Here’s a fun video featuring Roxy team rider Erin Comstock & friends shredding it up at Park City. It’s one more way Roxy likes to have fun in the sun.

Board bags are zipped up, skis packed away, and red tail lights line the road leading out of Aspen as another Winter X Games comes to a close and the world’s best freeskiers and snowboarders disperse to their next mountain adventures. And while they may all go their separate ways this week, whether to the next contest, photoshoot, or distant backcountry terrain, they all leave with a renewed sense of love for the snow community they are so lucky to be a part of. This is one of many valuable reminders that the passing of freesking legend Sarah Burke has inspired.

X Games practice began mere days after the snow community was faced with the loss of one of its brightest stars. This devastating news left a gaping hole in the hearts of all in attendance. But as the practice days turned into competition days, signs of Sarah began to pop up. At first it was the purple ribbons with “Sarah” hand written on them. Then red “Sarah” stickers and blue “Celebrate Sarah” stickers appeared on helmets, boards, skis and goggle lenses. Next came the white armbands embroidered with her name and a snowflake (a nod to one of her many nicknames). By the evening of the beautiful tribute that ESPN organized in honor of Sarah, reminders of Sarah were everywhere, and it was clear that she was with us and would never be forgotten.

The athletes did not let their grief hold them back, but filled with love for Sarah, they rode strong and surely made her proud. By the weekend finals, white Sarah armbands emblazoned almost every shoulder– from Sarah’s fellow skiers to boardercross racers, and even Shaun White himself– it seems that everyone found strength in Sarah.

In fitting tribute, her close friends and fellow Canadian Olympic freeski teammates won gold in both women’s freeski events with performances that are sure to help further Sarah’s efforts towards getting recognition for women in freeskiing (see Kaya Turski’s mind blowing slopestyle run and Roz Groenewoud’s 14 foot superpipe airs). Fellow Roxy teammate Kjersti Buaas wore a Sarah sticker and armband as she rode her way to a bronze medal in women’s snowboard slopestyle. And snowboarders Kelly Clark, Marc McMorris, Jamie Anderson, and Shaun White all wore the arm band to gold medal victory.

By the end of X Games 16, the armbands, stickers, and ribbons came to symbolize more than just the memory of Sarah, they are a symbol of the bond tying the snow community together. In wearing them we recognize that we are a family until the end. Sarah symbolizes all that draws us to the mountains and to each other: a shared love of snow and the endless possibilities it presents, the exhilaration of learning something new and pushing ourselves, and the ultimate joy of playing in the mountains with those you love.

We love this video dedicated to our Sarah Burke. Thanks to the Winter X Games for honoring such an amazing person and a beautiful soul!

via X Games.

Today, January 19, 2012, our community lost an icon. Sarah Burke, freeskiing pioneer, six-time X Games gold medalist and beloved wife, daughter, sister, aunt and friend passed away. Sarah was truly a legendary athlete, role model and an inspiration. She was everything so many of us aspire to be. Sarah brought worldwide recognition and validation to the sport she so loved. Every ski athlete chosen to represent his or her country at the 2014 Sochi Olympics will feel her influence. Without her, the sport of freeskiing would not be included.

Sarah is a pioneer of her generation. Her life and legacy embody the defining spirit of action sports; a movement of individuals driven to innovate, master and explore the frontier of physical possibility. Sarah’s love of skiing took her life to amazing places. Her accomplishments on skis continue to inspire girls everywhere to believe in themselves and follow their hearts. Her passing is not a cause to pack up our skis, but rather a reason to step-in and ski for Sarah and the dreams that inspired her star to shine. Sarah did so much for females and winter sports during her time with us.

Sarah leaves behind her beloved husband Rory, loving parents Jan and Gordon and her supportive sister Anna.

If you would like to pay tribute to Sarah and honor her memory, donations may be made in her name at www.giveforward.com/sarahburke. We encourage you to share this link with others who have been touched by Sarah.

***PLEASE be patient with the www.giveforward.com/sarahburke site. Due to high traffic the page may be slow to load***

For Sarah’s Facebook Image Gallery, click here.

We’re feeling completely refreshed after watching episode 2 of the Roxy Refreshments. In this episode you’ll see Team Riders Torah Bright, Erin Comstock, Kjersti Buaas, and Aimee Fuller on an epic team trip to Revelstoke and Retallack Lodge, British Columbia – we’re still at home wishing we could partake in this snowy adventure.  Watch as these girls take a heli-ride, make their own jumps, get warm by the fire and have a few goofy moments along the way. Did we mention the music alone makes us want to get up and ride. Add this to your next pow playlist: Hesta Prynn Le Cox Aux Folles.

Sarah, you inspire us to dream big and follow our hearts. You are a superwoman and a fighter. From everyone here at Roxy, we love you with all our heart! Please join us in sending your love and support to Sarah.

A message to Sarah Burke on behalf of Bob McKnight:

“Beautiful Sarah, Rest well, heal well and take care of yourself. All of us at Quiksilver and Roxy are praying for you, thinking about you and wishing you all the best in your speedy recovery. We miss you and love you!”

Roxy Mist Goggles are a must-have for this snowboarding season! Featured in this week’s Women’s Wear Daily, these fashion-meets-function goggles will keep you seeing clearly run after run. Complete with a detachable flower clip, the Roxy Mist goggles are helmet compatible and come in a variety colors to match with any boarding outfit. To get your very own Roxy Mist Goggles click here, and for more great cold weather action sports wears, pick up the latest issue of WWD or visit wwd.com.

What do you do to keep your face protected on the mountain?
I wear a neck warmer, Roxy makes some really nice ones that you can hide from the cold with style. And I also use SPF 25 sunscreen.

What item do you consider your must-have on the hill?
Music. My phone or a shuffle. I put a good playlist on so I can jam out. Everything from really cruise-y music to upbeat. Music inspires me to try something that I’m scared of.

Tell us something that would surprise us about yourself?
I use a reusable glass coffee mug with a glass straw to protect my teeth from the coffee staining.

@ajuthe asked: What’s your favorite part about snowboarding? and what is your fav trick? i’m going to guess air to fakie in the pipe!
I love air-to-fakies. But now my favorite trick is a backside 5 on a jump, it feels really good in the air.

@adribbby asked: How do you manage to snowboard so long without freezing?!
I wear wool first layers, even wool underwear. Growing up in Norway I learned a lot about this. They even have bras made of wool. Don’t use cotton because that will make you colder. Roxy has a lot of good fleece options. And foot warmers, the ones with the rechargeable batteries are good.

@ibisssx3 asked: Where’s you favorite place to snowboard at?
Wherever there’s good snow. I like the Breckenridge and Keystone parks, and Tahoe and Northstar is great in the spring. Norway has some cools spots, and Japan for powder.

@kiranapiranha asked: If you couldn’t snowboard for a living, what would you be doing instead?
I would be a teach of some sort. I love kids and I like to teach people things. …And if I could choose a talent, I would be a singer or a rockstar…but I don’t have that talent.

@sj4569 asked: Hey what’s your favorite thing to do when your not snowboarding?
I love to watch movies. Old ones and new ones. In the Christmas spirit, Love Actually is a really good one. I also like to shoot photos, edit photos, edit movies, all kinds of media stuff. And I love to play my ukelele. I’m not very good yet, but everyday I’m learning. I’m learning Christmas songs now, on the uke.

Looking for a little Refreshment? Check out the latest ROXY Refreshment vid edited by & starring Kjersti Buaas…

Roxy team rider Ty Walker has been named to the US Olympic slopestyle team, joining the ranks of snowboarding’s elite. Ty is the youngest team member (at 14 years old) and also the only girl on the team! We checked in with Ty to see how things are going so far:

Ty Walker here! Hoping everybody is loving the start of the winter season as much as I am! After spending Thanksgiving with my family, I came back to Colorado to ride with the U.S. Snowboard Team. The U.S. Team consists of the riders that the USSA (United States Ski/Snowboard Association) thinks are the most likely candidates to go to the next Olympics (and hopefully medal ). I feel so honored to be on the team, especially since it’s the first U.S. Slopestyle Team ever and I’m the only girl. They’ve given us US Snowboarding Team luggage bags, t-shirts, stickers, and a bunch of other stuff that they give you to rep U.S. Snowboarding. I love the stuff and it makes me super proud to represent my country in that way.

(more…)

Roxy set off to New York City and we brought along Roxy team rider and Olympic Gold Medalist Torah Bright to help spread the word for Clothes4Souls- the national charity we are helping support throughout the month of December in NYC Roxy stores!

We took quite a few photos during our journey cross-country…here’s a snapshot of some of our favs… get the rest via Instagram where you can follow us @Roxyclothing

Torah Bright for Clothes4Souls.For more details on how to help this season – Click Here!

The ‘FOXY ROXY’ limited edition Spirithoods on the Today Show with Al Roker! Yep- Al gave the girls a shout out on morning show!

Getting ready for some Surf Denim DIY to kick off the clothing drive!

(more…)