Ford Fiesta knows how to hang with the cool kids. The peeps over at Ford sent us a few of their Ford Fiestas for some of our Roxy girls. Both of our Snow and Surf teams will be seen in these cars over the next several months. Maybe you’ll see one during one of the Roxy girls’ road trips, maybe parked at the beach, at the base of the mountain, or who knows? When you spot one, let us know! What do you think of the the Ford Fiesta with the Roxy logos? Where will you take your next road trip?
The scene on the set of our Fall 2010 Look Book shoot was relaxed, girlie and a ton of fun. Our awesome model, Ashley, rocked out to old school tunes by Madonna and TLC, while she was styled in the season’s latest and greatest. Check out our brand new line right here.
Why would someone ride his bike cruiser from Hermosa Beach, CA to Kitty Hawk, NC? Kenny Livingston, whose epic ride kicked off July 24th, 2010, hopes that this bike cruisade will call attention to inspire positive change in healthier school lunches and cancer reasearch. Wanna know how you can chip in?Keep up with him daily on his trek across America and maybe even ride with him for a bit! 5 minutes, 5 hours, whatever you can fit in. Kenny, we wish you the best!
Last month, we got to hang with PacSun at their Ballyhoo event. At the Roxy booth we offered DIY native american inspired necklaces.
Not only are they fun to wear, but they were even more fun to make! As you can see, the girls went wild over our DIY booth. Thanks to Erika Domesek from P.S. I made this, we learned step by step how to create our new favorite accessories of the summer!
Here is our step by step guide:
What you’ll need: Feathers, beads, tape, and suede string in any colors you like!
1) Measure the string to your desired length, cut it, and repeat so you have three strings that you can braid.
Australian heart-throb surfer, singer-songwriter has his debut self-titled album, featuring Sara Barellis and members of Maroon 5 and produced by John Alagia (Jason Mraz, John Mayer), available on iTunes, Amazon and in stores TODAY!
Born in the small coastal town of Angourie, Australia, Ry grew up with a surfboard under one arm and a guitar under the other. He was discovered playing in a hallway in Costa Rica by Roxy pro surfers and quickly fell into the LA music scene. He is Touring with Maroon 5 and Justin Nozuka this summer! Grab the album today and check out rycuming.com .
Debut music video and more coming this week.. stay tuned!
Journey’s + Roxy team up to give you The “Style:Head to Shoe” Contest. You can enter to win a styling trip to NEW YORK!
All you have to do is enter on the Journey’s website! Sign up there & you could win win win!
Watch the video below to find out just HOW to “Style: Head to Shoe” looks like. Surfers Bree Klinetop, Jen Smith, and Amy Murphree show us that styling your Roxy sneaks with our Fall 2010 line takes no more than 30 seconds! Kira Sheppard hosted this fun styling challenge. Lookin’ good ladies!
Torah Bright and Sarah Burke are BOTH nominated at the Teen Choice Awards for Best Female Action Sports Athlete, which will air August 9, 2010. You can vote EVERYDAY until August 6, 2010! So go and support our amazing athletes! VOTE HERE.
Tweet and WIN! Enter to win a Roxy Bright Edition eminence BTX LE Banana Traction (148cm) board SIGNED by Torah Bright herself! You will get #4 out of only 100 signed boards, which is valued at over $500!!!
How do you enter? On Twitter, obvi! Just retweet this message:
“PLEASE VOTE for @ROXY girls @TorahBurke and @sarah_j_burke everyday ’til 8/6 for best female action sports athlete!! at www.teenchoiceawards.com“.
From now until voting ends we want you guys to retweet this over and over! Each tweet is considered an entry! Just be sure to include @Roxy so we can find you and don’t forget to follow us!
Open to U.S. residents, only. For a complete set of rules, click here.
In the SD area? Come support amazing artists, including Kassia Meador at this upcoming art show taking place @ green/flash with show dates from july 17th-july 29th. Be sure not to miss the art reception this Saturday on July 17th from 5-10pm. Address: III Chesterfield Drive, Cardiff by the Sea, CA 92007. 858.342.3031.
Roxy’s own Tatiana Weston-Webb (Kauai’) has been crowned champion of both the Girls Under 14 and Under 16 divisions at the 2010 Surfing America USA Championships at Lower Trestles, California!!! As she gracefully slashed her way to the top, spectators were left wide eyed as she strategically picked off the bomb set waves all week at Lowers! Charging! Good girl Tati!! Congrats on your double win.
We were lucky enough to catch the little blonde fish out of the water long enough for a quick Q and A:
You must have been so psyched to get some sweet waves at lowers during the comp. Had you been training beforehand at all? Were you practically living at lowers before the competition started?
“Yes, I was super psyched to have great waves at Lowers. Actually I wasn’t surfing lowers that much because I knew there would be a crowd. So I was just surfing a LOT.”
How does it feel to take out some of this countries top up and coming girl surfers? “I can’t even explain the feeling. I’m just so stoked!”
What’s next for Tatiana Weston-Webb?
“My next step hopefully is to do some jr. pros and beat some very well known names.”
Awesome Tatiana! Sounds like the fire has been lit and you are on your way! Many Congrats!!
Our VP of Design, Summer Rapp, definitely lives up to both her name and job title (mastermind behind our Roxy designs). So we thought, who better than Summer to share some of her namesake season’s style secrets, beauty tips and favorite happenings with our readers?
Read below for some Summer Inspiration!
Fav Destination: “Cabo Surf Hotel in San Jose del Cabo for some serious R&R and super fun waves!”
Cabo Surf Hotel
Style Secrets: “I’m loving my Roxy Day Trip Romper in navy from the summer line…it makes me feel very 70’s chic.”
Beauty Tips: “I am obsessed with Bobbi Brown sunscreen body spray with spf 15. The oils keep your skin hydrated and leave you feeling fresh! I also love the way salt water texturizes my hair after a long day at the beach. I like to keep it that way awhile before washing.”
Weekend Routine: “You can find me at the Farmer’s Market every Sunday in Long Beach, CA supporting the local farmers. I’m also looking forward to the Rose Bowl Flea Market in LA this Sunday!”
