How did the trip to Maldives inspire your own personal wardrobe or styling for the shoot?
The designers at Roxy do such an amazing job bringing out the personalities of their surfers and customers in their clothes. The Maldives was the perfect location to compliment the Roxy Spring ’13 collection. The vivd colors and fun patterns in the pieces worked great with the culturally rich and bright, beautiful surroundings. To complete the look and achieve the ultimate Roxy girl vibe, I incorporated bold colored and organic jewelry.

Where do you get your best inspiration from as a stylist?
Besides movies, television, fashion books, and magazines, my strongest inspiration comes from the people who surround me in the places I call home: New York City and Los Angeles. NYC is home to some of the most unique, creative, and fashionable people, while LA’s relaxed warm weather breeds more comfortable, confident, and free-spirited people.

How long have you been styling and how did you get into it?
I’ve been styling professionally for about 7 years now, but for as long as I can remember, I’ve been styling my family and friends.
I was born and raised on the west coast, but I always knew I wanted to live in New York, the fashion capital. After graduating college, I decided to make the move. I got very lucky early on and was given the opportunity to assist a stylist on a commercial. She took a chance on me given that I had no real professional styling experience of my own. After that, I was hooked. Through contacts and acquaintances, I went on to style TV shows and photo shoots, and within a short time, went off on my own.

What was your most memorable moment while styling the surfers in the Maldives?
The Roxy girls are pure fun – there is never a dull moment. Some of my most memorable Maldives moments are watching Kelia [Moniz]and Kassia [Meador] surf wearing the saltwater chinos, Bruna [Schmitz] swaying a little boat back and forth almost tipping it over, and Monyca [Byrne-Wickey] and Sally [Fitzgibbons] dancing at the bow on our way to a remote sand island. Oh and of course the day all the girls decided to jump off the top level of our 4 story boat into the water. Sorry, there are just too many, I couldn’t give you just one moment…

Any tricks of the trade that every girl should know?
Besides investing in fashion staples such as jeans, the perfect T, the “go with everything” bag…the best and most important thing to wear is confidence. If you feel great, you look great.

If you weren’t styling…what would you dare to be doing?
I love food and I love traveling. If I wasn’t a stylist, I would absolutely love to be a traveling food critic!

Thanks to Tal Kohen for answering our ‘need-to-knows’ and to all the girls looking to get a little inspiration in their own lives, remember to dream big and #DAREYOURSELF everyday. See all of Tal’s top picks for Spring!

Click more to see some of Tal’s jewelry pulls for this shoot!

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We were all so excited for Diane to meet our surfers Monyca and Kelia for the first time in Malibu. Diane seemed to marvel as her creations for the DVF loves ROXY collection came to life on the girls- the prints, the cuts, the quality and just how great the product moved and looked on!

We were eagerly anticipating hearing about the inspiration for the collection directly from Diane, and she did not disappoint- from stories of her time spent on the beach to parallels of the DVF Woman and Roxy girl. Diane’s mission to empower women to ‘Be the woman you want to be” seemed to be realized in the Roxy girls- and it was so fitting that her mantra for this collection became ‘Follow your heart and dare.”

We invited fashion blogger Aimee Song to our Malibu shoot to meet Diane and the girls. We love Aimee’s beach-wise sense of style, and knew she would be the perfect person to cover the launch of the DVF loves ROXY collection- check out her Behind the Scenes post from the shoot!

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You’re invited to to celebrate the launch of the DVF loves ROXY collection with a very special VIP shopping experience!

Join us for cocktails and appetizers, a live DJ, and the opportunity to purchase the DVF loves ROXY collection before anyone else!

Snap a picture with your friends in the Instrgram booth and tag #DVFLOVESROXY to enter the live raffle! Win a $100 Roxy gift card or a one-of-a-kind DVF loves ROXY surfboard!

Be one of the firsts to arrive and receive a special DVF loves Roxy gift with purchase (limited supply).

6-9pm, Wednesday March 6th

At the ROXY store, 519 Broadway New York City
See you there!

Introducing the DVF loves ROXY collaboration sneak peek. Available to Shop 3/7.

DVF’s bold prints meet Roxy’s signature swim silhouettes in a collection that is both playful and empowering.  From swimwear and beach cover-ups to boardshorts, rashguards, and beach bags, the pieces reflect DVF’s love of beach culture and nature as well as Roxy’s active and trailblazing spirit.  A celebration of natural beauty and confidence, the collaboration is all about encouraging women to go for it and ride the wave.

Follow your heart and dare!

Don’t forget to RSVP for our #DVFlovesROXY Twitter Chat with @DVF and @Rosy hosted by @TeenVogue! Submit your questions for a chance to WIN prizes & more!

The enchanted chain of the Maldivian Islands, southwest of India is home to isolated reef banks, uninhabited white sand beaches, secluded villages and crystal clear water  - one of our favorite places on earth. Sharing waves, laughter, fresh fish, and empty line-ups together, we asked ourselves what else we would need to live out our dreams.

Shop the new catalog here and enjoy these behind the scenes photos and video from the Roxy surf team’s adventures in the Maldives!

Playful right-handers and crystal-clear waters—the Maldives almost seems like they were made for our Roxy Surf Team. The tropical paradise has three key surfing zones spanning over 300 miles—that’s 300 miles of pristine point breaks as well as colorful, shallow reefs. Whether it was Sally Fitz slashing a front-hand right, or Kassia Meador dancing on her longboard, the Roxy girls were chasing dreams and catching waves just in time when spring fever set in. They grabbed their spring bikinis for single-fin cruises and reef explorations. Check out a snapshot of their Maldivian adventures.

Get out there, your wave is waiting…#DAREYOURSELF

We set off to the beautiful island of Oahu to meet up with Roxy Let The Sea Set You Free winners Katie McLean, Emilie Layla Lovaine & Madison Setiawan for their second life-changing adventure.

Day 1 Recap: In day 1 of their adventure, Roxy team riders Kelia Moniz, Bruna Schmitz and Monyca Byrne-Wickey greeted Let The Sea Set You Free winners Katie McLean, Emilie Layla Lovaine and Madison Setiawan on the beaches of Waikiki with a traditional Hawaiian welcome, followed by special VIP movie screening of “The Hawaiian: The Legend of Eddie Aikau”.

Day 2 Recap: With sunscreen and bikinis in tow the 3 winners went down to the sandy beaches of Waikiki to soak up some sun, SUP and do a little shopping. Can you guess what they stocked up on? Bikinis—an essential for their Hawaiian Island excursions!

Day 3 Recap: After a late-night arrival into the North Shore, the girls surfed Chuns Reef, enjoyed a delicious Acai Bowl prepared by Katie McLean and took part in the Eddie Aikau Opening Ceremony at Waimea Bay.

Day 4 Recap: On day 4 of their Hawaiian island adventures, the 3 winners and Roxy team headed to the Eastside of the North Shore where they were greeted by an outrigger canoe fully equipped with SUPs and a poke bowl lunch.

Day 5 Recap: On day 5, the Let The Sea Set You Free winners meet up with the Lisa Andersen Champ Camp crew with 4x World Champion Lisa Andersen and Roxy team rider Rosy Hodge. In between sessions Katie McLean lead the camp with a yoga lesson followed by a delicious Hawaiian BBQ lunch and ukulele session.

Day 6 Recap: From pastry tasting, jewelry making and sunset surfing…day 6 was filled with nothing short of an adventure. The day began with a trip to Ted’s bakery where the 3 winners enjoyed some of Hawaii’s best baked treats. After a delicious morning treat the group headed to Pipeline to meet up with Mia Russi of “Washed Up Jewelry” to make their own beach-inspired jewelry.

Day 7 Recap: Cloudy skies & choppy waters didn’t stop the Let The Sea Set You Free winners and Roxy team riders from setting out on an adventure on their last day in Oahu. They ended the day with a sunset surf—the perfect last night on the North Shore.

Oh What Fun It is To Give! (and maybe even get!). If your gift looks half as good as these, it is sure to be the first one opened at the next White Elephant or gift exchange! Plus, half the fun in gift-giving is gift-wrapping, of course!

For these simple DIY gift wrapping ideas we let Roxy team riders Kelia Moniz and Bruna Schmitz take the reigns and show us 3 easy ways to wrap this season.

Below is a list of supplies for each wrapping idea and the video will show you the rest!

List of Supplies:
T-Shirt DIY:
1. Rectangle Shirt Box
2. White wrapping paper
3. 3 Buttons
4. A Roxy hangtag for the pocket
5. A Cinnamon stick
6. A piece of Holly
Fabric Wrap DIY:
1. A square box
2. A square piece of fabric (enough to pull all 4 ends together at the top)
3. Yarn to create Pom Pom balls (Here’s our How-To)
Shell wrap DIY :
1. Brown paper
2. Yarn
3. A few shells

If you’re searching for ‘get-able’ and ‘give-able’ gift ideas, our Gift Guide will help you find some cozy slippers, fancy carry-alls, and much more!

Keep counting down with us as we unlock the Gifts of Winter everyday this Holiday season. #GiftsOfWinter

Roxy’s professional longboarder Kelia Moniz was crowned Women’s Longboard World Champion after winning the Swatch Girls Pro in Hainan, China. With her fluid, rail-to-rail surfing and classic hang tens, “Sister” had last year’s champ, Chelsea Williams combed in the finals. “I can’t believe how awesome it feels, I’m so thrilled to get the win…Wow, I’m the World Champion…that’s awesome!” Kelia won her first heat and hit the ground running in every round, showcasing finesse in even the toughest of conditions. The humble and selfless surfer is knows as “Sister” to her hometown on the South Shore of Oahu, and that’s what she’s become to the world at large. Sister’s biggest goal is to be a “positive influence in women’s surfing,” she says. “I want to help make women’s surfing bigger.”

Congratulate Sister by tagging your own #SisterMoments on Twitter and on Instagram (we all have a Sister that makes us Smile!) Don’t forget to tag @Roxy and @KeliaMoniz #ASPWorldLongboardChamp too!

photo credit: ASP World Tour (bottom 2 photos)

I’m Kelia Moniz, and I’m in Hainan, China for the Swatch Pro Longboard World Champs. This is the second consecutive year that this wonderful event in China will run. I’m so excited to head back there this year. The waves are so fun and not too many people know how to surf so the lineup is empty! The culture there is so rich, too. I love the welcoming community and amazing hospitality that makes the trip so special. It’s going be a good year, and I’m hoping for an even better result!!

Before I left, I ran through the Roxy shop to pick up some Holiday MUST HAVES! I’m loving this season’s fun color, prints, and textures. Just a little bit of everything to complete my winter wear wardrobe, and of course some pieces for my trip to China to keep me warm in style.

Here’s my list:

Moonstone Jacket
Elm Sweater
Autumn Fall Hat
Love Seeker Dress

Wish me luck!
Love,
Sister