This holiday season, I checked in with Roxy Team Rider Chelsea Tuach at her beautiful hometown on the island of Barbados.

Chelsea is dominating not only the Caribbean, but this last year she finished 9^th at the World Games in Peru. I found out why, after surfing with her and watching her shred this Christmas.

Chelsea took me around the island and taught me a few tricks of the trade I believe I need to share…

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P.S. We’re kicking off our Clothes 4 Souls clothing drive with a special DIY Decorate Your Denim “Re-Work & Shop” event on Friday December 2 from 3:00PM – 6:00PM at our Roxy Times Square Store.  Come distress, sew, pin, and patch up your denim with ROXY denim designer Mark Wiesmayr, Olympic Gold Medalist and Roxy team rider Torah Bright, and Teen Vogue style expert Jasmin Reate.

Here’s where we will be from 3pm-6pm for the DIY event (mark it in your calendars & bring some friends!):

Roxy Times Square
3 Times Square
New York, NY 10036

Winter is here; ski hills are opening, flakes are falling, and the Roxy snow team is gearing up for a new season of adventures.  But before jumping full-on into winter travels, Torah Bright, Erin Comstock and Robin Van Gyn took the time to stop in at the Seattle, WA offices of Mervin Manufacturing (where Roxy snowboards are designed) to check out the future snowboard line at the annual Roxy, Gnu, and Lib Tech snowboard summit.  Each of the team riders discussed their brand new snowboards and how they are each involved in the design and construction of the snowboards – pretty cool huh! While at the office they were kind enough to stop by the photo copier and create something for the Roxy/Mervin crew to remember them by!

After hanging out at the office and stirring up a little bit of trouble the  team headed back to the mountains– to their real “day jobs”– where office chairs are chairlifts, board meetings are park laps with friends, and time cards are season’s passes.

This past weekend, Roxy and Neutrogena teamed up to host a surf camp at Sunset Beach in Malibu, California to bring awareness to skin health.  Neutrogena’s “Choose Skin Health” campaign resonated with the Roxy brand and we thought it was important to get the word out.  Roxy and Neutrogena invited LA-based media and influencers and kicked off the weekend on Friday evening with a dinner at one of the hottest places to go in Malibu, Gladstone’s.  After enjoying a 3 course meal of delicious appetizers, entrees and dessert in the Sunset Room, guests enjoyed an intimate, live performance by Costa Rican singer/songwriter Debi Nova.  We, of course, stayed around after for the party that Gladstone’s throws on Friday nights!

Saturday morning, after a hearty breakfast provided by Gladstone’s, guests took to the waves with Roxy team riders Jen Smith and Amy Murphree.  In addition to learning how to surf and seeing Roxy’s summer collection, guests were treated to a lesson on summer skin health and products courtesy of Neutrogena.  Editors and journalists from LA Confidential, Thrillist, People Magazine, Fuel TV, Foam, KIIS FM, PopSugar.com, Surfer and other outlets were on hand to catch all of the action and participate in this amazing event.

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This past week our designers were at the printer making sure our brand new Roxy Spring catalog printed without a hitch. Check out these pictures from the printer in Wisconsin.

The photos in the catalog are from our photoshoot in Hawaii. The Roxy girls had a blast playing in the water, catching waves, and running around wild and free. Get your own copy HOT off the press! Sign up for your free catalog today.

Snow in Hermosa Beach? Yes it’s true! Snow Fest 2010 in Hermosa Beach features athletes and top amateurs competing to show off their best tricks, fun, games, give-aways and 30 feet of SNOW! Come watch the fun or even enjoy the snow fun by sledding down Mt. Hermosa yourself! For additional info, check out www.spydersurf.com.

Come visit the Roxy booth at Snow Fest 2010, play our Torah Bright ping-pong game, and maybe just MAYBE you’ll get to meet the Roxy Chicken Jam chicken!

Our Roxy 2010 Winter catalog is out! Browse through our online version of the catalog or request your own copy. I’m so in love with all the cozy coats, cute boots, and sweet hoodies.

The Roxy Fall 2010 catalog is coming…sign up now!

Ever wondered what a printer looked like? Take a look below! We designed the catalog at Roxy headquarters, in Huntington Beach, and then sent the files back to our printer in Wisconsin. At the printer they perfect the color and get official proofs. Starting next week the catalog will be delivered to your doorstep!