Jun
24

Take a Peak Inside Our Beach Bag!

ROXY Beach Bag Collection

There is nowhere to be but the beach this summer! These are our 9 must-haves that we’re carrying in our beach bags this season!

1. Our Favorite Beach Bag: The Fine Day Bag can carry you from dawn patrol to drinks at dusk with enough room for a towel, book and a change of clothes.

2.  Super Soft Beach Towel: You’ll want to wrap up your whole body in the Swept Away Towel. Perfect for lounging by the pool or drying off after a surf.

3. Colorful Flip Flops: The Tahiti Sandal is always a top-selling style and for good reason.  Soft rubber soles paired with an EVA outsole for stability and an arch support provides cushy comfort for your toes.

4. Straw Beach Hat: Sun protection never looked so stylish! The Shady Days hat will give you that ever-so-chill boho chic vibe with its oversize brim and seashell detailing.

5. Stylish Sunnies: A new update on the popular oversized shade style, the Twiggy sunglasses offer 100% UV sun protection and shatter resistant lenses.

6. The Perfect Bikini: Feel like a surf? Or laps in the pool? Or just want to layer a loose tank over a cute swim top?  The Surf Essentials Criss Cross Surfer Top and Bikini Bottoms have got you covered for any summer activity you’ve got planned!

7. The Ultimate Beach Blanket: Oversized to bring you from the bed to the beach, our Beach Blankets are a perfect solution for picnics, get-togethers with girlfriends and cozying up for an epic sunset.

8. Versatile Coverup: Need a solution those long summer days that quickly turn into a night out on the town?  We got you covered.  Literally.

9. Beach Shorts: Add some color to your sun-kissed skin.  Our favorite style this season, the Oceanside Print Shorts are a must-have for any trip to the shore.

Still need more ideas?  Check out our beach bag and beach gear pages for even more options.  And don’t forget the sunscreen!

Apr
08

Festival Picks: What We’re Wearing to Coachella

Our favorite Southern California music festival is right around the corner! Whether you’re off to Coachella for weekend #1 or #2…we are all busy making our last minute outfit picks for our desert bound adventures.

Need some last minute outfit inspiration for Coachella? Check out one of our favorite looks we’ll be wearing this weekend.

Beach Ray Dress: Perfect for those warm desert days & totally cute for layering your favorite kini’ underneath! Plus, who doesn’t love a little fringe detail?

Sunrise Blanket: Your new BFF for picnics, bonfires & music festival musings. Use it to keep you warm when the sun sets or chill out on it while listening to your favorite jams. Did we also mention it has roll up straps for easy carrying?

Magic Purse: Cute & light –with enough room to store all the basics!

Valencia Sandal: We love how these sandals add a pop of color to your feet! Plus the colorful toe ring is totally on trend.

Satisfaction Sunglasses: Don’t forget to protect your eyes with a pair of sunnies! These ones are currently our favorite pair of shades!

& don’t forget the flower crowns (or seashell crowns)!

ROXY Coachella Look

ROXY Magic Purse

ROXY Valencia Sandal

ROXY Sunrise Blanket

Apr
04

Step Out of Line in ROXY Sandals

Get those pedis ready, spring is here!

Whether you’re hitting the beach or cruzin’ the streets, step out of line in ROXY Sandals.

Style meets function with pops of color, fun prints & colorful motifs. SEA for yourself…

ROXY Sandals

ROXY Sandals

ROXY Sandals

ROXY Sandals

ROXY Sandals

ROXY Sandals

ROXY Sandals

 

Mar
18

POP SURF – The Best Surfer Out There Is The One Having The Most Fun

Is the best surfer out there really the one having the most fun?

During this year’s ROXY Pro Gold Coast the team put the new POP Surf capsule collection to the test, proving again and again that the best surfer is the one having the most fun.

With a mashup of fashion-forward lycra paired with swaying palm trees and vibrant pops of neon the girls sported their own unique style both in and out of the water. In fact Kelia Moniz even wore her cropped swim top on the red carpet.

Watch the video and shop the collection before it’s gone! Surf leggings anyone?

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Mar
10

Official ASP commentator Rosy Hodge makes her way down to the #ROXYpro finals – Get ready to tune in Live

Official ASP commentator Rosy Hodge makes her way down to the #ROXYpro GOLD COAST Women's Finals

The only action isn’t happening in the surf, it’s also on the beach where ROXY team rider, former CT competitor and ROXY Outdoor Fitness athlete turned ultimate reporter, Rosy Hodge, is taking the charge as one of the official ASP commentators and the only female in the ranks! Go Rosy!

Breaking down the boards this week, asking he tough questions after some competitive heats and everything in between keeps Rosy a busy girl and someone we absolutely love seeing share her thoughts.

We caught up with Rosy on her regular route to the #ROXYpro Gold Coast and asked her about what she’s looking forward to most this season and how the first stop of the World Tour has been so far.

Official ASP commentator Rosy Hodge makes her way down to the #ROXYpro GOLD COAST Women's Finals

 

How’s it being the only girl in a group of guys?
Its pretty funny. I’ve worked with everyone before and its a bunch of people that I respect so its easy to work with them and its been pretty entertaining.

What was the word on the street about the women’s surfing after Day 1 at the ROXY Pro?
Everyone was calling the girls performance the best they have ever seen and there were a lot of comments about how all of the girls are the ‘complete’ package. I think this is going to be an exciting year for the girls with the prize money increase and the new stops on tour.

What stop(s) are you most looking forward to in 2014?
J Bay for sure! I love being on the Goldy at this time and I think the first stop on tour can be one of the most exciting because of the build up and anticipation around it.

We’ve heard you’ve had a couple great surfing days so far. Tell us about the BEST wave you’ve has this week?
Haha I have snuck in some sneaky sessions. I think the day they called the girls off after the 1/4s was the best. We had a commentators cup and I actually found a good rhythm and got some waves in the thick crowd. Best wave is any wave I get to myself out there:)

PS. We’re crowing a ROXY Pro winner today. Get ready to tune in here at 12:00pm AEST (local time).

Official ASP commentator Rosy Hodge makes her way down to the #ROXYpro GOLD COAST Women's Finals

Official ASP commentator Rosy Hodge makes her way down to the #ROXYpro GOLD COAST Women's Finals Official ASP commentator Rosy Hodge makes her way down to the #ROXYpro GOLD COAST Women's Finals Official ASP commentator Rosy Hodge makes her way down to the #ROXYpro GOLD COAST Women's Finals

 

Mar
06

ROXY pro Lay Day makes a Byron Bay Beach Day #DowntimeDownUnder

ROXY Byron Bay Road Trip #ROXYproIt was a lay day at the #ROXYpro Gold Coast so the Semis were just going to have to wait for another day and more waves, which was okay by us because we knew exactly where to find them…

We packed our things and headed to Byron Bay for a little #DowntimeDownUnder with the ROXY team. It was 6 girls: Stephanie Gilmore, Monyca Eleogram, LeeAnn Curren, Lisa Andersen, Kelia Moniz, and Bruna Schmitz, their boards, and all the other essentials needed for a road trip along the coast. Backseat driver, Lisa Andersen retold stories about old camp days skinny-dipping at night and playing tug of war in the sand setting the stage for lots to laugh about and reminisce on.

Our Byron Bay quiver collection

It was a scenic drive with Mt. Wanning’ silhouette in the distance, ridiculous valleys on either side, and Lennox, considered Australia’s surfing Mecca, set as the destination. You know, the place where the shortboarding revolution came about and where longboards moved from long to short. A nice place to revel in the history of surfing that Australia is dripping with, and also marked our first wave-checked of the morning.

ROXY Byron Bay Road Trip

After suiting up, and by that we mean bikinis, no need for wetsuits at this place in the height of Summer, the girls decided to head to a ‘secret spot’ where Stephanie Gilmore could ride a point break and get some practice in before the ROXY pro Gold Coast semifinals. Everyone obliged, because what doesn’t sound enticing about and open line-up and just your friends progressing together. Thanks Steph, you were so right!

LeeAnn CUrren getting some air at a secret spot in Australia #DowntimeDownUnder #ROXYpro ROXY Byron Bay Road Trip

The spot proved to be epic, pumping waves, just a few of your closest friends, and plenty of great surf shots for the team to revel in afterwards. Both LeeAnn and Stephanie put on a show trying some aerials and giving tan-obsessed beach goers and eyeful.

Stephanie Gilmore #POPsurf #ROXYproROXY road trip Polaroids #ROXYproROXY road Trip! Byron Bay edition

A few hours passed, and lunch seemed like a great idea so we cruised to local favorite ‘The Roadhouse’ for some tacos plates and nourish platters. We quickly realized, there’s really nothing like organic roadside food, reggae music, and coconut coffee (no need for any sugar here!). After filling our faces we were on the road again, with our eye on the prize: BYRON BAY.

Byron Bay ROXY road trip #DowntimeDownUnder #ROXYpro

Byron Bay beach day with the ROXY team

As we approached the main street in Byron we felt right at home. A sunny. laid-back Santa Cruz vibe Byron Bay was just what we needed to get away from it all. As we weaved and wrapped ourselves along the coast we could enjoy a flurry of ocean activity including dolphins and turtles. We pulled up at Wategos Beach and we knew we had found the spot. It felt a bit like Kelia’s Aussie version of Waikiki and we couldn’t have been more content.

Byron Bay ROXY road trip #DowntimeDownUnder #ROXYpro Lisa Andersen

After a long day of surfing, eating, and road tripping, we set back up to Coolangatta to await the next call of the ROXY Pro. Stay tuned, because Semi finals is next and both Roxy team riders Stephanie Gilmore and Bianca Buitentag are in the lineup. See more from the Pro here.

BYRON_6ROXY Byron Bay Road Trip

Mar
01

#ROXYpro Day 1 on the Goldy

Kelia Moniz taking a nose ride during her #DowntimeDownUnder

Day 1 of the #ROXYpro was blessed with perfect waves for the beginning of the 2014 ASP women’s Championship Tour.

High scores and pristine summer conditions saw the ladies of this years ASP tour show the surfing world that women’s surfing is the best its ever been, with some of the tours top seeds missing out on taking a win & be forced into tomorrows round two (elimination round)

For the rest of the ROXY team it was sunrise surf sessions at Dbah with Lisa Andersen and a little afternoon longboarding excursion with Kelia Moniz showing us how it’s done. Even the matriarch of surfing herself Lisa was taking a few stylish notes from the recently crowned 2x World Longboarding Champ (see nose-ride below and you’ll see what we mean).#ROXYpro

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Feb
28

Want to Win This? #POPsurf Giveaway

#POPsurf #ROXYPro giveaway

We’re celebrating our #POPsurf collection & giving away 3 product packs during the #ROXYpro Gold Coast. Here’s your chance to snag some pieces & rock the unique style in & out of the water before anyone else! Enter for your chance to win here

***Congratulations the winners: Brynne Gorman, Eve DiMauro & Amry Still!

How amazing does Kelia Moniz look in the cropped Sunset Remix Rashguard she wore to the ASP Awards?

Kelia Moniz #POPsurf

Feb
26

The ROXY girls hit the ASP Red Carpet

Click here for more #ROXYPro

Action item for the evening – ASP red carpet and awards show for the Roxy girls…which means a little styling, makeup and hair to help celebrate and congratulate these girls on 2013 well done! Plus, it’s just fun to get dolled up and styled up with your friends so we had to make it happen.

Accepting her second consecutive Longboard World Title was none other than Roxy’s own Hawaiian beauty Kelia Moniz – who was an absolute showstopper in her #POPsurf neoprene cropped top and flowy skirt. The best part, was Kelia left it up to her fans to pick between yellow and pink…and the winning color turned out to be her favorite too (but of course she couldn’t have gone wrong in either!).

For more on the #ROXYpro click here.

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Feb
11

Lighten Up. A collection of sun-kissed pastels and barely there color to jump into Spring

Lighten Up Collection

Lighten up a bit. Just think sun-kissed pastels and barely-there color that will help you jump right into the spring season.
In line with the ombre trend we’re obsessing over the Strappy Gauze Dress which gently fades from posy pinks into a rich rose. Want more and love to layer?  The Saltwater Breeze Hoodie is vibrant and comes in three multi-dimensional hues (check out the blue…swoon).

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After a touch of watercolor, it’s on to the washed and worn reminding us of fun times past. The Tomboy Bleach Shorts are an absolute staple and has boyfriend written all over it – slightly slouchy and delicately distressed. Pair it with a light camisole with a layer of lace and add yet another closet staple like the knitted Sandy Wave Sweater shrug and your wardrobe is set for Spring! Shop the Lighten Up collection.

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