Mar
18

POP SURF – The Best Surfer Out There Is The One Having The Most Fun

Is the best surfer out there really the one having the most fun?

During this year’s ROXY Pro Gold Coast the team put the new POP Surf capsule collection to the test, proving again and again that the best surfer is the one having the most fun.

With a mashup of fashion-forward lycra paired with swaying palm trees and vibrant pops of neon the girls sported their own unique style both in and out of the water. In fact Kelia Moniz even wore her cropped swim top on the red carpet.

Watch the video and shop the collection before it’s gone! Surf leggings anyone?

_MG_0296Bruna SchmitzPOP surf
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Mar
06

ROXY pro Lay Day makes a Byron Bay Beach Day #DowntimeDownUnder

ROXY Byron Bay Road Trip #ROXYproIt was a lay day at the #ROXYpro Gold Coast so the Semis were just going to have to wait for another day and more waves, which was okay by us because we knew exactly where to find them…

We packed our things and headed to Byron Bay for a little #DowntimeDownUnder with the ROXY team. It was 6 girls: Stephanie Gilmore, Monyca Eleogram, LeeAnn Curren, Lisa Andersen, Kelia Moniz, and Bruna Schmitz, their boards, and all the other essentials needed for a road trip along the coast. Backseat driver, Lisa Andersen retold stories about old camp days skinny-dipping at night and playing tug of war in the sand setting the stage for lots to laugh about and reminisce on.

Our Byron Bay quiver collection

It was a scenic drive with Mt. Wanning’ silhouette in the distance, ridiculous valleys on either side, and Lennox, considered Australia’s surfing Mecca, set as the destination. You know, the place where the shortboarding revolution came about and where longboards moved from long to short. A nice place to revel in the history of surfing that Australia is dripping with, and also marked our first wave-checked of the morning.

ROXY Byron Bay Road Trip

After suiting up, and by that we mean bikinis, no need for wetsuits at this place in the height of Summer, the girls decided to head to a ‘secret spot’ where Stephanie Gilmore could ride a point break and get some practice in before the ROXY pro Gold Coast semifinals. Everyone obliged, because what doesn’t sound enticing about and open line-up and just your friends progressing together. Thanks Steph, you were so right!

LeeAnn CUrren getting some air at a secret spot in Australia #DowntimeDownUnder #ROXYpro ROXY Byron Bay Road Trip

The spot proved to be epic, pumping waves, just a few of your closest friends, and plenty of great surf shots for the team to revel in afterwards. Both LeeAnn and Stephanie put on a show trying some aerials and giving tan-obsessed beach goers and eyeful.

Stephanie Gilmore #POPsurf #ROXYproROXY road trip Polaroids #ROXYproROXY road Trip! Byron Bay edition

A few hours passed, and lunch seemed like a great idea so we cruised to local favorite ‘The Roadhouse’ for some tacos plates and nourish platters. We quickly realized, there’s really nothing like organic roadside food, reggae music, and coconut coffee (no need for any sugar here!). After filling our faces we were on the road again, with our eye on the prize: BYRON BAY.

Byron Bay ROXY road trip #DowntimeDownUnder #ROXYpro

Byron Bay beach day with the ROXY team

As we approached the main street in Byron we felt right at home. A sunny. laid-back Santa Cruz vibe Byron Bay was just what we needed to get away from it all. As we weaved and wrapped ourselves along the coast we could enjoy a flurry of ocean activity including dolphins and turtles. We pulled up at Wategos Beach and we knew we had found the spot. It felt a bit like Kelia’s Aussie version of Waikiki and we couldn’t have been more content.

Byron Bay ROXY road trip #DowntimeDownUnder #ROXYpro Lisa Andersen

After a long day of surfing, eating, and road tripping, we set back up to Coolangatta to await the next call of the ROXY Pro. Stay tuned, because Semi finals is next and both Roxy team riders Stephanie Gilmore and Bianca Buitentag are in the lineup. See more from the Pro here.

BYRON_6ROXY Byron Bay Road Trip

Mar
04

The ROXY Pro GOLD Coast Quarterfinals Recap

Recap from the #ROXYPro Quarterfinals

The quarterfinals kicked off today on the Gold Coast with ROXY team rider ‘s Stephanie Gilmore, Bianca Buitendag and Sally Fitzgibbons  all in the mix! The call was made bright and early for the #ROXYpro and after a day like yesterday you could feel the excitement in the air.

Local favorite, Stephanie Gilmore, shined today against yesterday’s standout, Courtney Conlogue, in the first of 4 heats run today at the ROXY Pro Gold Coast. The biggest upset was in the 3rd quarter final heat when ASP Rookie Bianca Buitendag took to the water and dominated against number 2 in the world, Tyler Wright. A beautiful display of back-hand surfing saw a shock elimination of last 2013 ROXY Pro Champion.

Recap from the #ROXYPro Quarterfinals

The next call will be made by the ASP at 6:30 AM (local time) tomorrow, so stay tuned…we could be crowning the 2014 ROXY Pro Champ! In the meantime, check out what else we’ve been up to on the Goldy!

Recap from the #ROXYPro Quarterfinals Recap from the #ROXYPro Quarterfinals

Mar
04

Golden Day on the Gold Coast #ROXYpro

Golden Day on the Gold Coast #ROXYpro

The spotlight was all on the women today for Rounds 2-4 of the ASP #ROXYpro at Snapper Rocks, and what a fantastic show it truly was! We experienced some of the best waves we’ve seen here on the Gold Coast over the past months, and the girls didn’t disappoint, displaying some incredible surfing from the world’s best surfers (thanks girls!).

Golden Day on the Gold Coast #ROXYpro

Roxy athletes Stephanie Gilmore, Sally Fitzgibbons and Bianca Buitendag took to the water today in epic conditions that proved to fans the 2014 ASP women’s tour is going to be by far the best year of women’s surfing we’ve ever seen. By far!

Golded Day on the Gold Coast #ROXYproGolden Day on the Gold Coast #ROXYpro

Near perfect rides, amazing long barrels and close heat match-ups continued through out today’s event, now the questions remains is who will be crowned this years ROXY Pro Gold Coast champion? Make sure to follow along on Twitter @ROXY #ROXYpro and tell us who you’re betting on.

Stay tuned for the quarterfinals, but for now, see what else we’ve been up to here on the Goldy.

Bianca Buitendag Gold Day on the Gold Coast #ROXYpro

Stephanie Gilmore! Gold Day on the Gold Coast #ROXYproGolden Barrel #ROXYpro Stephanie Gilmore

 

Mar
01

#ROXYpro Day 2 Sunday Funday watching the boys at the Quiksilver Pro Gold Coast

Sunday Funday on the Gold Coast #ROXYpro

It was the boys turn today at the ASP Quiksilver Pro so the girls went to the beach to check them out (sort of…). That’s what you do on a Sunday funday in the land of OZ after all.

Stay tuned for the next call here on the Gold Coast at Snapper Rocks for Round 2 of the #ROXYpro.

Sunday Funday on the Gold Coast #ROXYpro#ROXYproSunday Funday on the Gold Coast #ROXYpro

Sunday Funday on the Gold Coast #ROXYproSunday Funday on the Gold Coast #ROXYproIMG_5458Sunday Funday on the Gold Coast #ROXYpro

Mar
01

#ROXYpro Day 1 on the Goldy

Kelia Moniz taking a nose ride during her #DowntimeDownUnder

Day 1 of the #ROXYpro was blessed with perfect waves for the beginning of the 2014 ASP women’s Championship Tour.

High scores and pristine summer conditions saw the ladies of this years ASP tour show the surfing world that women’s surfing is the best its ever been, with some of the tours top seeds missing out on taking a win & be forced into tomorrows round two (elimination round)

For the rest of the ROXY team it was sunrise surf sessions at Dbah with Lisa Andersen and a little afternoon longboarding excursion with Kelia Moniz showing us how it’s done. Even the matriarch of surfing herself Lisa was taking a few stylish notes from the recently crowned 2x World Longboarding Champ (see nose-ride below and you’ll see what we mean).#ROXYpro

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Feb
21

ROXY Pro Gold Coast 2014 #ROXYpro

The first stop of the 2014 ASP World Tour, the ROXY Pro Gold Coast, officially kicks off March 1st.  It’s summer in Australia so expect sunshine, bikinis and some epic surfing with surprises along the way (you’ll see).

This also marks the first time the ASP is officially taking over the tour and we’re excited to see the changes  to support women’s surfing around the world. Roxy team riders Stephanie Gilmore @StephanieGilmore , Sally Fitzgibbons @Sally_Fitz and Bianca Buitendag @BiancaBuitendag will begin their season alongside other familiar faces on the new Women’s ASP World Championship Tour [WCT]. A favorite spot of the WCT for more reasons than one, the Gold Coast – Snapper Rocks (better known as Australia’s Super Bank) hosts a perfect right-hand point and boosts the premier amphitheater setting to experience the action firsthand (just see the pictures for a taste)…And the weather looks in our favor as well!

Roxy’s very own Rosy Hodge will also be taking over as part of the core commentary team for the ASP.  Nothing beats the South African beauty and her quick witted reporting (nothing – period), so we’re stoked to see her representing the tour.

So…get ready for some giveaways (check back here soon), follow ROXY on Facebook, Twitter and Instagram for all the latest updates and don’t forget to watch live on the ASP’s new event website.  

In the meantime, let the trailer set the stage and get a taste of what’s to come for the 13th edition of the ROXY Pro Gold Coast!

#ROXYpro #ROXYpro#ROXYpro#ROXYpro#ROXYpro#ROXYpro#ROXYpro

Sep
27

Roxy Outdoor Fitness: Early Riser Sunrise SUP workout with Lisa Andersen in Tavarua, Fiji

#ROXYOutdoorFitness Early Riser Sunrise SUP workout with Lisa Andersen in Tavarua, Fiji

As a professional surfer, and the female that paved the way for Women’s Surfing, Lisa Andersen is certainly no stranger to the water. Consequently she also knows that the ocean doesn’t always play nice and that surf is not always on your side, so picking up a new sport like SUP seemed like a great way to stay in shape while being close to the water.

It’s time to rise and shine, and hop on board with your ROXY Outdoor Fitness Early Riser Shorts and Ambition Tee (perfect for breaking a sweat in while keeping you covered), and take Lisa’s paddle tips along for the ride.

#ROXYOutdoorFitness Early Riser Sunrise SUP workout with Lisa Andersen in Tavarua, Fiji

STRETCHES: Before heading into the ocean, try doing a series of stretches to get warmed-up and loose to ensure you don’t get sore the morning after your paddle.

NECK – Before you beginning the stretch, loosen up your neck by gentling turning your head from side-to-side. To start the chin-to-chest stretch, slowly bend your head forward until your chin touches the top part of your chest. Hold this position for a count of five.

#ROXYOutdoorFitness Early Riser Sunrise SUP workout with Lisa Andersen in Tavarua, Fiji

TRICEPS –  Place your hand on your upper back with the elbow bend towards the sky & use your other hand to pull the elbow towards your head - Hold for between 10 and 30 seconds.
#ROXYOutdoorFitness Early Riser Sunrise SUP workout with Lisa Andersen in Tavarua, Fiji

CHEST - Stand next to a palm tree and place the inside of bent arm on the palm trunk, position bent elbow shoulder height.

HIP FLEXOR - As seen in the picture, go into a lunge position.  Keep your front knee at a 90 degree angle, keep your lower back straight, and gently push your hip flexor forwards while you lean back slightly.

#ROXYOutdoorFitness Early Riser Sunrise SUP workout with Lisa Andersen in Tavarua, Fiji

 

SUP PADDLE TIPS:

#ROXYOutdoorFitness Early Riser Sunrise SUP workout with Lisa Andersen in Tavarua, Fiji

BENT KNEES – It’s important to keep your knees bent while paddling to ensure you don’t load your lower back
#ROXYOutdoorFitness Early Riser Sunrise SUP workout with Lisa Andersen in Tavarua, Fiji

EVEN PADDLE INTERVALS – Make sure you keep count of paddling evenly with each arm or you’ll quickly strengthen one side & create bigger problems in the future.

#ROXYOutdoorFitness Early Riser Sunrise SUP workout with Lisa Andersen in Tavarua, Fiji

STANCE – Your feet should be parallel, about hip-width distance apart, centered between the rails (board edges). Don’t stand on the rails.

STYLE - Keep your arms straight and twist from your torso as you paddle. Think of using your torso to paddle rather than your arms. You have more strength in those abdominal muscles than in your arms.


#ROXYOutdoorFitness Early Riser Sunrise SUP workout with Lisa Andersen in Tavarua, Fiji#ROXYOutdoorFitness Early Riser Sunrise SUP workout with Lisa Andersen in Tavarua, Fiji#ROXYOutdoorFitness Early Riser Sunrise SUP workout with Lisa Andersen in Tavarua, Fiji#ROXYOutdoorFitness Early Riser Sunrise SUP workout with Lisa Andersen in Tavarua, Fiji

Aug
15

New Wetsuit Experience – Wetsuits for any temperature

Wetsuits for ANY temperature #DAREYOURSELF

With our new wetsuit experience debuting today, we thought we’d round up some of our best surf moments of recent to share with you.

Now it’s your turn to make some memories and find the perfect one for you and for ANY temperature. #DAREYOURSELF

Wetsuits for ANY temperature #DAREYOURSELF Wetsuits for ANY temperature #DAREYOURSELF

Wetsuits for ANY temperature #DAREYOURSELF Wetsuits for ANY temperature #DAREYOURSELF With our new wetsuits experience debuting today, we thought we’d round up some of our best surf moments of recent to share with you.   Now it’s your turn to make some memories and find the perfect one for you and for ANY temperature.

Jun
11

The 3rd annual Roxy Waikiki Classic comes to an end!

The 3rd Annual Roxy Waikiki Classic comes to an end!

Close to 200 girls came out to compete in the 3rd annual Roxy Waikiki Classic and since it’s origination, it has become the event all the young girls of Hawaii wait for in grand anticipation. It’s a favorite weekend amongst the girls who relish the opportunity to surf with friends, meet surfing idols like Lisa Andersen, Kelia Moniz, Rosy Hodge and Bruna Schmitz and just surf the fun waves of Waikiki.

While conditions we small with the south swell already fading from earlier in the week, girls still managed to showcase their skills throughout this weekend’s contest. The girls who took the podium for the awards ceremony were greeted on stage by host and professional surfer Rosy Hodge, along 4x World Surfing Champion Lisa Andersen. We have to admit, it’s not a bad reception to receive an award by surfing’s elite. Wouldn’t you agree?

Between surf breaks, the girls took to the beach where the Roxy staff loved hanging with all the competitors and their families. Girls lined the beach for poster signings, got their hair sun and saltwater ready at the Paul Mitchell tent, and kept their skin protected at the Sun Bum tent. There was never a dull moment beachside or in the water and we were lucky to enjoy beautiful sunny weather both days!

Surfing has come a long way and this event gives girls the opportunity to show how far the sport has advanced here in Hawaii. The smiles on all the girls’ faces are what make us truly realize how special the Roxy life is for these young surfer girls.

Don’t forget to check out some pictures from Day 1 and Day 2 of the Roxy Waikiki Classic and see the full list of results below.

RESULTS:

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