Today we are going to kick off a new series called “A Day in the Life of” in which we will feature different Roxy employees and give a little peek into their world.
For our first “Day in the Life”, please meet Ashton, Roxy PR Extraordinaire.
Job Title/Description of What You Do:
Roxy Public Relations Assistant…
Aye, what don’t I do in a day? I suppose it can be summed up in one sentence: I sweat, bleed, run around, go out of my way, go crazy to make sure editors get the information they want and need for the ROXY brand to stand out prominently in the mediascape…
all because I love my job.
Time Worked at ROXY:
2 years
Defining Moment at Roxy:
To be honest, I feel pretty “cool” every morning when I walk in the office doors. If I had to pinpoint select moments that I exuded “coolness,” I’d have to go with the following:
1. When I secured my first MAJOR product placement for a Roxy rash guard in the print version of The New York Times. Pitching a product and having it included in a story is a tough thing regardless; however, this particular project was beyond convoluted. Issues concerning sizes, availability, e-commerce, and shipping all culminated at once leading me to believe that I would never make the story. After a ton of effort (and a lot of asking for favors), the issue finally hit stands, and there our rash guard was, in full color, smack dab in the middle of the page. I immediately scanned it and emailed it to my mom. 
2. I’ve been to the Roxy Chicken Jam at Mammoth Mountain twice now, and they both tie for making me feel as though my name should be “Awesome Ashton”. Working in the PR department, I was so incredibly lucky enough to act as the ‘on-site’ publicist for some major musical acts that were performing at our snowboarding contest. The first year, I got to meet, hang out with, and set up interviews for the Silversun Pickups and Alberta Cross. Year two, it was the same story with Santigold and The Cold War Kids.
3.By far the most defining moment was when I changed the water cooler by myself. Those things are heavy! … Okay, that didn’t really happen. There’s no way I could lift that on my own!
Style Icon/Style Inspiration:
I don’t particularly look to particular celebrities for my style cues. Instead, I find inspiration from art.
I like to mix and match shapes and colors that are unexpected.
I find it makes dressing yourself more interesting that way.
Fav Part of Working for ROXY:
Working for an active lifestyle apparel brand definitely has it’s perks. The people here are awesome and there’s always a fun vibe radiating from inside the building. Plus, I get to wear flip flops.
Go-To Fashion Item or Outfit Right Now:
I’ve been pretty engrossed with my over-the-knee black leg warmers. Paired with an edgy dress or bright shorts… I’m all about them. I also can’t deny that Nylon magazine (even Nylon Guys) always sparks new ideas within me.
Advice to Readers:
“Wear sunscreen”. No, wait, that’s a song from 1998. I’ll try to attack the “career” advice. As cliché and grandiose as it sounds, work hard and do something you love. Now for more specific advice: I’d say networking is the most important thing someone can do at any point in their career. A lot of opportunities present themselves through people you know. I believe internships are important as well.
Wise words from Ashton! Check back soon for another ROXY superstar!
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