2013 Waikiki Classic is back for its 3rd year!

Roxy Waikiki Classic!

The Roxy Waikiki Classic is back at Queens Beach in Waikiki on Saturday June 8th and Sunday June 9th for it’s third consecutive year! Come see female surfers of all ages (6 years and up) compete in Longboard and Shortboard divisions and witness the pros in action in the Women’s ASP Longboard qualifier! Roxy team riders including: World Longboard Champion and Waikiki native Kelia Moniz, face of #ROXYOutdoorFitness and pro surfer Rosy Hodge, Brazilian beauty and pro surfer Bruna Schmitz and the pioneer of women’s surfing and 4x world champ Lisa Andersen will be joining the fun on the beach. Once again, the beach site will be full of fun games, giveaways, signings and entertainment, plus tons of other fun surprises! Roxy will be spinning the wheel for free custom tank tops and opportunities to participate in DIY projects! Paul Mitchell will be set up for beach braiding, SunBumJamba Juice and Kona Red will be giving away free samples and the Kokua Hawaii Foundation will also be there!

We’re so excited to announce that Rebekah Steen of Goldfish Kiss will be joining us on the beach for the Waikiki Classic and DIY’ing eco-friendly Roxy bags all weekend long! See the whole DIY and Rebekah’s pics here! Plus, find out how you can ‘Get your Sarong On’ before the Waikiki Classic kicks off at 3 unique retail events and complete your beach look with Rebekah here!

For the complete event website, click here!

Online registration opens starting May 7th! Register Here! 

Thank you to everyone who entered the 2013 Roxy Waikiki Classic! Registration is now CLOSED. All competitors MUST check in on site atRegistration Tent6:30am on Saturday, June 8th to sign their waivers. If there are’no-shows’ on the day of competition, availability will be first-come,first serve on a waiting list. Waiting list will ONLY be available at the event site on day of competition!

Mark your calendars & see you at the beach June 8-9th!






Aloha & Mele Kalikimaka from our Let The Sea Set You Free Winners

We set off to the beautiful island of Oahu to meet up with Roxy Let The Sea Set You Free winners Katie McLean, Emilie Layla Lovaine & Madison Setiawan for their second life-changing adventure.

Day 1 Recap: In day 1 of their adventure, Roxy team riders Kelia MonizBruna Schmitz and Monyca Byrne-Wickey greeted Let The Sea Set You Free winners Katie McLean, Emilie Layla Lovaine and Madison Setiawan on the beaches of Waikiki with a traditional Hawaiian welcome, followed by special VIP movie screening of “The Hawaiian: The Legend of Eddie Aikau”.

Day 2 Recap: With sunscreen and bikinis in tow the 3 winners went down to the sandy beaches of Waikiki to soak up some sun, SUP and do a little shopping. Can you guess what they stocked up on? Bikinis—an essential for their Hawaiian Island excursions!

Day 3 Recap: After a late-night arrival into the North Shore, the girls surfed Chuns Reef, enjoyed a delicious Acai Bowl prepared by Katie McLean and took part in the Eddie Aikau Opening Ceremony at Waimea Bay.

Day 4 Recap: On day 4 of their Hawaiian island adventures, the 3 winners and Roxy team headed to the Eastside of the North Shore where they were greeted by an outrigger canoe fully equipped with SUPs and a poke bowl lunch.

Day 5 Recap: On day 5, the Let The Sea Set You Free winners meet up with the Lisa Andersen Champ Camp crew with 4x World Champion Lisa Andersen and Roxy team rider Rosy Hodge. In between sessions Katie McLean lead the camp with a yoga lesson followed by a delicious Hawaiian BBQ lunch and ukulele session.

Day 6 Recap: From pastry tasting, jewelry making and sunset surfing…day 6 was filled with nothing short of an adventure. The day began with a trip to Ted’s bakery where the 3 winners enjoyed some of Hawaii’s best baked treats. After a delicious morning treat the group headed to Pipeline to meet up with Mia Russi of “Washed Up Jewelry” to make their own beach-inspired jewelry.

Day 7 Recap: Cloudy skies & choppy waters didn’t stop the Let The Sea Set You Free winners and Roxy team riders from setting out on an adventure on their last day in Oahu. They ended the day with a sunset surf—the perfect last night on the North Shore.


Cold Water, Warm Hearts

Stay warm this holiday, no matter where you are! The Roxy team tested out our Fit For Warmth wetsuits in Tofino B.C. for the Lisa Andersen Champ Camp, just for you! Cold water, warm hearts!


Lisa Andersen Champ Camp Meets the North Shore

The globetrotting Lisa Andersen Champ Camp made its fourth stop on the North Shore of Oahu to recruit and train the local girls and progress their surfing skills. Shortly after surfing in the frigid, Canadian waters at the Lisa Andersen Champ Camp in Tofino, 4x World Champion Lisa Andersen and Roxy professional surfer Rosy Hodge hopped on a plane with their favorite holiday bikinis and headed to the tropics.

Lisa Andersen selected ten of the top up and coming shortboarders from Hawaii and the US to surf and train with her for two days on the North Shore. On day 1, each of the campers worked on specific maneuvers they wanted to improve, while Lisa and Rosy watched from the beach and gave feedback and tips for progression. The waves at Hale’iwa were fun and rippable, providing the girls with ideal conditions for practice. In the afternoon, the girls gathered around to learn from special guest and pipeline bodysurfing legend, Mark Cunningham, who gave them important big wave surfing and lifeguarding advice that’s key knowledge for any professional and amateur surfer alike. Lisa and Rosy also gave the girls media training and practice interviews, preparing them for their future careers as professional surfers.

On day 2, Lani’s Reef welcomed the crew with flawless, overhead rights that Lisa and the girls rushed the minute of their arrival. In the water, Lisa and Rosy worked with the campers one on one, and out of the water they ran heats and shared improvements on heat strategy and wave selection. A yoga session with Roxy’s Let the Sea Set You Free winner Katie McLean, followed the morning’s surf sessions and prepped the girls for their afternoon surf. Midday, the camp joined all three of Roxy’s Let the Sea Set you Free winners for a Hawaiian BBQ and ukulele session with Roxy Team Riders Kahanu Delovio and Nikki Viesins. After the day’s activities, the surf was still pumping, and the campers charged for a free surf with Lisa and Rosy. Awards and a special lei from Lisa ended the camp, but was just the beginning for the girls on their way to becoming world champs. Check out the action on Twitter and on Instagram #LisaAndersenChampCamp #LetTheSeaSetYouFree


We’re All on This Ride Together

We have been trailblazers from the very beginning. By marrying fashion and performance we turned our world upside down and inspired a wave of girls to head out into the surf. We were born in the ocean and carved our way to the mountains — and we’re not done yet. This is our heritage and our future — Ride strong and create the next big wave.

This is a look our most inspirational Roxy girls from around the world including Olympic half pipe snowboard Gold Medalist Torah Bright, professional surfers, Kelia Moniz, Kassia Meador, Jen Smith, Monyca Byrne-Wickey, and Bruna Schmitz. This is a look at our most inspirational Roxy girls from around the world including Olympic half pipe snowboard Gold Medalist Torah Bright, professional surfers, Kelia Moniz, Kassia Meador, Jen Smith, Monyca Bryne-Wickey and Bruna Schmitz.

We are all on this ride together…


From Sea to Shining Sea: Lisa Andersen sets up camp in Tofino, Canada

Roxy’s Lisa Andersen Champ Camp has all water temperatures covered after last week’s camp in the scenic and chilled surf off the coast of Tofino, Canada. From California to Costa Rica and now Canada, the camp has brought together young leading surfers hand-picked by Lisa Andersen for a chance to learn and be inspired by the best.

This two-day experience hosted in the stunning surf town of Tofino and the rainforest nestled cabins of Long Beach Lodge Resort gave 8 of the region’s top surfers an opportunity to train with 4x World Champion Lisa Andersen, preparing them for reaching their goals of becoming professional surfers. Special guest and world-renowned Roxy Surfer Rosy Hodge joined Lisa to provide the girls with expert coaching, video analysis and technical breakdown, and all the necessary tools for surfing success!

The girls kicked off their Canadian surfing adventure with a session and coaching at Cox Bay. The waves were exceptionally large, which upped everyone’s duck-dive count, but once out back, the mess gave way to some proper waves, giving the campers a chance to push each other—and catch a glimpse of Lisa’s and Rosy’s surfing. Technical video analysis and insight from Lisa followed, as did another arm burning surf session. The day of surfing in icy waters was rewarded with one of the biggest perks of surfing in a hood and gloves—the camaraderie of water ninjas jumping into hot tubs to defrost! The next day, the Champ Camp was welcomed with friendly, rippable waves at Chesterman’s Beach, where the campers worked on applying technical feedback from the day before, and improving on what Lisa and Rosy broke down for them. At the end of the day, the girls walked away stoked on so many waves, surfing knowledge, hot tub sessions, and new friends over such a short time. We hope our camper’s love affair with surfing is only just getting warmed up, even if it’s in the coldest of water! Luckily our Roxy wetsuits are fit for warmth.

Thank you for joining us Let The Sea Set You Free finalists Kait Fennell and Alexandra Groot Koerkamp of Canada, along with Sylvie Julien, Hanna Scott, Emily Thicke, Alexa Verstraten, Maria Grant, and Sherah Grant. Keep your eye out for these future champs, and stay tuned for our next Lisa Andersen Champ Camp adventure on the North Shore of Hawaii! #LisaAndersenChampCamp

Photography by:

Robin O’Neill  www.robinoneillphotography.com
Scott Furkay    www.scottfurkay.com


From Cardiff to Costa Rica The Lisa Andersen Champ Camp charges on

From camping in Cardiff to Costa Rica, some of the best amateur girl surfers from Latin America and the US came together for a Lisa Andersen Champ Camp at Playa Negra to push each other and learn from the best.

Judging from a selection of online video entries, 4x World Champion Lisa Andersen identified the top surfers and gave these “future champs” a one of a kind experience. Special guest Sofia Mulanovich—Latin American legend and previous World Champ—joined Lisa Andersen in Costa Rica to provide hands on coaching, instruction, and video analysis that helped advance the girls’ surfing.

The girls scored head high waves everyday, but this surf trip was no vacation. A typical day of camp training included 5am wakeup calls and 6am surf sessions with video and one-on-one coaching from Lisa and Sofia. Breakfast didn’t come until 9, and was followed with more surfing and technical analysis and feedback. In the afternoon came cross-training—the future champs practiced yoga and learned the importance of stretching and surf exercises. The daily video review allowed Lisa Andersen to break down everything for the girls and play-back waves and help critique the girls’ surfing. Lisa and Sofia also provided the future champs with media training and interviewing, preparing them for their career as a professional surfer.

Keep your eye out for these future champs: Nikki Viesins (FL), who claimed 2nd place at the East Coast Surfing Championships in the women’s pro division shortly after the Champ Camp, Tatiana Weston-Webb (HI) Surfing America National Champion, Lucia Cosoleto (Argentina), Melanie Guina and Vania Torres who surf for the Peruvian National Team, Leilani Aguirre (Peru), Adela Recordon (Chile), and Leilani McGonagle, who claimed two national titles in Costa Rica just 5 days after the camp!

Be sure to check out more on Twitter and Instgram @Roxy #LisaAndersenChampCamp


Lisa Andersen’s Champ Camp sets off to Cardiff in their Airstream

Last week a group of Roxy athletes set off in their silver–clad aluminum Airstream to Seaside Reef in Cardiff for a day of surfing.

This training camp kicked off the first of many upcoming Lisa Andersen Champ Camps that offers a one of a kind experience with surfing legend Lisa Andersen as their mentor and seeks to progress the sport of surfing through training and analysis. Team riders including Nikki Viesins, Tatiana Weston-Webb, Kylie Loveland, Meah Collins, Meg Roh, and Kehanu Delovio all joined in for this signature experience.

Lisa wasted no time and ‘broke the ice’ for all the girls when they arrived, giving them a brief rundown of the camp, key fundamentals, and heat strategy. The girls suited up in their Roxy wetsuits and headed out for a heat, giving Lisa and 2x world longboard champion and team rider Jen Smith a chance to closely watch and critique the girls’ surfing.

After the heat, the girls headed back to the Airstream for a brief review by Lisa and Jen, and back out to apply the tips and advice from surfing’s elite. This time around, Lisa and Jen suited up for a fun expression session with all the girls.

The team certainly worked up an appetite and munched on Daphne’s lunch., followed by some smoothie-making, so the girls gathered around the Airstream kitchen to whip up some fresh berry smoothies with Lisa…a great way to end the day followed by a brief pep talk from Surfing pros Lisa and Jen!

Next stop for the #LisaAndersenChampCamp…Costa Rica for a week of surfing, hands on coaching, instruction, and special guest appearances! Be sure to check out all the special moments on Twitter and Instagram @Roxy #LisaAndersenChampCamp


Aloha from the 2012 Roxy Waikiki Classic

The 2012 Roxy Waikiki Classic took over Queens Beach, Waikiki, on June 16 & 17 (Fathers Day weekend)! The free amateur surf contest included both longboard and shortboard divisions for girls and women of all ages. This year the event also hosted the one and only ASP Women’s Longboard Qualifier in Hawaii, giving the local girls a chance to compete for a spot on the 2013 World Longboard Tour! Honorable mentions in the ASP event include Crystal Dzigas who was crowned winner of the professional longboard final Roxy Team Riders Kelia Moniz who took second, and Vanina Walsh who finished fourth.

With 173 competitors in the amateur division and 24 ASP pros… along with their friends, families and supporters on the beach, you could say there was an impressive turn out! While the surf contest showcased new and returning talent, there was also a ton of action on the beach! Paul Mitchell was on site with their very own hair styling pros and they kept the crowds busy by conditioning/braiding girls’ hair! Anyone who was dry or just out of the water could stop by the Paul Mitchell tent for a beach “do” and learn about hair care and special products for the beach.

There was always something fun going on at the Roxy Tent with customized flip flops, raffles, giveaways and athlete signings with Roxy pro surfers Rosy Hodge, Kelia Moniz, Lisa Andersen, Jen Smith, Monyca Byrne-Wickey, Amy Murphree, and Vanina Walsh! These girls were hanging out all day long getting into the spirit and meeting all the competitors.

Jamba Juice stoked out the beach with free smoothies and the Kokua Hawaii Foundation got on board to share their knowledge and “how to’s” on making recycling fun! They set up recycle stations around the beach and encouraged people to get creative by making their own sea turtles out of bottle caps! The Roxy Initiative joined forced to share the importance of recycling and set up a water station with re-useable bottles for a donation. The Roxy Initiative raised just over $2000 for the Kokua Hawaii Foundation which will be matched and rounded up to $5000 to help fund the Plastics Free Hawaii initiative.

With tons of stoke and Roxy love going around (in and out of the water), the event was for sure a favorite! Roxy hopes to spread the love around the USA one day soon with more events just like it! The Waikiki Classic aims to become a series that will continue to grow in the upcoming years! Stay tuned for 2013 dates coming soon…

“[The Waikiki Classic] is all about having a good time and giving back to the sport. We want to teach the youth so they can learn how to surf and enjoy it like we did! The more events we have like this the more we can inspire the next generation.” – Lisa Andersen, 2012 Roxy Waikiki Classic




Lisa Andersen Stops By to Give a Little Tour of Her Quiver

Today is International Surfing Day and as a special post dedicated to this day of surf, we had legendary team rider Lisa Andersen give us a quick tour of her quiver.

Check out Lisa’s favorite surfboards, and learn what she likes to ride in every condition! You can find these boards at Channel Islands, Surfboards by Al Merrick.