ToRoxy

It’s been quite a few years since Lauren Conrad first popped up on our radar as a beachy blonde (living just down the road from us) on the hit show, Laguna Beach. Now, 5 years later, LC has really come into her own- taking the world by storm with the  #1 New York Times bestselling novel (L.A. Candy), more than one clothing line, and leaving behind a show that isn’t quite the same without her. Throughout it all, Conrad has found herself a constant fixture on celeb style and gossip blogs for her effortless style. So it comes as no surprise that Lauren Conrad will author a style guide book in the next year. LC fans, rejoice!

“Highschool Musical” star Ashley Tisdale was seen this weekend in Cabo San Lucas, Mexico showing off her love for sun, fun and her Raisins “Boho Beach” bikini.  With embroidery and beading detailing, Ashley is definitely on point with the major trends for this coming swim season.

Passionate purple not your thing?  Feel the need to cover up a bit more right after the holiday season?  Luckily, this same amazing print comes in a variety of colors and body styles, including a monokini – playfully called ‘bohokini’. 

Check out www.raisins.com for more info.

Today, we check in with someone you hear from on a regular basis, though you may not even know it! Spotlight on Mia, the FABULOUS voice of Roxy!

Job Title/Description of what you do:

I’m the Online Marketing Content Coordinator and I have probably one of the coolest jobs at Roxy!  My job involves a lot of writing and organizing and I LOVE it!

One the best parts of my job is traveling to events. For the past two years I’ve traveled to Roxy Jam Cardiff and the Chicken Jam. My job is to blog from the event, update the website with daily wrap ups, and upload photos. Interviewing the athletes for the blog is so interesting. They are AMAZING women!

I am the main author on the Roxy blog and I also manage all of Roxy’s social networking sites. If you’re a fan of Roxy on Facebook you probably get Roxy newsfeeds from me everyday Coming up with Roxy’s status is a lot of fun but it also can be a challenge to think of fresh messages each day. We like to announce athlete news, new products on the site, events, and special promotions on our facebook page. I also manage our youtube channel , myspace page, and our flickr galleries. This involves writing the profiles, keeping up with friend requests, and responding to friends who comment or have questions.

I also write the copy for Roxy emails and on roxy.com. A lot of my day is spent organizing projects for Roxy.com which involves event sites, athlete bios, and merchandising stories. Whenever we have a new season of clothes coming out, and we need to switch all the images on the website (for example: from Summer to Back-to-School) it’s my job to organize the project and write the copy.

Time worked at ROXY:

2 years

Defining moment at Roxy:

Probably my first year at Chicken Jam, when I got to interview the winners of the 2008 Chicken Jam for the website after they just won the slopestyle and superpipe competitions…that was pretty cool!

Style Icon/Style Inspiration:

For inspiration I like reading Interview magazine and going to the beach in Laguna. I also like to see what my friends living in different parts of the country are wearing.

Fav part of working for ROXY:

I LOVE being part of a brand that has such a positive, great message for women – you can’t get much better than fun, alive and naturally beautiful.

Go-To Fashion Item or Outfit right now:

I just got this new pair of earrings that I can’t stop wearing – my friend Tivoli made them. One is a feather and the other is a charm with the word “laugh” on it…I love how they don’t match. I am also obsessed with my neon nail polish. I bought this little sample package from Essie that has 4 mini bottles in it: neon yellow, hot pink, electric purple, and bright fushia!

Advice to Squadettes:

Pursue what you love! I never thought I could find a job that was as fun as this one…don’t be afraid to take a chance either!

Thanks Mia!  Check back soon for our next ROXY Superstar!