Apr
15

Roxy Tahiti T-Shirt DIY with team rider Kelia Moniz


Roxy T-Shirt DIY

Our shirts have always been cheeky statement-makers and this fun Summer tee is no exception and a reminder that:“Life Is Better At The Beach”.

Kelia Moniz conjured up a simple T-shirt DIY between takes and waves in Tahiti! The best part?  All you need is a pair of scissors and a little sunshine to make it all your own! Follow these easy steps and fill your closet with statement Roxy tees like this one!

Step 1: Using a pair of scissors cut off the sleeves on the inside of the seam

Step 2: Cut the bottom of the shirt directly above the seam

Step 3: Repeat this same step along the collar on the front and back (remember, below the seam!)

Step 4: Toss on your new Roxy shirt and gently tug the armpits to loosen to desired lookKelia Moniz Roxy T-Shirt DIY #DAREYOURSELF k2 k3 k4 k5 k7 k8

 

 

 


 

Apr
01

Welcome to Tahiti Summer 2013 #DAREYOURSELF

It’s Summer…time to heat things up in French Polynesian fashion! Tahiti called and your wave is waiting, so let’s ride (we did!).

The Roxy team including Sally Fitzgibbons, Kelia Moniz, LeeAnn Curren, Monyca Byrne Wickey, Justin Mauvin, and Bruna Schmitz boarded an easy 8 hour plane flight on Air Tahiti Nui from LAX and arrived to a warm flower-filled welcome at the Intercontinental Resort in French Polynesia (PS we can’t wait to show you our Polynesian Lei DIY vid).

What we woke up to was nothing short of a Roxy dream. We quickly boarded a boat and drifted off to the secluded island of Moorea, with bikinis in tow and sandals in hand, we got ourselves ready for a swim with some friends. After that, we dove right in with a lagoon full of stingrays (Kelia’s little buds), sharks and other sea friends that were welcoming and waiting.  Fast forward and we’re living on Tahiti Yacht catamarans a short ride away from one of the biggest and best offshore breaks in the world – Teahupoo. In true Polynesian fashion, we got the lay of the land with Raimana (aka the mayor of Tahiti) who showed us the best breaks, pineapple groves, sunset points, coral reefs, and most delicious Poisson Cru in town (yum!).

This is the Roxy way of life and we’re just starting to heat things up…Here’s some of our favorite pics from the beautiful Polynesian Island. #DAREYOURSELF to keep dreaming big…

Mar
19

Make a Break for It: Spring Break in Waikiki with Kelia Moniz

That shave ice is going to have to wait: Oahu is one of Hawaii’s biggest and most bustling islands, so when you touch down in Honolulu, proceed directly to Waikiki to find a good spot on the sand. Our friends at the excellent travel website Fathom, along with hometown girl and pro surfer Kelia Moniz, gave us their top picks for living aloha, plus an island-worthy collection filled with our favorites on Roxy.com.

Warm Up

Check into the Moana Surfrider and book a lomi lomi ola massage at the  Moana Lani Spa.

Cool Down

Recover from your lesson at Faith Surf School (run by Kelia’s parents!) with a Green Machine juice or ‘Awa Coconut smoothie at Diamond Head Cove Health Bar.

Take It In

Post up at Duke’s on the beach for the fish tacos at best sunset.

“I always come back for my family, friends, yummy food, happy faces, and lots of laughter.”  - Kelia Moniz

Carry On

Score chocolate-covered mac nuts and Hawaiian heirloom gold bangles at International Market Place.

Don’t Miss Out

Share giant plates of kalbi beef and bulgogi at Me’s Bar-B-Que (151 Uluniu Ave, Honolulu; +1-808-926-9717).

“I bring all my friends here for the best Korean food.” - Kelia Moniz

Get more of Kelia’s Waikiki picks – best beach, best surf break, best coffee – on Fathom.

Did we mention Fathom is giving away the perfect Spring Break Essentials gift pack? Sign up for their newsletter and you’re automatically entered to win!


Feb
28

MAKE A BREAK FOR IT: Our Top Spring Break Picks with FATHOM

Join our journey across the globe as we search for waves, powder and fun this Spring Break with Roxy team riders Kelia Moniz, Sally Fitzgibbons, Kassia Meador and Torah Bright.

We’ve partnered with FATHOM , our favorite travel site, to give you the inside scoop on our athletes’ favorite places in the world:

Waikiki
Tahiti
Biarritz
Park City

Ever wondered where to get the best fish tacos in Waikiki?  Or the best sailing or manta ray hugging adventure in Tahiti?  Learn more about each location and get insider tips from our athletes on FATHOM’s website. Explore the four Spring Break collections on Roxy.com.

This Weekend Only: Shop Today through Monday, March 4thand Enjoy 25% off the Spring Break collections and Free 2-Day Shipping in the US!  Enter code TRAVEL25 at checkout.**

Travel like a local. Fathom reinvents the travel website. Follow their adventures around the globe: Sign up for their weekly wanderlusty newsletter.

(more…)

Feb
24

Maldives Uncovered with Stylist Tal Kohen

How did the trip to Maldives inspire your own personal wardrobe or styling for the shoot?
The designers at Roxy do such an amazing job bringing out the personalities of their surfers and customers in their clothes. The Maldives was the perfect location to compliment the Roxy Spring ’13 collection. The vivd colors and fun patterns in the pieces worked great with the culturally rich and bright, beautiful surroundings. To complete the look and achieve the ultimate Roxy girl vibe, I incorporated bold colored and organic jewelry.

Where do you get your best inspiration from as a stylist?
Besides movies, television, fashion books, and magazines, my strongest inspiration comes from the people who surround me in the places I call home: New York City and Los Angeles. NYC is home to some of the most unique, creative, and fashionable people, while LA’s relaxed warm weather breeds more comfortable, confident, and free-spirited people.

How long have you been styling and how did you get into it?
I’ve been styling professionally for about 7 years now, but for as long as I can remember, I’ve been styling my family and friends.
I was born and raised on the west coast, but I always knew I wanted to live in New York, the fashion capital. After graduating college, I decided to make the move. I got very lucky early on and was given the opportunity to assist a stylist on a commercial. She took a chance on me given that I had no real professional styling experience of my own. After that, I was hooked. Through contacts and acquaintances, I went on to style TV shows and photo shoots, and within a short time, went off on my own.

What was your most memorable moment while styling the surfers in the Maldives?
The Roxy girls are pure fun – there is never a dull moment. Some of my most memorable Maldives moments are watching Kelia [Moniz]and Kassia [Meador] surf wearing the saltwater chinos, Bruna [Schmitz] swaying a little boat back and forth almost tipping it over, and Monyca [Byrne-Wickey] and Sally [Fitzgibbons] dancing at the bow on our way to a remote sand island. Oh and of course the day all the girls decided to jump off the top level of our 4 story boat into the water. Sorry, there are just too many, I couldn’t give you just one moment…

Any tricks of the trade that every girl should know?
Besides investing in fashion staples such as jeans, the perfect T, the “go with everything” bag…the best and most important thing to wear is confidence. If you feel great, you look great.

If you weren’t styling…what would you dare to be doing?
I love food and I love traveling. If I wasn’t a stylist, I would absolutely love to be a traveling food critic!

Thanks to Tal Kohen for answering our ‘need-to-knows’ and to all the girls looking to get a little inspiration in their own lives, remember to dream big and #DAREYOURSELF everyday. See all of Tal’s top picks for Spring!

Click more to see some of Tal’s jewelry pulls for this shoot!

(more…)

Feb
23

DVF loves ROXY: interview with Designer Diane Von Furstenberg in Malibu

We were all so excited for Diane to meet our surfers Monyca and Kelia for the first time in Malibu. Diane seemed to marvel as her creations for the DVF loves ROXY collection came to life on the girls- the prints, the cuts, the quality and just how great the product moved and looked on!

We were eagerly anticipating hearing about the inspiration for the collection directly from Diane, and she did not disappoint- from stories of her time spent on the beach to parallels of the DVF Woman and Roxy girl. Diane’s mission to empower women to ‘Be the woman you want to be” seemed to be realized in the Roxy girls- and it was so fitting that her mantra for this collection became ‘Follow your heart and dare.”

We invited fashion blogger Aimee Song to our Malibu shoot to meet Diane and the girls. We love Aimee’s beach-wise sense of style, and knew she would be the perfect person to cover the launch of the DVF loves ROXY collection- check out her Behind the Scenes post from the shoot!

(more…)

Feb
21

DVF loves ROXY: NYC Launch Party March 6th 6-9pm EST

You’re invited to to celebrate the launch of the DVF loves ROXY collection with a very special VIP shopping experience!

Join us for cocktails and appetizers, a live DJ, and the opportunity to purchase the DVF loves ROXY collection before anyone else!

Snap a picture with your friends in the Instrgram booth and tag #DVFLOVESROXY to enter the live raffle! Win a $100 Roxy gift card or a one-of-a-kind DVF loves ROXY surfboard!

Be one of the firsts to arrive and receive a special DVF loves Roxy gift with purchase (limited supply).

6-9pm, Wednesday March 6th

At the ROXY store, 519 Broadway New York City
See you there!

Feb
21

Introducing the DVF loves ROXY collaboration!

Introducing the DVF loves ROXY collaboration sneak peek. Available to Shop 3/7.

DVF’s bold prints meet Roxy’s signature swim silhouettes in a collection that is both playful and empowering.  From swimwear and beach cover-ups to boardshorts, rashguards, and beach bags, the pieces reflect DVF’s love of beach culture and nature as well as Roxy’s active and trailblazing spirit.  A celebration of natural beauty and confidence, the collaboration is all about encouraging women to go for it and ride the wave.

Follow your heart and dare!

Don’t forget to RSVP for our #DVFlovesROXY Twitter Chat with @DVF and @Rosy hosted by @TeenVogue! Submit your questions for a chance to WIN prizes & more!

Feb
12

Roxy Spring 2013 Catalog is here!

The enchanted chain of the Maldivian Islands, southwest of India is home to isolated reef banks, uninhabited white sand beaches, secluded villages and crystal clear water  - one of our favorite places on earth. Sharing waves, laughter, fresh fish, and empty line-ups together, we asked ourselves what else we would need to live out our dreams.

Shop the new catalog here and enjoy these behind the scenes photos and video from the Roxy surf team’s adventures in the Maldives!


Feb
11

Maldives Surf Trip with Roxy

Playful right-handers and crystal-clear waters—the Maldives almost seems like they were made for our Roxy Surf Team. The tropical paradise has three key surfing zones spanning over 300 miles—that’s 300 miles of pristine point breaks as well as colorful, shallow reefs. Whether it was Sally Fitz slashing a front-hand right, or Kassia Meador dancing on her longboard, the Roxy girls were chasing dreams and catching waves just in time when spring fever set in. They grabbed their spring bikinis for single-fin cruises and reef explorations. Check out a snapshot of their Maldivian adventures.

Get out there, your wave is waiting…#DAREYOURSELF