Apr
02

ROXY POP Surf: Q&A with Monyca Eleogram & Stephanie Gilmore

Ever wonder what it’s like shooting with ROXY team riders Monyca Eleogram & Stephanie Gilmore? We caught up with these gals to talk surf, fashion & everything in-between.

ROXY: As a seasoned ROXY surfer, what was it like shooting  POP Surf with Roxy’s newest team rider Stephanie Gilmore?

Monyca: Shooting with Stephanie is great. She is a beautiful, smart, confident woman who knows how to shoot a photo! We also get along great behind the scenes—we make jokes, talk fashion, surf and truly enjoy our time together.

ROXY POP Surf

ROXY: We heard that your name can be attributed to the term ‘Mono-kini’, however is it your favorite swim style or are you more of an itsy bitsy type of girl in and out of the water?

Monyca: I love a good “Mono-kini” but I appreciate many swimwear styles as well. I think a one piece flatters my natural curves well and I also love to surf in them because they really stay on!

ROXY:  Which piece from the POP Surf collection is your favorite?

Monyca: My favorite POP Surf piece from the collection is the Sunset Stripe One Piece. I love the print, the cut, and how versatile it is in and out of the water. I feel sexy, fun, and confident in it!

ROXY POP Surf

ROXY: We’ve heard you have the best laugh ever…what are your ingredients for fun and what makes you laugh that loveable laugh most?

Monyca: I love a good post-surf evening happy hour where everyone is cruising together talking about their best waves and best wipe outs, jokingly teasing each other, and just recapping the day.

ROXY POP Surf

ROXY: To the beach and beyond…how important is it for you to have something that takes you from surf style to beach style and more?

Monyca: For us surfer girls we have to be able to take our surf suit to the sand. We need a suit to stay on and be practical in the water but we also need to be able to lay out on the beach in style. POP Surf checks all the boxes!

ROXY POP Surf

ROXY: We know you love dressing up for red carpets in designer duds, how do you approach your style in the surf?

Stephanie: My surf style is usually pretty relaxed but I like to make a statement, so I would love to think that’s the same way that I approach the red carpet. I love when a girls look is effortless and funky. So it’s been cool playing around with the POP Surf collection because they are  where fashion and surf collide. The prints stand out in the water and most importantly…function in the surf.

ROXY Pop Surf

ROXY: We know you have loads of guitars you obsess over, but what boards are you currently loving right now?

Stephanie: During non-competition season I usually ride all kinds of different boards. Right now I have a major crush on this beautiful bright orange 7’6 Dick Brewer board that I rode in Hawaii. I stole it off my team manager ‘Belly’ and had some great sessions at big Sunset Beach. I also have a new fresh plain white single fin, shaped by Tim Stamps. It’s super light and fast on the waves but the plain white looks great, no logos just fresh and free. Oh and of course the Black board that is in the POP Surf campaign shots!! That is one of my absolute favorites…it’s a 5’8 single fin, really fast and black all over so it’s pretty rock n roll!!! 

ROXY POP Surf

ROXY:  Is the best surfer really the one having the most fun? Having 5 world titles, we figured you might know a thing or two (or 5) about being the best so we had to ask!

Stephanie: Well, I’ll let you in on a lil’ secret to my success…pure enjoyment. Fun. Passion. LIVE WHAT YOU LOVE! While it may look like there’s a lot more to it, I like to keep things simple, and being a surfer, doing what I do, this incredible world we live in is all I need to be inspired to achieve my dreams and goals. So yeah, the best surfer is the one you can see having the most fun.

ROXY POP Surf

ROXY: How was it shooting with Monyca Eleogram? What can you tell us that she probably wouldn’t (sorry Mons!)

Stephanie: Mons is just the sweetest human ever. She is living proof that fairytales do exist and I just stare at her because she’s such a natural beauty. And she surfs good too! Easy to shoot with, no complaints there at all. She laughs like Donkey off Shrek and totally gets away with it because she’s hilarious and we all love her.

ROXY POP Surf

ROXY: Which POP Surf piece can we expect you to be jaunting around the world in most?

Stephanie: I really like the Sunset Stripes One Piece and the Sunset Pant Leggings because they’re full of POP, they look incredible when surfing in them and they keep your butt from getting sunburnt!

ROXY POP Surf

 

Mar
21

Board Games with Teen Vogue #POPsurf

TEEN VOGUE - ROXY #POPsurf

 

How about a little bit of board games with ROXY team riders Stephanie Gilmore and Monyca Eleogram and our favorite travel partner and beach read, Teen Vogue?

We met up for a little test drive of our new ROXY POP Surf collection for a quick beach/street rendezvous up at Matador State Beach and Surf Rider Beach, situated in Stephanie’s favorite little California getaway – Malibu. With boards in tow and plenty of palm print we spent the day slaving away under the sun!

Teen Vogue’s POP Surf picks included this Neon Tide Long Sleeve Rashguard, the Neon Tide Surfer Bustia, and the Sunset Remix Tank Dress, but the question remains…what’s your favorite POP Surf piece? See for yourself and share back with us #POPsurf.


#POPsurf Teen Vogue Behind The ScenesTV_2Teen Vogue #POPsurf

Mar
18

POP SURF – The Best Surfer Out There Is The One Having The Most Fun

Is the best surfer out there really the one having the most fun?

During this year’s ROXY Pro Gold Coast the team put the new POP Surf capsule collection to the test, proving again and again that the best surfer is the one having the most fun.

With a mashup of fashion-forward lycra paired with swaying palm trees and vibrant pops of neon the girls sported their own unique style both in and out of the water. In fact Kelia Moniz even wore her cropped swim top on the red carpet.

Watch the video and shop the collection before it’s gone! Surf leggings anyone?

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Mar
11

Congratulations to the 2014 ROXY Pro Gold Coast Winner Stephanie Gilmore

Stephanie Gilmore Wins the 2014 #ROXYpro Gold Coast   ©timo

It was the final of finals for the 2014 ASP ROXY Pro Gold Coast.

To set the scene, after two absolutely stacked semifinal heats with Stephanie Gilmore up against 2013 reigning world champ Carissa Moore, closely  followed by heat two with Rookie of the Year Bianca Buitendag facing off against powerhouse Lakey Peterson, Snapper Rocks was absolutely pumping and energy was nothing short of electric!

Local girl, 4x Roxy Pro champ, and ROXY team rider Stephanie Gilmore made incredible wave selections during her heat and walked away with an upsetting win over Carissa Moore.

South Africa’s Bianca Buitendag took on California girl, Lakey Peterson at Snapper Rocks and narrowly took the win and would face off in the final matchup of the day.

A first final ever for Bianca Buitendag, she brought so much heart and excitement into this final. A goofy footer and rookie, Bianca couldn’t have had a more memorable match up against teammate Stephanie Gilmore. It was the absolute biggest heat in her young career.

With weather on our side, and the waves getting bigger as the day progressed, it was homegrown Gold Coast native Stephanie Gilmore who took the prized 2014 ROXY Pro Gold Coast crown after being paraded up the beach by friends and family for her 5th ROXY Pro victory. Considered her favorite spot on the entire tour Stephanie commented, “To win here today at the ROXY Pro at Snapper on the Gold Coast is one of my absolute favorite things in the world to do. Today has been an incredible day, it’s been a long week, but so many emotions, so much anticipation, and um yeah, wow, I love winning here in front of my friends, my family, the waves were pumping, the guys and the girls were spoiled and, yeah, thank you, thanks to everyone at ROXY for supporting me, and of course the Quiksilver family to be down here with all the boys watching is really cool and obviously congratulations to Bianca. To surf the final with Bianca is really special.” Stephanie Gilmore #ROXYpro Gold Coast Stephanie Gilmore #ROXYpro Gold Coast

After zero victories last year, and her lowest ranking on the WCT, we’re thinking this is a major comeback year for Stephanie Gilmore and starting off the season on this note with Women’s Surfing where it is only makes us excited to see more! More! MORE!

We asked Steph about her mindset going into the next tour events, “To start off the year with a win has just been so amazing. I didn’t even get one win last year, to start the year off at home definitely makes me feel confident heading into Bells & Margaret River. The rest of the Australian leg is going to be great and I’m really looking forward to it. I can’t wait. “

See more from the ROXY Pro here.

#ROXYpro #ROXYpro

Stephanie Gilmore #ROXYpro Gold Coast Bianca Buitendag

Stephanie Gilmore #ROXYpro Gold Coast Bianca Buitendag  #ROXYpro Gold Coast #ROXYpro#ROXYpro

Mar
06

ROXY pro Lay Day makes a Byron Bay Beach Day #DowntimeDownUnder

ROXY Byron Bay Road Trip #ROXYproIt was a lay day at the #ROXYpro Gold Coast so the Semis were just going to have to wait for another day and more waves, which was okay by us because we knew exactly where to find them…

We packed our things and headed to Byron Bay for a little #DowntimeDownUnder with the ROXY team. It was 6 girls: Stephanie Gilmore, Monyca Eleogram, LeeAnn Curren, Lisa Andersen, Kelia Moniz, and Bruna Schmitz, their boards, and all the other essentials needed for a road trip along the coast. Backseat driver, Lisa Andersen retold stories about old camp days skinny-dipping at night and playing tug of war in the sand setting the stage for lots to laugh about and reminisce on.

Our Byron Bay quiver collection

It was a scenic drive with Mt. Wanning’ silhouette in the distance, ridiculous valleys on either side, and Lennox, considered Australia’s surfing Mecca, set as the destination. You know, the place where the shortboarding revolution came about and where longboards moved from long to short. A nice place to revel in the history of surfing that Australia is dripping with, and also marked our first wave-checked of the morning.

ROXY Byron Bay Road Trip

After suiting up, and by that we mean bikinis, no need for wetsuits at this place in the height of Summer, the girls decided to head to a ‘secret spot’ where Stephanie Gilmore could ride a point break and get some practice in before the ROXY pro Gold Coast semifinals. Everyone obliged, because what doesn’t sound enticing about and open line-up and just your friends progressing together. Thanks Steph, you were so right!

LeeAnn CUrren getting some air at a secret spot in Australia #DowntimeDownUnder #ROXYpro ROXY Byron Bay Road Trip

The spot proved to be epic, pumping waves, just a few of your closest friends, and plenty of great surf shots for the team to revel in afterwards. Both LeeAnn and Stephanie put on a show trying some aerials and giving tan-obsessed beach goers and eyeful.

Stephanie Gilmore #POPsurf #ROXYproROXY road trip Polaroids #ROXYproROXY road Trip! Byron Bay edition

A few hours passed, and lunch seemed like a great idea so we cruised to local favorite ‘The Roadhouse’ for some tacos plates and nourish platters. We quickly realized, there’s really nothing like organic roadside food, reggae music, and coconut coffee (no need for any sugar here!). After filling our faces we were on the road again, with our eye on the prize: BYRON BAY.

Byron Bay ROXY road trip #DowntimeDownUnder #ROXYpro

Byron Bay beach day with the ROXY team

As we approached the main street in Byron we felt right at home. A sunny. laid-back Santa Cruz vibe Byron Bay was just what we needed to get away from it all. As we weaved and wrapped ourselves along the coast we could enjoy a flurry of ocean activity including dolphins and turtles. We pulled up at Wategos Beach and we knew we had found the spot. It felt a bit like Kelia’s Aussie version of Waikiki and we couldn’t have been more content.

Byron Bay ROXY road trip #DowntimeDownUnder #ROXYpro Lisa Andersen

After a long day of surfing, eating, and road tripping, we set back up to Coolangatta to await the next call of the ROXY Pro. Stay tuned, because Semi finals is next and both Roxy team riders Stephanie Gilmore and Bianca Buitentag are in the lineup. See more from the Pro here.

BYRON_6ROXY Byron Bay Road Trip

Mar
01

#ROXYpro Day 2 Sunday Funday watching the boys at the Quiksilver Pro Gold Coast

Sunday Funday on the Gold Coast #ROXYpro

It was the boys turn today at the ASP Quiksilver Pro so the girls went to the beach to check them out (sort of…). That’s what you do on a Sunday funday in the land of OZ after all.

Stay tuned for the next call here on the Gold Coast at Snapper Rocks for Round 2 of the #ROXYpro.

Sunday Funday on the Gold Coast #ROXYpro#ROXYproSunday Funday on the Gold Coast #ROXYpro

Sunday Funday on the Gold Coast #ROXYproSunday Funday on the Gold Coast #ROXYproIMG_5458Sunday Funday on the Gold Coast #ROXYpro

Mar
01

#ROXYpro Day 1 on the Goldy

Kelia Moniz taking a nose ride during her #DowntimeDownUnder

Day 1 of the #ROXYpro was blessed with perfect waves for the beginning of the 2014 ASP women’s Championship Tour.

High scores and pristine summer conditions saw the ladies of this years ASP tour show the surfing world that women’s surfing is the best its ever been, with some of the tours top seeds missing out on taking a win & be forced into tomorrows round two (elimination round)

For the rest of the ROXY team it was sunrise surf sessions at Dbah with Lisa Andersen and a little afternoon longboarding excursion with Kelia Moniz showing us how it’s done. Even the matriarch of surfing herself Lisa was taking a few stylish notes from the recently crowned 2x World Longboarding Champ (see nose-ride below and you’ll see what we mean).#ROXYpro

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Feb
28

Want to Win This? #POPsurf Giveaway

#POPsurf #ROXYPro giveaway

We’re celebrating our #POPsurf collection & giving away 3 product packs during the #ROXYpro Gold Coast. Here’s your chance to snag some pieces & rock the unique style in & out of the water before anyone else! Enter for your chance to win here

***Congratulations the winners: Brynne Gorman, Eve DiMauro & Amry Still!

How amazing does Kelia Moniz look in the cropped Sunset Remix Rashguard she wore to the ASP Awards?

Kelia Moniz #POPsurf

Feb
26

The ROXY girls hit the ASP Red Carpet

Click here for more #ROXYPro

Action item for the evening – ASP red carpet and awards show for the Roxy girls…which means a little styling, makeup and hair to help celebrate and congratulate these girls on 2013 well done! Plus, it’s just fun to get dolled up and styled up with your friends so we had to make it happen.

Accepting her second consecutive Longboard World Title was none other than Roxy’s own Hawaiian beauty Kelia Moniz – who was an absolute showstopper in her #POPsurf neoprene cropped top and flowy skirt. The best part, was Kelia left it up to her fans to pick between yellow and pink…and the winning color turned out to be her favorite too (but of course she couldn’t have gone wrong in either!).

For more on the #ROXYpro click here.

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Jul
23

Roxy kicks off Mercedes Benz Fashion Week Swim in Miami with ROXY POP surf

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

Roxy took flight down to Miami to celebrate the 2014 collections at the Official Kick-Off Party of Mercedes Benz Fashion Week Swim with the launch of ROXY POP surf (coming soon!).

Helping to celebrate 25 years of ROXY, we brought out all the stops with a mix of eye-popping island motifs, poolside POPtails to beat the Miami heat, music mixings by the ever fashionable DJ Chelsea Leyland and a star studded marathon of designers, models, Sports Illustrated babes and the who’s-who in Miami all came to enjoy the fun!

With ‘Neon’ as the theme of Mercedes Benz Fashion Week, ROXY #POPsurf was the perfect way to light up the night at the famous Raleigh Hotel and kick off the week! Thank you to everyone who came to support.  Stay tuned for more…ROXY #POPsurf will be here soon enough!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

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ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon! ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY x MBFW Swim Official Kick-Off PartyROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!

ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon! Devin Brugman & Natasha Oakley of A Bikini A Day at the ROXY #POPsurf at #MBFWSwim in MIAMI...coming soon!