Jul
23

Why Stand Still when you can blaze new trails. Welcome to Santa Cruz, California for Fall 2013

Roxy Fall 2013 in Santa Cruz, California #DAREYOURSELF

Why stand still when you can blaze new trails. Follow your feet and go your own way. Don’t let anyone tell you you can’t.  You can.  Dare Yourself.

See all our favorite looks for Fall in the Fall Lookbook!

Roxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELFRoxy Fall 2013 in Santa Cruz, California #DAREYOURSELF

Jun
11

The 3rd annual Roxy Waikiki Classic comes to an end!

The 3rd Annual Roxy Waikiki Classic comes to an end!

Close to 200 girls came out to compete in the 3rd annual Roxy Waikiki Classic and since it’s origination, it has become the event all the young girls of Hawaii wait for in grand anticipation. It’s a favorite weekend amongst the girls who relish the opportunity to surf with friends, meet surfing idols like Lisa Andersen, Kelia Moniz, Rosy Hodge and Bruna Schmitz and just surf the fun waves of Waikiki.

While conditions we small with the south swell already fading from earlier in the week, girls still managed to showcase their skills throughout this weekend’s contest. The girls who took the podium for the awards ceremony were greeted on stage by host and professional surfer Rosy Hodge, along 4x World Surfing Champion Lisa Andersen. We have to admit, it’s not a bad reception to receive an award by surfing’s elite. Wouldn’t you agree?

Between surf breaks, the girls took to the beach where the Roxy staff loved hanging with all the competitors and their families. Girls lined the beach for poster signings, got their hair sun and saltwater ready at the Paul Mitchell tent, and kept their skin protected at the Sun Bum tent. There was never a dull moment beachside or in the water and we were lucky to enjoy beautiful sunny weather both days!

Surfing has come a long way and this event gives girls the opportunity to show how far the sport has advanced here in Hawaii. The smiles on all the girls’ faces are what make us truly realize how special the Roxy life is for these young surfer girls.

Don’t forget to check out some pictures from Day 1 and Day 2 of the Roxy Waikiki Classic and see the full list of results below.

RESULTS:

(more…)

Jun
06

She wore flowers in her hair! DIY a traditional Polynesian Lei in Tahiti with Monyca & Kelia

She wore flowers in her hair. It’s all about flowers no matter if it’s the tropical print on your Tropic Paradise Bikini (like the one Kelia’s wearing), in your hair, or on your head.

Recently, the Roxy team traveled to Tahiti where there’s no lack of tropical treats and beautiful flowers scattered pretty much everywhere you look. It’s a well-preserved paradise and in between surf sessions served as the ultimate downtime DIY treat for team riders Monyca Byrne Wickey and Kelia Moniz.
Roxy Summer! She wore flowers in her hair

Watch the Roxy Style Spy to get the basic how-to on making your own crown this Summer. Have fun getting creative with whatever flowers and natural elements you have available to you.

You don’t need to be in Tahiti to live the Roxy life! #DAREYOURSELF 

Roxy Summer! She wore flowers in her hair Roxy Summer! She wore flowers in her hair Roxy Summer! She wore flowers in her hair Roxy Summer! She wore flowers in her hair

May
29

It’s time to ‘Make A Scene’

Make a Scene! Roxy printed shorts #DAREYOURSELF

Like you, we too are obsessed with printed shorts this season and between motifs of hula dancers, palm trees, bright tropics, and embroidered boho prints, our minds are spinning with which shorts to wear when and where.

Luckily for us, Summer is upon us and we’ve got plenty of days on the beach, boardwalk and everything in between to wear our shorts around in. Not doubt we’ll also be sporting these all weekend long at the upcoming Roxy Waikiki Classic!

So, here’s to making a scene in some printed shorts! PS…here’s some outtakes of team riders Monyca Byrne Wickey, Bruna Schmitz, Kelia Moniz, and Justine Mauvin making up some dance moves and making a scene of their own on the island of Moorea!

Make a Scene! Roxy printed shorts #DAREYOURSELF

Make a Scene! Roxy printed shorts #DAREYOURSELFMake a Scene! Roxy printed shorts #DAREYOURSELF

Make a Scene! Roxy printed shorts #DAREYOURSELF

 

May
21

Surf To Snow: A Roxy Team Adventure with Olay Fresh Effects! Episode 5

#SurfToSnow A Roxy Team Adventure with Olay Fresh Effects!

The last episode of the ‘Surf to Snow’ series is here and while we’re sad to say goodbye, Bruna Schmitz sums it up best in this video when she says, “OMG it’s so good” – and that’s exactly how we feel!

No matter where your adventures take you, we’ve got you covered year round’ and so does Olay Fresh Effects.

Today’s Twitter giveaway will get you ready to travel #SurfToSnow – just think Olay Fresh Effects gift pack, Roxy travel set, and a $200 gift card to spend on Roxy.com.

http://www.youtube.com/watch?v=38WYgpRf2OY

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 5th episode http://bit.ly/109S54D http://bit.ly/ZEDEk1

Official Rules

Olay Fresh Effects #SurfToSnow Episode 5 with ROXY

May
14

Surf To Snow: Episode 4 How to Beauty Tips in Aspen, Colorado with Olay Fresh Effects

#SurfToSnow A Roxy Team Adventure with Olay Fresh Effects!

Professional surfers Monyca Byrne Wickey and Bruna Schmitz catch up in Aspen, Colorado and show us their favorite Olay Fresh Effects. Between surf breaks in Tahiti and snow filled runs on the mountain, these girls are always on the go and always need the perfect products to keep them naturally beautiful.

Don’t forget we’ve got another giveaway today filled with Monyca and Bruna’s  favorite Olay Fresh Effects products and a $200 Roxy.com gift card to buy that new bikini and beach bag you’ve been eyeing!

 


Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 4th episode http://bit.ly/13YYOOQ http://bit.ly/11tcC0g

 

#SurfToSnow A Roxy Team Adventure with Olay Fresh Effects!

May
07

Surf To Snow: Episode 3 Snow Adventures with Torah Bright Colorado with Olay Fresh Effects!


It’s off to Aspen in the 3rd episode of the ‘Surf To Snow’ series, and no snow adventure would be complete without the queen of snowboarding and Olympic gold medalist Torah Bright in on the action.

Ice skating (or something close), toboggan riding, hot cocoa drinking and a day packed with snowboarding help round out this episode in snowy Colorado.  We know the previous episode had you looking forward to warmer weather, but we’re thinking the cold might be winning back our hearts…how about yours?

It was only befitting that today’s Twitter giveaway was a Roxy snowboard (yep, the one Torah rides), a pair of Bright Edition goggles and an Olay Gift Pack!

 

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 3rd episode http://bit.ly/ZEnb0g  http://bit.ly/14D36zd 

Official Rules

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Apr
30

Surf To Snow: Episode 2 How To Be Naturally Beautiful using Olay Fresh Effects!


Roxy girls are naturally beautiful. Here’s how Kelia Moniz and Bruna Schmitz stay fresh all day and at the beach using their Olay Fresh Effects! Enjoy the episode and get tweeting for a chance to win today’s #SurfToSnow giveaway!

One lucky winner will get this Olay gift pack plus a $200 Roxy gift card to get bikinis, sunnies, and whatever else you need to meet the waves.

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 2nd episode http://bit.ly/13Jbh8D http://bit.ly/Zy4m1N

Official Rules

Apr
23

Surf to Snow: A Roxy Team Adventure series with Olay Fresh Effects! Episode 1 California Surfing & Twitter Giveaway


Join the Roxy pros for two action packed days on the road in the ‘Surf to Snow: A Roxy Team Adventure’ series with Olay Fresh Effects. From point break surfing in Malibu with ASP World Longboard Champ Kelia Moniz and a gallery opening party with surfer/photographer Kassia Meador in Venice to backcountry snowboarding in Aspen with Olympic gold medalist Torah Bright this is a must-see series for all you Roxy girls!

We’ll be releasing a new vid every Tuesday for the next 5 weeks starting today (so mark your calendars!)…and if you guessed it, we’re giving away some awesome prizes every Tuesday (think snowboards, Olay Fresh Effects product, plus more)!

Ride the waves in Malibu with Bruna Schmitz, Kelia Moniz and Monyca Byrne Wickey and meet up with surfer/photographer Kassia Meador at ‘The Dreamers’ gallery opening party in Venice Beach in the first episode of the #SurfToSnow series!

Today’s Tuesday #SurfToSnow giveaway? The surf trip essentials pack: Olay gift pack, Roxy Kassia Meador wetsuit, bikini, backpack, and beach towel!

#SurfToSnow Prize pack

Here’s how to enter (today only!):

RT for a chance to #win the #SurfToSnow @FreshEffects #giveaway today! Watch the 1st episode http://bit.ly/ZMIQlT http://bit.ly/11pjtcs

See more of the unstoppable adventure at olayfresheffects.com

Official Rules


Apr
22

2013 Waikiki Classic is back for its 3rd year!

Roxy Waikiki Classic!

The Roxy Waikiki Classic is back at Queens Beach in Waikiki on Saturday June 8th and Sunday June 9th for it’s third consecutive year! Come see female surfers of all ages (6 years and up) compete in Longboard and Shortboard divisions and witness the pros in action in the Women’s ASP Longboard qualifier! Roxy team riders including: World Longboard Champion and Waikiki native Kelia Moniz, face of #ROXYOutdoorFitness and pro surfer Rosy Hodge, Brazilian beauty and pro surfer Bruna Schmitz and the pioneer of women’s surfing and 4x world champ Lisa Andersen will be joining the fun on the beach. Once again, the beach site will be full of fun games, giveaways, signings and entertainment, plus tons of other fun surprises! Roxy will be spinning the wheel for free custom tank tops and opportunities to participate in DIY projects! Paul Mitchell will be set up for beach braiding, SunBumJamba Juice and Kona Red will be giving away free samples and the Kokua Hawaii Foundation will also be there!

We’re so excited to announce that Rebekah Steen of Goldfish Kiss will be joining us on the beach for the Waikiki Classic and DIY’ing eco-friendly Roxy bags all weekend long! See the whole DIY and Rebekah’s pics here! Plus, find out how you can ‘Get your Sarong On’ before the Waikiki Classic kicks off at 3 unique retail events and complete your beach look with Rebekah here!

For the complete event website, click here!

Online registration opens starting May 7th! Register Here! 

Thank you to everyone who entered the 2013 Roxy Waikiki Classic! Registration is now CLOSED. All competitors MUST check in on site atRegistration Tent6:30am on Saturday, June 8th to sign their waivers. If there are’no-shows’ on the day of competition, availability will be first-come,first serve on a waiting list. Waiting list will ONLY be available at the event site on day of competition!

Mark your calendars & see you at the beach June 8-9th!