We caught up with Let The Sea Set You Free winner and Roxy Outdoor Fitness ambassador after her recent trip back down to beautiful Sayulita, Mexico. She went down south to continue her community work with Project Save Our Surf and attend the Roxy Stand Up Paddle in her and Longboard competition where she met up with fellow team riders Izzi Gomez, Vanina Walsh and Chloe Calmon and Jen Smith.

In Katie’s words:

Although we were all of different ages, from different places, and with different ways of surfing from shortboarding to longboarding to SUPing, we all immediately clicked. As soon as we anchored at the surf spot Burros, all in our Roxy bikinis, we jumped out of the boat into the pool warm water and paddled into the line up. Our local female water photographer flippered behind us capturing our snaps and smiles on every wave. After we sat by the crystal clear waters and stuffed ourselves with fresh shrimp ceviche, guacamole, and chips. Nothing tops Mexican food post-surf, except that post-scarfing siesta. Sleepily we drove back to Sayulita, stopping in San Pancho for a quick surf check and street vendor shopping. Then we performed a minor Cola-Loca surgery to the fin cut on my ankle (AKA we super glued it shut!).

The next day, I was reunited with Coste Verde International Elementary School. I was stoked to see my mural, students from last summer, and the progress the school had made with Project Save Our Surf’s contributions. We had blast reading to them from the books that PSOS brought to donate. After that the school, PSOS crew and I, built a playground by reusing old tires. To step it up from observation to interaction, provides a whole other level of learning and experience.

After a long, rewarding day at the school, I raced off to join the Roxy girls for some autograph signings at Puerto Vallarta’s two Roxy stores. We were then let loose to raid the store and shop till we dropped, literally. We all passed out on the hour drive back to Sayulita and barely made it to the PSOS benefit dinner at a beautiful estate tucked away on a private beach past the point.

In the morning, we donned our favorite new Roxy Outdoor Fitness swimsuits for a shoot at the beach cabanas. We hung in hammocks, sipped from fresh coconuts, and sat in the sand while snapping shots. After, I walked down to the surf contest to participate in a PSOS beach cleanup. I shared a trash bag with a few little Roxy-loving surfer girls I had met at the school last summer. It was awesome connecting with the kids and showing them what a difference we could make.

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Professional surfers Monyca Byrne Wickey and Bruna Schmitz catch up in Aspen, Colorado and show us their favorite Olay Fresh Effects. Between surf breaks in Tahiti and snow filled runs on the mountain, these girls are always on the go and always need the perfect products to keep them naturally beautiful.

Don’t forget we’ve got another giveaway today filled with Monyca and Bruna’s  favorite Olay Fresh Effects products and a $200 Roxy.com gift card to buy that new bikini and beach bag you’ve been eyeing!

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 4^th episode http://bit.ly/13YYOOQ http://bit.ly/11tcC0g

Ever wonder who the designer is behind some of your favorite #ROXYsandals?  Meet Lindsey C., Roxy’s in house footwear designer.  Step into Lindsey’s creative space and you’ll find sketches, photos & flip flops (lots of them)! And did we mention that she has one of the cutest desk spaces in the building?

We caught up with Lindsey in the office to do a little spying and get a sneak peak at some inspiration behind footwear trends for the upcoming season.

ROXY: What’s your favorite part about working at Roxy?

Lindsey: Where do I start?! My favorite part about working at ROXY is getting to be creative every day. Also, I work with an amazing team of designers and merchandisers that always keep work fun!

ROXY: When did you know you wanted to become a designer?

Lindsey: From the time I was little I always had a serious love for fashion. I always enjoyed putting my outfits together, from my scrunchie, all the way down to my shoes! When I was in 5th grade, my dad took a job in finance with a well-known fashion designer of the time. Occasionally my mom and I would visit him at his offices to have lunch.  On one trip I was able to observe the design team meeting to review materials and samples in their showroom, and I was instantly hooked! I knew then that I could turn my love of fashion into a creative and exciting career, so from then on I decided to do whatever I could to make that happen.

ROXY: Where do you draw inspiration from?

Lindsey: I find inspiration in almost everything; looking at blogs, shopping, researching trends, spending time at the beach, etc. Living in a surf community like San Clemente also allows me to connect with our customer and see how young women in the area like to dress and style their outfits. I have my iPhone with me at all times, so whenever I see anything interesting I make sure to get photos of it. I have over 2000 photos in my phone!

ROXY: We heard you went to China, what was the best part?

Lindsey: My favorite part of going to China was going to the markets to select materials for the upcoming seasons and shopping Hong Kong for inspiration. Between the unique items I saw in the stores and the interesting street style I observed, I think our team has some great concepts to work with going forward.

ROXY: If we were to invade your desk again, what would we be sure to find?

Lindsey: If you were to invade my desk again you would most likely find pictures of friends & family, sketches and materials for the new season, and a ton of Tahitis and Mimosas (my favorite ROXY flips!).

Swim Designer Tori Smith shows us the key details and stories we’re loving for Summer. If you’re having a little trouble picking your mix and match swimsuits this summer, Tori’s expertise and inspiration might be just what you need to decide between – stripes, solids, macramé, bright prints, and gold, plus key details you don’t want to miss. Oh, and new styles like the ‘itsy bitsy’ bikini! Happy swim shopping!

It’s off to Aspen in the 3^rd episode of the ‘Surf To Snow’ series, and no snow adventure would be complete without the queen of snowboarding and Olympic gold medalist Torah Bright in on the action.

Ice skating (or something close), toboggan riding, hot cocoa drinking and a day packed with snowboarding help round out this episode in snowy Colorado.  We know the previous episode had you looking forward to warmer weather, but we’re thinking the cold might be winning back our hearts…how about yours?

It was only befitting that today’s Twitter giveaway was a Roxy snowboard (yep, the one Torah rides), a pair of Bright Edition goggles and an Olay Gift Pack!

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 3rd episode http://bit.ly/ZEnb0g  http://bit.ly/14D36zd 

Official Rules

As fitness and adventure fiends, Roxy girls continue to push boundaries and exceed limits. But it’s important to find a balance, listen to our bodies, and honor it without pushing it over the edge. Whether it’s trailblazing through the woods or taking on beach bootcamps, our muscles experience a tremendous amount of pounding, shortening, and tightening. When we do not restore, elongate, and stretch these muscles, imbalances and injuries occur. Yoga is a powerful tool that will not only help us develop better body awareness and balance, but it’s the best way to prevent muscle overuse and injury.

Roxy professional surfer and athlete Amy Murphree has had scoliosis most of her life, which has challenged her throughout her surfing and training career. Her tools for surfing success and injury prevention include yoga and stretching on a daily basis.

Checkout Amy’s Roxy Outdoor Fitness tips for yoga success:

Just breathe.

Breathing is one of the most important parts of yoga. Remember to consciously breathe into your muscles as you stretch into each pose. Try the four-count breathing- four counts breathe in, hold for four counts, four counts breathe out. Feel your belly rise and fill your lungs at the same time for a deeper breath. If you can, set aside 30 minutes a day to be calm, find your center and clear your mind.

Anyone can do it.

Yoga isn’t a chore as some people think. You don’t have to be Gumby to get a good stretch in. Downward dog is an easy pose that is great for lengthening your hamstrings and extending your vertebrae. Simply plant your hands on the ground while pressing your hips high and yearning your heels for the mat.

You can add lifting one leg high up behind you keeping your hips squared to the mat for three-legged dog. Breathe in to lift, and out to lengthen while releasing your shoulders down from your ears. This will deepen the stretch and sets you up to move into half pigeon or runners lunge, which are great hip-openers.

Once you start making yoga or even just a few quick stretches a habitual part of your day you will notice an increasingly heightened state of awareness as well as a nice reward for all the hard work you put into your outdoor workouts.

Not only does my practice elongate my muscles and strengthen my core, but I also find inspiration and peace, which puts a positive spin on my day. Practicing in great gear makes it even better. Roxy’s new Outdoor Fitness line allows us as athletes to have the best equipment available to perform in with style and ease.

Olympic Gold Medalist and team rider Torah Bright took a break from the snow and came west to California for a little R&R and a quick drop and shop at Roxy headquarters. Sunshine, bikinis, beach, and lots of laughs soon ensued; Just what the doctor recommended after a recent injury leaving Torah holding off on hitting the pipe just yet!

Torah was in great spirits getting bright bikinis for her weekend in Santa Monica and surf date with Bruna Schmitz. Her personal picks and most recent wear was the Bronzed Melody U Bandeau cleverly paired with the bright Radiate Love Scooter Bikini bottoms.

Her creative pairing might even inspire you to Mix and Match and Make Your Own! What do you think?

After snagging a pair Carnival Shorts, the Golden Maze Dress, and bikinis galore it was back to business, which for Torah includes a full review of her upcoming Roxy Bright Edition collection (expect a bit of GOLD per usual!!!).

You could sense the accomplishment she felt when seeing the collection as she announced, “…it’s spot on. Exactly what I wanted”. Torah’s new collection will be going with her to the Olympics in Sochi, Russia next February as she defends her Olympic gold medal, but for now, we’re heading straight for the sunshine and beach – golden girl Torah Bright included.

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Roxy girls are naturally beautiful. Here’s how Kelia Moniz and Bruna Schmitz stay fresh all day and at the beach using their Olay Fresh Effects! Enjoy the episode and get tweeting for a chance to win today’s #SurfToSnow giveaway!

One lucky winner will get this Olay gift pack plus a $200 Roxy gift card to get bikinis, sunnies, and whatever else you need to meet the waves.

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 2nd episode http://bit.ly/13Jbh8D http://bit.ly/Zy4m1N

Official Rules

Playing games on the beach between surf breaks and surf snacks is one of our favorite things to do in the summertime. We decided to start DIY’ing and came up with ‘Tic Tac Toes(s) in the sand #ROXYsandals’ and put our creativity to good use!

This DIY is super easy and well worth the 20 minutes it takes to make! All you need is a remnant piece of fabric (about the size of a pillow case or an old shirt), masking tape, paint, a straight edge, pencil, and some game pieces. We used some starfish and seashells in place of our X’s and O’s.

Meet Becca K., Roxy’s in house Graphic Designer and  Roxy’s ‘unofficial’ historian with a collection of vintage hangtags, magazine clippings and other Roxy memorabilia that had all of us Roxy girls taking a trip down memory lane.

Have you ever been curious about what a Graphic Designer’s workspace looks like? Have a look at Becca’s workspace and see what inspires her!

1. ROXY: Tell us about your job and how your work ends up on Roxy.com

Becca:  I’m the Senior Graphic Designer for Roxy E-commerce, so it’s my job to take the marketing campaigns and bring them to life on Roxy.com! I work closely with marketing to become familiar with the story we want to tell, and then work with the web team to create wireframes for the site, the merchandisers to make sure we are showing the correct products, and the developers to make sure the designs are pixel perfect when they transition from being in my hands to being up on the site.

2. ROXY: What’s this?

Becca: When I was 14 I wrote a letter to Roxy telling them what a big fan I was and asked them to send me some stickers. They actually wrote back and sent me some stickers that came in this amazing envelope that I’ve saved for almost 14 years! When I’m having a bad day at work I look at this to keep myself inspired and remind myself about my passion for this brand.

3.  ROXY: How long have you been collecting? What is your favorite?

Becca: I started saving anything with the Roxy logo on it since I was about 12, when I bought my first Roxy piece (I think it was a t-shirt) and I fell in love with the hang tag. I’ve saved every hang tag from every Roxy item I’ve ever bought, along with ads from magazines, posters, stickers, etc. I recently met a fellow designer and Roxy fan online – she followed my personal blog and learned about my love for vintage Roxy and sent me a bunch of amazing ads, books and posters for my collection, all the way from France! It was a great addition to my Roxy archives – thanks Julie!

4.  ROXY: Any cool projects that you’re working on that you can share with us?

Becca: Even though I’m a web designer, one of my favorite parts of my job is when I get to work in the photo studio to create assets for a product trend story like the Mix & Make your own bikini tool!

5. Becca: I love to draw so I try to incorporate my illustrations whenever possible, like the Spring Break promo where I sketched activities to do at each destination, or the holiday and Valentine ’s Day card you might have seen here on the blog!

6. Becca’s desk space

7. Desk essentials—gold & pink seashells!

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