Apr
02

ROXY POP Surf: Q&A with Monyca Eleogram & Stephanie Gilmore

Ever wonder what it’s like shooting with ROXY team riders Monyca Eleogram & Stephanie Gilmore? We caught up with these gals to talk surf, fashion & everything in-between.

ROXY: As a seasoned ROXY surfer, what was it like shooting  POP Surf with Roxy’s newest team rider Stephanie Gilmore?

Monyca: Shooting with Stephanie is great. She is a beautiful, smart, confident woman who knows how to shoot a photo! We also get along great behind the scenes—we make jokes, talk fashion, surf and truly enjoy our time together.

ROXY POP Surf

ROXY: We heard that your name can be attributed to the term ‘Mono-kini’, however is it your favorite swim style or are you more of an itsy bitsy type of girl in and out of the water?

Monyca: I love a good “Mono-kini” but I appreciate many swimwear styles as well. I think a one piece flatters my natural curves well and I also love to surf in them because they really stay on!

ROXY:  Which piece from the POP Surf collection is your favorite?

Monyca: My favorite POP Surf piece from the collection is the Sunset Stripe One Piece. I love the print, the cut, and how versatile it is in and out of the water. I feel sexy, fun, and confident in it!

ROXY POP Surf

ROXY: We’ve heard you have the best laugh ever…what are your ingredients for fun and what makes you laugh that loveable laugh most?

Monyca: I love a good post-surf evening happy hour where everyone is cruising together talking about their best waves and best wipe outs, jokingly teasing each other, and just recapping the day.

ROXY POP Surf

ROXY: To the beach and beyond…how important is it for you to have something that takes you from surf style to beach style and more?

Monyca: For us surfer girls we have to be able to take our surf suit to the sand. We need a suit to stay on and be practical in the water but we also need to be able to lay out on the beach in style. POP Surf checks all the boxes!

ROXY POP Surf

ROXY: We know you love dressing up for red carpets in designer duds, how do you approach your style in the surf?

Stephanie: My surf style is usually pretty relaxed but I like to make a statement, so I would love to think that’s the same way that I approach the red carpet. I love when a girls look is effortless and funky. So it’s been cool playing around with the POP Surf collection because they are  where fashion and surf collide. The prints stand out in the water and most importantly…function in the surf.

ROXY Pop Surf

ROXY: We know you have loads of guitars you obsess over, but what boards are you currently loving right now?

Stephanie: During non-competition season I usually ride all kinds of different boards. Right now I have a major crush on this beautiful bright orange 7’6 Dick Brewer board that I rode in Hawaii. I stole it off my team manager ‘Belly’ and had some great sessions at big Sunset Beach. I also have a new fresh plain white single fin, shaped by Tim Stamps. It’s super light and fast on the waves but the plain white looks great, no logos just fresh and free. Oh and of course the Black board that is in the POP Surf campaign shots!! That is one of my absolute favorites…it’s a 5’8 single fin, really fast and black all over so it’s pretty rock n roll!!! 

ROXY POP Surf

ROXY:  Is the best surfer really the one having the most fun? Having 5 world titles, we figured you might know a thing or two (or 5) about being the best so we had to ask!

Stephanie: Well, I’ll let you in on a lil’ secret to my success…pure enjoyment. Fun. Passion. LIVE WHAT YOU LOVE! While it may look like there’s a lot more to it, I like to keep things simple, and being a surfer, doing what I do, this incredible world we live in is all I need to be inspired to achieve my dreams and goals. So yeah, the best surfer is the one you can see having the most fun.

ROXY POP Surf

ROXY: How was it shooting with Monyca Eleogram? What can you tell us that she probably wouldn’t (sorry Mons!)

Stephanie: Mons is just the sweetest human ever. She is living proof that fairytales do exist and I just stare at her because she’s such a natural beauty. And she surfs good too! Easy to shoot with, no complaints there at all. She laughs like Donkey off Shrek and totally gets away with it because she’s hilarious and we all love her.

ROXY POP Surf

ROXY: Which POP Surf piece can we expect you to be jaunting around the world in most?

Stephanie: I really like the Sunset Stripes One Piece and the Sunset Pant Leggings because they’re full of POP, they look incredible when surfing in them and they keep your butt from getting sunburnt!

ROXY POP Surf

 

Mar
21

Board Games with Teen Vogue #POPsurf

TEEN VOGUE - ROXY #POPsurf

 

How about a little bit of board games with ROXY team riders Stephanie Gilmore and Monyca Eleogram and our favorite travel partner and beach read, Teen Vogue?

We met up for a little test drive of our new ROXY POP Surf collection for a quick beach/street rendezvous up at Matador State Beach and Surf Rider Beach, situated in Stephanie’s favorite little California getaway – Malibu. With boards in tow and plenty of palm print we spent the day slaving away under the sun!

Teen Vogue’s POP Surf picks included this Neon Tide Long Sleeve Rashguard, the Neon Tide Surfer Bustia, and the Sunset Remix Tank Dress, but the question remains…what’s your favorite POP Surf piece? See for yourself and share back with us #POPsurf.


#POPsurf Teen Vogue Behind The ScenesTV_2Teen Vogue #POPsurf

Mar
18

POP SURF – The Best Surfer Out There Is The One Having The Most Fun

Is the best surfer out there really the one having the most fun?

During this year’s ROXY Pro Gold Coast the team put the new POP Surf capsule collection to the test, proving again and again that the best surfer is the one having the most fun.

With a mashup of fashion-forward lycra paired with swaying palm trees and vibrant pops of neon the girls sported their own unique style both in and out of the water. In fact Kelia Moniz even wore her cropped swim top on the red carpet.

Watch the video and shop the collection before it’s gone! Surf leggings anyone?

_MG_0296Bruna SchmitzPOP surf
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_MG_1504_MG_8621_MG_8907#POPsurf_MG_9021_MG_9820_MG_9645_MG_0235_MG_0614_MG_9974_MG_9987_MG_9998_MG_0380

Mar
06

ROXY pro Lay Day makes a Byron Bay Beach Day #DowntimeDownUnder

ROXY Byron Bay Road Trip #ROXYproIt was a lay day at the #ROXYpro Gold Coast so the Semis were just going to have to wait for another day and more waves, which was okay by us because we knew exactly where to find them…

We packed our things and headed to Byron Bay for a little #DowntimeDownUnder with the ROXY team. It was 6 girls: Stephanie Gilmore, Monyca Eleogram, LeeAnn Curren, Lisa Andersen, Kelia Moniz, and Bruna Schmitz, their boards, and all the other essentials needed for a road trip along the coast. Backseat driver, Lisa Andersen retold stories about old camp days skinny-dipping at night and playing tug of war in the sand setting the stage for lots to laugh about and reminisce on.

Our Byron Bay quiver collection

It was a scenic drive with Mt. Wanning’ silhouette in the distance, ridiculous valleys on either side, and Lennox, considered Australia’s surfing Mecca, set as the destination. You know, the place where the shortboarding revolution came about and where longboards moved from long to short. A nice place to revel in the history of surfing that Australia is dripping with, and also marked our first wave-checked of the morning.

ROXY Byron Bay Road Trip

After suiting up, and by that we mean bikinis, no need for wetsuits at this place in the height of Summer, the girls decided to head to a ‘secret spot’ where Stephanie Gilmore could ride a point break and get some practice in before the ROXY pro Gold Coast semifinals. Everyone obliged, because what doesn’t sound enticing about and open line-up and just your friends progressing together. Thanks Steph, you were so right!

LeeAnn CUrren getting some air at a secret spot in Australia #DowntimeDownUnder #ROXYpro ROXY Byron Bay Road Trip

The spot proved to be epic, pumping waves, just a few of your closest friends, and plenty of great surf shots for the team to revel in afterwards. Both LeeAnn and Stephanie put on a show trying some aerials and giving tan-obsessed beach goers and eyeful.

Stephanie Gilmore #POPsurf #ROXYproROXY road trip Polaroids #ROXYproROXY road Trip! Byron Bay edition

A few hours passed, and lunch seemed like a great idea so we cruised to local favorite ‘The Roadhouse’ for some tacos plates and nourish platters. We quickly realized, there’s really nothing like organic roadside food, reggae music, and coconut coffee (no need for any sugar here!). After filling our faces we were on the road again, with our eye on the prize: BYRON BAY.

Byron Bay ROXY road trip #DowntimeDownUnder #ROXYpro

Byron Bay beach day with the ROXY team

As we approached the main street in Byron we felt right at home. A sunny. laid-back Santa Cruz vibe Byron Bay was just what we needed to get away from it all. As we weaved and wrapped ourselves along the coast we could enjoy a flurry of ocean activity including dolphins and turtles. We pulled up at Wategos Beach and we knew we had found the spot. It felt a bit like Kelia’s Aussie version of Waikiki and we couldn’t have been more content.

Byron Bay ROXY road trip #DowntimeDownUnder #ROXYpro Lisa Andersen

After a long day of surfing, eating, and road tripping, we set back up to Coolangatta to await the next call of the ROXY Pro. Stay tuned, because Semi finals is next and both Roxy team riders Stephanie Gilmore and Bianca Buitentag are in the lineup. See more from the Pro here.

BYRON_6ROXY Byron Bay Road Trip

Mar
04

The ROXY Pro GOLD Coast Quarterfinals Recap

Recap from the #ROXYPro Quarterfinals

The quarterfinals kicked off today on the Gold Coast with ROXY team rider ‘s Stephanie Gilmore, Bianca Buitendag and Sally Fitzgibbons  all in the mix! The call was made bright and early for the #ROXYpro and after a day like yesterday you could feel the excitement in the air.

Local favorite, Stephanie Gilmore, shined today against yesterday’s standout, Courtney Conlogue, in the first of 4 heats run today at the ROXY Pro Gold Coast. The biggest upset was in the 3rd quarter final heat when ASP Rookie Bianca Buitendag took to the water and dominated against number 2 in the world, Tyler Wright. A beautiful display of back-hand surfing saw a shock elimination of last 2013 ROXY Pro Champion.

Recap from the #ROXYPro Quarterfinals

The next call will be made by the ASP at 6:30 AM (local time) tomorrow, so stay tuned…we could be crowning the 2014 ROXY Pro Champ! In the meantime, check out what else we’ve been up to on the Goldy!

Recap from the #ROXYPro Quarterfinals Recap from the #ROXYPro Quarterfinals

Mar
04

Golden Day on the Gold Coast #ROXYpro

Golden Day on the Gold Coast #ROXYpro

The spotlight was all on the women today for Rounds 2-4 of the ASP #ROXYpro at Snapper Rocks, and what a fantastic show it truly was! We experienced some of the best waves we’ve seen here on the Gold Coast over the past months, and the girls didn’t disappoint, displaying some incredible surfing from the world’s best surfers (thanks girls!).

Golden Day on the Gold Coast #ROXYpro

Roxy athletes Stephanie Gilmore, Sally Fitzgibbons and Bianca Buitendag took to the water today in epic conditions that proved to fans the 2014 ASP women’s tour is going to be by far the best year of women’s surfing we’ve ever seen. By far!

Golded Day on the Gold Coast #ROXYproGolden Day on the Gold Coast #ROXYpro

Near perfect rides, amazing long barrels and close heat match-ups continued through out today’s event, now the questions remains is who will be crowned this years ROXY Pro Gold Coast champion? Make sure to follow along on Twitter @ROXY #ROXYpro and tell us who you’re betting on.

Stay tuned for the quarterfinals, but for now, see what else we’ve been up to here on the Goldy.

Bianca Buitendag Gold Day on the Gold Coast #ROXYpro

Stephanie Gilmore! Gold Day on the Gold Coast #ROXYproGolden Barrel #ROXYpro Stephanie Gilmore

 

Feb
21

ROXY Pro Gold Coast 2014 #ROXYpro

The first stop of the 2014 ASP World Tour, the ROXY Pro Gold Coast, officially kicks off March 1st.  It’s summer in Australia so expect sunshine, bikinis and some epic surfing with surprises along the way (you’ll see).

This also marks the first time the ASP is officially taking over the tour and we’re excited to see the changes  to support women’s surfing around the world. Roxy team riders Stephanie Gilmore @StephanieGilmore , Sally Fitzgibbons @Sally_Fitz and Bianca Buitendag @BiancaBuitendag will begin their season alongside other familiar faces on the new Women’s ASP World Championship Tour [WCT]. A favorite spot of the WCT for more reasons than one, the Gold Coast – Snapper Rocks (better known as Australia’s Super Bank) hosts a perfect right-hand point and boosts the premier amphitheater setting to experience the action firsthand (just see the pictures for a taste)…And the weather looks in our favor as well!

Roxy’s very own Rosy Hodge will also be taking over as part of the core commentary team for the ASP.  Nothing beats the South African beauty and her quick witted reporting (nothing – period), so we’re stoked to see her representing the tour.

So…get ready for some giveaways (check back here soon), follow ROXY on Facebook, Twitter and Instagram for all the latest updates and don’t forget to watch live on the ASP’s new event website.  

In the meantime, let the trailer set the stage and get a taste of what’s to come for the 13th edition of the ROXY Pro Gold Coast!

#ROXYpro #ROXYpro#ROXYpro#ROXYpro#ROXYpro#ROXYpro#ROXYpro

Feb
02

We <3 You! Take 25% off Dress One Day Only! Just in time for Valentine’s Day!

We <3 You! Take 25% off Dress Today Only! Just in time for Valentine's Day!

Obsessing over dresses? Yep, us too and with Valentine’s Day well on the way, we figured you might wanna pick up 1, 2, or 3 for 25% off today only (starting February 3rd)!

Some of our absolute favorites are the Tie Dyed Setting Sun Dress maxi worn by Monyca above in beautiful Oahu. If you’re loving the whole Ombre look – then you’ll fall for the On The Radar Dress (make sure you check out the rad racer back), and of course, the print on the Shore Thing Dress is just plain, well amazing, and we have to admit the bodice is beyond flattering. Shop all Dresses!

We HEART you!

**Receive 25% off on Dresses today only, February 3, until 11:55 PST. Offer not valid on Sale, Snow, E-Gift Cards, Gift Cards, or 3rd Party Product. Cannot be applied to past purchases. Online only.

Oct
23

Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world

We took our five lucky DARE YOURSELF winners from around the world to Tavarua, Fiji for an adventure of a lifetime to hang with ROXY athletes including Kelia Moniz, Bruna Schmitz, Monyca Eleogram.

We were inspired to give back to the community, learn about the Fijian culture, swim like mermaids, surf the longest waves of our lives, workout with world class surfer Sally Fitzgibbons (and somehow keep up), but more importantly, we made lifelong friends. #DAREYOURSELF 

See how the winners spent their time on this little heart-shaped island in this video!

Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELFDare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF

Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELFDare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELFDare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELFDare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF Dare Yourself Adventures in Tavarua, Fiji with 5 lucky winners from around the world  #DAREYOURSELF

Aug
29

Haut Surf Shop throwback from our Santa Cruz photo shoot

Haut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Today we’re throwing it back to our ROXY Fall shoot in Santa Cruz, California, where stands HAUT Surfboard Shop and where we scored our newest ride (hang on we’ll tell you more about our fancy board shortly).

Consequentially, HAUT is a throwback in itself, making its home in a one-story old building with a graveled driveway dating back to 1969.  Its quintessential surf charm cannot be mistaken…fin adorned windows, resin filled rooms, plastered walls chronicling tales of times past, and of course, Doug, the shop’s main man and legendary west-coast shaper, who brought out one of his mini-gun designs to make a special board for the girls.

Our new board is perfect for bigger, hollower waves that we see in CA in the Fall and now is part of our collection for road trips and secrets spots around the world.

Enjoy a glimpse into Haut Surf Shop! Also, Doug wanted us to tell you to follow HAUT’s Facebook page!

Haut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shoot

Haut Surf Shop throwback from our ROXY Santa Cruz photo shootHaut Surf Shop throwback from our ROXY Santa Cruz photo shoot