This month Roxy hosted their Summer 12 Press Preview at Ditch Plains in NYC. Market Editors from over 60 publications got the chance to DIY their own bikinis, chat with Roxy Pro Monyca Byrne Wickey and enjoy refreshing Roxy-fied food and beverages. Here is a sneak peak at the event and upcoming Summer 12 line.

For more pics, check out our Flickr album!

Join Our Ride, Catch A Wave & Make New Friends!

ROXY just returned from the Cook Islands and we LOVED it!! Now it’s your turn…

Imagine riding the waves of the Cook Islands with your best friend just like the ROXY girls did. Now you can – thanks to ROXY. We are giving away one amazing experience in the Cook Islands for you to get a taste of the life of a ROXY athletes. Our ROXY girls get to travel the world, surf the best waves, and make friends along the way. We want you to experience the same life-changing moments and memories!

Prize includes:

Roundtrip flights & transportation for 2 to the Cook Islands

5 Nights at the Muri Beach Club Hotel Rarotonga

3 Meals a day at the Muri Beach Club Hotel Rarotonga

1 introductory scuba diving lesson with Pacific Divers Rarotonga

Between January 10, 2012 and February 8, 2012, you can enter to WIN this trip to the Cook Islands! To be eligible you must be 18 or older and a resident of U.S. or Canada (except Quebec).

To enter CLICK HERE.

Congratulations on the Gold at Riyue Bay, Sofia Mulanovich!

Roxy Team Rider Sofia Mulanovich took first place, scoring big points for her Peruvian team, one of the 8 national teams competing for the gold medal the last 3 days at the Hainan Wanning Riyue Bay International Surfing Festival Presented by Quiksilver.

Former ASP World Champ (2004) and ISA World Surfing Games (2004) gold medalist, Sofia opened with the highest wave score of a 9.50 and a total heat score of an 18.17 in her qualifying round. In the final, her powerhouse turns and combination of maneuvers earned her a final score of 15.27, putting her in perfect position for the gold—a great way to start the season!

Coming in second place was Roxy Team Rider from South Africa, Sarah Baum who finished with a 13.70. Diana de Souza (BRA) and Justine Dupont (FRA) came in with a Bronze and Copper.

Also representing the Roxy Team in China were Bruna Schmitz, who finished in 9^th, competing from Brazil, and Nikki Viesins in 11^th, an impressive finish at only 16 years old, competing for the U.S. Team.

Final team points brought Australia in 1st, France in 2nd, Peru in 3rd, and USA in 4^th.

Congrats again, Sofia!

photo credit  isa/watts

surf shot photo credit isa/munoz

Roxy is proud to support Santa Barbara’s oldest and most revered surfing competition. The 2012 Quiksilver Rincon Classic waiting period begins January 21^st and 22^nd at Rincon Point.

The pro-am event is open to surfers of all ages, and will feature an Expression Session with some of the best surfers in the world, including Roxy’s very own 4-Time World Champion Lisa Andersen.

On the beach, the public will be able to demo our latest Roxy and Quiksilver wetsuits, along with enter in a gear raffle for Lisa Andersen’s custom wetsuit and other great prizes.

Select entries for surfers are still available at www.rinconclassic.com; note that entries are only taken from the core community (805), and the surrounding area if there are openings. Check out the site for more information on sponsors, activities, live music, and food for the weekend. See you there!

Want to Join Our Ride?  Catch A Wave?  Make New Friends? It’s time to Pack Your Bags.

Stay tuned…there’s much more to come next week! Enjoy these snapshots from our trip to the Cook Islands…

Roxy Team rider Sally Fitzgibbons is currently ranked Number 2 in the world, and recently became a top finisher in the 2011 SURFER Poll Awards last night.

SURFER MAGAZINE hosted its 41^st Annual SURFER Poll Awards on the North Shore of Oahu last night to honor the top ten men and top five women as voted by the readers of SURFER Magazine.

This was Sally’s first nomination for the awards—and a well-deserved one at that! She came in 5^th, an impressive finish to her year.  Congratulations on a great year, Sally!

Coming in 1^st was Carissa Moore, 2^nd Coco Ho, 3^rd Stephanie Gilmore, and 4^th, Alana Blanchard.

If you didn’t get a chance to watch the awards, check out Sally HERE.

headshot courtesy of SURFER

Get your DIY on! Join us December 2^nd from 3pm-6pm at Roxy in Times Square for our Roxy Re-Work & Shop! Enjoy 40% off ALL Roxy Denim that day!

We’ll be there along with Roxy snowboarder Torah Bright, Roxy Denim designer Mark Wiesmayr, & Teen Vogue’s stylish Jasmin Reate distressing, patching, sewing, pining, and having some serious fun!

Roxy Times Square
3 Times Square
New York, NY 10036

PICK IT – pick out the supplies you might use (some of our favs include: patches, embroidery floss, seashells, sandpaper, safety pins)  

DISTRESS IT  - using a dremmel or 100-200 grit sandpaper add a little dimension & wear to your Roxy jeans
SEW IT  - the more colors the better! We suggest embroidery floss & our very own Roxy friendship braiding string – play with different patterns & designs you love right now!

PATCH IT – cover some of your distressed holes or add a little flare to your back pockets using some fun patches

PIN IT – using safety pins create unique designs or pin your patches to your jeans

The holidays are swiftly approaching and that means that the season of gift giving and sharing is finally here!  Instead of just surprising your friends with cute friendship bracelets, picture frames with memories, and trinkets that remind you all of inside jokes, go a step further and surprise those in need.  ROXY is teaming up with national charity Clothes4Souls to hold a Winter Clothing Drive at our retail stores in NYC.  Between December 1-23, 2011, donate your gently used clothing to Clothes4Souls drop boxes in our New York stores and receive 40% off your ROXY denim purchase.  Yes, that’s almost half!  You won’t just look good wearing your new jeans, you’ll feel good, too, knowing that you helped out others.

Live in the New York area and want to get involved?  Here are the participating locations:

Roxy Soho
519 Broadway, New York, NY 10012

Roxy Times Square
3 Times Square
New York, NY 10036

Roxy Fifth Ave
587 Fifth Ave
New York, NY 10017

Won’t be in NY during this time?  No worries!  Clothes4Souls is a national organization.  Visit their website to see other ways you can donate!  www.clothes4souls.org

Come out to Macy’s Ala Moana on November 20th to meet Roxy surf team athlete Kelia Moniz! She will be signing free ROXY posters from 5pm-7pm in the juniors department on level 2.  If you make a Roxy purchase that night you will receive a FREE Roxy tote bag!  Hope to see you there!

Follow @Kelia on Twitter

Roxy Team Rider Sally Fitzgibbons had the honor of handing over a hefty donation of about $11,000 on behalf of Quiksilver Indonesia on November 1st. The recipient of the check was Pak Agung Tresna of the Kuta Beach Sea Turtle Conservation which supports the on-going efforts to preserve the endangered sea turtles of Bali and ensure their survival.

Sally along with the Quiksilver Indonesia surf team carried 30 newly hatched turtles to the beach and sent them out in the Indian Ocean.  

“These little guys are so cute,” Sally exclaimed.  “I wish I could take one home with me!  This is such a special experience for me, seeing these tiny turtles being cared for and being protected then released into their natural environment.  I feel so honored see it first hand, and to be a part of it here today,” she added.

We completely agree- how can you not love these little guys?