Roxy team riders Alison Bowman (VA) Amy Murphree (FL/CA) and Bree Kleintop (VA) surfed their way to the top over this weekend’s 48th annual East Coast Surfing Championships (ECSC) held in the beautiful ‘Lovers’ state of Virginia. The ECSC is the oldest continuously running surfing contest in North America, and was loaded with high profile East and West coast surfers. Taking home the gold in Girls Division was our own Alison Bowman, also placing 4th in her Jr. women final. Captivated spectators cheered on Virginia Beach local, Bree Kleintop, as she powered through her Junior women final placing 4th over all! And another 1st place Roxy girl finish went to Amy Murphree in the Women’s Long Board Division, also placing 5th over all in the Women’s pro event!  Congratulations girls and good luck in all your upcoming events!

Thank you to everyone that worked so hard on this Design A Bikini contest! We were so thrilled to see all these different entries. You guys are all very talented, and the team here at Roxy is very impressed with all the entries. The judges will be having a hard time picking the winners, but we they definitely know what they’re doing, so we trust them. Let’s hear it for the finalists! Congrats!

TOP 20 FINALISTS, click here.

For the complete gallery, click here.

To learn more about our awesome judges, click here.

Roxy’s Own Sally Fitzgibbons (AUS) ,19 ,  has once again secured a solid result as she continues her highly consistent year on tour. Spectators cheered her on as she charged through heat after heat collecting high scores and 1^st’s all the way up to the Final. Unfortunately the Final was held in less then desirable conditions and Sally took her only 2^nd place of the comp in the her last heat of the week- the one on one final with US open winner Carissa Moore (HI) , 17. “It was a really tough Final and there wasn’t much opportunity to open up,” Fitzgibbons said. “I had a really good time here at the US Open and second place is awesome so I’ll just take it and move on to the next event.” Sally is ultra fired up for her next event and as ready and focused as an athlete can be. Be sure to follow up on Sally and what she’s up to next at http://www.sallyfitzgibbons.com/

Congrats on your awesome result Sally!

Sally Fitzgibbons finished first in her heat, and will face off against Jacqueline Silva in the semi-finals.

Here are the results:

US Open of Surfing Women’s Quarterfinals Results:
QF 1: Carissa Moore (HAW) 13.67 def. Laura Enever (AUS) 8.16
QF 2: Lakey Peterson (USA) 10.77 def. Tyler Wright (AUS) 10.50
QF 3: Sally Fitzgibbons (AUS) 11.50 def. Sarah Baum (ZAF) 6.30
QF 4: Jacqueline Silva (BRA) 15.10 def. Justine Dupont (FRA) 10.27

Watch Sally compete today at 2:45 or watch it live  on the US Open of Surfing site. Laura Enever’s also competing today in the Pro Junior Women Finals today. Come down to HB or watch the live feed on US Open of Surfing site. Go Roxy!

Sally Fitzgibbons

The ASP Women’s 6-star US Open of Surfing presented by Hurley & Nike 6.0 is well on its way.

We are so very proud to announce Sally Fitzgibbons (AUS), Laura Enever (AUS) and Sarah Baum (ZAF) have all made it onto the quarter finals in today’s event! Results from today’s round 4 of the Huntington Beach US OPEN:

Sally  took 1st in Heat #3 of Round 4

Laura took 1st in Heat #2 of Round 4

Sara took 2nd in Heat #4 of Round 4

Sally emerges as she is the one to beat for the $50,000 prize purse (richest purse in women’s surfing), but as you can see all the girls were once again absolutely on fire! Be sure to cagch these girls in their quarter finals on Friday August 6th at 11:20am either online or come down to support the team in Huntington Beach! Go Roxy!

As we were feverishly tweeting away about Torah’s ESPY nomination and rallying the troops to “vote, vote vote!”, we kinda had a feeling she had this one in the bag. Maybe it was ESP, but we knew Torah would get her ESPY. What title did she add to her long list of awards during the ESPYs, which aired Wednesday July 14, 2010? “Best Female Action Sports Athlete“, of course!

Thanks Torah for texting us this beautiful picture of you below!

Torah Bright and Sarah Burke are BOTH nominated at the Teen Choice Awards for Best Female Action Sports Athlete, which will air August 9, 2010. You can vote EVERYDAY until August 6, 2010! So go and support our amazing athletes! VOTE HERE.

Tweet and WIN! Enter to win a Roxy Bright Edition eminence BTX LE Banana Traction (148cm) board SIGNED by Torah Bright herself! You will get #4 out of only 100 signed boards, which is valued at over  $500!!!

How do you enter? On Twitter, obvi! Just retweet this message:

“PLEASE VOTE for @ROXY girls @TorahBurke and @sarah_j_burke everyday ’til 8/6 for best female action sports athlete!! at www.teenchoiceawards.com“.

From now until voting ends we want you guys to retweet this over and over! Each tweet is considered an entry! Just be sure to include @Roxy so we can find you and don’t forget to follow us!

Open to U.S. residents, only. For a complete set of rules, click here.

Introducing our first Twitter Contest @Roxy!

How does this contest work?

1. WATCH this episode of Roxy Style Spy.

2. TWEET us @Roxy which is your fave item in the bag and why!

3.  Be sure to follow us on Twitter!

The contest is only 2 days long (June 29 – 30, 2010) and you can only enter once. We will announce the winner Thursday via our Twitter account. The winner snags up the Wild Side Bag, the Rest a Sure Wallet , and the oversized Locals Only beach towel. And who doesn’t need a cute beach bag to get this summer started? Good luck!

For complete rules click here.

Take a look at this amazing contest featured by our friends at Fabsugar, and you might just nab a piece from our Cynthia Rowley for ROXY Collection. When you’re done, be sure to check out the collection that was inspired by a shared love between Cynthia Rowley and ROXY for surf, sand, and fashion here!

As you may remember, we had an amazing blogger event where we previewed our Spring 2010 line to NYC’s best bloggers and online editors! As an online editor you get fun perks, like getting invited to a beautiful penthouse to style ROXY’s latest collection.

Another perk is getting freebies. For this event, all of our guests received a goodie-bag which included a $5 pinkberry giftcard, a $25 ROXY.com giftcard, a 10% roxy.com coupon, our coveted Lookbook, our “Music from our Hearts” CD, all in a ROXY canvas tote. Good news is we’re giving one away!

Tell us in the comments section (here or on our facebook page) why YOU should win this bag. Entries will be accepted until end of day February 26th, 2010. We will announce our winner on Monday March 1, 2010!

Please see official rules here.