Archive for the ‘Fashion and Trends’ Category

The Roxy Summer Catalog in 22 Seconds

By Mia | Published March 15th, 2010

Watch this quick video to see the Roxy Summer Catalog in 22 seconds. Evan shot it with his iphone right after the catalog came off the press. Pretty cool. The first catalogs were in homes this weekend. Sign up to get your own and shop the styles online.

 

I’m Loving…Ruffles!

By Jennifer Andrews | Published March 4th, 2010

There is something so sweet and feminine about ruffles that I just adore! They are especially perfect as an added touch on an outfit or accessory as we head into Spring. Celebs like Lauren Conrad, Rihanna and Leighton Meester (channeling Blair Waldorf) are on board too.

Images via intheircloset.com and musicfameandfashion.com

And here at Roxy, we have you covered! The “Surf Essentials”  and “Be Hippie Ruffle” bikinis are so fresh and fun and the “Petticoat” bag has long been a favorite of mine. So, don’t let this trend pass you by! Snap up some ruffle-y goodness right away!

Model Hailey rocking "Surf Essentials" ruffles

 

CONTEST: Win a Goodie Gift Bag!

By Phamtastic | Published February 24th, 2010

As you may remember, we had an amazing blogger event where we previewed our Spring 2010 line to NYC’s best bloggers and online editors! As an online editor you get fun perks, like getting invited to a beautiful penthouse to style ROXY’s latest collection.

Another perk is getting freebies. For this event, all of our guests received a goodie-bag which included a $5 pinkberry giftcard, a $25 ROXY.com giftcard, a 10% roxy.com coupon, our coveted Lookbook, our “Music from our Hearts” CD, all in a ROXY canvas tote. Good news is we’re giving one away!

Tell us in the comments section (here or on our facebook page) why YOU should win this bag. Entries will be accepted until end of day February 26th, 2010. We will announce our winner on Monday March 1, 2010!

Please see official rules here.

 

Caught in the Act of Wearing Roxy…Jenny!

By Jennifer Andrews | Published February 23rd, 2010

I stealthily snapped a picture of Jenny stylin’ in new arrival, Jump Higher. I particularly like the way she layered it with a tank for times when it’s a little too early to be rocking a more crop- style top (like now…in freezing February…). So cute!

Top: Roxy “Jump Higher

Jeans: J Brand

Shoes: Converse

Necklace: Forever 21

Watch: Michael Kors

 

Caught in the Act of Wearing Roxy…Stef!

By Jennifer Andrews | Published February 17th, 2010

I just loved how cute the Back in Town headband looked on my sister, Stefani, when she rocked it last weekend so I had to snap a picture to share with you! So, what are you waiting for? Go pick one up for yourself here.

Stef_BackinTownHB_picnik

 

Caught in the Act of Wearing Roxy…Lacey!

By Jennifer Andrews | Published February 11th, 2010

I saw Lacey walking to grab lunch and she totally caught my eye in this adorable Inside Job sweater. The blue color totally pops and looks gorgeous with her dark hair and perfectly styled accessories (as usual!). Rock on, Lacey!

Lacey!
Lacey!

 Sweater: Roxy Inside Job

Scarf: Forever 21

Jeans: Roxy Brooks

Boots: Urban Outfitters

 

Spice Your Lunch Bag Up with a Fun Tote

By Jennifer Andrews | Published February 4th, 2010

My good friend, Ashley, and I have more than in common than we ever knew!  Both of our moms have the same inherent ability to pick up something insanely useful and yet totally chic for their daughters (us!). Case in point: our awesome Blue Q lunch bags that we are both slightly obsessed with. The bags are cool because they are reusable (also made from recycled materials!) and allow us add a little bit of style to an otherwise boring lunch tote. I swear I get more compliments on my “Owl” tote than I could ever imagine…and I love it. Thanks Mom! Blue Q has a great selection of lunch bags you can find here.

Ashley's "Paint by Numbers" Bag (left) and My "Owl" tote

Ashley's "Paint by Numbers" Bag (left) and My "Owl" tote

 

Put a Little Spring in Your Step with Essie!

By Jennifer Andrews | Published February 3rd, 2010

Every year right around this time I get super over the cold winter weather and long for sunny spring days when wearing bright colors is almost mandatory and a tan is commonplace. While it’s not time for that just yet, Essie’s new Spring 2010 line of gorgeously fresh and eye-catching colors makes me think that with any of these shades on my nails, I am only moments away from stepping onto the beach (even if the reality is a bit further than I would like to believe…). Ahhhhh lovely. Take me away now, Essie! Buy here.

essie-spring-2010-color-collection-palette
Photo via nitrolicious.com

 

 

Caught! In the Act of Wearing Roxy…Kerstin!

By Jennifer Andrews | Published January 29th, 2010

Our awesome Roxy Marketing intern, Kerstin, looks so cute in the brand new Popadom top. You can pair it with jeans now while it’s still chilly outside and shorts later for a fun twist. All the girls in the office are obsessing over the dress version too- Airy. Check out these pieces and other new items for spring here.

Kerstin_Jan29

 

Recessionista 101:Clothes Swapping Party

By Jennifer Andrews | Published January 27th, 2010

I have the same dilemma as (I would venture to guess) millions of other girls around the world…a closet full of clothes, but nothing to wear. As purchasing a whole new wardrobe isn’t really an option for those (like me also) on a budget, the idea of throwing  a clothes-swapping party has always intrigued me and now seems like the right time to make it happen. It’s as simple as gathering up your most stylish girlfriends, cranking up the music, trying on some clothes and leaving with some totally new gear. For more ideas on how to do it right, click here, here and here.

Swap away!

Swap away!