Join the Roxy pros for two action packed days on the road in the ‘Surf to Snow: A Roxy Team Adventure’ series with Olay Fresh Effects. From point break surfing in Malibu with ASP World Longboard Champ Kelia Moniz and a gallery opening party with surfer/photographer Kassia Meador in Venice to backcountry snowboarding in Aspen with Olympic gold medalist Torah Bright this is a must-see series for all you Roxy girls!
We’ll be releasing a new vid every Tuesday for the next 5 weeks starting today (so mark your calendars!)…and if you guessed it, we’re giving away some awesome prizes every Tuesday (think snowboards, Olay Fresh Effects product, plus more)!
Ride the waves in Malibu with Bruna Schmitz, Kelia Moniz and Monyca Byrne Wickey and meet up with surfer/photographer Kassia Meador at ‘The Dreamers’ gallery opening party in Venice Beach in the first episode of the #SurfToSnow series!
Today’s Tuesday #SurfToSnow giveaway? The surf trip essentials pack: Olay gift pack, Roxy Kassia Meador wetsuit, bikini, backpack, and beach towel!
The Roxy Waikiki Classic is back at Queens Beach in Waikiki on Saturday June 8th and Sunday June 9th for it’s third consecutive year! Come see female surfers of all ages (6 years and up) compete in Longboard and Shortboard divisions and witness the pros in action in the Women’s ASP Longboard qualifier! Roxy team riders including: World Longboard Champion and Waikiki native Kelia Moniz, face of #ROXYOutdoorFitness and pro surfer Rosy Hodge, Brazilian beauty and pro surfer Bruna Schmitz and the pioneer of women’s surfing and 4x world champ Lisa Andersen will be joining the fun on the beach. Once again, the beach site will be full of fun games, giveaways, signings and entertainment, plus tons of other fun surprises! Roxy will be spinning the wheel for free custom tank tops and opportunities to participate in DIY projects! Paul Mitchell will be set up for beach braiding, SunBum, Jamba Juice and Kona Red will be giving away free samples and the Kokua Hawaii Foundation will also be there!
We’re so excited to announce that Rebekah Steen of Goldfish Kiss will be joining us on the beach for the Waikiki Classic and DIY’ing eco-friendly Roxy bags all weekend long! See the whole DIY and Rebekah’s pics here! Plus, find out how you can ‘Get your Sarong On’ before the Waikiki Classic kicks off at 3 unique retail events and complete your beach look with Rebekah here!
Thank you to everyone who entered the 2013 Roxy Waikiki Classic! Registration is now CLOSED. All competitors MUST check in on site atRegistration Tent6:30am on Saturday, June 8th to sign their waivers. If there are’no-shows’ on the day of competition, availability will be first-come,first serve on a waiting list. Waiting list will ONLY be available at the event site on day of competition!
Mark your calendars & see you at the beach June 8-9th!
Our shirts have always been cheeky statement-makers and this fun Summer tee is no exception and a reminder that:“Life Is Better At The Beach”.
Kelia Moniz conjured up a simple T-shirt DIY between takes and waves in Tahiti! The best part? All you need is a pair of scissors and a little sunshine to make it all your own! Follow these easy steps and fill your closet with statement Roxy tees like this one!
Step 1: Using a pair of scissors cut off the sleeves on the inside of the seam
Step 2: Cut the bottom of the shirt directly above the seam
Step 3: Repeat this same step along the collar on the front and back (remember, below the seam!)
Step 4: Toss on your new Roxy shirt and gently tug the armpits to loosen to desired look
What we woke up to was nothing short of a Roxy dream. We quickly boarded a boat and drifted off to the secluded island of Moorea, with bikinis in tow and sandals in hand, we got ourselves ready for a swim with some friends. After that, we dove right in with a lagoon full of stingrays (Kelia’s little buds), sharks and other sea friends that were welcoming and waiting. Fast forward and we’re living on Tahiti Yacht catamarans a short ride away from one of the biggest and best offshore breaks in the world – Teahupoo. In true Polynesian fashion, we got the lay of the land with Raimana (aka the mayor of Tahiti) who showed us the best breaks, pineapple groves, sunset points, coral reefs, and most delicious Poisson Cru in town (yum!).
This is the Roxy way of life and we’re just starting to heat things up…Here’s some of our favorite pics from the beautiful Polynesian Island. #DAREYOURSELF to keep dreaming big…
That shave ice is going to have to wait: Oahu is one of Hawaii’s biggest and most bustling islands, so when you touch down in Honolulu, proceed directly to Waikiki to find a good spot on the sand. Our friends at the excellent travel website Fathom, along with hometown girl and pro surfer Kelia Moniz, gave us their top picks for living aloha, plus an island-worthy collection filled with our favorites on Roxy.com.
Ever wondered where to get the best fish tacos in Waikiki? Or the best sailing or manta ray hugging adventure in Tahiti? Learn more about each location and get insider tips from our athletes on FATHOM’s website. Explore the four Spring Break collections on Roxy.com.
This Weekend Only: Shop Today through Monday, March 4thand Enjoy 25% off the Spring Break collections and Free 2-Day Shipping in the US! Enter code TRAVEL25 at checkout.**
Travel like a local. Fathom reinvents the travel website. Follow their adventures around the globe: Sign up for their weekly wanderlusty newsletter.
How did the trip to Maldives inspire your own personal wardrobe or styling for the shoot?
The designers at Roxy do such an amazing job bringing out the personalities of their surfers and customers in their clothes. The Maldives was the perfect location to compliment the Roxy Spring ’13 collection. The vivd colors and fun patterns in the pieces worked great with the culturally rich and bright, beautiful surroundings. To complete the look and achieve the ultimate Roxy girl vibe, I incorporated bold colored and organic jewelry.
Where do you get your best inspiration from as a stylist?
Besides movies, television, fashion books, and magazines, my strongest inspiration comes from the people who surround me in the places I call home: New York City and Los Angeles. NYC is home to some of the most unique, creative, and fashionable people, while LA’s relaxed warm weather breeds more comfortable, confident, and free-spirited people.
How long have you been styling and how did you get into it?
I’ve been styling professionally for about 7 years now, but for as long as I can remember, I’ve been styling my family and friends.
I was born and raised on the west coast, but I always knew I wanted to live in New York, the fashion capital. After graduating college, I decided to make the move. I got very lucky early on and was given the opportunity to assist a stylist on a commercial. She took a chance on me given that I had no real professional styling experience of my own. After that, I was hooked. Through contacts and acquaintances, I went on to style TV shows and photo shoots, and within a short time, went off on my own.
What was your most memorable moment while styling the surfers in the Maldives?
The Roxy girls are pure fun – there is never a dull moment. Some of my most memorable Maldives moments are watching Kelia [Moniz]and Kassia [Meador] surf wearing the saltwater chinos, Bruna [Schmitz] swaying a little boat back and forth almost tipping it over, and Monyca [Byrne-Wickey] and Sally [Fitzgibbons] dancing at the bow on our way to a remote sand island. Oh and of course the day all the girls decided to jump off the top level of our 4 story boat into the water. Sorry, there are just too many, I couldn’t give you just one moment…
Any tricks of the trade that every girl should know?
Besides investing in fashion staples such as jeans, the perfect T, the “go with everything” bag…the best and most important thing to wear is confidence. If you feel great, you look great.
If you weren’t styling…what would you dare to be doing?
I love food and I love traveling. If I wasn’t a stylist, I would absolutely love to be a traveling food critic!
Thanks to Tal Kohen for answering our ‘need-to-knows’ and to all the girls looking to get a little inspiration in their own lives, remember to dream big and #DAREYOURSELF everyday. See all of Tal’s top picks for Spring!
Click more to see some of Tal’s jewelry pulls for this shoot!
We were all so excited for Diane to meet our surfers Monyca and Kelia for the first time in Malibu. Diane seemed to marvel as her creations for the DVF loves ROXY collection came to life on the girls- the prints, the cuts, the quality and just how great the product moved and looked on!
We were eagerly anticipating hearing about the inspiration for the collection directly from Diane, and she did not disappoint- from stories of her time spent on the beach to parallels of the DVF Woman and Roxy girl. Diane’s mission to empower women to ‘Be the woman you want to be” seemed to be realized in the Roxy girls- and it was so fitting that her mantra for this collection became ‘Follow your heart and dare.”
We invited fashion blogger Aimee Song to our Malibu shoot to meet Diane and the girls. We love Aimee’s beach-wise sense of style, and knew she would be the perfect person to cover the launch of the DVF loves ROXY collection- check out her Behind the Scenes post from the shoot!
Introducing the DVF loves ROXY collaboration sneak peek. Available to Shop 3/7.
DVF’s bold prints meet Roxy’s signature swim silhouettes in a collection that is both playful and empowering. From swimwear and beach cover-ups to boardshorts, rashguards, and beach bags, the pieces reflect DVF’s love of beach culture and nature as well as Roxy’s active and trailblazing spirit. A celebration of natural beauty and confidence, the collaboration is all about encouraging women to go for it and ride the wave.
Follow your heart and dare!
Don’t forget to RSVP for our #DVFlovesROXY Twitter Chat with @DVF and @Rosy hosted by @TeenVogue! Submit your questions for a chance to WIN prizes & more!