Aug
20

Hot for Fall with fashion blogger Kim Pesch of Eat.Sleep.Wear in the latest ROXY Style Spy video!

A few months ago we invited our friend and New York fashion blogger Kimberly Pesch of Eat.Sleep.Wear. to California for the first time and give her a taste of the ROXY way of life – early morning surf checks, beach bonfires, the team, sunsets for days…the list goes on…

Well, we guess it was enough to make her pack her bags and make her ‘California Dreaming’ a reality since she now calls CA her home!

Enjoy this ROXY Style Spy vid from our shoot in Santa Cruz, CA where Kim breaks down some stylish options with Monyca Byrne Wickey and Kelia Moniz and get inspired for some great Summer-Fall transitional looks that will keep you HOT FOR FALL!

Don’t forget to enter our HOT FOR FALL pin-to-win (happening now) with Kim!

Kim’s look: Saddleback Top, Overhaul Jacket, Sunburners 2 Jeans, Concord Boots 

Kelia’s look: Blaze Cut Off Jean Shorts, Flagged Tee, Wild Daisy Bikini,  Alexa Wedge ShoesSaddleback Top

Monyca’s look: Lasso My Heart Dress, Malden Boots, Dancing Shores Jean Jacket, Same Old Feeling Sweater, Dreamer Purse 

ESW7

PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!
PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN! ESW5PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!

ESW3PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN! PIN TO WIN! ROXY & Fashion Blogger Kimberly of Eat.Sleep.Wear. are HOT FOR FALL! Enter for a chance to WIN!

Nov
13

Wanderlust: street style


For some time now there has been a growing Do-It-Yourself movement in snowboarding, where people are exploring creative ways of riding that do not involve high priced lift tickets, crowded slopes, and expensive lodge food. For some, new split board technologies act as human powered chairlifts allowing them to ride the backcountry or sidecountry (the area right next to the resorts) for free. Others head to the streets, where all they need is a shovel and a few good friends. This is the path that some of our creative Roxy amateur team riders (including the 2012 Roxy Shooting Star winner Danyale Patterson) have taken in the fourth video in the Wanderlust collaboration video series between Roxy and Peepshow films. Consider this a how-to video on low-budget (yet still high tech) snowboarding, and be inspired to think outside the box this winter.


Sep
21

Friends of Roxy: Photographer Daniel Blom

We’re excited to get our hands on Drifting Decade, a book released this week by one of our favorite photographers, Daniel Blom. The book is a selection of Blom’s finest pics taken over the last ten years of his snow photography career. Blom hails from Sweden, and we think his photos capture the beauty and simplicity that Scandinavian design is known for. Lucky for us, Blom is also a fan of Roxy, and has worked a lot with the Roxy snow team over the years . So if your coffee table needs a pick-me-up, add Drifting Decade to your collection.

Aug
17

Switchfoot’s ‘The War Inside’ Video Premiere

We’re sure you’ve heard of the rock band “Switchfoot”, but what you might not know about them is their passion for surfing and the culture that goes with it.  Growing up in sunny San Diego, the members of the band have been surfing their entire lives and get involved in the sport whenever they can.  Still not convinced of their love of surf?  Just look at their name… it actually refers to the pretty fancy footwork on your board when you switch your feet and change direction.

So when we were asked to premiere their exclusive live performance video of “The War Inside”, we were happy to support the cause!

Check out Switchfoot’s behind-the-scenes video from their episode of Guitar Center Sessions for the first time right here…

Aug
03

Family Circle Gets Electric With Roxy

Need a new way to spice up your summer wardrobe? Why not pair some cute boardshorts with a tank, jacket and high heels for a chic and sophisticated summer style twist? This month’s Family Circle did just that in their “Electric Heat” feature.  Need the perfect boardies for this new look? Roxy has the answer with the White Wash Boarshorts. Available in black and white or coral and white, these stretch fit boardies can take you from the beach to the gym to dinner and everywhere in between. Wear them your way with your favorite bikini, tee, jacket or bandeau for a look uniquely yours.

Jul
27

California Apparel News Dives In To Cruise 13

Miami Swim Week may be over but California Apparel News editors took all the notes you need for your Cruise 2013 looks. Pinup girls, Team USA and mermaids inspire this season’s trends and Roxy has the perfect suit to fit the bill. The Surf Essentials Cross Over Tri and Sweetheart Pant, featured as part of the “Dive In” story, create a sporty chic look that offers moderate coverage and push-up support. The top, offered in a stunning navy blue and red, can be mixed and matched with your favorite bottoms for endless new looks. To get more great Cruise 2013 looks, pick up the latest California Apparel News and for your own Surf Essentials Bikini, click here now!

Jul
20

Fall Basics With Roxy and People StyleWatch

It may be the peak of summer but People StyleWatch already has their eyes on the upcoming fall season. In their August issue, on stands now, the editors pick their favorite fall pieces and style them into outfits for any and every occasion. For a great fall weekend look, try the Roxy Cross Cliffs Jacket paired with bright gold pants and some cool suede sneakers. The military style Roxy Cross Cliffs Jacket is a must-have this fall with its many pockets and crochet detail. Click here for your very own Roxy Cross Cliffs Jacket and pick up the August issue of People StyleWatch for more great fall fashion pieces.

Jul
13

Modern Military With Seventeen and Roxy

Old trends always have a tendency to cycle back into style and military is no exception! Seventeen Magazine shows you how to modernize your military look in their August issue, on stands now. Making the grade are the Roxy Oregon Boots. These canvas and faux suede boots come complete with a buckled pocket for a utilitarian chic look. For your own pair of Roxy Oregon Boots, click here and pick up the latest issue of Seventeen for more great modern military pieces!

Jul
06

Hecho En Mexico With Kassia Meador and Bon Appetit

This month, Roxy team rider Kassia Meador made a splash in Bon Appetit magazine. Joined by professional chef Chad Robertson and a cast of mixologists and other pro surfers, Kassia spent a week in Mexico enjoying the waves and cooking on an open flame. From homemade flat breads to fresh caught tuna preparations and handcrafted post-surf beverages, Kassia got the chance to experience and photograph it all. To read more about Kassia’s amazing Mexican surf break and get exclusive recipes to enjoy at home as well as behind the scenes pics, pick up the July issue of Bon Appetit, on stands now!

Jun
22

Deals and Steals from Roxy and People StyleWatch

This month, Roxy and People StyleWatch have teamed up to offer readers 20% off  Roxy product in stores and online! Whether you are stocking up on summer swim and sandals or getting a head start on finding fall fashions, Roxy has the product you need. Roxy’s bright colors, bold patterns, summery tanks and dresses emanate the surfer cool style every girl is after. To get your Roxy 20% off code, pick up the latest issue of People StyleWatch, on stands now!