For some time now there has been a growing Do-It-Yourself movement in snowboarding, where people are exploring creative ways of riding that do not involve high priced lift tickets, crowded slopes, and expensive lodge food. For some, new split board technologies act as human powered chairlifts allowing them to ride the backcountry or sidecountry (the area right next to the resorts) for free. Others head to the streets, where all they need is a shovel and a few good friends. This is the path that some of our creative Roxy amateur team riders (including the 2012 Roxy Shooting Star winner Danyale Patterson) have taken in the fourth video in the Wanderlust collaboration video series between Roxy and Peepshow films. Consider this a how-to video on low-budget (yet still high tech) snowboarding, and be inspired to think outside the box this winter.

We’re excited to get our hands on Drifting Decade, a book released this week by one of our favorite photographers, Daniel Blom. The book is a selection of Blom’s finest pics taken over the last ten years of his snow photography career. Blom hails from Sweden, and we think his photos capture the beauty and simplicity that Scandinavian design is known for. Lucky for us, Blom is also a fan of Roxy, and has worked a lot with the Roxy snow team over the years . So if your coffee table needs a pick-me-up, add Drifting Decade to your collection.

Need a new way to spice up your summer wardrobe? Why not pair some cute boardshorts with a tank, jacket and high heels for a chic and sophisticated summer style twist? This month’s Family Circle did just that in their “Electric Heat” feature.  Need the perfect boardies for this new look? Roxy has the answer with the White Wash Boarshorts. Available in black and white or coral and white, these stretch fit boardies can take you from the beach to the gym to dinner and everywhere in between. Wear them your way with your favorite bikini, tee, jacket or bandeau for a look uniquely yours.

Miami Swim Week may be over but California Apparel News editors took all the notes you need for your Cruise 2013 looks. Pinup girls, Team USA and mermaids inspire this season’s trends and Roxy has the perfect suit to fit the bill. The Surf Essentials Cross Over Tri and Sweetheart Pant, featured as part of the “Dive In” story, create a sporty chic look that offers moderate coverage and push-up support. The top, offered in a stunning navy blue and red, can be mixed and matched with your favorite bottoms for endless new looks. To get more great Cruise 2013 looks, pick up the latest California Apparel News and for your own Surf Essentials Bikini, click here now!

It may be the peak of summer but People StyleWatch already has their eyes on the upcoming fall season. In their August issue, on stands now, the editors pick their favorite fall pieces and style them into outfits for any and every occasion. For a great fall weekend look, try the Roxy Cross Cliffs Jacket paired with bright gold pants and some cool suede sneakers. The military style Roxy Cross Cliffs Jacket is a must-have this fall with its many pockets and crochet detail. Click here for your very own Roxy Cross Cliffs Jacket and pick up the August issue of People StyleWatch for more great fall fashion pieces.

Old trends always have a tendency to cycle back into style and military is no exception! Seventeen Magazine shows you how to modernize your military look in their August issue, on stands now. Making the grade are the Roxy Oregon Boots. These canvas and faux suede boots come complete with a buckled pocket for a utilitarian chic look. For your own pair of Roxy Oregon Boots, click here and pick up the latest issue of Seventeen for more great modern military pieces!

This month, Roxy team rider Kassia Meador made a splash in Bon Appetit magazine. Joined by professional chef Chad Robertson and a cast of mixologists and other pro surfers, Kassia spent a week in Mexico enjoying the waves and cooking on an open flame. From homemade flat breads to fresh caught tuna preparations and handcrafted post-surf beverages, Kassia got the chance to experience and photograph it all. To read more about Kassia’s amazing Mexican surf break and get exclusive recipes to enjoy at home as well as behind the scenes pics, pick up the July issue of Bon Appetit, on stands now!

This month, Roxy and People StyleWatch have teamed up to offer readers 20% off  Roxy product in stores and online! Whether you are stocking up on summer swim and sandals or getting a head start on finding fall fashions, Roxy has the product you need. Roxy’s bright colors, bold patterns, summery tanks and dresses emanate the surfer cool style every girl is after. To get your Roxy 20% off code, pick up the latest issue of People StyleWatch, on stands now!

Summer is upon us and it is time to just chill out! When you are heading out for long days at the beach, make sure to bring along your Roxy Chill Out Tote. Featured in this week’s US Weekly “Best Beach Gear” special, this Roxy insulated tote is the perfect, stylish companion for any beach–goer. And as an added bonus, it keeps your snacks and drinks cold! For this and more great beach gear, pick up the latest issue of US Weekly, on stands now.