Apr
01

Kassia Meador Wetsuits: Fresh Suits for Fancy Footwork Fanatics

Kassia Meador is one of the most recognizable longboarders in the world, known for her smooth styles both on and off the board. Kassi has developed a passion for surfing, shooting film, and tripping around the globe in search of perfect peelers and radically random weirdness. Meet Kass and check out her inspiration behind the wetsuits that have set the bar and led the way in new flair and wetsuit design and technology…

I’m Kassia Meador, and I’ve been surfing for Roxy for the last 13 years. Since I was young I was always interested in wetsuit design and fashion. I’ve always felt as surfers, what we wear in the water is really a reflection of our personal style. But with wetsuits being the way they were, black on black, there wasn’t really anything out there to let us show our personal style or stand out. About 5 years ago, I thought it was time to change the way the surf world thought about wetsuits, and I worked on my first collection with Roxy.

My inspirations for the first designs came out of my love for the history of surfing and surf costumes, especially bathing suits trends in Europe during the 40′s and 50′s. I wanted to make something that was flattering, comfortable, and would make us women feel like the best versions of ourselves in the water. That first collection sold out. Since then, I’ve developed 5 different colletions of wetsuits with Roxy. Growing and selling out every season helped to start a trend the rest of the surf industry would follow—but more importantly, it was a new way for women to look good and feel great in the water all the while having comfort, flexibility and warmth.

This newest collection is infused with the warmest and most comfortable materials, as well as the grooviest colors and lines to keep our female bodies looking strong and fit. I’m the most excited about this collection than any of the past to date, and I know you will be too. So get out there soak up some sunshine, be bold, live large, follow your bliss and glide the day away….

Mar
21

Make a Break for it: Spring Break in Biarritz with Kassia Meador

Away oui go to the southwest coast of France to a city by the sea where striped cabine tents dot the beaches and the salty air complements the freshly baked croissants perfectly. Our friends at the excellent travel website Fathom, along with pro surfer Kassia Meador, weigh in with a few top picks to help you live le vie en plage. Don’t forget, we’ve also put together a collection filled with our faves for a trip to the south of France.

Warm Up

Cozy up to the 19-room Carlina Lodge right on the beach.

Cool Down
Grab a quick and proper Italian bite at Le Glouby, the best pizza on the coast.

Take It In

Peruse the night market, marchés nocturne, in the main square where the morning markets are held.

“I like to go to the local market in the morning for the fresh fruit and chocolate croissants.” – Kassia Meador

Carry On

Rent boards, fins, and the rest from Core’s Air Surf Shop in nearby Saint-Jean-de-Luz by the half-day, day, or week. 

Don’t Miss Out

Salute the sunset at Les 100 Marches with tapas, music, and the locals (square Jean Baptiste Lassalle; +1-33-05-5924-7561).

“I love Biarritz for the French lifestyle, the long summer days, and the late evening surfs.” – Kassia Meador

Get more of Kassia’s Biarritz tips – best locals’ bar, best beach, best surf break – on Fathom.

Feb
28

MAKE A BREAK FOR IT: Our Top Spring Break Picks with FATHOM

Join our journey across the globe as we search for waves, powder and fun this Spring Break with Roxy team riders Kelia Moniz, Sally Fitzgibbons, Kassia Meador and Torah Bright.

We’ve partnered with FATHOM , our favorite travel site, to give you the inside scoop on our athletes’ favorite places in the world:

Waikiki
Tahiti
Biarritz
Park City

Ever wondered where to get the best fish tacos in Waikiki?  Or the best sailing or manta ray hugging adventure in Tahiti?  Learn more about each location and get insider tips from our athletes on FATHOM’s website. Explore the four Spring Break collections on Roxy.com.

This Weekend Only: Shop Today through Monday, March 4thand Enjoy 25% off the Spring Break collections and Free 2-Day Shipping in the US!  Enter code TRAVEL25 at checkout.**

Travel like a local. Fathom reinvents the travel website. Follow their adventures around the globe: Sign up for their weekly wanderlusty newsletter.

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Feb
11

Maldives Surf Trip with Roxy

Playful right-handers and crystal-clear waters—the Maldives almost seems like they were made for our Roxy Surf Team. The tropical paradise has three key surfing zones spanning over 300 miles—that’s 300 miles of pristine point breaks as well as colorful, shallow reefs. Whether it was Sally Fitz slashing a front-hand right, or Kassia Meador dancing on her longboard, the Roxy girls were chasing dreams and catching waves just in time when spring fever set in. They grabbed their spring bikinis for single-fin cruises and reef explorations. Check out a snapshot of their Maldivian adventures.

Get out there, your wave is waiting…#DAREYOURSELF

Oct
30

We’re All on This Ride Together

We have been trailblazers from the very beginning. By marrying fashion and performance we turned our world upside down and inspired a wave of girls to head out into the surf. We were born in the ocean and carved our way to the mountains — and we’re not done yet. This is our heritage and our future — Ride strong and create the next big wave.

This is a look our most inspirational Roxy girls from around the world including Olympic half pipe snowboard Gold Medalist Torah Bright, professional surfers, Kelia Moniz, Kassia Meador, Jen Smith, Monyca Byrne-Wickey, and Bruna Schmitz. This is a look at our most inspirational Roxy girls from around the world including Olympic half pipe snowboard Gold Medalist Torah Bright, professional surfers, Kelia Moniz, Kassia Meador, Jen Smith, Monyca Bryne-Wickey and Bruna Schmitz.

We are all on this ride together…

Aug
29

K. Meador Wetsuits: For All You Fancy Footwork Fanatics

Look Groovy, Feel Rad and Shred Hot – That basically sums up the Kassia Meador wetsuit collection, designed by Kassia Meador with fit, form and fashion in mind, and more importantly designed by Kassia for women and fancy footwork fanatics like her everywhere. Between the neoprene, neon, and cuts, we’re sure that these are more than just your average surfing suit. We dig it – don’t you?

For more behind the wetsuits, we suggest you check out Kassia’s slideshow where she details the inspiration behind her 4th wetsuit collection for women, her drawings, designs, and the color inspiration behind the suits.

Here’s a snapshot taken this morning of USA Olympian Lolo Jones getting ready to paddle out in her K.Meador wetsuits. We’ve got a major crush!

Want even more? We’ve been obsessing over our Pinterest boards and have dedicated an entire board to all things Kassia. Trust us, there’s plenty to pin if you combine her wetsuits, her fancy footwork in the water, photography and friends. Get on board…

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Jul
06

Hecho En Mexico With Kassia Meador and Bon Appetit

This month, Roxy team rider Kassia Meador made a splash in Bon Appetit magazine. Joined by professional chef Chad Robertson and a cast of mixologists and other pro surfers, Kassia spent a week in Mexico enjoying the waves and cooking on an open flame. From homemade flat breads to fresh caught tuna preparations and handcrafted post-surf beverages, Kassia got the chance to experience and photograph it all. To read more about Kassia’s amazing Mexican surf break and get exclusive recipes to enjoy at home as well as behind the scenes pics, pick up the July issue of Bon Appetit, on stands now!

Jun
20

Frequencies: Dissonance with Team Rider Kassia Meador

Introducing the third of four shorts before the Surf film FREQUENCIES, a collaborative effort between director Bruce Muller, photographer Sonny Miller, and Roxy team rider and famed longboarder Kassia Meador, debuts.

Roxy was lucky enough to catch the screening of the film at Sonos Studios in Los Angeles, where ESP performed the original sound scoring live to a packed audience. Ever since, we’ve been anxiously anticipating the chance to share the third short entitled ‘Dissonance’ with all of our Roxy fans.

In the collaborators’ own words, “There is a seemingly chaotic disorder in the world. At all times we are absorbing a myriad of competing frequencies. Electromagnetic, sound, seismic, and ocean waves reverberate all around us…The magnitude of these effects are massive. Some frequencies are incalculable. Certain energies are immeasurable. The collective neurosis of man cannot sustain.”

Be sure to check out the 1st short ‘Early Echo’ and 2nd short ‘Reflections’ here on the Roxy blog.

May
25

Kassia Meador For Roxy is Back!

You heard it right, this summer Kassia Meador returns with her third line of custom wetsuits for Roxy! The Roxy K.Meador collection features six signature styles in 2 colorways each, so you always have the perfect wetsuit for any occasion. Just in time for the line’s big debut, Fitness Magazine showcased the K.Meador 2MM Cross Back Short John in their “Sea and Be Seen” feature. This suit, with its bold coloring and design, will certainly help you make a splash, in and out of the water. To check out the rest of the K.Meador for Roxy collection, head to roxy.com and for more great summer ‘sea and be seen’ styles, pick up the latest issue of Fitness, on stands now.

May
19

Frequencies Film Screening with Surfer Kassia Meador

Professional Roxy Surfer Kassia Meador teamed up with director Bruce Muller and cinematographer Sonny Miller and musical trio E.S.P. to present three short films from “Frequencies” at Sonos Studio in Los Angeles this week.

It was a full house for the pre-screening and needless to say, it was quite a show! Check out some of the pictures straight from the event, and if you haven’t had a chance to see the first of two shorts leading up to the official premiere of Frequencies, you can watch Early Echo and Reflections on the Roxy blog.

Stay tuned for more from Kassia Meador right here on the Roxy blog.