winter Olympics. We don’t know what to expect from the reigning 2010 Gold Medalist, but we know it will be good. Take for instance this past weekend when at the Breckenridge Dew Tour, Torah decided to learn a new trick (a backside alley-oop rodeo) right before the finals started. She didn’t quite stick it in finals, but we’re confident she’ll be putting it down in many contests to come. We’re excited to follow Torah on the rest of her journey and see what else she has up her sleeve.
Check out this highlight video of Torah’s 2011/12 season, and as you head out on your holiday break and into the New Year; take some queues from Torah and dare to go big and try new things!

Dec
16

Give The Gift of Shred: Our favorite Snowboarding Spots

Holiday break is fast approaching, and we can’t wait to pack a bag and head to the mountains for warm-hearted adventures with friends and family. We caught up with our snow team riders to see which mountains are their favorites to visit around the holiday time. What’s yours?

Corinne Pasela says “So my favorite holiday resort is Peek’n Peak, nestled up in Findley Lake, NY. My personal connection to the place comes from learning to ski there early on in life. It was a mellow day trip from Ohio, perfect for our family trips. The main lodge, and all it’s retro greatness, is perfect for a place to warm up during the day or chill for the night. They boast a few terrain parks, some bumps and jumps, but the real fun happens through the trees across their 27 slopes (mellow enough to entertain all skill levels). Plus, the snow is always good! In a nutshell, Peek’n Peak is the best place to ride around my neck of the woods for the holidays because it’s family friendly, easy on the wallet, has good snow, short lift lines, and that good ol’ ma and pa feel. Hip hip for winter!”

Robin Van Gyn is “biased to B.C., but Whistler is like no where else during the Holidays. The village is lit up and the snow droops from all the trees, its a winter wonderland.”

Ty Walker says “My favorite place to ride in the holiday season is Breckenridge in Colorado because the town is so pretty and it looks like something out of a Christmas book, But for the actual holiday I always go home to Stowe, Vermont to spend time with my family.” The newest member of our Amateur team, Jordie Karlinski, also loves Colorado, but she prefers Snowmass resort in Aspen, “during the holidays my whole family is in town and its a great mountain to either ride with my dad and brother or take a hike with with my mom and sister. Friends I grew up with are in town as well, so it’s nice to be able to ride with them.”

Erin Comstock and Torah Bright head to Park City Mountain Resort in Utah because as Torah says, “They have it all… parks, pipes and great terrain! My favorite memories are during the holiday with a group of friends just lapping the mountain on a blue bird day. I Ride Park City!”

Dec
03

‘Oh What Fun It Is To Ride’ Mammoth Mountain Sweepstakes

Once there were girls who dreamed of riding frozen white waves. In the dog days of winter, while everyone else shivered in their homes, they bundled up in bright colors and stepped out into the snow. They bound their boots to snowboard made just for them. They went to the very top of the highest peak and then they rode down. With every turn, every jump, every floating second, they fell in love with snowboarding. At the bottom the girls looked back to see the path they had taken and saw their fortunes written in snow.

This year we’re giving away one epic joyride for 2 to Mammoth Mountain. Between December 3rd, 2012 and December 25th 2012, you can enter for a chance to WIN this amazing trip and Roxy Torah Bright Edition prize pack! To be eligible, you must be 18 years or older and a resident of U.S. or Canada (Quebec residents are ineligible; View Official Rules)

The Prize Includes:
A trip for 2 to Mammoth Mountain in Mammoth Lakes, California
Flights from LAX – Mammoth Mountain (+ return) for 2
2 Night Hotel Accommodations
2 Day Ski or Snowboard Ready to Ride Package (equipment rentals)
2 Two-day lift tickets
1 Torah Bright Edition Prize pack (including snowboard jacket, pants, Beanie, Gloves, and Snowboard)


The Mammoth Mountain Sweepstakes is now closed.

Congratulations to our WINNER Carmen Vance from Idaho! Enjoy your NEW Bright Edition prize pack and trip for 2 to Mammoth Mountain!

Nov
27

Wanderlust: Robin Van Gyn full part

The Roxy family is full of adventurous people, but perhaps the most adventurous girl of all is über-talented snow team rider, Robin Van Gyn. She has gone to more places in the last 2 years than many people see in a lifetime, including Japan, Kyrgystan, New Zealand, Patagonia, Austria and just about every sweet snowboard zone in North America. Any given day she can be found hiking her split board out to surf spots in Tofino (yes, we mean split snowboarding and surfing in one trip), snowmobiling into remote corners of the infamous Whistler backcountry to session secret snowboard spots, or riding a bus through South America in the summer months to explore the fruits of the southern hemisphere winter. Even when she’s not on snow, she’s equally adventurous on dry land. Most recently she spontaneously entered and completed a half marathon mere hours after celebrating at a late night surprise birthday party in her honor. To see Robin’s jet-setting adventure life in action, be sure to watch the latest video in our Wanderlust series.

Nov
27

Award-Winning Boards: Built to Make You Better

Check out all the Award-Winning Snowboards.