Roxy girls are naturally beautiful. Here’s how Kelia Moniz and Bruna Schmitz stay fresh all day and at the beach using their Olay Fresh Effects! Enjoy the episode and get tweeting for a chance to win today’s #SurfToSnow giveaway!

One lucky winner will get this Olay gift pack plus a $200 Roxy gift card to get bikinis, sunnies, and whatever else you need to meet the waves.

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 2nd episode http://bit.ly/13Jbh8D http://bit.ly/Zy4m1N

Official Rules

Playing games on the beach between surf breaks and surf snacks is one of our favorite things to do in the summertime. We decided to start DIY’ing and came up with ‘Tic Tac Toes(s) in the sand #ROXYsandals’ and put our creativity to good use!

This DIY is super easy and well worth the 20 minutes it takes to make! All you need is a remnant piece of fabric (about the size of a pillow case or an old shirt), masking tape, paint, a straight edge, pencil, and some game pieces. We used some starfish and seashells in place of our X’s and O’s.

Meet Becca K., Roxy’s in house Graphic Designer and  Roxy’s ‘unofficial’ historian with a collection of vintage hangtags, magazine clippings and other Roxy memorabilia that had all of us Roxy girls taking a trip down memory lane.

Have you ever been curious about what a Graphic Designer’s workspace looks like? Have a look at Becca’s workspace and see what inspires her!

1. ROXY: Tell us about your job and how your work ends up on Roxy.com

Becca:  I’m the Senior Graphic Designer for Roxy E-commerce, so it’s my job to take the marketing campaigns and bring them to life on Roxy.com! I work closely with marketing to become familiar with the story we want to tell, and then work with the web team to create wireframes for the site, the merchandisers to make sure we are showing the correct products, and the developers to make sure the designs are pixel perfect when they transition from being in my hands to being up on the site.

2. ROXY: What’s this?

Becca: When I was 14 I wrote a letter to Roxy telling them what a big fan I was and asked them to send me some stickers. They actually wrote back and sent me some stickers that came in this amazing envelope that I’ve saved for almost 14 years! When I’m having a bad day at work I look at this to keep myself inspired and remind myself about my passion for this brand.

3.  ROXY: How long have you been collecting? What is your favorite?

Becca: I started saving anything with the Roxy logo on it since I was about 12, when I bought my first Roxy piece (I think it was a t-shirt) and I fell in love with the hang tag. I’ve saved every hang tag from every Roxy item I’ve ever bought, along with ads from magazines, posters, stickers, etc. I recently met a fellow designer and Roxy fan online – she followed my personal blog and learned about my love for vintage Roxy and sent me a bunch of amazing ads, books and posters for my collection, all the way from France! It was a great addition to my Roxy archives – thanks Julie!

4.  ROXY: Any cool projects that you’re working on that you can share with us?

Becca: Even though I’m a web designer, one of my favorite parts of my job is when I get to work in the photo studio to create assets for a product trend story like the Mix & Make your own bikini tool!

5. Becca: I love to draw so I try to incorporate my illustrations whenever possible, like the Spring Break promo where I sketched activities to do at each destination, or the holiday and Valentine ’s Day card you might have seen here on the blog!

6. Becca’s desk space

7. Desk essentials—gold & pink seashells!

(more…)

Join the Roxy pros for two action packed days on the road in the ‘Surf to Snow: A Roxy Team Adventure’ series with Olay Fresh Effects. From point break surfing in Malibu with ASP World Longboard Champ Kelia Moniz and a gallery opening party with surfer/photographer Kassia Meador in Venice to backcountry snowboarding in Aspen with Olympic gold medalist Torah Bright this is a must-see series for all you Roxy girls!

We’ll be releasing a new vid every Tuesday for the next 5 weeks starting today (so mark your calendars!)…and if you guessed it, we’re giving away some awesome prizes every Tuesday (think snowboards, Olay Fresh Effects product, plus more)!

Ride the waves in Malibu with Bruna Schmitz, Kelia Moniz and Monyca Byrne Wickey and meet up with surfer/photographer Kassia Meador at ‘The Dreamers’ gallery opening party in Venice Beach in the first episode of the #SurfToSnow series!

Today’s Tuesday #SurfToSnow giveaway? The surf trip essentials pack: Olay gift pack, Roxy Kassia Meador wetsuit, bikini, backpack, and beach towel!

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 1st episode http://bit.ly/ZMIQlT http://bit.ly/11pjtcs

See more of the unstoppable adventure at olayfresheffects.com

Official Rules

The Roxy Waikiki Classic is back at Queens Beach in Waikiki on Saturday June 8th and Sunday June 9th for it’s third consecutive year! Come see female surfers of all ages (6 years and up) compete in Longboard and Shortboard divisions and witness the pros in action in the Women’s ASP Longboard qualifier! Roxy team riders including: World Longboard Champion and Waikiki native Kelia Moniz, face of #ROXYOutdoorFitness and pro surfer Rosy Hodge, Brazilian beauty and pro surfer Bruna Schmitz and the pioneer of women’s surfing and 4x world champ Lisa Andersen will be joining the fun on the beach. Once again, the beach site will be full of fun games, giveaways, signings and entertainment, plus tons of other fun surprises! Roxy will be spinning the wheel for free custom tank tops and opportunities to participate in DIY projects! Paul Mitchell will be set up for beach braiding, SunBum, Jamba Juice and Kona Red will be giving away free samples and the Kokua Hawaii Foundation will also be there!

We’re so excited to announce that Rebekah Steen of Goldfish Kiss will be joining us on the beach for the Waikiki Classic. More DIY and bikini news to come! Stay tuned!

Online registration opens starting May 7th! Register Here! 

Mark your calendars & see you at the beach June 8-9th!

For those of you making last minute decisions on your Coachella weekend 1 (or 2) wardrobe, we’re doing the same. Here’s one desert-worthy look that will keep you beach-chic and ready for music and musings. To start, grab a pair of printed shorts and play a bit with texture by wearing a cropped crochet number like the Look and See tank. This top will layer well with everything including your bikini top! We recommend going for something with embroidery detailing and a bright pop of color like the Radiate Love Tiki Tri! Don’t forget your #ROXYsandals, a little eye protection, and top it all off with the perfect flower crown or 31 Bits accessories! We’ll see you in the desert.

Kassia Meador is one of the most recognizable longboarders in the world, known for her smooth styles both on and off the board. Kassi has developed a passion for surfing, shooting film, and tripping around the globe in search of perfect peelers and radically random weirdness. Meet Kass and check out her inspiration behind the wetsuits that have set the bar and led the way in new flair and wetsuit design and technology…

I’m Kassia Meador, and I’ve been surfing for Roxy for the last 13 years. Since I was young I was always interested in wetsuit design and fashion. I’ve always felt as surfers, what we wear in the water is really a reflection of our personal style. But with wetsuits being the way they were, black on black, there wasn’t really anything out there to let us show our personal style or stand out. About 5 years ago, I thought it was time to change the way the surf world thought about wetsuits, and I worked on my first collection with Roxy.

My inspirations for the first designs came out of my love for the history of surfing and surf costumes, especially bathing suits trends in Europe during the 40′s and 50′s. I wanted to make something that was flattering, comfortable, and would make us women feel like the best versions of ourselves in the water. That first collection sold out. Since then, I’ve developed 5 different colletions of wetsuits with Roxy. Growing and selling out every season helped to start a trend the rest of the surf industry would follow—but more importantly, it was a new way for women to look good and feel great in the water all the while having comfort, flexibility and warmth.

This newest collection is infused with the warmest and most comfortable materials, as well as the grooviest colors and lines to keep our female bodies looking strong and fit. I’m the most excited about this collection than any of the past to date, and I know you will be too. So get out there soak up some sunshine, be bold, live large, follow your bliss and glide the day away….

It’s Summer…time to heat things up in French Polynesian fashion! Tahiti called and your wave is waiting, so let’s ride (we did!).

The Roxy team including Sally Fitzgibbons, Kelia Moniz, LeeAnn Curren, Monyca Byrne Wickey, Justin Mauvin, and Bruna Schmitz boarded an easy 8 hour plane flight on Air Tahiti Nui from LAX and arrived to a warm flower-filled welcome at the Intercontinental Resort in French Polynesia (PS we can’t wait to show you our Polynesian Lei DIY vid).

What we woke up to was nothing short of a Roxy dream. We quickly boarded a boat and drifted off to the secluded island of Moorea, with bikinis in tow and sandals in hand, we got ourselves ready for a swim with some friends. After that, we dove right in with a lagoon full of stingrays (Kelia’s little buds), sharks and other sea friends that were welcoming and waiting.  Fast forward and we’re living on Tahiti Yacht catamarans a short ride away from one of the biggest and best offshore breaks in the world – Teahupoo. In true Polynesian fashion, we got the lay of the land with Raimana (aka the mayor of Tahiti) who showed us the best breaks, pineapple groves, sunset points, coral reefs, and most delicious Poisson Cru in town (yum!).

This is the Roxy way of life and we’re just starting to heat things up…Here’s some of our favorite pics from the beautiful Polynesian Island. #DAREYOURSELF to keep dreaming big…

One of our favorite hues is in full bloom this spring and we’re calling it Pink Paradise! From easy accessories like the Penny Board iPhone case to the Prism Watch (a bold statement piece to give your wrist some extra charm) Pink is all the rage.

We’re personally obsessing over the Look and See Tank with crochet detailing and cropped styling. It’s just begging you to go with the flow and pack it for your next road trip or music festival (Coachella anyone?). For more from the flirty hue, have a peek and get ready for a taste of paradise!

Away oui go to the southwest coast of France to a city by the sea where striped cabine tents dot the beaches and the salty air complements the freshly baked croissants perfectly. Our friends at the excellent travel website Fathom, along with pro surfer Kassia Meador, weigh in with a few top picks to help you live le vie en plage. Don’t forget, we’ve also put together a collection filled with our faves for a trip to the south of France.

Warm Up

Cozy up to the 19-room Carlina Lodge right on the beach.

Cool Down
Grab a quick and proper Italian bite at Le Glouby, the best pizza on the coast.

Take It In

Peruse the night market, marchés nocturne, in the main square where the morning markets are held.

“I like to go to the local market in the morning for the fresh fruit and chocolate croissants.” – Kassia Meador

Carry On

Rent boards, fins, and the rest from Core’s Air Surf Shop in nearby Saint-Jean-de-Luz by the half-day, day, or week. 

Don’t Miss Out

Salute the sunset at Les 100 Marches with tapas, music, and the locals (square Jean Baptiste Lassalle; +1-33-05-5924-7561).

“I love Biarritz for the French lifestyle, the long summer days, and the late evening surfs.” – Kassia Meador

Get more of Kassia’s Biarritz tips – best locals’ bar, best beach, best surf break – on Fathom.