Mar
18

POP SURF – The Best Surfer Out There Is The One Having The Most Fun

Is the best surfer out there really the one having the most fun?

During this year’s ROXY Pro Gold Coast the team put the new POP Surf capsule collection to the test, proving again and again that the best surfer is the one having the most fun.

With a mashup of fashion-forward lycra paired with swaying palm trees and vibrant pops of neon the girls sported their own unique style both in and out of the water. In fact Kelia Moniz even wore her cropped swim top on the red carpet.

Watch the video and shop the collection before it’s gone! Surf leggings anyone?

_MG_0296Bruna SchmitzPOP surf
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Mar
06

ROXY pro Lay Day makes a Byron Bay Beach Day #DowntimeDownUnder

ROXY Byron Bay Road Trip #ROXYproIt was a lay day at the #ROXYpro Gold Coast so the Semis were just going to have to wait for another day and more waves, which was okay by us because we knew exactly where to find them…

We packed our things and headed to Byron Bay for a little #DowntimeDownUnder with the ROXY team. It was 6 girls: Stephanie Gilmore, Monyca Eleogram, LeeAnn Curren, Lisa Andersen, Kelia Moniz, and Bruna Schmitz, their boards, and all the other essentials needed for a road trip along the coast. Backseat driver, Lisa Andersen retold stories about old camp days skinny-dipping at night and playing tug of war in the sand setting the stage for lots to laugh about and reminisce on.

Our Byron Bay quiver collection

It was a scenic drive with Mt. Wanning’ silhouette in the distance, ridiculous valleys on either side, and Lennox, considered Australia’s surfing Mecca, set as the destination. You know, the place where the shortboarding revolution came about and where longboards moved from long to short. A nice place to revel in the history of surfing that Australia is dripping with, and also marked our first wave-checked of the morning.

ROXY Byron Bay Road Trip

After suiting up, and by that we mean bikinis, no need for wetsuits at this place in the height of Summer, the girls decided to head to a ‘secret spot’ where Stephanie Gilmore could ride a point break and get some practice in before the ROXY pro Gold Coast semifinals. Everyone obliged, because what doesn’t sound enticing about and open line-up and just your friends progressing together. Thanks Steph, you were so right!

LeeAnn CUrren getting some air at a secret spot in Australia #DowntimeDownUnder #ROXYpro ROXY Byron Bay Road Trip

The spot proved to be epic, pumping waves, just a few of your closest friends, and plenty of great surf shots for the team to revel in afterwards. Both LeeAnn and Stephanie put on a show trying some aerials and giving tan-obsessed beach goers and eyeful.

Stephanie Gilmore #POPsurf #ROXYproROXY road trip Polaroids #ROXYproROXY road Trip! Byron Bay edition

A few hours passed, and lunch seemed like a great idea so we cruised to local favorite ‘The Roadhouse’ for some tacos plates and nourish platters. We quickly realized, there’s really nothing like organic roadside food, reggae music, and coconut coffee (no need for any sugar here!). After filling our faces we were on the road again, with our eye on the prize: BYRON BAY.

Byron Bay ROXY road trip #DowntimeDownUnder #ROXYpro

Byron Bay beach day with the ROXY team

As we approached the main street in Byron we felt right at home. A sunny. laid-back Santa Cruz vibe Byron Bay was just what we needed to get away from it all. As we weaved and wrapped ourselves along the coast we could enjoy a flurry of ocean activity including dolphins and turtles. We pulled up at Wategos Beach and we knew we had found the spot. It felt a bit like Kelia’s Aussie version of Waikiki and we couldn’t have been more content.

Byron Bay ROXY road trip #DowntimeDownUnder #ROXYpro Lisa Andersen

After a long day of surfing, eating, and road tripping, we set back up to Coolangatta to await the next call of the ROXY Pro. Stay tuned, because Semi finals is next and both Roxy team riders Stephanie Gilmore and Bianca Buitentag are in the lineup. See more from the Pro here.

BYRON_6ROXY Byron Bay Road Trip

Mar
04

The ROXY Pro GOLD Coast Quarterfinals Recap

Recap from the #ROXYPro Quarterfinals

The quarterfinals kicked off today on the Gold Coast with ROXY team rider ‘s Stephanie Gilmore, Bianca Buitendag and Sally Fitzgibbons  all in the mix! The call was made bright and early for the #ROXYpro and after a day like yesterday you could feel the excitement in the air.

Local favorite, Stephanie Gilmore, shined today against yesterday’s standout, Courtney Conlogue, in the first of 4 heats run today at the ROXY Pro Gold Coast. The biggest upset was in the 3rd quarter final heat when ASP Rookie Bianca Buitendag took to the water and dominated against number 2 in the world, Tyler Wright. A beautiful display of back-hand surfing saw a shock elimination of last 2013 ROXY Pro Champion.

Recap from the #ROXYPro Quarterfinals

The next call will be made by the ASP at 6:30 AM (local time) tomorrow, so stay tuned…we could be crowning the 2014 ROXY Pro Champ! In the meantime, check out what else we’ve been up to on the Goldy!

Recap from the #ROXYPro Quarterfinals Recap from the #ROXYPro Quarterfinals

Mar
04

Golden Day on the Gold Coast #ROXYpro

Golden Day on the Gold Coast #ROXYpro

The spotlight was all on the women today for Rounds 2-4 of the ASP #ROXYpro at Snapper Rocks, and what a fantastic show it truly was! We experienced some of the best waves we’ve seen here on the Gold Coast over the past months, and the girls didn’t disappoint, displaying some incredible surfing from the world’s best surfers (thanks girls!).

Golden Day on the Gold Coast #ROXYpro

Roxy athletes Stephanie Gilmore, Sally Fitzgibbons and Bianca Buitendag took to the water today in epic conditions that proved to fans the 2014 ASP women’s tour is going to be by far the best year of women’s surfing we’ve ever seen. By far!

Golded Day on the Gold Coast #ROXYproGolden Day on the Gold Coast #ROXYpro

Near perfect rides, amazing long barrels and close heat match-ups continued through out today’s event, now the questions remains is who will be crowned this years ROXY Pro Gold Coast champion? Make sure to follow along on Twitter @ROXY #ROXYpro and tell us who you’re betting on.

Stay tuned for the quarterfinals, but for now, see what else we’ve been up to here on the Goldy.

Bianca Buitendag Gold Day on the Gold Coast #ROXYpro

Stephanie Gilmore! Gold Day on the Gold Coast #ROXYproGolden Barrel #ROXYpro Stephanie Gilmore

 

Mar
01

#ROXYpro Day 1 on the Goldy

Kelia Moniz taking a nose ride during her #DowntimeDownUnder

Day 1 of the #ROXYpro was blessed with perfect waves for the beginning of the 2014 ASP women’s Championship Tour.

High scores and pristine summer conditions saw the ladies of this years ASP tour show the surfing world that women’s surfing is the best its ever been, with some of the tours top seeds missing out on taking a win & be forced into tomorrows round two (elimination round)

For the rest of the ROXY team it was sunrise surf sessions at Dbah with Lisa Andersen and a little afternoon longboarding excursion with Kelia Moniz showing us how it’s done. Even the matriarch of surfing herself Lisa was taking a few stylish notes from the recently crowned 2x World Longboarding Champ (see nose-ride below and you’ll see what we mean).#ROXYpro

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Feb
21

ROXY Pro Gold Coast 2014 #ROXYpro

The first stop of the 2014 ASP World Tour, the ROXY Pro Gold Coast, officially kicks off March 1st.  It’s summer in Australia so expect sunshine, bikinis and some epic surfing with surprises along the way (you’ll see).

This also marks the first time the ASP is officially taking over the tour and we’re excited to see the changes  to support women’s surfing around the world. Roxy team riders Stephanie Gilmore @StephanieGilmore , Sally Fitzgibbons @Sally_Fitz and Bianca Buitendag @BiancaBuitendag will begin their season alongside other familiar faces on the new Women’s ASP World Championship Tour [WCT]. A favorite spot of the WCT for more reasons than one, the Gold Coast – Snapper Rocks (better known as Australia’s Super Bank) hosts a perfect right-hand point and boosts the premier amphitheater setting to experience the action firsthand (just see the pictures for a taste)…And the weather looks in our favor as well!

Roxy’s very own Rosy Hodge will also be taking over as part of the core commentary team for the ASP.  Nothing beats the South African beauty and her quick witted reporting (nothing – period), so we’re stoked to see her representing the tour.

So…get ready for some giveaways (check back here soon), follow ROXY on Facebook, Twitter and Instagram for all the latest updates and don’t forget to watch live on the ASP’s new event website.  

In the meantime, let the trailer set the stage and get a taste of what’s to come for the 13th edition of the ROXY Pro Gold Coast!

#ROXYpro #ROXYpro#ROXYpro#ROXYpro#ROXYpro#ROXYpro#ROXYpro

Jun
20

Happy International Surfing Day! Today only enjoy 25% off Swim & Boardshorts!

Happy International Surfing Day from ROXY #ISD

Happy International Surfing Day #ISD! Between surf breaks we’re inviting you to take a shopping break (or spree)!

TODAY ONLY: Enjoy 25% off Swim & Boardshorts with SURF at checkout**

**Enjoy 25% off your order of full priced swim and/or boardshorts only on Roxy.com. Not valid on Outdoor Fitness styles. Promotion cannot be applied to past purchases. Offer expires June 20, 2013 at 11:59 PM PDT. While supplies last. Sale items are not eligible. To receive discount, enter SURF at checkout.#DAREYOURSELF #ISD

Apr
01

Welcome to Tahiti Summer 2013 #DAREYOURSELF

It’s Summer…time to heat things up in French Polynesian fashion! Tahiti called and your wave is waiting, so let’s ride (we did!).

The Roxy team including Sally Fitzgibbons, Kelia Moniz, LeeAnn Curren, Monyca Byrne Wickey, Justin Mauvin, and Bruna Schmitz boarded an easy 8 hour plane flight on Air Tahiti Nui from LAX and arrived to a warm flower-filled welcome at the Intercontinental Resort in French Polynesia (PS we can’t wait to show you our Polynesian Lei DIY vid).

What we woke up to was nothing short of a Roxy dream. We quickly boarded a boat and drifted off to the secluded island of Moorea, with bikinis in tow and sandals in hand, we got ourselves ready for a swim with some friends. After that, we dove right in with a lagoon full of stingrays (Kelia’s little buds), sharks and other sea friends that were welcoming and waiting.  Fast forward and we’re living on Tahiti Yacht catamarans a short ride away from one of the biggest and best offshore breaks in the world – Teahupoo. In true Polynesian fashion, we got the lay of the land with Raimana (aka the mayor of Tahiti) who showed us the best breaks, pineapple groves, sunset points, coral reefs, and most delicious Poisson Cru in town (yum!).

This is the Roxy way of life and we’re just starting to heat things up…Here’s some of our favorite pics from the beautiful Polynesian Island. #DAREYOURSELF to keep dreaming big…

Oct
30

We’re All on This Ride Together

We have been trailblazers from the very beginning. By marrying fashion and performance we turned our world upside down and inspired a wave of girls to head out into the surf. We were born in the ocean and carved our way to the mountains — and we’re not done yet. This is our heritage and our future — Ride strong and create the next big wave.

This is a look our most inspirational Roxy girls from around the world including Olympic half pipe snowboard Gold Medalist Torah Bright, professional surfers, Kelia Moniz, Kassia Meador, Jen Smith, Monyca Byrne-Wickey, and Bruna Schmitz. This is a look at our most inspirational Roxy girls from around the world including Olympic half pipe snowboard Gold Medalist Torah Bright, professional surfers, Kelia Moniz, Kassia Meador, Jen Smith, Monyca Bryne-Wickey and Bruna Schmitz.

We are all on this ride together…

Apr
21

Thanks 2 You! We’ve Reached 2 Million Facebook Fans

Thanks 2 You! We’ve Reached 2 Million Facebook Fans!

It’s moments like this, that we realize how truly inspiring the Roxy brand is. We’ve been blessed to connect with young, talented women from all over the world like yourselves.

We recently set out on a GLOBAL search for 3 girls who want to live the DREAM of a Roxy girl and experience something that money just can’t buy!

It’s this dream that has inspired countless videos, pictures and submissions from all over the world telling us why they are a ROXY GIRL!

“We were already obsessed with our community of friends and are now blown away by the number of new girls who want to join our ride.  We have already found so many amazing girls from this contest that we are truly inspired to see how global you ladies are. We are amazed by each entry and story that you have submitted.  You keep us grounded, committed, and you personally ensure we stay true and committed to Roxy.There is an amazing network of girls out there that are making waves. You should be proud” Danielle Beck VP of Roxy Marketing.

There’s still time to Tell us what makes you a Roxy Girl. Enter for your chance to Live the Dream of a Roxy Girl. The Let The Sea Set You Free contest ENDS in less than 1 WEEK: April 26th 11:59pm PST (see official contest rules for details).

Stop by the Roxy Facebook Wall to grab a 20% code to be used on Roxy.com (hurry, it’s valid for 2 days only!).

Don’t forget to snap your own pic and Join our Ride on Facebook & Twitter …#Thanks2You