Aug
20

Ride the Frozen Waves of Winter #ROXYSnow

When the temperature drops, our excitement rises, as we wait for Mother Nature to drop another blanket of white over our favorite mountains. From the Rockies to the Alps, the Ural Mountains to the snowy peaks of Japan, we’re on the hunt for new adventures in new gear. With style and creativity leading the charge. The world is our snow globe, and the memories we make on the mountain will carry with us year round.

Join the ROXY snow conversation by sharing your favorite #ROXYsnow moments on Instagram for a chance to be featured on our ROXY snow site!

Take a peek & shop the new 2014/2015 ROXY snow collection here. 

ROXY Snow 2014/2015

ROXY Snow 2014/2015

ROXY Snow 2014/2015

ROXY Snow 2014/2015

ROXY Snow Team

ROXY Snow 2014/2015

Apr
24

#CelebrateSarah as she is Inducted into the Canadian Sports Hall of Fame

Sarah Burke, is one of 8 new members inducted into Canada’s Sports Hall of Fame, the highest distinction in Canada’s sporting honors.  Tragically at the age of 29 Sarah died in a skiing accident in Utah.

As a trailblazer and pioneer women’s sports, Sarah’s legacy continues to live on. Join us in celebrating Sarah as her spirit continues inspire us all.

To learn more about Sarah Buke & her lasting legacy in Women’s freestyle skiing please visit: http://sarahburkefoundation.com

Sarah Burke

Sarah Burke

Sarah Burke

Feb
27

Torah Bright and Dara Howell Dare to Dream Bigger

Torah Bright & Dara Howell

All of our Roxy athletes inspire us, but this winter two riders in particular have really been moving mountains. 19-year-old freeskier Dara Howell only just recently joined the Roxy team, and she has not wasted any time getting down to business. Four years ago Dara was inspired to start freeskiing when she saw a photo of Sarah Burke. Sarah was a pioneer of her sport, and while she passed away in January 2012, skiers like Dara have done a great job of furthering the progression that Sarah established. In the last year Dara was on the podium at 5 World Cup events and won 2 X-Games Bronze medals. But Dara really made her mark when earlier this month at the 2014 Sochi Winter Games she won the Gold Medal in the first ever Olympics ski slopestyle event. In a fitting move, Dara dedicated the award to Sarah, both for the groundbreaking skier that she was and for all she did to get freeskiing admitted into the Olympics.

Like Dara, Torah Bright also spent the last year breaking boundaries. In January of 2013, this 2010 Olympic halfpipe Gold Medalist decided to tackle 3 snowboard disciplines: halfpipe, slopestyle and snowboard cross. While she’d been riding halfpipe and slopestyle for years, she was a completely inexperienced in snowboard cross. She worked hard all year training and competing in as many events as she could. Many said she couldn’t do it, that she was spreading herself too thin, but Torah proved them wrong. Over the course of the year she won the Dew Tour halfpipe, a World Cup halfpipe, received 3rd in the World Championships of slopestyle, and placed in the top ten at a World Cup snowboard cross event. In January of this year all her hard work paid off when she became the first and only person ever to qualify for 3 Olympic snowboard disciplines. Torah put on a grand performance at the 2014 Sochi Games, placing 7th in slopestyle, holding her own on the snow cross course, and winning a Silver Medal in the halfpipe event.

Congratulations Torah and Dara and thank you for all that you do, you lift us up with your courage and show us that anything is possible!

Torah Air
Dara jump
Torah jump

Jan
30

Into the backcountry with skier & photographer Zoya Lynch

Zoya Lynch Photography #ROXYsnow

Zoya Lynch is a backcountry skier, photographer, filmmaker and ROXY snow team ambassador. Based out of Revelstoke, British Columbia, Zoya believes first and foremost in self-propelled adventures; she climbs mountains and “earns her turns”. Why does she believe in this method of mountain travel? Raised by a skiing family in a backcountry lodge, Zoya developed an intimate relationship with the mountains from a young age. With an insatiable appetite for exploration, Zoya spends her days off the chairlifts and beyond the rope lines of resorts (seen here in her Fiona 2L Gore-Tex Jacket and Toasty Insulator Jacket): hunting lines, summiting peaks and exploring her creativity. Her passion for photography has recently launched into an exciting career; at this year’s Deep Winter Photo Challenge in Whistler, BC, Zoya took first place and was crowned “Queen of Storms”.

Zoya Lynch Photography #ROXYsnowZoya Lynch Photography #ROXYsnowZoya Lynch Photography #ROXYsnowZoya Lynch Photography #ROXYsnow

Less experienced than the other photographers, Zoya teamed up with her sister, Izzy, and a couple of Whistler’s most celebrated artists to put together a slideshow that juxtaposed the artistic process of finding inspiration in the mountains and harnessing that creatively in the studio. Called “Winter Canvas,” the sequence of images brought to light the parallels of snow sports and art. With a smile that extends from ear to ear, Zoya will be in the mountains all winter long, relying only on her legs to take her anywhere that she dreams to go. Don’t forget to follow Zoya on Instagram @zoyalynch 

Zoya Lynch Photography #ROXYsnowZoya Lynch Photography #ROXYsnow

Dec
04

Roxy Spirit Shines Through – Kjersti at Ms. Superpark

Roxy Snow Team rider Kjersti Buaas may be a seasoned pro but her passion for riding is as fresh as the tracks she carves. The key lies in balancing playfulness and determination when busting big airs and landing tricks. Join her at Ms. Superpark for a glimpse of her cool take on snowboarding and life! Dare yourself to be yourself! #ROXYsnow

Roxy Spirit Shines Through - Kjersti at Ms. Superpark #ROXYsnowRoxy Spirit Shines Through - Kjersti at Ms. Superpark #ROXYsnowRoxy Spirit Shines Through - Kjersti at Ms. Superpark #ROXYsnowRoxy Spirit Shines Through - Kjersti at Ms. Superpark #ROXYsnow

Oct
29

Gore-Tex Collection – Robin Van Gyn Takes us through the BackCountry in this Video

Most of us can only dream of gliding down untracked peaks in Alaska and launching off of jumps into fresh powder, but for Robin Van Gyn this is her everyday reality. In fact, most days when Robin clocks into work she sees more wildlife than humans. And when she is out there in the steep and deep, she stays warm and dry in our most technically innovative product to date, the new Roxy Gore-Tex collection. Extremely waterproof performance has never looked so good. With 20k waterproofing, prograde Gore-Tex fabrics, 3M Thinsulate insulation and the best in tech innovation, you’ll stay warm and dry no matter where the ride takes you. And did we mention it comes with a lifetime warranty?!

See Robin in action now, and be inspired to take your own epic snow adventure this winter. #ROXYsnow #DAREYOURSELF.

Gore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnowGore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnowGore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnow Gore-Tex Collection - Robin Van Gyn Takes us through the BackCountry #ROXYsnow

 

Oct
09

#DAREYOURSELF to have the most fun! ROXY Holiday 2013 is here…

#DAREYOURSELF to have the most fun! introducing ROXY Holiday 2013!

Take the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. DARE YOURSELF

We jet-set to Alaska with Torah Bright, Aimee Fuller, Bruna Schmitz and Maria Kuzma for the Holiday 13 photo shoot where we swapped our bikinis & flip flops for warm sweaters & cozy boots.

Waking up every morning in a snow-covered dream, we explored the glacier tops of Portage on the Kenai Peninsula, hung out with the locals (moose & porcupines, of course) and danced on the back of Sno-Cats. Exploring this place where the reflection of the water is as wondrous as the mountains themselves left us wanting to explore more and journey further into the wilderness.

ROXY Holiday is here…explore the Holiday lookbook!

Roxy snowboarder Torah bright explores the glacier tops of Portage in Alaska #DAREYOURSELF

Take the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. DARE YOURSELFTake the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. #DAREYOURSELFTake the mountain by storm. See the possibilities. Share the stoke with friends. And have the most fun wherever the ride takes you. #DAREYOURSELF

Sep
18

ROXY Presents Wilder Film teaser….#ROXYsnow

ROXY WILDER Snowboard Film #ROXYSnow

Check out the teaser for the upcomming Roxy snow feature release, WILDER. In this urban snowboard film team riders Corinne Pasela, Erin Comstock, and more take us on an awe-inspiring tour through the frozen cityscapes of their hometown snowboard spots. From the city parks of Quebec, to the sidewalks of the Midwest to handrails in Anchorage, the girls prove that you don’t need an expensive lift ticket to have fun in the snow, you just need your best buds and your board. Look for the full film Spetmebr 30th on Roxy.com/wilder  #ROXYsnow

Sep
17

Take The Mountain By Storm! #ROXYsnow is officially here

Aimee Fuller #ROXYsnow

Winter is back at Roxy.com!  Take the mountain by storm.  See the possibilities. Share the stoke with friends. And have the most fun, wherever the ride takes you. Head over to the new snow site for fresh photos, videos, and snow season must-haves. Curate your winter kit with our new outfit selector tool. Share in the Roxy snow conversation and be featured on our snow site by tagging your own snowy adventure photos on Instagram #ROXYsnow

New Zealand #ROXYsnowNew Zealand #ROXYsnowCorinne Pasela #ROXYsnowStories straight from the chairlift #ROXYsnow Torah Bright #ROXYsnowNew snowboards #ROXYsnow #ROXYsnow

Sep
17

Roxy Hawaii: Rock jumping & racing with Kelia & Ford Fiesta! Episode 4

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA

On your marks, get set….JUMP!?

In episode 4, Kelia Moniz (aka Sister), Bruna Schmitz, and a slightly timid Kassia Meador roll up in their Ford Fiesta for a little cliff jumping off the notorious ‘Jump Rock’ in Waimea Bay. The first jump is always the hardest; remember these girls are surfers…not skydivers.

After some turtle-filled free diving the girls fill up at a special place on the North Shore where the surf snack menu includes the famous Chocolate Haupia Pie at none other than Ted’s Bakery.  Next stop, the motocross track, to meet up with Kelia’s brothers for a little red-dirt action in the Ford Fiesta! We can’t tell you how badly we want to take this thing for a ride like that again #FiestaMovement 

See all the episodes here.

ROXY Hawaii: Join Kelia’s Ride with FORD FIESTA  #FiestaMovement