The Roxy Pro Hawaii is ON! Holding period is off and the swell is picking up fast!!! To watch the action live click here.

Aloha, day 3 out of 13 is still too small to run the event. This photo was taken at 620 this morning so that is why it is dark. We are off to go surf Roxy lefts, and stay tuned for some photos

Here is a photo from yesterday of Kassia, we had a ton of fun yesterday afternoon when the sun came out. We had the whole team out surfing and gathering on the beach.

Aloha~ Day 2 here at the Roxy Pro Hawaii and the call is to wait for the bigger waves. 

So, today we have most of the Women’s World Tour out practicing at Sunset Beach, to be ready when we do run the event.  If it is anything like our artwork for the event, the girls are definitely excited.

Check in later to see what our day is filled with, probably lots of sun and surfing and possibly some great photoshoots with our Roxy Team.

If you’re in Hawaii for the Roxy Pro, come to Haleiwa Joe’s at 9 pm Wednesday night for a special Keep A Breast party! They will be auctioning breast casts of professional surfers, skaters, and snowboarder and a live musical performance by Kings of Spade and Sheriff Brown. The breast casts that they are auctioning were painted by artists from Pocket Full of Monsters, Ground-Up Movement and many more.

Where: 66-011 Kamehamaha Highway, Haleiwa, Hawaii
When: Wednesday Nov 26th, 9 pm
Why: Benefit for the Keep-A-Breast Foundation

Aloha~ It is the first day of the holding period for The 14th annual Roxy Pro HI, and the waves are too small to hold the first rounds. The weather is beautiful and the waves are on the way, we look forward and are excited to start tomorrow in 5 ft waves. The Roxy girls are all testing out their new surfboards for tomorrows BIG DAY (hopefully)

So with the contest not running, I decided to check out the site to make sure all was good. Iris, our PR director for Roxy, and I actually got a VIP tour of the athlete tent and BOY OH BOY will they love the view!

Stay Tuned….

Photo Credit: ASP Kirstin © Covered Images. Photographer: Kirstin Scholtz

Mad props to Laura Enever! She won third at the Haleiwa contest in Hawaii (the first event in the Triple Crown of Surfing)!  "I was just amazed to be in the final! haha, " said Laura. She’s so modest! Next up in the Triple Crown is the Roxy Pro, the holding period start Monday. Stay tuned, there will be a live webcast from Sunset Beach when the event it on.

This is from aspworldtour.com

Thursday, 20 November, 2008.
Vans Triple Crown of Surfing. Reef Hawaiian Pro, Ali’i Beach Park, Haleiwa,
North Shore, Oahu, Hawaii.

Teenage surfing sensation Laura Enever
(North Narrabeen, Sydney) (pictured) finished third at the Reef Hawaiian Pro in
Haleiwa, Hawaii today, when she was defeated by Layne Beachley (Sydney) and
overall winner Carissa Moore (Haw) during the final.

Enever made a big impression throughout
the 6-Star ASP World Qualifying Series event, earning the top heat score of the
event an 18.70 (out of a possible 20.00). Enever earned US$2100 and is currently
lying third on the Vans Triple Crown of Surfing ratings.

The $170,000 Reef Hawaiian Pro is a
men’s and women’s 6-star rated ASP World Qualifying Series event is the first of
three stops in the Vans Triple Crown and will feature over 200 of the world’s
top-ranked surfers. The defending Men’s and Women’s Champions are ASP World No.
28 Roy Powers (Oahu, Haw) and ASP World No. 14 Megan Abubo (Oahu,
Haw).

A lot of things are on the line this year at the 2008 Roxy Pro Hawaii…The prize purse has now raised to $85k and there is an excellent chance that Sofia Mulanovich will be crowned 2008 ASP World Champion. She is a former Triple Crown Champ, was the 2004 World Champion, won the Roxy Pro Hawaii last year, and is currently ranked number 1 on the ASP Women’s World Tour.

Last year Hawaiian local Coco Ho won the trials to get into the Roxy Pro as a wildcard and then
went on to beat Stephanie Gilmore in her first round. The question this year is: will Coco be able to win the trails again at her home break or will she be beat out by Roxy up-and-comer Sally Fitzgibbons. Sally has won the Women’s World Qualifying Series this year and is one tough competitor…

The 2008 Roxy Pro Hawaii trialists are below…

Laura Enever (ISA winner)
Sally Fitzgibbons
Bruna Schmitz
Coco Ho
Carissa Moore
Lee Ann Curren

1st Alternate: Bethany Hamilton
2nd Alternate: Rochelle Ballard

The girls went on a surf trip to the west coast of Oahu to film a segment for Fuel T.V. Here’s some behind the scenes footage from their day!

Hey Friends! I tagged along with some of the Roxy pro girls (including Rosie Hodge, Sally Fitzgibbon & Jenny Useldinger) for a night of signing autographs. The girls stayed at the event for nearly two hours, signing hundred of posters for a huge crowd of people. As tired as their hands may have gotten from endlessly rewriting their names, the Roxy girls kept positive attitudes and goofy smiles all night as they shared their words of wisdom. Take a look!

It was rainy and windy on the North Shore and we couldn’t find any decent surf, so we left the countryside and headed into the city of Honolulu for a different sort of adventure. The plan was “Super Model Documentary Day”, and we brought along renowned fashion photographer David Mushegain. His idea was to have the girls trade in their usual cute Roxy outfits for funny thrift shop attire that they could wear around China Town. Check out the goofy day that ensued.