Here’s how we Sea it…The Waxer Vest is a must-have workable wardrobe piece. We have Roxy surfer Girl Kelia Moniz showing us 3 different ways to pile on the style this summer! Get inspired by her how-to and make up some up some of your own looks using the Roxy Waxer Vest!

Seen here wearing some Roxy Beach Pants (Oyster Shells) and Surf Essentials Bandeau Bikini Top.

All about Maxis! Working this watercolored World Festival Dress…with her WaxerVest, of course!

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Thanks 2 You! We’ve Reached 2 Million Facebook Fans!

It’s moments like this, that we realize how truly inspiring the Roxy brand is. We’ve been blessed to connect with young, talented women from all over the world like yourselves.

We recently set out on a GLOBAL search for 3 girls who want to live the DREAM of a Roxy girl and experience something that money just can’t buy!

It’s this dream that has inspired countless videos, pictures and submissions from all over the world telling us why they are a ROXY GIRL!

“We were already obsessed with our community of friends and are now blown away by the number of new girls who want to join our ride.  We have already found so many amazing girls from this contest that we are truly inspired to see how global you ladies are. We are amazed by each entry and story that you have submitted.  You keep us grounded, committed, and you personally ensure we stay true and committed to Roxy.There is an amazing network of girls out there that are making waves. You should be proud” Danielle Beck VP of Roxy Marketing.

There’s still time to Tell us what makes you a Roxy Girl. Enter for your chance to Live the Dream of a Roxy Girl. The Let The Sea Set You Free contest ENDS in less than 1 WEEK: April 26th 11:59pm PST (see official contest rules for details).

Stop by the Roxy Facebook Wall to grab a 20% code to be used on Roxy.com (hurry, it’s valid for 2 days only!).

Don’t forget to snap your own pic and Join our Ride on Facebook & Twitter …#Thanks2You

Roxy team rider, artist, professional longboarder, and incredible photographer Kassia Meador went with the whole Roxy Surf Team on our Summer 2012 shoot to Bali and the Mentawais. As always, she brought along her camera for the ride, playing double-duty: surfing with the team and snapping some of the most memorable images of the entire journey that only Kassia could capture!

Here’s an inside peek of some of the images brought to life in the Roxy 2012 Summer catalog dropping April 23rd and now viewable online.

All of Sally’s fans are pouring in with their GO SALLY support…

Help cheer Surfer Sally Fitzgibbons on live right now at the Beachley Classic!

Share your good luck wishes with Sally by following her on Twitter @Sally_Fitz #GOSally

Dying to get your hands on some new Roxy swim like the Native Sky or Floral Rhapsody bikini’s?  Well now you have the chance to win the Roxy bikini of your choice from select retailers across the U.S.!  To participate you must receive an email blast from one of the following retailers, print out the flyer and take into their store to enter.    The promotion ends on April 30th, so make sure to enter soon! See official rules for details.

Click more for the list of all our Participating Retailers!

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The Roxy Ride Day series ended on a high note this past weekend at the Lake Louise Ski Resort in Alberta. Canada. It was an amazing event with tons of eager young riders between the ages of 8-30 ready to take on the elements and experience the terrain with some of our top team riders including Robin Van Gyn and Erin Comstock. The entire Roxy Ride Days series (3 cities) was a huge success with great camaraderie, amazing prizes, Roxy goody bags, athlete demos and plenty of personal progression. Big thanks are due to the Even of Women’s Snowboard Federation, Ashley Turk, and everyone who came out to support!

The Venice Art Walk and Auctions kicks off this year with the Surf & Skate even presented by the Boardriders on Thursday April 19^th. The preview event will be held at 585 Boardriders with Quiksilver, Roxy, and DC all present! Quiksilver Inc. athletes and artists will be there to preview auction works. Expect a list including Quiksilver surfers Reef MacIntosh and Strider, Kristi McKnight’s live art, Cesario “Block” Montano photography, Quiksilver shaper Michael Baron, Roxy surfer and artist Kassia Meador, DC’s Mark Winn and Tobin Yelland’s custom decks on display,  Mike Blabac photographs, and some Quik skate athletes.

Come down to Boardriders this Thursday and enjoy live art, music local DJ Kevyon Pierre, refreshments including beer frin PRIMO and Central Cal Wines and shopping to benefit Venice Family Clinic. This event is free and open to the public. A 20% discount will be offered and 20% of all proceeds will be donated towards the Venice family clinic. See you there!

We’re back!…showing you more behind the scenes of our Summer catalog as we countdown until it officially drops on April 23^rd (how excited are you!?). Last time we showed you the press check and a quick recap on the process. Now we’re diving even deeper, and giving you some cultural insight and showing you how BALI lives throughout our catalog pages.

Roxy Graphic Designer Devin Dailey went with the Roxy team riders on the journey of a lifetime and took plenty of pictures along the way. He found inspiration in the typography used on Bali’s hand painted signs and boats as well as all the bright colors and textures.

When it came time to start designing the catalog, Devin Dailey & Becca Kudela pulled out those inspirational photos creating some amazing hand painted type to really capture that Balinese vibe…stay tuned…we’ll be continuing our catalog countdown next week!

Our Roxy friend Kelly Connolly stopped in Roxy headquarters last week, board in tow, and a basket full of organic goodies from her “Little Santa Anita” canyon Sierra Madre, CA, where she resides with fellow shaper, Richard Wisz, their dog Mona, six chickens (Nell Mrytle, Heisenber, Bra bra, Flo, and Koko), and their 3 rabbits (Lil Mo, John Muir, and Darla).

A passionate person who loves to create things, among one of her many creations is a 5’8” blue board quad with handmade fins and a unique resin tint epoxy glass job by Greg Mungall…a beauty she shaped herself out of 100% recycled GreenFoam (pretty cool) for Roxy’s VP of Marketing Danielle Beck.

Kelly spent her childhood years in the likes of San Diego, San Francisco and Los Angeles which likely plays a key role in her undying affinity for adventure and love of water, because, let’s be real…she was never far from it…traveling to the likes of Hawaii, Mexico, Costa Rica, the Caribbean Islands, Scotland, England, Ireland, Italy, France, and Spain!

It was inevitable that someday she’d find herself shaping boards and being one with nature, something she’s mastered in her now full-time job shaping surfboards! A process that usually takes a couple hours but not without a break in between to give it some ‘fresh eyes’. She always considers “who will be riding it, where…and what the riders expectations are”.

We HEART Kelly and know you will too! Have a look at the Everyday Surfboards Facebook Page or their blog and become inspired. We are!

The 2012 Roxy Waikiki Classic is back in action on June 16th and 17th at Queens Beach in Waikiki! Registration for this two-day event is NOW OPEN to women of all ages (6+) in both Longboard and Shortboard and there are Roxy prizes to be won! The five divisions for entry are: Teenie Wahines (Ages 6-10), Wahines (Ages 11-14), Jr Queens (Ages 15-19), Queens (Ages 20-29) and Royalty (Ages 30+).

 An exciting addition to the event this year is the Women’s ASP Longboard Qualifier showcasing talented pro surfers including Roxy’s Kelia Moniz,  Chloe Calmon, Vanina Walsh, and Jennifer Smith. For surfers and spectators in and out of the water the beach will be action-packed with music, giveaways, athlete signings are more! Paul Mitchell will be at the event giving samples, free hair styling and cool beach product tips for the summer! The Roxy Initiative and Kokua Hawaii Foundation will also be joining the event to set up designated recycling bins and running a free water refill station, so bring your own water bottles to the beach! Don’t worry if you leave yours at home, you can grab a Roxy water bottle for a $5 donation to the Roxy Initiative.  All donations will be given to the Kokua Hawaii Foundation to support their Plastics Free Schools program.

Registration is NOW OPEN!